アルコール飲料の市場規模、シェア、動向、予測：カテゴリー、アルコール度数、フレーバー、包装タイプ、流通チャネル、地域別、2025年～2033年

アルコール飲料の世界市場規模は、2024年に1兆6,165億9,000万米ドルとなりました。今後、IMARC Groupは、2033年には1兆9,967億米ドルに達し、2025年から2033年にかけて2.30%のCAGRを示すと予測しています。現在、欧州が市場を独占しており、2024年の市場シェアは45.0％を超えます。同市場は、アルコール使用に関する強固な文化的規範、確立された生産施設、高い一人当たり消費量、オン・トレードとオフ・トレードの両方を通じた高級ワイン、ビール、蒸留酒への安定した需要によって活性化されています。

世界のアルコール飲料市場は、プレミアム製品やクラフト製品に対する消費者需要の高まりの影響を強く受けています。所得の増加に伴い、特に新興経済圏では、独自の味わい、信頼性、クラフトマンシップを提供する飲料を求める傾向が強くなっています。消費者は、原産地、製造方法、原材料のオープン性といった要素を重視するようになっています。この動向はZ世代やミレニアル世代の消費者に顕著で、大量生産されたものよりも、特別なもので、吟味されたものを好みます。地域で作られたワイン、少量生産のスピリッツ、クラフトビールは、より高品質で高級であると認識されるため、市場全体で人気が高まっています。加えて、デジタル技術と旅行の世界の広がりにより、消費者はより多様な飲料に接するようになり、国境を越えた需要が加速しています。さらに、プレミアム製品やクラフト製品に対する需要の高まりは、世界のアルコール飲料業界における製品イノベーション、マーケティング、消費動向に影響を与える中心的な位置を占め続けています。例えば、2023年3月、パワーズは、ウェックスフォード州産のライ麦のみを使用し、異なるアメリカンオーク樽で熟成させた、史上初の100%アイリッシュ・ライ・ウイスキーを発売し、アイリッシュ・ウイスキーの製法における唯一無二のブレークスルーを実現しました。米国は2024年のアルコール飲料市場シェアの約85.00％を占め、エンターテインメントスポット、レストラン、バーなどによる店内消費の成長に後押しされています。社交的な飲酒はアメリカ社会の永遠の一部であり、酒は特別な日や食事中、レクリエーションなどで広く消費されています。カクテル文化やミクソロジーの成長も、幅広いスピリッツへの関心を高め続け、消費者のブランドへの参加や実験を増加させています。例えば、2024年8月、ビヨンセはモエ・ヘネシーとコラボレートして、オーク樽とシェリー樽で熟成させたアルコール度数44％のアメリカン・ライ（ライ麦51％、麦芽49％）のサーダヴィス・ウイスキーを発売し、発売前に賞を受賞して高い評価を得た。さらに、テーマバー、ルーフトップラウンジ、ガストロパブのような体験型施設は、ハイエンド商品探求の機会を提供し、品質と多様性への動向を後押ししています。主要なイベント、スポーツ会場、音楽フェスティバルは、ソーシャルメディアやデジタルプラットフォームがライフスタイルにおけるアルコールの認知度と人気を高め、一様な販売量の伸びを牽引しています。強力なオン・トレードの存在が引き続き消費パターンを促進し、米国が世界のアルコール飲料市場成長の主要な要因となっています。

アルコール飲料市場の動向：

消費者の嗜好の変化

世界のアルコール飲料市場では、プレミアム飲料やクラフト飲料に対する消費者の行動が劇的に変化しています。消費者は、新しい味覚体験や本物志向から、個性的で高品質なアルコール飲料を求めています。ある調査によると、消費者の52%はプレミアム飲料に高品質の原材料を使用して調理されたものを求め、33%はシグネチャーサーブのような特徴的な体験の場を求め、31%は多くの話題を呼ぶ商品に魅力を感じています。この動向は、上級消費者をターゲットにした地ビール醸造所、クラフト・ディスティラリー、ブティック・ワイナリーを誕生させました。例えば、2024年5月、グース・アイランド・ビア社は、その名を冠した島から川を渡ってすぐのところにある複合エンターテイメント施設ソルトシェッドに、待望のブルーパブをオープンさせました。この新しいブルーパブには、屋内と屋外の席があり、新しいメニューが用意され、ビールリストは頻繁に変更されます。さらに、消費者は新しく革新的なアルコール飲料を試すことに寛容になっており、それが味、原料、醸造／蒸留プロセスの実験につながっています。例えば、2023年12月、コカ・コーラ社は、CSDとミニッツメイドのジュースブランドで、すぐに飲める「フレーバーワインカクテル」のラインを発売しました。Minute Maid Spikedは、ピニャコラーダ、ストロベリーダイキリ、ライムマルガリータの3種類のフレーバーがあります。また2023年12月、ドリトスは飲料会社エンピリカルと提携し、ナチョチーズのような味の酒を開発しました。この酒はベルギーのセゾン酵母と麦芽から蒸留され、胡椒のようなスパイシーな風味があります。実際のナチョ味のドリトスのエッセンスは真空蒸留によって保存され、コーントスターダ、うま味、酸味の風味に寄与しています。これらの要素が、アルコール飲料市場シェアを牽引しています。

可処分所得の増加

世界のアルコール飲料市場の拡大は、特に新興市場における消費者の可処分所得の増加と密接に関連しています。人々や家族が裕福になるにつれて、収入の一部をアルコール飲料にふけるなどの裁量的支出に投資する傾向があります。例えば、2021年にEUの消費者は10億3,500万ユーロ以上（EUのGDP全体の7.1％に相当）をアルコール飲料と非アルコール飲料に費やしており、家計支出全体のほぼ14.3％を占めています。これとは別に、可処分所得が増えれば、消費者はオンラインや宅配サービスでアルコール飲料を購入する利便性にお金を払う傾向が強くなります。オンラインショッピングサイトは、高所得消費者の嗜好に合うよう、高級品や特殊品など幅広い商品を提供しています。例えば、SNDL社は2023年10月、同社のデスティネーション酒販店ブランドであるWine and Beyondの新しいオンラインショッピングサイトを導入しました。このウェブサイトは、希少な蒸留酒、国内外の醸造所、個性的なワインなど、同バナーの幅広い品揃えへのアクセスとリーチを強化することを目的としています。これらもまた、アルコール飲料市場の見通しにプラスの影響を与えています。

製品の急速なプレミアム化

世界中で可処分所得が増加しているため、消費者は優れた品質、特徴、高級と思われる商品により多くの支出をする準備が整っています。プレミアム・アルコール飲料は、より優れた味、品質、ブランド認知を提供することで、こうした需要に応えています。例えば、米国ディスティルド・スピリッツ協議会は、2021年にはプレミアム・ウイスキーの9リットルパックが2,170万本、プレミアム・ウォッカの9リットルパックが2,110万本消費されると推定しています。これに加え、スーパープレミアムウォッカは前年比14.1％増、ウイスキーは13.9％増となりました。これとは別に、エキゾチックなフレーバーは、新しいものを試してみたり、味覚や食体験で遊んでみようとする価値意識の高い顧客を引きつける。エキゾチックなフレーバーによって、アルコール飲料企業はこうした実験的な顧客を活用し、プレミアムな飲用体験を通じて消費者の注目を確保することができます。例えば、2022年3月、英国のプレミアム・ジン・ブランド、ホイットリー・ニールは、オリエンタル・スパイス・ジンという新しいタイプのジンを発売しました。このオリエンタル・スパイス・ジンには、コリアンダー、ジンジャー、ペッパー、クミン、サフラン、スターアニス、グレイン・オブ・パラダイスなど、さまざまな植物やスパイスが使われています。同様に、2024年4月、世界のラグジュアリー集団であるD'YAVOLは、世界のブレンデッド・スコッチ・ウイスキーであるD'YAVOL VORTEXを発売しました。VORTEXの特徴は、豊かなモルトの風味、シェリー酒のような甘み、ほのかなピートを理想的なレベルにまで高める、幅広く高度な味わいです。素晴らしいシングルモルト・スコッチウイスキーとシングルグレーン・スコッチウイスキーをマリアージュさせたブレンデッド。これらの要因がアルコール飲料市場の収益を補完しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のアルコール飲料市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：カテゴリー別
• 市場内訳：アルコール度数別
• 市場内訳：フレーバー別
• 市場内訳：包装タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：カテゴリー別

• ビール
• ワイン
  • 市場内訳：タイプ別
    • スティルライトワイン
    • スパークリングワイン
• スピリッツ
  • 市場内訳：タイプ別
    • 白酒
    • ウォッカ
    • ウィスキー
    • ラム酒
    • リキュール
    • ジン
    • テキーラ
    • その他

第7章 市場内訳：アルコール度数別

• 高
• 中
• 低

第8章 市場内訳：フレーバー別

• フレーバー無し
• フレーバー付き

第9章 市場内訳：包装タイプ別

• ガラス瓶
• 缶詰
• ペットボトル
• その他

第10章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• オントレード
• 専門小売業者
• オンライン
• コンビニエンスストア
• その他

第11章 市場内訳：地域別

• 欧州
• 北米
• アジア太平洋地域
• 中東・アフリカ
• ラテンアメリカ

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格分析

• 価格指標
• 価格構造
• マージン分析

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch InBev SA/NV
  • MillerCoors（Molson Coors Brewing Company）
  • Heineken Holdings N.V.
  • Carlsberg Breweries A/S
  • Diageo plc
  • Bacardi & Company Limited
  • Olvi Oyj
  • Tsingtao Brewery Company Limited
  • Beijing Yanjing Brewery Co. Ltd.
  • Kirin Holdings Company, Limited

List of Figures

• Figure 1: Global: Alcoholic Beverages Market: Major Drivers and Challenges
• Figure 2: Global: Alcoholic Beverages Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Alcoholic Beverages Market: Breakup by Category (in %), 2024
• Figure 4: Global: Alcoholic Beverages Market: Breakup by Alcoholic Content (in %), 2024
• Figure 5: Global: Alcoholic Beverages Market: Breakup by Flavor (in %), 2024
• Figure 6: Global: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2024
• Figure 7: Global: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2024
• Figure 8: Global: Alcoholic Beverages Market: Breakup by Region (in %), 2024
• Figure 9: Global: Alcoholic Beverages Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 10: Global: Alcoholic Beverages Industry: SWOT Analysis
• Figure 11: Global: Alcoholic Beverages Industry: Value Chain Analysis
• Figure 12: Global: Alcoholic Beverages Industry: Porter's Five Forces Analysis
• Figure 13: Global: Alcoholic Beverages (Beer) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Alcoholic Beverages (Beer) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Alcoholic Beverages (Wine) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Alcoholic Beverages (Wine) Market: Breakup by Type (in %), 2024
• Figure 17: Global: Alcoholic Beverages (Still Light Wine) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Alcoholic Beverages (Still Light Wine) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Alcoholic Beverages (Sparkling Wine) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Alcoholic Beverages (Sparkling Wine) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Alcoholic Beverages (Wine) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Alcoholic Beverages (Spirits) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Alcoholic Beverages (Spirits) Market: Breakup by Type (in %), 2024
• Figure 24: Global: Alcoholic Beverages (Baijiu) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Alcoholic Beverages (Baijiu) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Alcoholic Beverages (Vodka) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Alcoholic Beverages (Vodka) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Alcoholic Beverages (Whiskey) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Alcoholic Beverages (Whiskey) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Alcoholic Beverages (Rum) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Alcoholic Beverages (Rum) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Alcoholic Beverages (Liqueurs) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Alcoholic Beverages (Liqueurs) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Alcoholic Beverages (Gin) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Alcoholic Beverages (Gin) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Global: Alcoholic Beverages (Tequila) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: Alcoholic Beverages (Tequila) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Global: Alcoholic Beverages (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Global: Alcoholic Beverages (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Global: Alcoholic Beverages (Spirits) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Global: Alcoholic Beverages (High) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Global: Alcoholic Beverages (High) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Global: Alcoholic Beverages (Medium) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Global: Alcoholic Beverages (Medium) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Global: Alcoholic Beverages (Low) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Global: Alcoholic Beverages (Low) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Global: Alcoholic Beverages (Unflavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Global: Alcoholic Beverages (Unflavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Global: Alcoholic Beverages (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Global: Alcoholic Beverages (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Global: Alcoholic Beverages (Glass Bottles) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Global: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Global: Alcoholic Beverages (Tins) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Global: Alcoholic Beverages (Tins) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Global: Alcoholic Beverages (Plastic Bottles) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Global: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Global: Alcoholic Beverages (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Global: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Global: Alcoholic Beverages Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 60: Global: Alcoholic Beverages Market Forecast: Sales through Supermarkets and Hypermarkets Stores (in Million USD), 2025-2033
• Figure 61: Global: Alcoholic Beverages Market: Sales through On-Trade (in Million USD), 2019 & 2024
• Figure 62: Global: Alcoholic Beverages Market Forecast: Sales through On-Trade (in Million USD), 2025-2033
• Figure 63: Global: Alcoholic Beverages Market: Sales through Specialist Retailers (in Million USD), 2019 & 2024
• Figure 64: Global: Alcoholic Beverages Market Forecast: Sales through Specialist Retailers and (in Million USD), 2025-2033
• Figure 65: Global: Alcoholic Beverages Market: Online Sales (in Million USD), 2019 & 2024
• Figure 66: Global: Alcoholic Beverages Market Forecast: Online Sales (in Million USD), 2025-2033
• Figure 67: Global: Alcoholic Beverages Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 68: Global: Alcoholic Beverages Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 69: Global: Alcoholic Beverages Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 70: Global: Alcoholic Beverages Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 71: Europe: Alcoholic Beverages Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Europe: Alcoholic Beverages Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Asia Pacific: Alcoholic Beverages Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Asia Pacific: Alcoholic Beverages Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: North America: Alcoholic Beverages Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: North America: Alcoholic Beverages Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Middle East and Africa: Alcoholic Beverages Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Middle East and Africa: Alcoholic Beverages Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 79: Latin America: Alcoholic Beverages Market: Sales Value (in Million USD), 2019 & 2024
• Figure 80: Latin America: Alcoholic Beverages Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Alcoholic Beverages Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Alcoholic Beverages Market Forecast: Breakup by Category (in Million USD), 2025-2033
• Table 3: Global: Alcoholic Beverages Market Forecast: Breakup by Alcoholic Content (in Million USD), 2025-2033
• Table 4: Global: Alcoholic Beverages Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
• Table 5: Global: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
• Table 6: Global: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 7: Global: Alcoholic Beverages Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 8: Global: Alcoholic Beverages Market Structure
• Table 9: Global: Alcoholic Beverages Market: Key Players

