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ビジネスアナリティクス市場レポート：ソフトウェア、展開タイプ、エンドユーザー、業界別、地域別、2025～2033年

Business Analytics Market Report by Software, Deployment Type, End-User, Vertical, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 118 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.30円
ビジネスアナリティクス市場レポート：ソフトウェア、展開タイプ、エンドユーザー、業界別、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 118 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のビジネスアナリティクス市場規模は2024年に966億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに1,965億米ドルに達し、2025年から2033年にかけて7.8%の成長率（CAGR）を示すと予測しています。データ量の急増と複雑化、サプライチェーンオペレーションの最適化に対する需要の高まり、サイバーセキュリティの脅威の増加とそれに伴う企業のプライバシーに対する懸念の高まりなどが、市場を推進している主な要因の1つです。

ビジネスアナリティクスとは、データを収集、分析、解釈し、洞察を得て情報に基づいた意思決定を行う体系的なプロセスです。さまざまな統計的、数学的、計算技術を活用して、データのパターン、動向、相関関係を明らかにし、業績や戦略の改善に役立てる。非効率な部分や、コスト削減を実施できる部分を特定し、リソース配分の改善につなげます。過去のデータを評価し、将来の潜在的なリスクを予測することで、リスクの特定と軽減を支援します。ヘルスケア業界では、患者の転帰分析、資源配分、疾病追跡に広く利用されています。

クラウドベースのアナリティクスソリューションへの移行が進んでいるため、拡張性、柔軟性、コスト効率が向上し、あらゆる規模の組織がアナリティクスにアクセスしやすくなっています。これとは別に、公的機関や民間企業でHRアナリティクスが広く利用されていることも、良好な市場見通しをもたらしています。HRアナリティクスは人材獲得、人員計画、従業員エンゲージメントを支援し、組織の成長と効率化に貢献します。さらに、BFSI業界では規制の導入により、コンプライアンス、リスク評価、不正検知のための高度なアナリティクスへのニーズが高まっています。さらに、需要予測、在庫管理、サプライヤーのパフォーマンス分析など、サプライチェーン業務の最適化に対する需要の高まりが、市場の成長を支えています。

ビジネスアナリティクス市場動向と促進要因：

データ量の増大と複雑化

データの急激な増加は、市場にプラスの影響を与える主な要因の1つです。さらに、デジタル技術とモノのインターネット（IoT）の利用拡大に伴い、企業は顧客とのやり取り、ソーシャルメディア、センサーデータなどを含む膨大な量のデータを生成しています。日々生成されるデータ量は驚異的であり、企業はこのデータを洞察のために活用することが不可欠となっています。これとは別に、データの複雑さが増しているため、価値ある洞察を得るために、自然言語処理（NLP）、機械学習、人工知能（AI）などの高度な分析ツールの必要性が高まっています。さらに、業種の拡大が、十分な情報に基づいた意思決定、顧客体験のパーソナライズ、業務の最適化、競争優位性の獲得を目的としたアナリティクスツールへの需要を喚起しています。

進化するAIとMLの能力

人工知能（AI）と機械学習（ML）がビジネスアナリティクスを変革しています。これらのテクノロジーは、以前は実現できなかった規模と深さでデータを分析することができます。AIを活用した予測分析および処方的分析は、企業が動向を予測し、異常を特定し、最適なアクションを推奨するのに役立っています。これとは別に、AIとMLは業界に特化した分析ソリューションの開発を可能にしています。医療分野では、患者の診断に役立つこれらの先端技術の利用が増加しており、市場の見通しは良好です。さらに、不正取引を検出するためにBFSI分野でデータ分析ソリューションの利用が増加していることも、市場に明るい見通しをもたらしています。

規制遵守とデータプライバシーに関する懸念

さまざまな国で規制やデータプライバシーに関する法律が進化していることも、市場の成長を促進する主な要因です。欧州では一般データ保護規則（GDPR）、米国ではカリフォルニア州消費者プライバシー法（CCPA）など、世界中の管理当局が厳しい規制を実施しています。これらの規制は、組織が顧客データをどのように収集、保管、利用するかについて厳しい要件を課しており、これに従わない場合、多額の罰金や風評被害につながる可能性があります。これとは別に、サイバーセキュリティの脅威が増加し、プライバシーに関する懸念が高まっていることから、企業は顧客やパートナーとの信頼関係を維持するために効率的なアナリティクスソリューションを導入するようになっています。

本レポートで扱う主な質問

  • 2024年の世界のビジネスアナリティクス市場規模は？
  • 2025年～2033年におけるビジネスアナリティクスの世界市場の予測成長率は？
  • ビジネスアナリティクスの世界市場を牽引する主要因は何か？
  • ビジネスアナリティクスの世界市場におけるCOVID-19の影響は？
  • ビジネスアナリティクスの世界市場におけるソフトウェア別区分は？
  • ビジネスアナリティクスの世界市場における展開タイプ別区分は？
  • ビジネスアナリティクスの世界市場におけるエンドユーザー別区分は？
  • ビジネスアナリティクスの世界市場における業界別区分は？
  • ビジネスアナリティクスの世界市場における主要地域は？
  • ビジネスアナリティクスの世界市場における主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のビジネスアナリティクス市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソフトウェア別

  • クエリ、レポート、分析ツール
  • 高度な予測分析
  • 位置情報インテリジェンス
  • コンテンツ分析
  • データウェアハウスプラットフォーム
  • その他

第7章 市場内訳：展開タイプ別

  • クラウドベース
  • オンプレミス

第8章 市場内訳：エンドユーザー別

  • 大企業
  • 中小企業

第9章 市場内訳：業界別

  • BFSI
  • エネルギーと電力
  • 製造
  • ヘルスケア
  • 政府
  • 教育
  • メディアとエンターテイメント
  • 通信・IT
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adobe Systems Incorporated
    • International Business Machines（IBM）Corporation
    • Microsoft Corporation
    • Microstrategy Incorporated
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Tableau Software
    • Tibco Software Inc.
図表

List of Figures

  • Figure 1: Global: Business Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Business Analytics Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Business Analytics Market: Breakup by Software (in %), 2024
  • Figure 4: Global: Business Analytics Market: Breakup by Deployment Type (in %), 2024
  • Figure 5: Global: Business Analytics Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Business Analytics Market: Breakup by Vertical (in %), 2024
  • Figure 7: Global: Business Analytics Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Business Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Business Analytics (Query, Reporting and Analysis Tools) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Business Analytics (Query, Reporting and Analysis Tools) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Business Analytics (Advanced and Predictive Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Business Analytics (Advanced and Predictive Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Business Analytics (Location Intelligence) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Business Analytics (Location Intelligence) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Business Analytics (Content Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Business Analytics (Content Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Business Analytics (Data Warehousing Platform) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Business Analytics (Data Warehousing Platform) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Business Analytics (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Business Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Business Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Business Analytics (On-Premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Business Analytics (On-Premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Business Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Business Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Business Analytics (SMBs) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Business Analytics (SMBs) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Business Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Business Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Business Analytics (Energy and Power) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Business Analytics (Energy and Power) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Business Analytics (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Business Analytics (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Business Analytics (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Business Analytics (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Business Analytics (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Business Analytics (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Business Analytics (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Business Analytics (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Business Analytics (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Business Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Business Analytics (Telecom and IT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Business Analytics (Telecom and IT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Business Analytics (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: North America: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: North America: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: United States: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: United States: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Canada: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Canada: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Asia Pacific: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Asia Pacific: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: China: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: China: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Japan: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Japan: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: India: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: India: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: South Korea: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: South Korea: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Australia: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Australia: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Indonesia: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Indonesia: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Europe: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Europe: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Germany: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Germany: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: France: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: France: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: United Kingdom: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: United Kingdom: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Italy: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Italy: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Spain: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Spain: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Russia: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Russia: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Others: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Others: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Latin America: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Latin America: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Brazil: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Brazil: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Mexico: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Mexico: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Others: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Others: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Middle East and Africa: Business Analytics Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Middle East and Africa: Business Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Global: Business Analytics Industry: SWOT Analysis
  • Figure 96: Global: Business Analytics Industry: Value Chain Analysis
  • Figure 97: Global: Business Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Business Analytics Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Business Analytics Market Forecast: Breakup by Software (in Million USD), 2025-2033
  • Table 3: Global: Business Analytics Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
  • Table 4: Global: Business Analytics Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Business Analytics Market Forecast: Breakup by Vertical (in Million USD), 2025-2033
  • Table 6: Global: Business Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Business Analytics Market: Competitive Structure
  • Table 8: Global: Business Analytics Market: Key Players
目次
Product Code: SR112025A2077

The global business analytics market size reached USD 96.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.8% during 2025-2033. The surging volume and complexity of data, rising demand for optimized supply chain operations, and growing incidences of cybersecurity threats and consequently increasing privacy concerns among businesses are some of the major factors propelling the market.

Business analytics is the systematic process of collecting, analyzing, and interpreting data to gain insights and make informed decisions. It leverages various statistical, mathematical, and computational techniques to uncover patterns, trends, and correlations in data that can aid in improving business performance and strategy. It helps identify inefficiencies and areas wherein cost-saving measures can be implemented, leading to improved resource allocation. It assists in identifying and mitigating risks by assessing historical data and predicting potential risks in the future. It is widely used in the healthcare industry for patient outcomes analysis, resource allocation, and disease tracking.

The rising shift to cloud-based analytics solutions offers scalability, flexibility, and cost-efficiency, making analytics more accessible to organizations of all sizes. Apart from this, the widespread use of HR analytics by public and private organizations is offering a favorable market outlook. HR analytics aids in talent acquisition, workforce planning, and employee engagement, contributing to organizational growth and efficiency. Furthermore, the implementation of regulations in the BFSI industry is driving the need for advanced analytics for compliance, risk assessment, and fraud detection. Moreover, the escalating demand for optimized supply chain operations, including demand forecasting, inventory management, and supplier performance analysis is supporting the market growth.

Business Analytics Market Trends/Drivers:

Increasing data volume and complexity

The exponential growth of data represents one of the primary factors positively influencing the market. Additionally, with the expanding use of digital technologies and the Internet of Things (IoT), organizations are generating vast amounts of data, which includes customer interactions, social media, and sensor data. The volume of data generated daily is staggering, making it essential for businesses to harness this data for insights. Apart from this, the rising complexity of data is driving the need for advanced analytics tools, such as natural language processing (NLP), machine learning, and artificial intelligence (AI) to gain valuable insights. Furthermore, the expansion of industries is catalyzing the demand for analytics tools to make informed decisions, personalize customer experiences, optimize operations, and gain a competitive edge.

Evolving AI and ML capabilities

Artificial intelligence (AI) and machine learning (ML) are transforming business analytics. These technologies can analyze data at a scale and depth that was previously unattainable. AI-driven predictive and prescriptive analytics are helping businesses anticipate trends, identify anomalies, and recommend optimal actions. Apart from this, AI and ML are enabling the development of industry-specific analytics solutions. The increasing use of these advanced technologies in the medical sector to help with patient diagnosis is offering a favorable market outlook. Furthermore, the rising utilization of data analytics solutions in the BFSI sector to detect fraudulent transactions is creating a positive outlook for the market.

Regulatory compliance and data privacy concerns

The evolving landscape of regulations and data privacy laws across various countries is another primary factor facilitating the market growth. The governing authorities worldwide are implementing stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations impose strict requirements on how organizations collect, store, and use customer data, and failing to comply can lead to substantial fines and reputational damage. Apart from this, rising incidences of cybersecurity threats and the growing privacy concerns are encouraging businesses to adopt efficient analytics solutions for maintaining trust among customers and partners.

Key Market Segmentation:

Breakup by Software:

  • Query, Reporting and Analysis Tools
  • Advanced and Predictive Analytics
  • Location Intelligence
  • Content Analytics
  • Data Warehousing Platform
  • Others

Data warehousing platform dominates the market

Breakup by Deployment Type:

  • Cloud-based
  • On-Premises

On-premises holds the largest market share

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Size Enterprises

Small and medium size enterprises represent the largest market segment

Breakup by Vertical:

  • BFSI
  • Energy and Power
  • Manufacturing
  • Healthcare
  • Government
  • Education
  • Media and Entertainment
  • Telecom and IT
  • Others

BFSI represented the largest market segment

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance, accounting for the largest business analytics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share since the region has a rich ecosystem of technology companies, startups, and research institutions that drive the development and adoption of cutting-edge analytics tools and techniques. Additionally, North American businesses have a strong culture of data-driven decision-making. They recognize the value of analytics in gaining a competitive edge, optimizing operations, and understanding customer behavior. Apart from this, the region is home to numerous industries, including finance, healthcare, technology, retail, and manufacturing. Moreover, North America boasts a skilled and educated workforce in fields such as data science, statistics, and computer science. This talent pool is essential for developing, implementing, and leveraging analytics solutions effectively.

Competitive Landscape:

Companies are actively engaged in various activities to meet the evolving demands of businesses and industries. They are focusing on advanced data analytics techniques, such as machine learning and artificial intelligence, to extract valuable insights from large datasets. This enables them to provide more accurate predictions and recommendations to their clients. Additionally, they are developing real-time analytics capabilities to provide clients with up-to-the-minute insights. Apart from this, many firms are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, various business analytics providers are tailoring their services to meet the specific needs of different industries and clients.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adobe Systems Incorporated
  • International Business Machines (IBM) Corporation
  • Microsoft Corporation
  • Microstrategy Incorporated
  • Oracle Corporation
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Tableau Software
  • Tibco Software Inc.

Key Questions Answered in This Report

  • 1.What was the size of the global business analytics market in 2024?
  • 2.What is the expected growth rate of the global business analytics market during 2025-2033?
  • 3.What are the key factors driving the global business analytics market?
  • 4.What has been the impact of COVID-19 on the global business analytics market?
  • 5.What is the breakup of the global business analytics market based on the software?
  • 6.What is the breakup of the global business analytics market based on the deployment type?
  • 7.What is the breakup of the global business analytics market based on the end-user?
  • 8.What is the breakup of the global business analytics market based on the vertical?
  • 9.What are the key regions in the global business analytics market?
  • 10.Who are the key players/companies in the global business analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Business Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Software

  • 6.1 Query, Reporting and Analysis Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Advanced and Predictive Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Intelligence
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Content Analytics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Data Warehousing Platform
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-Premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Large Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Small and Medium Size Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Energy and Power
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Manufacturing
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Education
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Media and Entertainment
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Telecom and IT
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast
  • 9.9 Others
    • 9.9.1 Market Trends
    • 9.9.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Systems Incorporated
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 International Business Machines (IBM) Corporation
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Microsoft Corporation
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Microstrategy Incorporated
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Oracle Corporation
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Salesforce.com Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 SAP SE
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 SAS Institute Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 Tableau Software
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Tibco Software Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 SWOT Analysis