ベビーキャリア市場レポート：製品タイプ、流通チャネル、地域別、2024年～2032年

ベビーキャリアの世界市場規模は2023年に5億8,330万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに7億8,340万米ドルに達し、2024年から2032年の間に3.2％の成長率（CAGR）を示すと予測しています。市場開拓は、子どもの動向に対する意識の高まり、働く女性の増加、急速な都市化とライフスタイルの変化、最近の技術革新と製品の多様化、世界の健康と安全への関心の高まりなどが背景にあります。

ベビーキャリア市場分析：

市場の成長と規模：市場は安定した成長を遂げており、その原動力となっているのは、子どもの成長に対する意識の高まりと働く女性の増加です。さらに、人間工学に基づいた便利な育児用品への需要の高まりが市場の成長を支えています。

主な市場促進要因：市場成長に影響を与える主な促進要因としては、急速な都市化とライフスタイルの変化、働く女性の増加、最近の製品設計と種類の革新、健康と安全への関心の高まりなどが挙げられます。

技術の進歩：人間工学に基づいたデザイン、持続可能で子供に優しい素材の使用、安全性と快適性を高める機能に焦点を当てた最近の技術革新が、市場の成長を支えています。さらに、さまざまな年齢層やライフスタイルに対応する、調節可能で多機能な抱っこ紐の普及が市場開拓を後押ししています。

産業用途：この市場は、個人的な日々の育児、保育所などの専門的な環境、より活動的なライフスタイルにおいて、高い製品需要を経験しています。

主要市場動向：主な市場動向としては、環境に優しく持続可能な製品へのシフトが進んでいることが挙げられます。さらに、実用性と快適性を維持しながら、ファッションに敏感な親に対応するスタイリッシュで多機能な抱っこひもへの嗜好の高まりが、市場の成長を後押ししています。

地理的動向：欧州は、消費者の意識の高さ、購買力の強さ、高級育児用品への嗜好から市場をリードしています。その他の地域も、急速な都市化、ライフスタイルの変化、消費者意識の高まりに後押しされ、著しい成長を示しています。

競合情勢：市場の特徴は、技術革新、マーケティング戦略、地理的拡大に注力する主要企業の存在です。さらに、大手企業は製品レンジを多様化し、差別化を図るために顧客エンゲージメントと持続可能性への取り組みに投資しています。

課題と機会：市場は、製品の安全性の維持や多様な地域の規制への対応など、さまざまな課題に直面しています。しかし、製品設計や素材使用における最近のイノベーションが、市場成長の新たな機会を生み出しています。

ベビーキャリア市場動向：

子どもの発達に役立つという意識の高まり

ベビーキャリアが子どもの発育に果たす重要な役割に対する認識が高まっていることは、市場開拓の大きな要因となっています。ベビーキャリアは、親子のスキンシップや物理的な親密さを促進し、赤ちゃんの情緒的・心理的発達に不可欠です。さらに、安全な愛着を育み、子供の安全感と信頼感を醸成するのにも役立ちます。さらに、ベビーウェアリングによって、親は赤ちゃんの合図や欲求を観察し、迅速に対応できるようになります。さらに、抱っこ紐を使った直立姿勢は消化を助け、乳幼児の逆流のリスクを軽減します。

働く女性の増加

世界中で働く女性の数が増加していることは、市場の成長を後押しする極めて重要な要因です。これに伴い、実用的で効率的な育児ソリューションへの需要が成長を促す要因となっています。ベビーキャリアは、働く母親が仕事上の責任を管理しながら乳幼児との親密な絆を維持するための便利な方法を提供します。抱っこひもを使えば、親はマルチタスクに取り組むことができ、家事や仕事関連の作業をこなしたり、子どもをそばであやしながら通勤したりすることもできます。また、産休後に復職する女性が、仕事と私生活を両立させる方法を模索する上でも極めて重要です。

急速な都市化とライフスタイルの変化

都市化とライフスタイルの変化は、ベビーキャリア市場の成長に大きく影響しています。家族が都市部に移り住み、限られた居住スペース、混雑した公共交通機関、めまぐるしいライフスタイルなど、独自の課題に遭遇しています。これらすべてが、ベビーカーのような従来の赤ちゃんの移動手段を実用的でなくしています。ベビーキャリアはコンパクトで便利なソリューションであり、ご両親が交通量の多い道を移動したり、公共交通機関を利用したり、混雑した場所を楽に移動したりすることを可能にします。また、大きな収納スペースを必要としないため、狭いアパートや旅行にも理想的です。さらに、都会的なライフスタイルでは、ベビーキャリアが体現しているモビリティと柔軟性が重要視されます。ベビーキャリアを使えば、散歩やハイキング、ショッピングなど、さまざまなアウトドア活動に赤ちゃんを簡単に連れて行くことができるので、両親はアクティブなライフスタイルを維持することができます。

最近の技術革新と製品の多様性

メーカー各社は、安全性、快適性、使いやすさ、スタイルといった側面に重点を置きながら、進化する両親のニーズや好みに応えるために技術革新を行っています。これに伴い、赤ちゃんの安全性と快適性を確保しつつ、親の身体的負担を軽減する人間工学に基づいたデザインの市場開拓が市場の成長に寄与しています。このほか、最近の傾向として、サポート性、通気性、耐久性に優れた先端素材が開発され、抱っこ紐の全体的な品質が向上していることも、市場の成長を後押ししています。さらに、ラップ、スリング、構造化抱っこひも、ハイブリッドモデルなど、さまざまな育児スタイルやニーズに対応する抱っこひもの種類の導入が、市場成長にプラスの影響を与えています。

健康と安全への関心の高まり

赤ちゃんの健康と安全に対する関心の高まりは、市場成長を促進する上で重要な役割を果たしています。親は、子供と自分自身の両方にとってベビーキャリアが人間工学的に有益であることをますます認識するようになっています。適切に設計された抱っこひもは、赤ちゃんの自然な座位を促し、腰、背骨、首の発達をサポートします。これは、股関節形成不全などの症状を予防する上で特に重要です。さらに、ベビーキャリアは赤ちゃんの体重を均等に分散するように設計されているため、長時間抱っこすることで生じる背中や肩の痛みのリスクを軽減します。さらに、最近のベビーキャリアは、安全なバックル、補強された縫い目、サポートシステムなど、赤ちゃんの安全を常に確保するための高度な安全機能を備えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のベビーキャリア市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• バックルキャリア
  • 市場動向
  • 市場予測
• ラップキャリア
  • 市場動向
  • 市場予測
• スリングキャリア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Artsana S.p.A.
  • Baby K'tan
  • BabyBjorn AB
  • Britax Child Safety Inc.
  • Ergobaby
  • Firstcry Retail DWC-LLC
  • Goodbaby International Holdings Ltd.
  • Lalabu LLC
  • Moby Wrap Inc.
  • Tomy Company Ltd.

List of Figures

• Figure 1: Global: Baby Carrier Market: Major Drivers and Challenges
• Figure 2: Global: Baby Carrier Market: Sales Value (in Million US$), 2018-2023
• Figure 3: Global: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 4: Global: Baby Carrier Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Baby Carrier Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Baby Carrier Market: Breakup by Region (in %), 2023
• Figure 7: Global: Baby Carrier (Buckled Carrier) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 8: Global: Baby Carrier (Buckled Carrier) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 9: Global: Baby Carrier (Wrap Carrier) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Baby Carrier (Wrap Carrier) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Baby Carrier (Sling Carrier) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Baby Carrier (Sling Carrier) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Baby Carrier (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Baby Carrier (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Baby Carrier (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Baby Carrier (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Baby Carrier (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Baby Carrier (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Baby Carrier (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Baby Carrier (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Baby Carrier (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Baby Carrier (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: North America: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: United States: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: United States: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Canada: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Canada: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: North America: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Asia Pacific: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: China: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: China: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Japan: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Japan: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: India: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: India: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: South Korea: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: South Korea: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Australia: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Australia: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Indonesia: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Indonesia: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Others: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Others: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Asia Pacific: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Europe: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Germany: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Germany: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: France: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: France: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: United Kingdom: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: United Kingdom: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Italy: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Italy: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Spain: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Spain: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Russia: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Russia: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Others: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Others: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Europe: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Latin America: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Brazil: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Brazil: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Mexico: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Mexico: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Others: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Others: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Latin America: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Middle East and Africa: Baby Carrier Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Middle East and Africa: Baby Carrier Market: Breakup by Country (in %), 2023
• Figure 71: Middle East and Africa: Baby Carrier Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Global: Baby Carrier Industry: SWOT Analysis
• Figure 73: Global: Baby Carrier Industry: Value Chain Analysis
• Figure 74: Global: Baby Carrier Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Baby Carrier Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Baby Carrier Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Baby Carrier Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Baby Carrier Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Baby Carrier Market: Competitive Structure
• Table 6: Global: Baby Carrier Market: Key Players

The global baby carrier market size reached US$ 583.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 783.4 Million by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The market is growing rapidly driven by increasing awareness of child development benefits, rising number of working women, rapid urbanization and lifestyle changes, recent innovation and product variety, and heightened health and safety concerns across the globe.

Baby Carrier Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by increasing awareness of child development benefits and the rising number of working women. Furthermore, the heightened demand for ergonomic, convenient child care products is supporting the market growth.

Major Market Drivers: Key drivers influencing the market growth include rapid urbanization and lifestyle changes, increasing number of working women, recent innovation is product design and variety, and heightened health and safety concerns.

Technological Advancements: Recent innovations focusing on ergonomic design, use of sustainable and child-friendly materials, and features enhancing safety and comfort are supporting the market growth. Furthermore, the development of adjustable and multi-functional carriers that are becoming more prevalent, catering to different age groups and lifestyles, are supporting the market growth.

Industry Applications: The market is experiencing high product demand in personal, day-to-day child rearing and professional settings like childcare centers and in more active lifestyles.

Key Market Trends: The key market trends involve the ongoing shift towards eco-friendly and sustainable products. Additionally, the growing preference for stylish, multifunctional carriers that cater to the fashion-conscious parents while maintaining practicality and comfort, is favoring the market growth.

Geographical Trends: Europe leads the market due to high consumer awareness, strong purchasing power, and preference for premium child care products. Other regions are also showing significant growth, fueled by rapid urbanization, changing lifestyle, and heightened consumer awareness.

Competitive Landscape: The market is characterized by the presence of key players focusing on innovation, marketing strategies, and geographic expansion. Furthermore, leading companies are diversifying their product ranges and investing in customer engagement and sustainability efforts to differentiate themselves.

Challenges and Opportunities: The market faces various challenges, such as maintaining product safety and meeting diverse regional regulations. However, recent innovations in product design and material use are creating new opportunities for the market growth.

Baby Carrier Market Trends:

Increasing awareness of child development benefits

The heightened awareness of the critical role baby carriers play in child development is a significant factor driving the market growth. Baby carriers facilitate skin-to-skin contact and physical closeness between the parent and the child, which are vital for the emotional and psychological development of the baby. Furthermore, it helps in developing a secure attachment, fostering a sense of safety and trust in the child. Moreover, babywearing enables parents to observe and respond to their baby's cues and needs more promptly, which is crucial for their overall development. Additionally, the upright position in a carrier aids in better digestion and reduces the risks of reflux issues in infants.

Rising number of working women

The increasing number of working women across the globe is a pivotal factor bolstering the market growth. In line with this, the demand for practical and efficient childcare solutions is acting as a growth-inducing factor. Baby carriers offer a convenient way for working mothers to maintain a close bond with their infants while managing their professional responsibilities. They enable parents to engage in multitasking, allowing them to carry out household chores, work-related tasks, or even commute while keeping their child close and comforted. It is also crucial for women returning to work post-maternity leave who seek ways to balance their professional and personal lives.

Rapid urbanization and lifestyle changes

Urbanization and lifestyle changes are significantly influencing the growth of the baby carrier market. Families are moving to urban areas, encountering unique challenges, such as limited living space, crowded public transportation, and a fast-paced lifestyle, all of which make traditional baby transport methods like strollers less practical. Baby carriers offer a compact, convenient solution, allowing parents to navigate busy streets, use public transport, and move through crowded places with ease. They also do not require large storage spaces and are ideal for small apartments and traveling. Furthermore, the urban lifestyle also emphasizes the importance of mobility and flexibility, qualities that baby carriers embody. They enable parents to maintain an active lifestyle, as they can easily take their baby along for various outdoor activities like walking, hiking, or shopping.

Recent innovation and product variety

Manufacturers are innovating to meet the evolving needs and preferences of parents, focusing on aspects such as safety, comfort, ease of use, and style. In line with this, the development of ergonomic designs that ensure the baby's safety and comfort while also reducing physical strain for the parent is contributing to the market growth. Besides this, the recent development of advanced materials that offer better support, breathability, and durability, enhancing the overall quality of carriers, is driving the market growth. Furthermore, the introduction of varieties in types of carriers, such as wraps, slings, structured carriers, and hybrid models, catering to different parenting styles and needs, is positively impacting the market growth.

Heightened health and safety concerns

The heightened concerns about the health and safety of babies are playing a crucial role in driving the market growth. Parents are increasingly aware of the ergonomic benefits of baby carriers for both the child and themselves. Properly designed carriers promote a natural sitting position for the baby, supporting their hip, spine, and neck development. It is especially important in preventing conditions like hip dysplasia. Furthermore, baby carriers are designed to evenly distribute the baby's weight, reducing the risk of back and shoulder pain that results from carrying a child for extended periods. Additionally, modern carriers are designed with advanced safety features like secure buckles, reinforced stitching, and support systems to ensure the baby's safety at all times.

Baby Carrier Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

Buckled Carrier

Wrap Carrier

Sling Carrier

Others

Buckled carrier accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes buckled carrier, wrap carrier, sling carrier, and others. According to the report, buckled carrier represented the largest segment.

The buckled carrier segment holds the largest market share due to its ease of use, safety features, and versatility. They are equipped with padded straps and buckles to secure the baby in place, providing a snug and safe environment. Furthermore, buckled carriers are designed to distribute the weight of the baby uniformly across the parent's shoulders and hips, making them comfortable for extended use. Additionally, they are highly favored among parents who are concerned about ergonomic support for both themselves and their children.

Wrap carriers appeal to parents looking for a more natural and intimate way to carry their babies. They are made from long pieces of fabric that are wrapped around the parent's body and the baby, offering a snug, womb-like environment. Wrap carriers are especially popular for newborns and younger infants due to the close contact it facilitates, promoting bonding and secure attachment.

Sling carriers consist of a single piece of fabric that loops over one shoulder and forms a pouch to carry the baby. They are favored for their ease of use and simple design, offering a quick and convenient way to carry a baby, particularly for short trips or around the house. Furthermore, sling carriers are ideal for breastfeeding mothers due to the ease of adjusting the baby's position.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Specialty Stores

Online Stores

Others

Specialty stores holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.

Specialty stores represent the largest market segment, owing to their focused and expert approach to baby care products. They are often dedicated to baby and childcare items, providing a tailored shopping experience with a wide range of products specifically for infants and toddlers. Additionally, specialty stores offer personalized customer service, with knowledgeable staff who can offer detailed advice and product demonstrations. Furthermore, they often stock a variety of brands and models, including premium and niche products, catering to diverse consumer preferences.

Supermarkets and hypermarkets appeal to consumers who appreciate convenience and one-stop shopping. These large retail spaces offer a variety of baby products, including carriers, under one roof, making it convenient for parents to shop for multiple items at once. Furthermore, the presence of baby carriers in these stores increases the visibility and accessibility of these products to a broader audience, including casual shoppers.

Online stores offer unparalleled convenience, allowing parents to shop from the comfort of their homes and have products delivered directly to their doorstep. They provide an extensive range of products and brands, often surpassing what is available in physical stores. It includes access to international brands, specialty carriers, and competitive pricing due to lower overhead costs.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accounting for the largest baby carrier market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe holds the largest market share due to high consumer awareness, strong purchasing power, and a preference for premium childcare products. Furthermore, European consumers tend to prioritize quality and safety in baby products, leading to a high demand for ergonomically designed, certified carriers. Additionally, the presence of a well-established retail network in the region, which provides easy accessibility to a wide range of baby carriers, is contributing to the market growth. Furthermore, the cultural emphasis on parenting and outdoor activities in Europe is acting as another growth-inducing factor.

The baby carrier market in North America is characterized by a broader consumer base and a strong emphasis on convenience and lifestyle compatibility. Additionally, the rising demand for baby carriers in the region, due to the popularity of outdoor activities and a mobile lifestyle, is contributing to the market growth. Moreover, the presence of a well-established retail system, offering a variety of choices to consumers, is driving the market growth.

The Asia Pacific region represents a rapidly growing baby carrier market driven by increasing urbanization, rising disposable incomes, and a growing middle class. Additionally, the cultural tradition of babywearing in many Asian societies is further bolstering the market growth. Besides this, the expansion of retail infrastructure and the surge in e-commerce platforms in the region, making baby carriers more accessible to a broader audience, is supporting the market growth.

In Latin America, the baby carrier market is evolving, with potential for growth influenced by urbanization and changing lifestyles. Additionally, the heightened demand for practical solutions for mobility and childcare among parents is contributing to the market growth. Besides this, the increase in urban populations and the rising awareness of the benefits of babywearing are favoring the market growth.

The baby carrier market in the Middle East and Africa is expanding due to various factors, such as increasing urbanization, a young population, and a growing awareness of baby care products. Furthermore, the rising disposable income and exposure to global trends in the region are positively impacting the market growth. Moreover, the increasing focus on child safety and comfort among parents is supporting the market growth.

Leading Key Players in the Baby Carrier Industry:

Companies are innovating and improving their products to meet the changing needs of parents and caregivers. It includes developing more ergonomic designs, using advanced, baby-friendly materials, and incorporating features that enhance safety, comfort, and convenience. Additionally, leading players are investing in strong marketing and branding strategies, such as social media, influencer partnerships, and celebrity endorsements, to differentiate their products and connect with consumers. They are also focusing on educational marketing, providing valuable information about babywearing benefits and safety, which helps in enhancing trust and credibility with consumers.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Artsana S.p.A.

Baby K'tan

BabyBjorn AB

Britax Child Safety Inc.

Ergobaby

Firstcry Retail DWC-LLC

Goodbaby International Holdings Ltd

Lalabu LLC

Moby Wrap Inc.

Tomy Company Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In June 2021, BabyBjorn introduced a new Harmony baby carrier that can be used from birth up to age of three.

In November 2021, Baby K'tan donated more than 1800 baby carriers to March of Dimes, providing much needed essentials to parents.

Key Questions Answered in This Report:

• How has the global baby carrier market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global baby carrier market?
• What is the impact of each driver, restraint, and opportunity on the global baby carrier market?
• What are the key regional markets?
• Which countries represent the most attractive baby carrier market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the baby carrier market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the baby carrier market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global baby carrier market?

Key Questions Answered in This Report:

• How has the global baby carrier market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global baby carrier market?
• What is the impact of each driver, restraint, and opportunity on the global baby carrier market?
• What are the key regional markets?
• Which countries represent the most attractive baby carrier market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the baby carrier market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the baby carrier market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global baby carrier market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Baby Carrier Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Buckled Carrier
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Wrap Carrier
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Sling Carrier
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Specialty Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Artsana S.p.A.
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Baby K'tan
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 BabyBjorn AB
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Britax Child Safety Inc.
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Ergobaby
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Firstcry Retail DWC-LLC
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Goodbaby International Holdings Ltd.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Lalabu LLC
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Moby Wrap Inc.
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 Tomy Company Ltd.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
    • 13.3.10.3 Financials