ベビーキャリアの市場規模、シェア、動向、予測：製品タイプ別、流通チャネル別、地域別、2025年～2033年

ベビーキャリアの世界市場規模は、2024年に6億200万米ドルとなりました。今後、IMARC Groupは、市場は2033年までに7億9,190万米ドルに達し、2025年から2033年にかけて3.1%のCAGRを示すと予測しています。現在、欧州が市場を独占しており、2024年には32％を超える大きな市場シェアを占めています。市場は、子どもの市場開拓のメリットに対する意識の高まり、働く女性の増加、急速な都市化とライフスタイルの変化、最近の技術革新と製品の多様化、世界の健康と安全への関心の高まりなどを背景に急成長しています。

保護者の間で子どもの安全に対する関心が高まっていることが、ベビーキャリア市場の有利な成長をもたらしています。加えて、eコマースチャネルを通じた製品の容易な入手、働く女性の増加、個人の購買意思決定に対するソーシャルメディアプラットフォームの影響力の増大なども、市場成長を後押しする重要な要因です。市場をリードする企業は、快適な座り心地のデザイン、赤ちゃんの腰と背骨を適切にサポートする二重調節ウエストベルトなど、人間工学に基づいた先進的なベビーキャリアを導入しています。また、長時間の着用でも赤ちゃんと着用者に最高の快適さを提供する、通気性の良い生体材料を取り入れています。これとは別に、多くのメーカーは消費者層を拡大するために最新技術を採用しています。例えば、ベビームーンキャリアのスマートベビーキャリアは、未熟児専用で、eテキスタイルの生体モニターセンサーを内蔵しています。これらのセンサーはリアルタイムでバイタルサインを収集し、レポートを作成し、モバイルアプリで個別のアドバイスを提供します。

赤ちゃんの健康と安全に対する関心の高まりは、市場の成長を促進する上で重要な役割を果たしています。例えば、股関節形成不全は乳幼児の約1％が罹患しています。その結果、抱っこ紐の人間工学的な利点が、子供にとっても自分自身にとっても有益であることを認識する親が増えています。適切に設計されたベビーキャリアは、赤ちゃんの自然な座り姿勢を促し、股関節、背骨、首の開発をサポートします。これは、股関節形成不全などの症状を予防する上で特に重要です。さらに、ベビーキャリアは赤ちゃんの体重を均等に分散するように開発されています。これにより、長時間抱っこすることによる背中や肩の痛みに悩まされることがなくなります。現代の抱っこひもには、安全性を高めるための機能が搭載されています。例えば、安全なバックル、補強された縫い目、サポートシステムなどが挙げられます。

米国は抱っこ紐の主要市場のひとつです。情緒的な結びつきやアタッチメント育児に関する子育て哲学の拡大が、抱っこ紐を含むスキンシップ用ベビー用品の需要を加速させています。さらに、コンバーチブルデザイン、調節可能なシートポジション、モジュラーコンポーネントなど、多機能デザインを提供する現地プレイヤーの躍進が、市場力学を拡大しています。このことが、国内での製品需要に拍車をかけています。製品の安全問題は、厳格な安全規制と品質管理の必要性を浮き彫りにしています。例えば、米国消費者製品安全委員会は2023年9月、一部のスリングキャリアについて消費者警告を発しました。これらの製品は連邦安全基準を満たしておらず、赤ちゃんの転落や窒息という重大な危険をもたらしていました。

ベビーキャリア市場動向：

子どもの発達に役立つという認識の高まり

ベビーキャリアが子供の市場開拓に果たす重要な役割に対する認識の高まりは、市場成長を促進する重要な要因です。ある調査によると、抱っこひもを着用した赤ちゃんの日中の泣き声は43％、夜泣きは51％減少しました。このような泣き声の減少は、乳幼児と両親の情緒的幸福を向上させ、愛着と情緒的安心を促進する大きな要因であり、ベビーキャリアの需要を牽引しています。ベビーキャリアは、親子のスキンシップと物理的な親密さを促進し、赤ちゃんの情緒的・心理的開発に不可欠です。さらに、安全な愛着の開発に役立ち、子供の安全感と信頼感を育みます。さらに、ベビーウェアリングによって、親は赤ちゃんの合図や欲求を観察し、より迅速に対応できるようになります。さらに、抱っこ紐を使った直立姿勢は消化を助け、乳幼児の逆流のリスクを軽減します。

働く女性の増加

世界中で働く女性の人口が増加していることは、市場成長を促進する主な要因の1つです。先進諸国では約70％、新興経済諸国では約60％の女性が有給の仕事に従事しています。その結果、効果的な育児ソリューションの利用が成長要因となっています。こうしたソリューションのなかでもベビーキャリアは、働く母親が仕事で忙しいときでも新生児を近くに置いておくのに役立ちます。抱っこひもを使えば、親はマルチタスクに取り組むことができ、家事や仕事関連の仕事をこなしたり、子どもをそばであやしながら通勤したりすることができます。また、仕事と私生活を両立させる方法を模索する、産休後に復職する女性にとっても極めて重要です。

急速な都市化とライフスタイルの変化

都市化とライフスタイルの変化は、ベビーキャリア市場の成長に大きな影響を与えています。家族が都市部に移り住むようになり、限られた居住スペース、混雑した公共交通機関、めまぐるしいライフスタイルなど、独特の課題に直面するようになったため、ベビーカーのような従来の赤ちゃんの移動手段は実用的ではなくなっています。ベビーキャリアはコンパクトで便利なソリューションであり、ご両親が交通量の多い道を移動したり、公共交通機関を利用したり、混雑した場所を楽に移動したりすることを可能にします。また、大きな収納スペースを必要としないため、狭いアパートや旅行にも理想的です。現在、世界人口の55％が都市部に居住しているが、2050年までには68％に増加すると予測されています。さらに、都市部のライフスタイルでは、ベビーキャリアが体現している性質である機動性と柔軟性が重要視されています。ベビーキャリアを使えば、散歩、ハイキング、ショッピングなど、さまざまな屋外活動に赤ちゃんを連れて簡単に出かけることができるため、親はアクティブなライフスタイルを維持することができます。

最近の技術革新と製品の差別化

メーカー各社は、安全性、快適性、使いやすさ、スタイルといった側面に重点を置きながら、進化する親のニーズや嗜好に応えるべく技術革新を進めています。例えば、ロンドンを拠点に高品質のアスレジャー・ベビーキャリアを提供するCarifit社は、2022年に革新的なCarifitベビーキャリアを設計、開発、発売するために53万米ドルを調達しました。これに伴い、赤ちゃんの安全性と快適性を確保しつつ、親の身体的負担を軽減する人間工学に基づいたデザインの開発が市場開拓に寄与しています。また、サポート性、通気性、耐久性に優れ、抱っこひも全体の品質を向上させる最近の先端素材の開発が市場開拓を後押ししています。さらに、ラップ、スリング、構造化抱っこひも、ハイブリッドモデルなど、さまざまな育児スタイルやニーズに対応する抱っこひもの種類の導入が、市場成長にプラスの影響を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のベビーキャリア市場

• 市場概要
• 市場実績
• COVID-19の影響

第6章 市場内訳：製品タイプ別

• バックルキャリア
• ラップキャリア
• スリングキャリア
• その他

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 専門店
• オンラインストア
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第9章 SWOT分析

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Artsana S.p.A.
  • Baby K'tan
  • BabyBjorn AB
  • Britax Child Safety Inc.
  • Ergobaby
  • Firstcry Retail DWC-LLC
  • Goodbaby International Holdings Ltd.
  • Lalabu LLC
  • Moby Wrap Inc.
  • Tomy Company Ltd.

List of Figures

• Figure 1: Global: Baby Carrier Market: Major Drivers and Challenges
• Figure 2: Global: Baby Carrier Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Global: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Global: Baby Carrier Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Baby Carrier Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Baby Carrier Market: Breakup by Region (in %), 2024
• Figure 7: Global: Baby Carrier (Buckled Carrier) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Baby Carrier (Buckled Carrier) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Baby Carrier (Wrap Carrier) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Baby Carrier (Wrap Carrier) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Baby Carrier (Sling Carrier) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Baby Carrier (Sling Carrier) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Baby Carrier (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Baby Carrier (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Baby Carrier (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Baby Carrier (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Baby Carrier (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Baby Carrier (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Baby Carrier (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Baby Carrier (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Baby Carrier (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Baby Carrier (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: North America: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: United States: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: United States: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Canada: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Canada: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: North America: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Asia Pacific: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: China: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: China: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Japan: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Japan: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: India: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: India: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: South Korea: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: South Korea: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Australia: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Australia: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Indonesia: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Indonesia: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Others: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Others: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Asia Pacific: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Europe: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Germany: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Germany: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: France: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: France: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: United Kingdom: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: United Kingdom: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Italy: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Italy: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Spain: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Spain: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Russia: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Russia: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Others: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Others: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Europe: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Latin America: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Brazil: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Brazil: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Mexico: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Mexico: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Others: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Others: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Latin America: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Middle East and Africa: Baby Carrier Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Middle East and Africa: Baby Carrier Market: Breakup by Country (in %), 2024
• Figure 71: Middle East and Africa: Baby Carrier Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Global: Baby Carrier Industry: SWOT Analysis
• Figure 73: Global: Baby Carrier Industry: Value Chain Analysis
• Figure 74: Global: Baby Carrier Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Baby Carrier Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Baby Carrier Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Baby Carrier Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Baby Carrier Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Baby Carrier Market: Competitive Structure
• Table 6: Global: Baby Carrier Market: Key Players

The global baby carrier market size was valued at USD 602.0 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 791.9 Million by 2033, exhibiting a CAGR of 3.1% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 32% in 2024. The market is growing rapidly driven by increasing awareness of child development benefits, rising number of working women, rapid urbanization and lifestyle changes, recent innovation and product variety, and heightened health and safety concerns across the globe.

Rising concern about child safety among parents is resulting in lucrative growth for the baby carrier market. In addition, the other significant factors boosting the market growth include easy availability of products through the e-commerce channel, increasing number of working women and growing influence of social media platforms on the buying decisions of individuals. The leading market players are introducing advanced ergonomic baby carriers with comfortable seating design and double adjustment waist belts that provide adequate support to the hips and spine of the babies. They are also incorporating breathable biomaterials that provide utmost comfort to the baby and wearer during extended wearing. Apart from this, many manufacturers are adopting the latest technologies to increase their consumer base. For instance, Smart Baby Carriers by BabyMoon Carriers are exclusively made for premature babies, with built-in e-textile biomonitoring sensors. These sensors collect vital signs in real-time, generate reports, and provide personalized advice on a mobile app.

The heightened concerns about the health and safety of babies are playing a crucial role in driving the market growth. For instance, hip dysplasia affects about 1% of infants. As a result of this, parents are increasingly aware of the ergonomic benefits of baby carriers for both the child and themselves. Properly designed carriers promote a natural sitting position for the baby, supporting their hip, spine, and neck development. It is especially important in preventing conditions like hip dysplasia. Additionally, baby carriers are developed to distribute the body weight of the baby evenly. With this, one does not suffer from back and shoulder aches due to carrying a child for long periods. Modern-day carriers come with features that help enhance safety, for instance secure buckles, reinforced stitching, and support systems among others.

The United States is one of the key markets for baby carriers owing to the expanding parenting philosophies about emotional bonding and attachment parenting are accelerating the demand for skin-to-skin contact baby products, including baby carriers. In addition, the increasing advancements by the local players, which offer multifunctional designs, including convertible designs, adjustable seating positions, and modular components are expanding the market dynamics. This is steering the demand for the product in the country. Product safety issues highlight the necessity for strict safety regulations and quality control. For instance, the U.S. Consumer Product Safety Commission issued a consumer alert on some sling carriers in September 2023. These products did not meet federal safety standards and posed a serious hazard of baby falls and suffocation.

Baby Carrier Market Trends:

Increasing awareness of child development benefits

The heightened awareness of the critical role baby carriers play in child development is a significant factor driving the market growth. According to a research study, babies who were worn in carriers cried 43% less during the day and 51% less at night. This decrease in crying is a major factor in improving the emotional well-being of both infants and parents, promoting attachment and emotional security, which in turn drives the demand for baby carriers. Baby carriers facilitate skin-to-skin contact and physical closeness between the parent and the child, which are vital for the emotional and psychological development of the baby. Furthermore, it helps in developing a secure attachment, fostering a sense of safety and trust in the child. Moreover, babywearing enables parents to observe and respond to their baby's cues and needs more promptly, which is crucial for their overall development. Additionally, the upright position in a carrier aids in better digestion and reduces the risks of reflux issues in infants.

Rising number of working women

The growing working women population worldwide is one of the primary drivers boosting the market growth. About 70% of the women in developed countries and around 60% in developing economies are engaged in paid employment. Resultantly, the usage of effective childcare solutions is serving as a growth factor. Among these solutions are baby carriers which help working moms to keep their newborns close even when they are busy with work. They enable parents to engage in multitasking, allowing them to carry out household chores, work-related tasks, or even commute while keeping their child close and comforted. It is also crucial for women returning to work post-maternity leave who seek ways to balance their professional and personal lives.

Rapid urbanization and lifestyle changes

Urbanization and lifestyle changes are significantly influencing the growth of the baby carrier market. Families are moving to urban areas, encountering unique challenges, such as limited living space, crowded public transportation, and a fast-paced lifestyle, all of which make traditional baby transport methods like strollers less practical. Baby carriers offer a compact, convenient solution, allowing parents to navigate busy streets, use public transport, and move through crowded places with ease. They also do not require large storage spaces and are ideal for small apartments and traveling. Currently, 55% of the global population resides in urban areas, a figure projected to rise to 68% by 2050. Furthermore, the urban lifestyle also emphasizes the importance of mobility and flexibility, qualities that baby carriers embody. They enable parents to maintain an active lifestyle, as they can easily take their baby along for various outdoor activities like walking, hiking, or shopping.

Recent innovation and product differentiation

Manufacturers are innovating to meet the evolving needs and preferences of parents, focusing on aspects such as safety, comfort, ease of use, and style. For instance, in 2022, Carifit, a London-based company supplying high-quality athleisure baby carriers raised US$ 530,000 to design, develop, and launch the innovative Carifit baby carrier. In line with this, the development of ergonomic designs that ensure the baby's safety and comfort while also reducing physical strain for the parent is contributing to the market growth. Besides, the recent development of advanced materials that offer better support, breathability, and durability, enhancing the overall quality of carriers, is driving the market growth. Furthermore, the introduction of varieties in types of carriers, such as wraps, slings, structured carriers, and hybrid models, catering to different parenting styles and needs, is positively impacting the market growth.

Baby Carrier Industry Segmentation:

Analysis by Product Type:

• Buckled Carrier
• Wrap Carrier
• Sling Carrier
• Others

The buckled carrier segment stands as the largest product type in 2024, holding around 35% of the market. The buckled carrier segment holds the largest market share due to its ease of use, safety features, and versatility. They are equipped with padded straps and buckles to secure the baby in place, providing a snug and safe environment. Furthermore, buckled carriers are designed to distribute the weight of the baby uniformly across the parent's shoulders and hips, making them comfortable for extended use. Additionally, they are highly favored among parents who are concerned about ergonomic support for both, themselves, and their children.

Wrap carriers appeal to parents looking for a more natural and intimate way to carry their babies. They are made from long pieces of fabric that are wrapped around the parent's body and the baby, offering a snug, womb-like environment. Wrap carriers are especially popular for newborns and younger infants due to the close contact it facilitates, promoting bonding and secure attachment.

Sling carriers consist of a single piece of fabric that loops over one shoulder and forms a pouch to carry the baby. They are favored for their ease of use and simple design, offering a quick and convenient way to carry a baby, particularly for short trips or around the house. Furthermore, sling carriers are ideal for breastfeeding mothers due to the ease of adjusting the baby's position.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Specialty stores represent the largest market segment, owing to their focused and expert approach to baby care products. They are often dedicated to baby and childcare items, providing a tailored shopping experience with a wide range of products specifically for infants and toddlers. Additionally, specialty stores offer personalized customer service, with knowledgeable staff who can offer detailed advice and product demonstrations. Furthermore, they often stock a variety of brands and models, including premium and niche products, catering to diverse consumer preferences.

Supermarkets and hypermarkets appeal to consumers who appreciate convenience and one-stop shopping. These large retail spaces offer a variety of baby products, including carriers, under one roof, making it convenient for parents to shop for multiple items at once. Furthermore, the presence of baby carriers in these stores increases the visibility and accessibility of these products to a broader audience, including casual shoppers.

Online stores offer unparalleled convenience, allowing parents to shop from the comfort of their homes and have products delivered directly to their doorstep. They provide an extensive range of products and brands, often surpassing what is available in physical stores. It includes access to international brands, specialty carriers, and competitive pricing due to lower overhead costs.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of around 32%. Europe holds the largest market share due to high consumer awareness, strong purchasing power, and a preference for premium childcare products. Furthermore, European consumers tend to prioritize quality and safety in baby products, leading to a high demand for ergonomically designed, certified carriers. Additionally, the presence of a well-established retail network in the region, which provides easy accessibility to a wide range of baby carriers, is contributing to the market growth. Furthermore, the cultural emphasis on parenting and outdoor activities in Europe is acting as another growth-inducing factor.

The Asia Pacific market is the fastest-growing market, driven by increasing urbanization, rising disposable incomes, and a growing middle class. Additionally, the cultural tradition of babywearing in many Asian societies is further bolstering the market growth. Besides this, the expansion of retail infrastructure and the surge in e-commerce platforms in the region, making baby carriers more accessible to a broader audience, is supporting the market growth.

Key Regional Takeaways:

North America Baby Carrier Market Analysis

The growing awareness of sustainability, changing family responsibilities, and cultural acceptance of babywearing, all support the European baby carrier market. European nations are investing more on raising families and kids, which benefits the market. Eurostat, for example, reports that EU nations spent an average of €777 per person on family benefits in 2021, up from €561 in 2011. Additionally, majority of parents in nations like Germany, France, and the UK prioritize sustainability when making purchases, indicating a growing demand for ergonomic, long-lasting, and eco-friendly baby items. Adjustable carriers that accommodate both moms and fathers are in high demand because to the development of shared parental responsibilities.

Furthermore, the retail industry in Europe is well-established, and notable brands of baby carriers include BabyBjorn and Ergobaby. Baby carriers have been shown to improve parent-child bonding and lessen colic, which has attracted many European parents. Favorable government regulations that encourage parents to purchase high-quality baby items, such generous parental leave programs, also help the business. These elements, along with the growing power of parenting forums and internet shopping, are propelling the European market's consistent expansion.

United States Baby Carrier Market Analysis

United States is the most lucrative market in North America, which accounted for around 77.3% market share in 2023. The growing demand for premium baby products, the significant number of dual-income households, and rising awareness of ergonomic parenting solutions are driving the baby carrier market in the US. According to the data by Bureau of Labor Statistics, around 67% of families have both parents working, therefore, there is a growing need for hands-free and mobile parenting solutions in American homes. Convenient baby carriers enable parents to multitask while still being physically near their infants, which is good for the emotional growth of the child. Healthcare professionals support ergonomic designs because they distribute weight uniformly and lessen strain, making them an important consideration when making a purchase.

In 2024, the baby products market in the United States has grown at a considerable rate, with baby carriers accounting for a significant percentage of the market. With a wide range of brands and models, online retail channels like Amazon and niche e-commerce platforms hold a significant share of total sales of baby products. Baby carriers that are visually beautiful, practical, and environmentally responsible are also becoming more and more popular among millennial and Gen-Z parents because of social media trends and parenting influencer endorsements. A growing inclination for gender-neutral parenting responsibilities is also helping the industry, as more and more male caregivers choose baby carriers because of their comfort and adaptability.

Asia Pacific Baby Carrier Market Analysis

The market for baby carriers is expanding quickly in Asia Pacific due to factors such urbanization, high birth rates, and growing disposable budgets. More than 40% of births worldwide occur in nations like China and India, which offers makers of baby carriers a lot of potential. The need for practical and ergonomic parenting solutions has increased due to shifting family dynamics, such as the rise in nuclear households and working moms. Consumers in industrialized economies like South Korea and Japan place a high value on high-end, ergonomic baby carriers that are made for comfort and safety. In contrast, cost and usability are important considerations when making a purchase in emerging economies. The region's access to premium and international brands has increased due to the growing impact of Western parenting techniques and the expansion of e-commerce platforms, which has further boosted the market.

Latin America Baby Carrier Market Analysis

The burgeoning urban population, rising middle-class earnings, and greater adoption of contemporary parenting techniques in Latin America are driving the market for baby carriers. The growing number of childbirths in Latin America is another primary driver for the market. Latin America and the Caribbean have risen to the third position in the world for the incidence of adolescent motherhood and have the second-highest adolescent fertility rate, second only to sub-Saharan Africa. A cultural change toward more active parenting duties is taking place in nations like Brazil and Mexico, which together make up a sizable share of the region's population. Indigenous babywearing customs in the area have also helped baby carriers gain acceptance and popularity by fusing contemporary functionality with cultural significance.

Middle East and Africa Baby Carrier Market Analysis

High birth rates, urbanization, and rising disposable incomes all contribute to the baby carrier market in the Middle East and Africa. Young families in nations like Nigeria and Egypt are looking for reasonably priced and long-lasting baby carriers for everyday usage. Affluent populations and a move toward contemporary parenting practices are driving the need for high-end, branded goods in the Gulf Cooperation Council (GCC) nations, including Saudi Arabia and the United Arab Emirates. Furthermore, the region's baby carrier accessibility has greatly improved due to rising number of online retail platforms, which has fuelled adoption in both urban and semi-urban markets.

Competitive Landscape:

Companies are innovating and improving their products to meet the changing needs of parents and caregivers. It includes developing more ergonomic designs, using advanced, baby-friendly materials, and incorporating features that enhance safety, comfort, and convenience. Additionally, leading players are investing in strong marketing and branding strategies, such as social media, influencer partnerships, and celebrity endorsements, to differentiate their products and connect with consumers. They are also focusing on educational marketing, providing valuable information about babywearing benefits and safety, which helps in enhancing trust and credibility with consumers.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Artsana S.p.A.
• Baby K'tan
• BabyBjorn AB
• Britax Child Safety Inc.
• Ergobaby
• Firstcry Retail DWC-LLC
• Goodbaby International Holdings Ltd
• Lalabu LLC
• Moby Wrap Inc.
• Tomy Company Ltd.

Key Questions Answered in This Report

• 1.What is a baby carrier?
• 2.How big is the baby carrier market?
• 3.What is the expected growth rate of the global baby carrier market during 2025-2033?
• 4.What are the key factors driving the global baby carrier market?
• 5.What is the leading segment of the global baby carrier market based on product type?
• 6.What is the leading segment of the global baby carrier market based on distribution channel?
• 7.What are the key regions in the global baby carrier market?
• 8.Who are the key players/companies in the global baby carrier market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Baby Carrier Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Buckled Carrier
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Wrap Carrier
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Sling Carrier
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Specialty Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Artsana S.p.A.
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Baby K'tan
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 BabyBjorn AB
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Britax Child Safety Inc.
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Ergobaby
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Firstcry Retail DWC-LLC
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Goodbaby International Holdings Ltd.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Lalabu LLC
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Moby Wrap Inc.
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 Tomy Company Ltd.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
    • 13.3.10.3 Financials