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デジタルマーケティングソフトウェア市場：世界の業界動向、シェア、規模、成長、機会、予測（2021～2026年）

Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026
出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 144 Pages | 納期: 2～3営業日
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デジタルマーケティングソフトウェア市場：世界の業界動向、シェア、規模、成長、機会、予測（2021～2026年）
出版日: 2021年02月02日
発行: IMARC Services Private Limited
ページ情報: 英文 144 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のデジタルマーケティングソフトウェアの市場規模は、2020年に483億米ドルに達しました。デジタルマーケティングは、インターネットと電子メディアを使用してブランド、商品、サービスを宣伝するための多面的なアプローチです。インスタントメッセージング（IM）、ソーシャルメディアプラットフォーム、Webサイト、モバイルアプリなどのさまざまなチャネルに依存して、消費者エンゲージメントを向上させます。これは通常、レポートと分析の生成、ランディングページの作成、およびその他のタイプのプロモーション活動の実行に役立つソフトウェアを使用して実施されます。デジタルマーケティングソフトウェアは、ターゲットとするオーディエンスにリーチし、ブランドロイヤルティを構築するのにも役立ちます。

世界の消費者リーチの拡大への注目の高まりとともに、さまざまな業種にわたる急速なデジタル化は、市場の成長を後押しする重要な要因の1つとなっています。これとは別に、インターネットの普及、スマートフォンの売り上げの増加、ソーシャルネットワーキングサイトの影響力の高まりに伴い、企業はデジタルマーケティング戦略を利用して消費者の行動や好みをリアルタイムで分析しています。これは、マーケターがカスタマイズされたソリューションを提供し、消費者との関係を強化する機会をさらに改善するのに役立ちます。さらに、デジタルマーケティングは費用対効果の高い方法で大勢の聴衆にアクセスを提供するため、世界中の中小企業（SME）全体で注目を集めています。さらに、小売業者はロケーションベースの広告を採用して、消費者にオファー、割引、新製品に関する個別の最新情報を提供し、市場の成長にさらに貢献しています。これに加えて、コロナウイルス（COVID-19）のアウトブレイクとそれに伴う各国政府によるロックダウンにより、世界中でオンラインショッピングやエンターテインメントサービスの需要が高まっています。その結果、いくつかの企業は、自社製品を販売するためにeコマースチャネルに移行し、自社の商品やサービスをリモートで宣伝するためにデジタルマーケティング戦略を採用しています。世界のデジタルマーケティングソフトウェア市場は今後5年間で力強い成長を示すと予測されています。

当レポートでは、デジタルマーケティングソフトウェア市場について調査し、市場の概要とともに、ソリューション別、サービス別、デプロイタイプ別、組織規模別、最終用途別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のデジタルマーケティングソフトウェア市場

  • 市場概要
  • 市場パフォーマンス
  • COVID-19の影響

第6章 市場セグメンテーション、ソリューション別

  • 顧客関係管理（CRM）
  • メールマーケティング
  • ソーシャルメディア
  • 検索マーケティング
  • コンテンツ管理
  • マーケティングオートメーション
  • キャンペーン管理
  • その他

第7章 市場セグメンテーション、サービス別

  • プロフェッショナルサービス
  • マネージドサービス

第8章 市場セグメンテーション、デプロイタイプ別

  • オンプレミス
  • クラウドベース

第9章 市場セグメンテーション、組織規模別

  • 大企業
  • 中小企業（SME）

第10章 市場セグメンテーション、最終用途別

  • メディアとエンターテインメント
  • 製造
  • 小売
  • BFSI
  • 情報技術
  • ヘルスケア
  • その他

第11章 市場セグメンテーション、地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東とアフリカ
    • 国別の市場セグメンテーション

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターズファイブフォース分析

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • キープレーヤー
  • キープレーヤーのプロファイル
    • Act-On Software Inc.
    • Adobe Inc.
    • Hewlett Packard Enterprise Development LP
    • HubSpot Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
図表

List of Figures

  • Figure 1: Global: Digital Marketing Software Market: Major Drivers and Challenges
  • Figure 2: Global: Digital Marketing Software Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Digital Marketing Software Market: Breakup by Solution (in %), 2020
  • Figure 4: Global: Digital Marketing Software Market: Breakup by Service (in %), 2020
  • Figure 5: Global: Digital Marketing Software Market: Breakup by Deployment Type (in %), 2020
  • Figure 6: Global: Digital Marketing Software Market: Breakup by Organization Size (in %), 2020
  • Figure 7: Global: Digital Marketing Software Market: Breakup by End Use (in %), 2020
  • Figure 8: Global: Digital Marketing Software Market: Breakup by Region (in %), 2020
  • Figure 9: Global: Digital Marketing Software Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 10: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 11: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 12: Global: Digital Marketing Software (Email Marketing) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 13: Global: Digital Marketing Software (Email Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 14: Global: Digital Marketing Software (Social Media) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 15: Global: Digital Marketing Software (Social Media) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 16: Global: Digital Marketing Software (Search Marketing) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 17: Global: Digital Marketing Software (Search Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 18: Global: Digital Marketing Software (Content Management) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 19: Global: Digital Marketing Software (Content Management) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 20: Global: Digital Marketing Software (Marketing Automation) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 21: Global: Digital Marketing Software (Marketing Automation) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 22: Global: Digital Marketing Software (Campaign Management) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 23: Global: Digital Marketing Software (Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 24: Global: Digital Marketing Software (Other Solutions) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 25: Global: Digital Marketing Software (Other Solutions) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 26: Global: Digital Marketing Software (Professional Services) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 27: Global: Digital Marketing Software (Professional Services) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 28: Global: Digital Marketing Software (Managed Services) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 29: Global: Digital Marketing Software (Managed Services) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 30: Global: Digital Marketing Software (On-Premise) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 31: Global: Digital Marketing Software (On-Premise) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 32: Global: Digital Marketing Software (Cloud-Based) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 33: Global: Digital Marketing Software (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 34: Global: Digital Marketing Software (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 35: Global: Digital Marketing Software (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 36: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 37: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 38: Global: Digital Marketing Software (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 39: Global: Digital Marketing Software (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 40: Global: Digital Marketing Software (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 41: Global: Digital Marketing Software (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 42: Global: Digital Marketing Software (Retail) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 43: Global: Digital Marketing Software (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 44: Global: Digital Marketing Software (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 45: Global: Digital Marketing Software (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 46: Global: Digital Marketing Software (Information Technology) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 47: Global: Digital Marketing Software (Information Technology) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 48: Global: Digital Marketing Software (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 49: Global: Digital Marketing Software (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 50: Global: Digital Marketing Software (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 51: Global: Digital Marketing Software (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 52: North America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 53: North America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 54: United States: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 55: United States: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 56: Canada: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 57: Canada: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 58: Asia Pacific: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 59: Asia Pacific: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 60: China: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 61: China: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 62: Japan: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 63: Japan: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 64: India: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 65: India: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 66: South Korea: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 67: South Korea: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 68: Australia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 69: Australia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 70: Indonesia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 71: Indonesia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 72: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 73: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 74: Europe: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 75: Europe: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 76: Germany: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 77: Germany: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 78: France: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 79: France: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 80: United Kingdom: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 81: United Kingdom: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 82: Italy: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 83: Italy: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 84: Spain: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 85: Spain: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 86: Russia: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 87: Russia: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 88: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 89: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 90: Latin America: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 91: Latin America: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 92: Brazil: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 93: Brazil: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 94: Mexico: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 95: Mexico: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 96: Others: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 97: Others: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 98: Middle East and Africa: Digital Marketing Software Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 99: Middle East and Africa: Digital Marketing Software Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 100: Global: Digital Marketing Software Industry: SWOT Analysis
  • Figure 101: Global: Digital Marketing Software Industry: Value Chain Analysis
  • Figure 102: Global: Digital Marketing Software Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Digital Marketing Software Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Digital Marketing Software Market Forecast: Breakup by Solution (in Million US$), 2021-2026
  • Table 3: Global: Digital Marketing Software Market Forecast: Breakup by Service (in Million US$), 2021-2026
  • Table 4: Global: Digital Marketing Software Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
  • Table 5: Global: Digital Marketing Software Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
  • Table 6: Global: Digital Marketing Software Market Forecast: Breakup by End Use (in Million US$), 2021-2026
  • Table 7: Global: Digital Marketing Software Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 8: Global: Digital Marketing Software Market Structure
  • Table 9: Global: Digital Marketing Software Market: Key Players
目次
Product Code: SR1020A97_Report

Market Overview:

  • The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
  • Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships. Furthermore, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) worldwide. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts and new products, which is further contributing to the market growth. Besides this, due to the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governments of various countries, there is a rise in the demand for online shopping and entertainment services around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and adopting digital marketing strategies to advertise their goods and services remotely. Looking forward, IMARC Group expects the global digital marketing software market to exhibit strong growth during the next five years.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global digital marketing software market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, solution, service, deployment type, organization size and end use.

Breakup by Solution:

  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others

Breakup by Service:

  • Professional Services
  • Managed Services

Breakup by Deployment Type:

  • On-Premise
  • Cloud-Based

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Breakup by End Use:

  • Media and Entertainment
  • Manufacturing
  • Retail
  • BFSI
  • Information Technology
  • Healthcare
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.

Key Questions Answered in This Report:

  • How has the global digital marketing software market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global digital marketing software market?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the service?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the end use?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global digital marketing software market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Digital Marketing Software Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Customer Relationship Management (CRM)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Email Marketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Social Media
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Search Marketing
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Content Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Marketing Automation
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Campaign Management
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Service

  • 7.1 Professional Services
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Managed Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 On-Premise
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-Based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Organization Size

  • 9.1 Large Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Small and Medium Enterprises (SMEs)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by End Use

  • 10.1 Media and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Manufacturing
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Retail
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 BFSI
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Information Technology
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Healthcare
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Others
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Act-On Software Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Adobe Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 Hewlett Packard Enterprise Development LP
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 HubSpot Inc.
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
    • 16.3.5 IBM Corporation
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Microsoft Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis