デジタルマーケティング支出の世界市場 2024-2028

デジタルマーケティング支出市場は2023-2028年に3,535億3,000万米ドル、予測期間中のCAGRは8.8%で成長すると予測されています。

当レポートでは、デジタルマーケティング支出市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、オンラインショッピングへの消費者行動のシフト、複数の部門にわたるデジタル変革、モバイルデバイスを通じたデジタルマーケティングソフトウェアの利用可能性の拡大によって牽引されています。

本調査では、今後数年間のデジタルマーケティング支出市場の成長を牽引する主な要因の1つとして、音声検索最適化と音声起動型広告の拡大を挙げています。また、拡張現実（AR）や仮想現実（VR）のマーケティングキャンペーンへの統合や、広告交換プラットフォームの増加は、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• デジタルマーケティング支出の世界市場 2018-2022
• 用途別セグメント分析 2018-2022
• タイプセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：用途別

• 市場セグメント
• 比較：用途別
• モバイルデバイス：市場規模と予測 2023-2028
• デスクトップ：市場規模と予測 2023-2028
• 市場機会：用途別

第7章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 検索広告：市場規模と予測 2023-2028
• ディスプレイ広告：市場規模と予測 2023-2028
• ソーシャルメディア：市場規模と予測 2023-2028
• メールマーケティング：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• アジア太平洋：市場規模と予測 2023-2028
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Coalition Technologies LLC
• Dentsu Group Inc.
• Disruptive Advertising Inc.
• Ignite Visibility LLC
• L7 Creative
• Meta Platforms Inc.
• Microsoft Corp.
• Perfect Search Media
• Power Digital Marketing
• RAPP
• Silverback Strategies Inc.
• Thinknow
• Thrive Internet Marketing Agency
• Twitter Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global digital marketing spending market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Application - Market share 2023-2028 (%)
• Exhibits31: Data Table on Application - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Desktops - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Desktops - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Application ($ billion)
• Exhibits43: Data Table on Market opportunity by Application ($ billion)
• Exhibits44: Chart on Type - Market share 2023-2028 (%)
• Exhibits45: Data Table on Type - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Type
• Exhibits47: Data Table on Comparison by Type
• Exhibits48: Chart on Search ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Search ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Search ads - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Search ads - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Display ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Display ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Display ads - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Display ads - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Social media - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Social media - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Social media - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Social media - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on E-mail marketing - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on E-mail marketing - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on E-mail marketing - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Type ($ billion)
• Exhibits69: Data Table on Market opportunity by Type ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ billion)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Alphabet Inc. - Overview
• Exhibits124: Alphabet Inc. - Business segments
• Exhibits125: Alphabet Inc. - Key news
• Exhibits126: Alphabet Inc. - Key offerings
• Exhibits127: Alphabet Inc. - Segment focus
• Exhibits128: Coalition Technologies LLC - Overview
• Exhibits129: Coalition Technologies LLC - Product / Service
• Exhibits130: Coalition Technologies LLC - Key offerings
• Exhibits131: Dentsu Group Inc. - Overview
• Exhibits132: Dentsu Group Inc. - Business segments
• Exhibits133: Dentsu Group Inc. - Key news
• Exhibits134: Dentsu Group Inc. - Key offerings
• Exhibits135: Dentsu Group Inc. - Segment focus
• Exhibits136: Disruptive Advertising Inc. - Overview
• Exhibits137: Disruptive Advertising Inc. - Product / Service
• Exhibits138: Disruptive Advertising Inc. - Key offerings
• Exhibits139: Ignite Visibility LLC - Overview
• Exhibits140: Ignite Visibility LLC - Product / Service
• Exhibits141: Ignite Visibility LLC - Key offerings
• Exhibits142: L7 Creative - Overview
• Exhibits143: L7 Creative - Product / Service
• Exhibits144: L7 Creative - Key offerings
• Exhibits145: Meta Platforms Inc. - Overview
• Exhibits146: Meta Platforms Inc. - Product / Service
• Exhibits147: Meta Platforms Inc. - Key offerings
• Exhibits148: Microsoft Corp. - Overview
• Exhibits149: Microsoft Corp. - Business segments
• Exhibits150: Microsoft Corp. - Key news
• Exhibits151: Microsoft Corp. - Key offerings
• Exhibits152: Microsoft Corp. - Segment focus
• Exhibits153: Perfect Search Media - Overview
• Exhibits154: Perfect Search Media - Product / Service
• Exhibits155: Perfect Search Media - Key offerings
• Exhibits156: Power Digital Marketing - Overview
• Exhibits157: Power Digital Marketing - Product / Service
• Exhibits158: Power Digital Marketing - Key offerings
• Exhibits159: RAPP - Overview
• Exhibits160: RAPP - Product / Service
• Exhibits161: RAPP - Key offerings
• Exhibits162: Silverback Strategies Inc. - Overview
• Exhibits163: Silverback Strategies Inc. - Product / Service
• Exhibits164: Silverback Strategies Inc. - Key offerings
• Exhibits165: Thinknow - Overview
• Exhibits166: Thinknow - Product / Service
• Exhibits167: Thinknow - Key offerings
• Exhibits168: Thrive Internet Marketing Agency - Overview
• Exhibits169: Thrive Internet Marketing Agency - Product / Service
• Exhibits170: Thrive Internet Marketing Agency - Key offerings
• Exhibits171: Twitter Inc. - Overview
• Exhibits172: Twitter Inc. - Product / Service
• Exhibits173: Twitter Inc. - Key offerings
• Exhibits174: Inclusions checklist
• Exhibits175: Exclusions checklist
• Exhibits176: Currency conversion rates for US$
• Exhibits177: Research methodology
• Exhibits178: Validation techniques employed for market sizing
• Exhibits179: Information sources
• Exhibits180: List of abbreviations

The digital marketing spending market is forecasted to grow by USD 353.53 bn during 2023-2028, accelerating at a CAGR of 8.8% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.

Technavio's digital marketing spending market is segmented as below:

By Application

• Mobile devices
• Desktops

By Type

• Search ads
• Display ads
• Social media
• E-mail marketing
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

• Digital marketing spending market sizing
• Digital marketing spending market forecast
• Digital marketing spending market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global digital marketing spending market 2018 - 2022
• 4.2 Application Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Application

• 6.1 Market segments
• 6.2 Comparison by Application
• 6.3 Mobile devices - Market size and forecast 2023-2028
• 6.4 Desktops - Market size and forecast 2023-2028
• 6.5 Market opportunity by Application

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Search ads - Market size and forecast 2023-2028
• 7.4 Display ads - Market size and forecast 2023-2028
• 7.5 Social media - Market size and forecast 2023-2028
• 7.6 E-mail marketing - Market size and forecast 2023-2028
• 7.7 Others - Market size and forecast 2023-2028
• 7.8 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Japan - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Alphabet Inc.
• 12.4 Coalition Technologies LLC
• 12.5 Dentsu Group Inc.
• 12.6 Disruptive Advertising Inc.
• 12.7 Ignite Visibility LLC
• 12.8 L7 Creative
• 12.9 Meta Platforms Inc.
• 12.10 Microsoft Corp.
• 12.11 Perfect Search Media
• 12.12 Power Digital Marketing
• 12.13 RAPP
• 12.14 Silverback Strategies Inc.
• 12.15 Thinknow
• 12.16 Thrive Internet Marketing Agency
• 12.17 Twitter Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations