ベビーキャリア市場規模、シェア、成長分析：タイプ別、流通チャネル別、価格帯別、地域別 - 産業予測 2025～2032年

ベビーキャリアの世界市場規模は、2023年に83億6,000万米ドルと評価され、2024年の88億3,000万米ドルから2032年には136億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

育児をこなすワーキングマザーの増加により、革新的なベビーキャリアの需要が大きく伸び、市場競争が激化しています。各社は戦略的パートナーシップを結び、肩ひもを交差できる使いやすい抱っこひもなど、製品のイノベーションに注力しています。Babywearing Internationalのような認定ベビーウェアリングコンサルタントは、安全な使用方法について介護者を教育する上で重要な役割を果たしており、市場の成長をさらに後押ししています。ベビーウェアリングの健康上の利点に対する認識の高まりは、流通チャネルやオンラインショッピングの選択肢の改善と並んで、消費者の需要を促進すると予想されます。ベビービョルン（BabyBjorn）のスタイリッシュな抱っこひもやワイルドバード（Wildbird）のエアリアル・バックル・キャリアなど、2023年に発売される注目すべき製品は、快適性と多用途性への動向を裏付けています。ErgobabyとAllThingsBaby.comの提携のようなコラボレーションは、高級ベビー用品へのアクセスを強化し、市場拡大を促進します。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析

ベビーキャリア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• バックル
• バックパック
• スリング
• ソフトタイプキャリア
• その他

ベビーキャリア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン

ベビーキャリア市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

ベビーキャリア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• BabyBjorn AB（Sweden）
• Ergobaby Inc.（USA）
• Goodbaby International Holdings Limited（China）
• Artsana Group（Italy）
• Infantino LLC（USA）
• Tula Baby Carriers（USA）
• Beco Baby Carrier Inc.（USA）
• Key Developments
• Moby Wrap Inc.（USA）
• Boba Inc.（USA）
• Chicco（Italy）
• Stokke AS（Norway）
• Phil & Teds（New Zealand）
• Mountain Buggy（New Zealand）
• Manduca（Germany）
• Hoppediz GmbH（Germany）
• Onya Baby Inc.（USA）
• Pognae（South Korea）

結論と提言

Global Baby Carrier Market size was valued at USD 8.36 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 13.65 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The increase in working mothers juggling childcare responsibilities has led to a significant demand for innovative baby carriers, intensifying market competition. Companies are forming strategic partnerships and focusing on product innovations, such as user-friendly carriers with crossable shoulder straps. Certified babywearing consultants, like Babywearing International, play a crucial role in educating caregivers on safe usage, further boosting market growth. Increased awareness of the health benefits of baby-wearing is anticipated to drive consumer demand, alongside improved distribution channels and online shopping options. Notable product releases in 2023, like BabyBjorn's stylish carriers and Wildbird's Aerial Buckle Carrier, underscore the trend toward comfort and versatility. Collaborations, such as Ergobaby's partnership with AllThingsBaby.com, enhance accessibility to premium baby gear, promoting market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Carrier market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Carrier Market Segments Analysis

Global Baby Carrier Market is segmented by Type, Distribution Channel, Price Point and region. Based on Type, the market is segmented into Buckle, Backpack, Sling, Soft Structured Carriers and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores and Online. Based on Price Point, the market is segmented into Mass and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Carrier Market

The Global Baby Carrier market is significantly influenced by the growing recognition of the advantages associated with babywearing, which enhances the bond between parents and their children while offering hands-free convenience and ergonomic support. As these benefits become more widely accepted among parents worldwide, the demand for high-quality baby carriers-characterized by safety, adaptability, and comfort-increases. Parents are actively seeking out these coveted products, often guided by recommendations from social media influencers and medical experts advocating for practices like skin-to-skin contact. This trend reflects an evolving understanding of the importance of choosing the right baby carrier for infants and toddlers.

Restraints in the Global Baby Carrier Market

The Global Baby Carrier market faces significant restraints, primarily due to cost considerations. High-end ergonomic baby carriers often come with a steep price tag, which poses a challenge in developing countries where consumers are more price-sensitive. Many parents may opt for less expensive alternatives or revert to traditional babywearing practices rather than invest in multifunctional designs. Additionally, factors such as supply chain disruptions and import tariffs can further elevate retail prices, making these carriers unaffordable for middle- and low-income families, thereby limiting market growth and accessibility in these regions.

Market Trends of the Global Baby Carrier Market

The Global Baby Carrier market is experiencing a notable shift towards sustainable and ergonomically designed products, reflecting a growing consumer preference for comfort and environmental responsibility. As caregivers increasingly prioritize features such as enhanced lumbar support, adjustable seating positions, and effective weight redistribution, traditional carrier designs are being challenged. Concurrently, the demand for eco-friendly materials like hemp, organic cotton, and recycled textiles is driving manufacturers to adopt sustainable production methods and ethical sourcing practices. This trend not only supports the well-being of infants and caregivers but also aligns with the broader global movement towards sustainability, thus shaping the future landscape of the baby carrier industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Baby Carrier Market Size by Type & CAGR (2025-2032)

• Market Overview
• Buckle
• Backpack
• Sling
• Soft Structured Carriers
• Others

Global Baby Carrier Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online

Global Baby Carrier Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Baby Carrier Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Price Point)
  • US
  • Canada
• Europe (Type, Distribution Channel, Price Point)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Price Point)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Price Point)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Price Point)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BabyBjorn AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ergobaby Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infantino LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tula Baby Carriers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beco Baby Carrier Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Moby Wrap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phil & Teds (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Buggy (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduca (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoppediz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onya Baby Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pognae (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations