市場調査レポート

商品コード

1801204

セイボリースナックの世界市場 - 市場規模、シェア、動向、予測：製品別、カテゴリー別、流通チャネル別、販売別、地域別、2025年～2033年

Savory Snacks Market Size, Share, Trends and Forecast by Product, Category, Distribution Channel, Sales, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 122 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

セイボリースナックの世界市場規模は、2024年に1,422億1,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに2,120億6,000万米ドルに達し、2025年から2033年にかけて4.31%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは49.8％です。市場を牽引しているのは、便利でおいしく、すぐに食べられる（RTE）食品に対する消費者の嗜好の高まり、都市化の進展、手軽な間食を好む多忙なライフスタイルです。風味の革新や、低脂肪スナックやベイクドスナックなどのより健康的なオプションも、健康志向の購買層を引き付けています。さらに、スーパーマーケットやオンラインストアのような流通チャネルの拡大により、スナック菓子はより身近な存在となっています。可処分所得の増加と販促活動は、セイボリースナック市場シェアをさらに刺激します。

都市化の加速と多忙なライフスタイルは、セイボリースナック業界に大きく貢献しています。都市に住む人々は、多忙なライフスタイルに合わせて、外出先でも食べられる手軽で便利なRTE食品を探しています。セイボリースナックは、食事と食事の間の空腹感を即座に簡単に解決してくれるため、多忙な社会人、学生、観光客に支持されています。共働き世帯の増加傾向は、従来の調理時間を節約し、RTEスナック菓子の需要増につながっています。このようなライフスタイルの変化は、スナック菓子メーカーに便利なパッケージや多様な商品形態によるイノベーションを促し、セイボリースナック業界の継続的な成長に直結しています。

製品の革新、特により健康的な製品の発売は、セイボリースナック業界に大きな影響を与えます。人々は健康への関心を高めており、脂肪分やナトリウムが少なく、天然素材を使用したヘルシーなスナックを求めています。このためベンダーは、味を犠牲にすることなく栄養ニーズを満たすために、ベイクド、マルチグレイン、プロテイン強化スナックの開発を推進しています。風味の革新-エキゾチックなスパイスや国際的な風味の使用も、より幅広い層にアピールしています。こうした新しく健康的なスナック菓子は、フィットネス愛好家やミレニアル世代を含む幅広い層にアピールするため、売上拡大に拍車がかかり、セイボリースナック市場の需要も拡大しています。

セイボリースナック市場の動向：

都市化の進展と消費者のライフスタイルの変化：

世界の急速な都市化により、消費者のライフスタイルが変化し、セイボリースナックのような便利でRTE食品に対する需要が高まっています。都市に住む人々は、しばしば多忙なスケジュールや長時間労働に直面し、伝統的な食事の準備をする時間が限られています。その結果、通勤時間や職場、社交の場など、いつでもどこでも手軽に食べられるスナックへの嗜好が高まっています。さらに、核家族化や共働き世帯の増加により、調理に費やす時間が減り、スナック菓子の消費量がさらに増加しています。また、都市部の消費者は世界の食の動向や革新的な技術に触れる機会が多く、新しい風味のスナック菓子やスナック形式を試す意欲が高まっています。こうしたライフスタイルの変化が、セイボリースナック市場の成長と製品の多様化を大きく後押ししています。

製品イノベーションを推進するヘルス＆ウェルネスの動向：

セイボリースナック市場の主要動向は、消費者の健康志向の高まりです。栄養、肥満、生活習慣病に対する意識の高まりは、消費者がより健康的なスナック菓子を求めることを後押ししています。この動向は、ベイクド、低脂肪、低ナトリウム、天然素材ベースのセイボリースナックを提供することで、メーカーの技術革新を後押ししています。さらに、タンパク質や食物繊維、プロバイオティクスなどの機能性成分を強化したスナック菓子への需要も高まっています。成分表が透明なクリーンラベル商品も健康志向のバイヤーにアピールしています。おいしさと健康効果を組み合わせることで、ミレニアル世代、フィットネス愛好家、高齢の消費者など、より幅広い層を惹きつけることができます。その結果、ウェルネスの動向に沿った継続的な製品革新が、市場の拡大と消費者のロイヤルティを大きく後押ししています。

流通チャネルとeコマースの拡大：

流通チャネルの拡大と近代化は、セイボリースナック市場の牽引役として重要な役割を果たしています。スーパーマーケット、ハイパーマーケット、コンビニエンスストア、専門小売店は、消費者に多様なスナックの選択肢を容易に提供します。さらに、eコマースやオンライン食料品プラットフォームの急成長により、消費者がスナックを購入する方法は一変し、利便性、幅広い品ぞろえ、玄関先までの配達を提供するようになりました。これは、多忙なライフスタイルのため実店舗での買い物の時間が限られている都市部や準都市部では特に重要です。eコマースはまた、メーカーがニッチ市場に参入し、革新的な製品を消費者に直接紹介することを可能にします。パーソナライズされた推奨品や定期購入サービスを提供できるデジタル・プラットフォームは、スナックの消費をさらに促進し、セイボリースナック市場の成長に大きく貢献します。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第11章 SWOT分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格指標

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Arca Continental S. A. B. de C. V.
- Calbee, Inc.
- Conagra Brands, Inc.
- General Mills Inc.
- Hain Celestial Group, Inc.
- HALDIRAM FOODS INTERNATIONAL PVT. LTD
- Intersnack Group
- ITC Limited
- Kellogg Company
- Kraft Heinz Company
- Lamb Weston Holdings, Inc
- Premium Brands Holdings Corporation
- PepsiCo, Inc.

図表

List of Figures

Figure 1: Global: Savory Snacks Market: Major Drivers and Challenges
Figure 2: Global: Savory Snacks Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Savory Snacks Market: Breakup by Product (in %), 2024
Figure 4: Global: Savory Snacks Market: Breakup by Category (in %), 2024
Figure 5: Global: Savory Snacks Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Savory Snacks Market: Breakup by Sales (in %), 2024
Figure 7: Global: Savory Snacks Market: Breakup by Region (in %), 2024
Figure 8: Global: Savory Snacks Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Savory Snacks (Potato Chips) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Savory Snacks (Potato Chips) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Savory Snacks (Extruded Snacks) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Savory Snacks (Extruded Snacks) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Savory Snacks (Nuts and Seeds) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Savory Snacks (Nuts and Seeds) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Savory Snacks (Popcorn) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Savory Snacks (Popcorn) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Savory Snacks (Meat Snacks) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Savory Snacks (Meat Snacks) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Savory Snacks (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Savory Snacks (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Savory Snacks (Baked) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Savory Snacks (Baked) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Savory Snacks (Fried) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Savory Snacks (Fried) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Savory Snacks (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Savory Snacks (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Savory Snacks (Supermarkets/Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Savory Snacks (Supermarkets/Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Savory Snacks (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Savory Snacks (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Savory Snacks (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Savory Snacks (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Savory Snacks (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Savory Snacks (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Savory Snacks (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Savory Snacks (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Savory Snacks (Retail Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Savory Snacks (Retail Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Savory Snacks (Foodservice Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Savory Snacks (Foodservice Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: North America: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: North America: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: United States: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: United States: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Canada: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Canada: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Asia Pacific: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Asia Pacific: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: China: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: China: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Japan: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Japan: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: India: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: India: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: South Korea: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: South Korea: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Australia: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Australia: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Indonesia: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Indonesia: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Others: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Others: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Europe: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Europe: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Germany: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Germany: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: France: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: France: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: United Kingdom: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: United Kingdom: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Italy: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Italy: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Spain: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Spain: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Russia: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Russia: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Others: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Others: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Latin America: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Latin America: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Brazil: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Brazil: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Mexico: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Mexico: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Others: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Others: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Middle East and Africa: Savory Snacks Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Middle East and Africa: Savory Snacks Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Global: Savory Snacks Industry: SWOT Analysis
Figure 90: Global: Savory Snacks Industry: Value Chain Analysis
Figure 91: Global: Savory Snacks Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Savory Snacks Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Savory Snacks Market Forecast: Breakup by Product (in Million USD), 2025-2033
Table 3: Global: Savory Snacks Market Forecast: Breakup by Category (in Million USD), 2025-2033
Table 4: Global: Savory Snacks Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: Global: Savory Snacks Market Forecast: Breakup by Sales (in Million USD), 2025-2033
Table 6: Global: Savory Snacks Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Savory Snacks Market Structure
Table 8: Global: Savory Snacks Market: Key Players

Product Code: SR112025A2144

The global savory snacks market size was valued at USD 142.21 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 212.06 Billion by 2033, exhibiting a CAGR of 4.31% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 49.8% in 2024. The market is driven by the rising consumer preference for convenient, tasty, and ready-to-eat (RTE) foods, increasing urbanization, and busy lifestyles that favor quick snacking. Innovation in flavors and healthier options, such as low-fat or baked snacks, also attract health-conscious buyers. Moreover, expanding distribution channels like supermarkets and online stores make snacks more accessible. Growing disposable incomes and promotional activities further stimulate savory snacks market share.

Accelerating urbanization and busier lifestyles have contributed heavily to the savory snacks industry. Urban dwellers look for easy, convenient, and RTE food that can be consumed on the go, as per their hectic lifestyles. Savory snacks offer instant, easy-to-eat solutions for hunger pangs between meals and are hence favored among busy working professionals, students, and tourists. The growing trend of dual-income households further saves time for conventional cooking, leading to increased demand for RTE snacks. This change in lifestyle urges the manufacturers of snacks to innovate with convenient packaging and product variety formats, leading directly to continued growth in the savory snack industry.

Product innovation, specifically the launch of healthier products, weighs significantly on the savory snacks industry. People are getting increasingly concerned about health and so are looking for healthier snacks with less fat, less sodium, and natural ingredients. This promotes vendors to create baked, multigrain, or protein-fortified snacks to fulfill nutritional needs without sacrificing taste. Flavor innovation-using exotic spices and international flavors also appeals to a broader base. These newer and healthier versions of snacks appeal to a wide population, including fitness enthusiasts and millennials, thus fueling sales expansion and increasing the savory snacks market demand.

Savory Snacks Market Trends:

Rising Urbanization and Changing Consumer Lifestyles:

Rapid urbanization worldwide has transformed consumer lifestyles, leading to increased demand for convenient and RTE food options like savory snacks. Urban dwellers often face busy schedules, longer working hours, and limited time for traditional meal preparation. This has resulted in a growing preference for quick, portable snacks that can be consumed anytime and anywhere, such as during commutes, at workplaces, or social gatherings. Additionally, the rise of nuclear families and dual-income households means less time for cooking, further boosting snack consumption. Urban consumers also tend to be more exposed to global food trends and innovations, increasing their willingness to try new savory snack flavors and formats. Together, these lifestyle shifts significantly drive the savory snacks market's growth and product diversification.

Health and Wellness Trends Driving Product Innovation:

A key savory snacks market trend is the increasing consumer focus on health and wellness. Growing awareness about nutrition, obesity, and lifestyle diseases encourages consumers to seek healthier snack options. This trend pushes manufacturers to innovate by offering baked, low-fat, low-sodium, and natural ingredient-based savory snacks. Additionally, there's a rising demand for snacks enriched with protein, fiber, and functional ingredients such as probiotics. Clean-label products with transparent ingredient lists also appeal to health-conscious buyers. Combining taste with health benefits attracts a wider audience, including millennials, fitness enthusiasts, and older consumers. As a result, continuous product innovation aligned with wellness trends significantly fuels market expansion and consumer loyalty.

Expansion of Distribution Channels and E-commerce:

The expansion and modernization of distribution channels play a crucial role in driving the savory snacks market. Supermarkets, hypermarkets, convenience stores, and specialty retail outlets provide consumers easy access to a wide variety of snack options. Additionally, the rapid growth of e-commerce and online grocery platforms has transformed how consumers shop for snacks, offering convenience, broader product selection, and doorstep delivery. This is especially relevant in urban and semi-urban areas, where busy lifestyles limit time for physical shopping. E-commerce also enables manufacturers to reach niche markets and introduce innovative products directly to consumers. The digital platform's ability to offer personalized recommendations and subscription services further boosts snack consumption, contributing significantly to savory snacks market growth.

Savory Snacks Industry Segmentation:

Analysis by Product:

Potato Chips
Extruded Snacks
Nuts and Seeds
Popcorn
Meat Snacks
Others

Potato chips account for a dominant 69.8% market share due to their widespread popularity, affordability, and versatility. They are a familiar and convenient snack loved across various age groups and cultures. The crispy texture and wide range of flavors from classic salted to spicy and exotic seasonings cater to diverse consumer preferences. Potato chips are easily accessible through multiple retail channels, including supermarkets, convenience stores, and online platforms, enhancing availability. Additionally, strong brand recognition and aggressive marketing campaigns boost consumer loyalty. Their relatively low production cost allows competitive pricing, making them an affordable indulgence. Overall, the combination of taste appeal, convenience, variety, and effective distribution solidifies potato chips as the leading segment in the savory snacks market outlook.

Analysis by Category:

Baked
Fried
Others

Baked savory snacks hold the largest market share due to increasing consumer demand for healthier alternatives to traditional fried snacks. Baked options are perceived as lower in fat and calories, appealing to health-conscious buyers seeking guilt-free indulgence without compromising on taste. Advances in baking technology have improved texture and flavor, making these snacks more enjoyable. Additionally, growing awareness of lifestyle diseases linked to unhealthy eating drives consumers toward baked products. The variety of baked snacks available, from chips to crackers, caters to diverse tastes and dietary preferences. Marketing efforts emphasizing health benefits and clean-label ingredients further boost their popularity. Overall, the combination of health trends, improved product quality, and wide availability positions baked savory snacks as the market leader.

Analysis by Distribution Channel:

Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Convenience Stores
Others

Supermarkets and hypermarkets dominate the savory snacks market with a 70.7% share due to their extensive product variety, competitive pricing, and one-stop shopping convenience. These retail formats offer consumers easy access to a wide range of savory snack options under one roof, encouraging bulk purchases and frequent shopping trips. Their well-organized shelves and promotional activities, such as discounts and loyalty programs, attract price-sensitive and value-driven customers. Additionally, supermarkets and hypermarkets often stock both local and international brands, catering to diverse consumer preferences. Their strategic locations in urban and suburban areas further enhance accessibility. The growing penetration of organized retail in developing regions also supports their dominance, making them the preferred channel for savory snack purchases worldwide.

Analysis by Sales:

Retail Sector
Foodservice Sector

According to the savory snacks market forecast, the retail sector drives savory snack sales through supermarkets, hypermarkets, convenience stores, and online platforms. It offers consumers wide product variety, competitive pricing, and easy access. Promotions and loyalty programs further boost sales, making retail the primary channel for everyday snack purchases.

Besides this, the foodservice sector includes restaurants, cafes, and quick-service outlets that incorporate savory snacks as appetizers or sides. Growing demand for convenient, tasty options in eating-out and takeaway occasions supports this sector's sales. Innovation and customization in snack offerings enhance consumer appeal and drive market growth.

Regional Analysis:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Asia Pacific leads the savory snacks market with a dominant 49.8% share, driven by rapid urbanization, rising disposable incomes, and changing consumer lifestyles across countries like China, India, and Japan. The region's large and youthful population increasingly prefers convenient, tasty snacks that fit busy schedules. Growing awareness about diverse flavors and healthier snack options further fuels demand. Additionally, expanding retail infrastructure, including supermarkets and e-commerce platforms, improves product accessibility. Local manufacturers are innovating by blending traditional flavors with modern snack formats, appealing to regional tastes. Strong economic growth and increasing western influence on food habits also contribute. These combined factors position Asia Pacific as the fastest-growing and most influential region in the global savory snacks market.

Key Regional Takeaways:

North America Savory Snacks Market Analysis

The market for savory snacks in North America is expanding quickly due to shifting customer tastes and lifestyle modifications. Increasing health consciousness has led consumers to seek snacks that are lower in fat, reduced in sugar, and higher in protein, prompting a rise in demand for baked and functional ingredient-enriched products like those with fiber and probiotics. Busy lifestyles also fuel the need for convenient, ready-to-eat snack options that fit on-the-go consumption. Flavor innovation plays a key role, with bold, spicy, and international flavors gaining popularity, especially among younger consumers. While supermarkets and hypermarkets remain the primary distribution channels, the growth of online retail is enhancing product accessibility and variety. Despite challenges like inflation and shifting dietary habits, the market shows resilience. Companies are responding by offering smaller portion sizes and value packs, alongside emphasizing the health benefits of their products, aligning closely with current consumer demands and ensuring steady market expansion.

United States Savory Snacks Market Analysis

The United States savory snacks market is primarily driven by the rising demand for high-protein, low-carb snacks as health-conscious consumers prioritize fitness and wellness. According to industry research, 74% of respondents favor snacks with high nutritional value, while 78% prefer brands that emphasize quality ingredients over simply focusing on calorie content. In accordance with this, the increasing popularity of food delivery platforms is creating new distribution channels for savory snacks, especially in urban areas. According to YouGov, over a quarter of Americans (28.2%) use these services weekly, while 44.0% do so less often. Usage is highest among urban residents at 39.2%, compared to just 15.3% in rural areas. The growing interest in functional foods among aging populations is further impelling the market, with manufacturers introducing snacks that support heart health and digestive wellness. Similarly, the emerging premiumization trend, augmenting demand for artisanal and gourmet snacks among upscale consumers, is stimulating the market appeal. The resurgence of workplace snacking post-pandemic is also contributing to the increased market demand. Moreover, the heightened adoption of smart packaging technologies, enhancing product freshness and convenience, is fostering market expansion. Besides this, increased sustainability concerns are driving eco-friendly packaging innovations, creating lucrative market opportunities.

Europe Savory Snacks Market Analysis

The Europe savory snacks market is being propelled by the growing demand for convenient, on-the-go snacking options, particularly among busy urban consumers. In line with this, the rise of single-person households is increasing the preference for smaller, resealable snack packages, fueling market growth. It has been reported that between 2015 and 2024, single-person households without children in the EU grew by 16.9%, significantly outpacing the 5.8% growth observed across all household types. Similarly, the growing adoption of plant-based diets is encouraging manufacturers to innovate with legume- and vegetable-based savory snacks. The expanding clean-label movement, focused on eliminating artificial additives, aligning with rising consumer expectations for transparency and quality, is supporting the market demand. Furthermore, the increase in flexitarian lifestyles across Europe is broadening the appeal of alternative protein snacks. The continual advances in flavor encapsulation technology are enhancing taste profiles and extending product shelf life. Moreover, the growing influence of social media and food influencers is accelerating demand for premium and niche snack products, providing an impetus to the market. An industry report found that 28% of grocery shoppers, and 56% of those aged 18-34, purchased a food or drink product linked to an influencer between March and September 2024.

Asia Pacific Savory Snacks Market Analysis

The Asia Pacific market is largely influenced by rising disposable incomes in emerging economies. In addition to this, the expansion of modern retail infrastructure in urban centers is enhancing product availability and assortment. The region's competitive e-commerce and quick-commerce ecosystem is accelerating direct-to-consumer (D2C) snack sales, particularly among digitally engaged consumers. The Indian e-commerce market is projected to grow from USD 123 billion in FY24 to USD 292.3 billion in FY28. Likewise, cultural diversification and the growing appeal of fusion flavors are promoting innovation in regional snack offerings. The favorable government-led initiatives to promote food processing and export-oriented manufacturing are also contributing to market growth by encouraging domestic production. Moreover, increased participation in food expos and trade fairs is facilitating cross-border ties and brand visibility, enhancing Asia Pacific's global competitiveness and long-term market development.

Latin America Savory Snacks Market Analysis

In Latin America, the savory snacks market is expanding due to growing consumer demand for affordable indulgence amid economic challenges, leading to increased preference for value-rich snack products. Furthermore, the rising popularity of native ingredients and traditional recipes, fueling innovation in regionally inspired offerings, is driving the market growth. Similarly, numerous regulations like front-of-pack labeling in Chile and Mexico are propelling producers to adopt cleaner, healthier formulations, which is supporting market demand. Apart from this, increasing investment in modern retail formats, including convenience outlets and hybrid mini-markets, is enhancing product visibility and availability across diverse consumer segments. Accordingly, in November 2024, Carrefour planned a USD 300 Million investment in Argentina, opening 87 new stores by 2026, creating 2,500 jobs, and strengthening its nationwide presence with Maxi and Express formats to promote convenience and accessibility.

Middle East and Africa Savory Snacks Market Analysis

The Middle East and Africa market is significantly driven by rapid urbanization and large-scale infrastructure projects. According to an industry report, in 2024, the UAE's urban population reached 11.00 million, significantly outnumbering the rural population, which was recorded at 1.25 million. Similarly, rising disposable incomes across key economies are enabling consumers to purchase premium snack products. The expansion of modern retail formats, including supermarkets and hypermarkets, is improving product availability and variety. Furthermore, increasing health consciousness among consumers is encouraging manufacturers to offer nutritious and clean-label snacks, supporting sustained market growth.

Competitive Landscape:

The savory snacks competition is very dynamic and fragmented with many players from large-scale manufacturers to local and regional brands. The competition revolves around product innovations, variety in flavors, health options, and pricing. Firms compete to stand out with differentiated recipes, superior ingredients, and eye-catching packaging to gain consumer attention. Market players also spend a lot on marketing, promotions, and developing distribution networks to extend their reach. Mergers and acquisitions are typical tactics to build product portfolios and venture into new markets. Moreover, increasing appetites for healthy snacks have fueled competition in the development of healthy and clean-label foods. In general, the market is highly competitive with firms constantly evolving based on changing consumer tastes and trends to sustain and expand their market share.

The report provides a comprehensive analysis of the competitive landscape in the savory snacks market with detailed profiles of all major companies, including:

Arca Continental S. A. B. de C. V.
Calbee, Inc.
Conagra Brands, Inc.
General Mills Inc.
Hain Celestial Group, Inc.
HALDIRAM FOODS INTERNATIONAL PVT. LTD
Intersnack Group
ITC Limited
Kellogg Company
Kraft Heinz Company
Lamb Weston Holdings, Inc
Premium Brands Holdings Corporation
PepsiCo, Inc.

Key Questions Answered in This Report

1.How big is the savory snacks market?
2.What is the future outlook of savory snacks market?
3.What are the key factors driving the savory snacks market?
4.Which product accounts for the largest savory snacks market share?
5.Which category accounts for the largest savory snacks market share?
6.Which distribution channel accounts for the largest savory snacks market share?
7.Which region accounts for the largest savory snacks market share?
8.Which are the leading companies in the global savory snacks market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Savory Snacks Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product

6.1 Potato Chips
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Extruded Snacks
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Nuts and Seeds
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Popcorn
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Meat Snacks
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast

7 Market Breakup by Category

7.1 Baked
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Fried
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Supermarkets/Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Specialty Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Online Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Convenience Stores
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast

9 Market Breakup by Sales

9.1 Retail Sector
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Foodservice Sector
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Arca Continental S. A. B. de C. V.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
- 15.3.2 Calbee, Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Conagra Brands, Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
  - 15.3.3.4 SWOT Analysis
- 15.3.4 General Mills Inc.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
  - 15.3.4.3 Financials
  - 15.3.4.4 SWOT Analysis
- 15.3.5 Hain Celestial Group, Inc.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
  - 15.3.5.4 SWOT Analysis
- 15.3.6 HALDIRAM FOODS INTERNATIONAL PVT. LTD
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 Intersnack Group
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 ITC Limited
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
  - 15.3.8.4 SWOT Analysis
- 15.3.9 Kellogg Company
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Kraft Heinz Company
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Lamb Weston Holdings, Inc
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
  - 15.3.11.4 SWOT Analysis
- 15.3.12 Premium Brands Holdings Corporation
  - 15.3.12.1 Company Overview
  - 15.3.12.2 Product Portfolio
- 15.3.13 PepsiCo, Inc.
  - 15.3.13.1 Company Overview
  - 15.3.13.2 Product Portfolio
  - 15.3.13.3 Financials
  - 15.3.13.4 SWOT Analysis

セイボリースナックの世界市場 - 市場規模、シェア、動向、予測：製品別、カテゴリー別、流通チャネル別、販売別、地域別、2025年～2033年

Savory Snacks Market Size, Share, Trends and Forecast by Product, Category, Distribution Channel, Sales, and Region, 2025-2033

セイボリースナック市場の動向：

都市化の進展と消費者のライフスタイルの変化：

製品イノベーションを推進するヘルス＆ウェルネスの動向：

流通チャネルとeコマースの拡大：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のセイボリースナック市場

第6章 市場内訳：製品別

第7章 市場内訳：カテゴリー別

第8章 市場内訳：流通チャネル別

第9章 市場内訳：販売別

第10章 市場内訳：地域別