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ひげ用グルーミング製品市場レポート：製品、年齢層、流通チャネル、エンドユーザー、地域別、2025～2033年

Beard Grooming Products Market Report by Product, Type, Age Group, Distribution Channel, End-User, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 145 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.28円
ひげ用グルーミング製品市場レポート：製品、年齢層、流通チャネル、エンドユーザー、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のひげ用グルーミング製品市場規模は2024年に312億米ドルに達しました。今後、IMARC Groupは、2033年に同市場が540億米ドルに達し、2025～2033年の成長率（CAGR）は5.97％に達すると予測しています。パーソナルグルーミングに対する男性の意識の高まりが、主に市場収益を牽引しています。

ひげ用グルーミング製品市場分析

  • 主要市場促進要因：アーモンド、ヒマシ、アボカド、アルガン、ホホバ、ココナッツオイル、アロエベラジェル、コーヒー抽出物などのエッセンシャルオイル、植物抽出物、ハーブ成分の使用が増加しています。
  • 主要市場動向：製品メーカーによる多数のソーシャルメディアプラットフォームでの積極的なプロモーション活動は、市場を刺激する新たな動向のひとつです。
  • 競合情勢：世界市場における著名な会社には、The Famous Beard Oil Company、The Man Company（Helios Lifestyle Private Limited）、Beardbrand、The Bearded Bastard、Texas Beard Company、Billy Jealousy、Smoky Mountain Beard Co.、LLC、Quallis Brands LLC（Scotch Porter）、Honest Amish、Murdock Limited（Murdock London）などがあります。
  • 地理的動向：オンライン小売プラットフォームと効率的な配送システムの導入が、欧州市場を活性化しています。これとは別に、基本的なスタイリング機能から先進的スタイリング機能までを備えたシェーバーやカミソリの普及も北米市場を強化しています。さらに、男性の容姿や外見に対する意識の高まりは、予測期間中、アジア太平洋市場を引き続き活性化させると考えられます。
  • 課題と機会：市場を阻害している課題のひとつは、ヒゲのタイプや肌の敏感さによってパーソナライゼーションや製品バリエーションが異なることです。しかし、多様な消費者ニーズに対応するためにカスタマイズ型製剤が発売されることで、予測期間中の市場の活性化が期待されます。

ひげ用グルーミング製品市場動向

カスタマイズ需要の高まり

個人は、特定の嗜好やニーズに合わせてカスタマイズ型グルーミングソリューションを広く求めるようになっています。この動向は、バーム、オーダーメイドのヒゲオイル、コンディショナーなどを提供するブランドの台頭にも反映されており、顧客は肌の敏感さ、ヒゲのタイプ、香りの好みに合った配合を選ぶことができます。The Bearded BastardやBeardbrandのような企業は、カスタマイズ可能な製品を提供し、より魅力的で満足度の高いユーザー体験を生み出しています。さらに2024年2月、82°Eは男性用スキンケアカテゴリー「82°E Man」を発表しました。この2つの新製品には、フェイス、ヒゲ、ボディの3in1クレンザーと、SPF入りの2in1モイスチャライザーが含まれます。

高まる技術との融合

調節可能な設定やメモリー機能を備えた電動ヒゲトリマーなど、正確で一貫性のあるグルーミング体験を可能にするスマートグルーミングデバイスの人気が高まっており、ひげ用グルーミング製品市場の最近価格が上昇しています。パナソニックやフィリップスなどのブランドは、デジタル表示やレーザーガイドなどの機能を備えた先進的なトリマーを提供しており、グルーミングをより効率的に、個人の好みに合わせて行うことができます。さらに、グルーミングのヒントやスタイルのひらめき、個人に合わせた製品の推奨を提供するモバイルアプリの開発が普及しており、ユーザーが簡単に希望のスタイルを実現できるようになっています。

多機能製品の増加

身だしなみのルーチンに利便性と効率性を求める個人が増えていることは、大きな成長促進要因として作用しています。Scotch PorterやMountaineer Brandのようなブランドは、身だしなみを簡素化する多機能製品を提供し、忙しいライフスタイルに対応しています。さらに2024年4月、ピラマル・ファーマ・リミテッドの消費者製品部門（CPD）は、ヒゲ用育毛オイル、除毛スプレー、脇用ロールオンを含むBohem製品シリーズの導入により、男性用パーソナルグルーミングカテゴリーへの進出を発表しました。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のひげ用グルーミング製品市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品別

  • ビアードオイル
  • ひげワックス
  • ひげ用シャンプー
  • その他

第7章 市場内訳：タイプ別

  • 従来型
  • オーガニック

第8章 市場内訳：年齢層別

  • ミレニアル世代
  • ジェネレーションX
  • ベビーブーマー

第9章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • 薬局
  • オンラインストア
  • その他

第10章 市場内訳：エンドユーザー別

  • 個人用
  • 商用

第11章 市場内訳：地域別

  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ポーランド
    • その他
  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • その他
  • 中東・アフリカ
    • サウジアラビア
    • イラン
    • トルコ
    • アラブ首長国連邦
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • The Famous Beard Oil Company
    • The Man Company（Helios Lifestyle Private Limited）
    • Beardbrand
    • The Bearded Bastard
    • Texas Beard Company
    • Billy Jealousy
    • Smoky Mountain Beard Co., LLC
    • Quallis Brands LLC（Scotch Porter）
    • Honest Amish
    • Murdock Limited（Murdock London）
図表

List of Figures

  • Figure 1: Global: Beard Grooming Products Market: Major Drivers and Challenges
  • Figure 2: Global: Beard Grooming Products Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Beard Grooming Products Market: Breakup by Product (in %), 2024
  • Figure 4: Global: Beard Grooming Products Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Beard Grooming Products Market: Breakup by Age Group (in %), 2024
  • Figure 6: Global: Beard Grooming Products Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Beard Grooming Products Market: Breakup by End-User (in %), 2024
  • Figure 8: Global: Beard Grooming Products Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Beard Grooming Products Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 10: Global: Beard Grooming Products (Beard Oil) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Beard Grooming Products (Beard Oil) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Beard Grooming Products (Beard Wax) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Beard Grooming Products (Beard Wax) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Beard Grooming Products (Beard Shampoo) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Beard Grooming Products (Beard Shampoo) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Beard Grooming Products (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Beard Grooming Products (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Beard Grooming Products (Conventional) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Beard Grooming Products (Conventional) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Beard Grooming Products (Organic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Beard Grooming Products (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Beard Grooming Products (Millennials) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Beard Grooming Products (Millennials) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Beard Grooming Products (Gen X) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Beard Grooming Products (Gen X) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Beard Grooming Products (Baby Boomers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Beard Grooming Products (Baby Boomers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Beard Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Beard Grooming Products (Pharmacy Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Beard Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Beard Grooming Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Beard Grooming Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Beard Grooming Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Beard Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Beard Grooming Products (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Beard Grooming Products (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Beard Grooming Products (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Beard Grooming Products (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Europe: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Europe: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Germany: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Germany: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: France: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: France: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: United Kingdom: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: United Kingdom: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Italy: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Italy: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Spain: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Spain: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Poland: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Poland: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Others: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Others: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: North America: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: North America: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United States: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United States: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Canada: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Canada: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Asia Pacific: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Asia Pacific: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: China: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: China: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Japan: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Japan: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: India: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: India: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: South Korea: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: South Korea: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Australia: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Australia: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Middle East and Africa: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Middle East and Africa: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Saudi Arabia: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Saudi Arabia: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Iran: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Iran: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Turkey: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Turkey: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: United Arab Emirates: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: United Arab Emirates: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Others: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Others: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Latin America: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Latin America: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Brazil: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Brazil: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Mexico: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Mexico: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: Others: Beard Grooming Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: Others: Beard Grooming Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: Global: Beard Grooming Products Industry: SWOT Analysis
  • Figure 97: Global: Beard Grooming Products Industry: Value Chain Analysis
  • Figure 98: Global: Beard Grooming Products Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Beard Grooming Products Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Beard Grooming Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: Beard Grooming Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 4: Global: Beard Grooming Products Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 5: Global: Beard Grooming Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 6: Global: Beard Grooming Products Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 7: Global: Beard Grooming Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Beard Grooming Products Market: Competitive Structure
  • Table 9: Global: Beard Grooming Products Market: Key Players
目次
Product Code: SR112025A2064

The global beard grooming products market size reached USD 31.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.97% during 2025-2033. The rising awareness among men towards personal grooming is primarily driving the market revenue.

Beard Grooming Products Market Analysis:

  • Major Market Drivers: The increasing use of essential oils, plant extracts, and herbal ingredients, including almond, castor, avocado, argan, jojoba, coconut oil, aloe vera gel, coffee extracts, etc., as they minimize the risks of developing allergic reactions on the skin that might cause itching, rashes, or bleeding is bolstering the market.
  • Key Market Trends: Aggressive promotional activities by product manufacturers on numerous social media platforms are among the emerging trends stimulating the market.
  • Competitive Landscape: Some of the prominent companies in the global market include The Famous Beard Oil Company, The Man Company (Helios Lifestyle Private Limited), Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Quallis Brands LLC (Scotch Porter), Honest Amish, and Murdock Limited (Murdock London), among many others.
  • Geographical Trends: The introduction of online retail platforms and efficient delivery systems is catalyzing the market in Europe. Apart from this, the widespread adoption of shavers and razors that are equipped with basic to advanced styling features is also bolstering the market in North America. Furthermore, the elevating consciousness among men regarding their looks and appearances will continue to fuel the market in the Asia Pacific over the forecasted period.
  • Challenges and Opportunities: One of the challenges hindering the market is the lack of personalization and product variety for different beard types and skin sensitivities. However, the launch of customized formulations to cater to diverse consumer needs is anticipated to fuel the market over the forecasted period.

Beard Grooming Products Market Trends:

Rising Demand for Personalization

Individuals are extensively seeking customized grooming solutions tailored to their specific preferences and needs. This trend is also reflected in the rise of brands offering balms, bespoke beard oils, conditioners, etc., thereby allowing customers to choose formulations that match their skin sensitivity, beard type, and scent preferences. Companies like The Bearded Bastard and Beardbrand provide customizable products, creating a more engaging and satisfying user experience. Additionally, in February 2024, 82°E unveiled its men's skincare category, 82°E Man. The two new products include a three-in-one face, beard, and body cleanser and a two-in-one moisturizer with SPF.

Growing Technology Integration

The inflating popularity of smart grooming devices, such as electric beard trimmers with adjustable settings and memory functions, that allow for precise and consistent grooming experiences is increasing the beard grooming products market recent price. Brands like Panasonic and Philips offer advanced trimmers with features like digital displays and laser guides, making grooming more efficient and tailored to individual preferences. Moreover, the development of mobile apps that provide grooming tips, style inspiration, and personalized product recommendations is becoming popular, which is helping users achieve their desired look with ease.

Increasing Multifunctional Products

The growing number of individuals that look for convenience and efficiency in their grooming routines is acting as a significant growth-inducing factor. Brands like Scotch Porter and Mountaineer Brand offer versatile products that simplify grooming regimes, thereby catering to busy lifestyles. Furthermore, in April 2024, Piramal Pharma Limited's consumer products division (CPD) announced its foray into the men's personal grooming category with the introduction of the Bohem product range, including a beard growth oil, a hair removal spray, and an underarm roll-on.

Global Beard Grooming Products Industry Segmentation:

Breakup by Product:

  • Beard Oil
  • Beard Wax
  • Beard Shampoo
  • Others

The report offers a comprehensive breakdown and analysis of the beard grooming products market, categorizing it based on various product types. It highlights beard oil, which remains a top choice for its moisturizing and conditioning benefits, essential for maintaining healthy, soft beards. Beard wax, another significant segment, provides styling hold and shape, catering to those who prioritize grooming and presentation. The analysis also covers beard shampoo, designed to clean and nourish both beard hair and the skin underneath, addressing hygiene and care. Additionally, the report examines other products, such as beard balms, combs, and trimmers, showcasing the diverse range of options available to meet the varied needs of beard enthusiasts. This, in turn, is expanding beard grooming products market share.

Breakup by Type:

  • Conventional
  • Organic

Conventional beard grooming products often utilize synthetic ingredients and fragrances, offering a wide range of affordable and readily available options that focus on effective results and long-lasting performance. Brands like Gillette and Old Spice dominate this segment, providing reliable solutions for everyday grooming. On the other hand, the organic segment is gaining traction as consumers increasingly seek natural and eco-friendly alternatives. Organic beard grooming products use plant-based ingredients, essential oils, and natural extracts, appealing to those concerned with chemical exposure and environmental impact. This is escalating the organic beard grooming products market demand.

Breakup by Age Group:

  • Millennials
  • Gen X
  • Baby Boomer

Millennials, who are known for their trend-driven and experimental nature, often seek innovative and diverse grooming products, favoring companies that offer organic ingredients, eco-friendly packaging, and multifunctional benefits. As per the beard grooming products market overview, brands like Beardbrand and Billy Jealousy resonate well with this demographic, providing stylish and sustainable options. Generation X, typically more established in their careers, looks for high-quality, reliable grooming products that balance effectiveness with luxury.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

The market is diverse and segmented by distribution channels, each offering unique advantages to consumers. Supermarkets and hypermarkets play a crucial role, providing a convenient and accessible location for customers to purchase a variety of beard grooming products alongside their regular shopping. Pharmacy stores also hold significant market share, appealing to consumers who prioritize quality and trust in medical-grade or dermatologist-recommended products, such as those from Nivea Men and CeraVe. Online stores have seen rapid growth, driven by the increasing trend of e-commerce and digital shopping. Websites like Amazon and specialized grooming sites offer a wide range of products, including niche and premium brands. Other channels, including specialty stores and barber shops, provide tailored advice and exclusive products, which is positively influencing the beard grooming products market outlook.

Breakup by End-User:

  • Personal
  • Commercial

The personal use segment encompasses individual consumers who purchase beard grooming products for daily maintenance and styling. This segment is driven by the growing popularity of well-groomed beards and increased awareness of grooming routines, with products ranging from beard oils and balms to trimmers and combs. On the other hand, the commercial segment includes barbershops, salons, and spas that utilize retail items as part of their professional services, thereby elevating the beard grooming products market statistics.

Breakup by Region:

  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Poland
    • Others
  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Iran
    • Turkey
    • United Arab Emirates
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe (Germany, France, the United Kingdom, Italy, Spain, Poland, and others); North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, and others); the Middle East and Africa (Saudi Arabia, Iran, Turkey, United Arab Emirates, and others); Latin America (Brazil, Mexico, and others).

In Europe and North America, the market is mature and highly competitive, with a strong demand for premium and organic products from brands like Beardbrand and Honest Amish, driven by a well-established grooming culture. This represents one of the beard grooming products market recent opportunities across the regions. Asia Pacific is also experiencing rapid growth due to increasing grooming awareness and rising disposable incomes, with local brands and international players expanding their presence. The Middle East market emphasizes luxury and high-quality products, reflecting the region's penchant for sophisticated grooming routines supported by brands like Proraso. Latin America, while still emerging, shows steady growth as consumer interest in personal grooming rises, with a focus on affordability and accessibility.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major beard grooming products market companies have also been provided. Some of the key players in the market include:

  • The Famous Beard Oil Company
  • The Man Company (Helios Lifestyle Private Limited)
  • Beardbrand
  • The Bearded Bastard
  • Texas Beard Company
  • Billy Jealousy
  • Smoky Mountain Beard Co., LLC
  • Quallis Brands LLC (Scotch Porter)
  • Honest Amish
  • Murdock Limited (Murdock London)

Key Questions Answered in This Report

  • 1.How big is the beard grooming products market?
  • 2.What is the future outlook of the beard grooming products market?
  • 3.What are the key factors driving the beard grooming products market?
  • 4.Which are the leading companies in the global beard grooming products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Beard Grooming Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact Of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Beard Oil
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Beard Wax
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Beard Shampoo
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Conventional
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Organic
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Age Group

  • 8.1 Millennials
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Gen X
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Baby Boomer
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Pharmacy Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Online Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by End-User

  • 10.1 Personal
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Commercial
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Region

  • 11.1 Europe
    • 11.1.1 Germany
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 France
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
    • 11.1.3 United Kingdom
      • 11.1.3.1 Market Trends
      • 11.1.3.2 Market Forecast
    • 11.1.4 Italy
      • 11.1.4.1 Market Trends
      • 11.1.4.2 Market Forecast
    • 11.1.5 Spain
      • 11.1.5.1 Market Trends
      • 11.1.5.2 Market Forecast
    • 11.1.6 Poland
      • 11.1.6.1 Market Trends
      • 11.1.6.2 Market Forecast
    • 11.1.7 Others
      • 11.1.7.1 Market Trends
      • 11.1.7.2 Market Forecast
  • 11.2 North America
    • 11.2.1 United States
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Canada
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
  • 11.3 Asia Pacific
    • 11.3.1 China
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 Japan
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 India
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 South Korea
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Australia
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Others
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
  • 11.4 Middle East and Africa
    • 11.4.1 Saudi Arabia
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Iran
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Turkey
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
    • 11.4.4 United Arab Emirates
      • 11.4.4.1 Market Trends
      • 11.4.4.2 Market Forecast
    • 11.4.5 Others
      • 11.4.5.1 Market Trends
      • 11.4.5.2 Market Forecast
  • 11.5 Latin America
    • 11.5.1 Brazil
      • 11.5.1.1 Market Trends
      • 11.5.1.2 Market Forecast
    • 11.5.2 Mexico
      • 11.5.2.1 Market Trends
      • 11.5.2.2 Market Forecast
    • 11.5.3 Others
      • 11.5.3.1 Market Trends
      • 11.5.3.2 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 The Famous Beard Oil Company
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Business Portfolio
    • 15.3.2 The Man Company (Helios Lifestyle Private Limited)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Business Portfolio
    • 15.3.3 Beardbrand
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Business Portfolio
    • 15.3.4 The Bearded Bastard
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Business Portfolio
    • 15.3.5 Texas Beard Company
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Business Portfolio
    • 15.3.6 Billy Jealousy
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Business Portfolio
    • 15.3.7 Smoky Mountain Beard Co., LLC
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Business Portfolio
    • 15.3.8 Quallis Brands LLC (Scotch Porter)
      • 15.3.8.1 Company Overview
      • 13.3.8.2 Business Portfolio
    • 15.3.9 Honest Amish
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Business Portfolio
    • 15.3.10 Murdock Limited (Murdock London)
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Business Portfolio