The global alcoholic beverages market size was valued at USD 1,616.59 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,996.7 Billion by 2033, exhibiting a CAGR of 2.30% from 2025-2033. Europe currently dominates the market, holding a market share of over 45.0% in 2024. The market is fueled by robust cultural norms of alcohol use, established production facilities, high per capita consumption, and stable demand for high-end wines, beers, and spirits through both on-trade and off-trade.

The global alcoholic drinks market is strongly influenced by growing consumer demand for premium and craft products. As incomes increase, especially in emerging economies, there is a strong trend toward drinks that provide unique taste, authenticity, and craftsmanship. Consumers are putting more emphasis on the factors of origin, production method, and ingredient openness. This trend is most evident among Gen Z and millennial consumers, who prefer special and curated experience over mass-produced options. Regionally made wines, small-batch spirits, and craft beers are becoming more popular across markets because they're perceived as having higher quality and being exclusive. Additionally, the global scope of digital technology and travel has made consumers exposed to a greater variety of drinks, driving cross-border demand faster. Moreover, the increased demand for premium and craft products continues to have a central position in influencing product innovation, marketing, and consumption trends in the global alcoholic drinks industry. For example, in March of 2023, Powers rolled out the first-ever 100% Irish rye whiskey utilizing exclusively rye sourced from County Wexford and aged across different American oak barrels, making a one-of-a-kind break through in the Irish whiskey process. The United States represented about 85.00% of the alcoholic beverages market share in 2024, fueled in by growth of on-premises consumption through entertainment spots, restaurants, and bars. Social drinking is a permanent part of American society, with booze widely consumed on special occasions, while dining, and recreation. The growth of cocktail culture and mixology also has continued to fuel interest in a wide range of spirits, increasing consumer participation and experimentation with brands. For instance, in August 2024, Beyonce collaborated with Moet Hennessy to introduce SirDavis Whisky, a 44% ABV American rye (51% rye, 49% malted barley), matured in oak and sherry casks, with award-winning pre-launch acclaim. Furthermore, experiential sites like themed bars, rooftop lounges, and gastropubs have provided opportunities for high-end product exploration, fueling trends towards quality and diversity. Major events, sports venues, and music festivals are driving uniform volume growth, with social media and digital platforms boosting the visibility and popularity of alcohol across lifestyle settings. Strong on-trade presence continues to drive consumption patterns and underpin the United States as the key generator of global alcoholic beverages market growth.

Alcoholic Beverages Market Trends:

Changing Consumers Preferences

The global alcoholic drinks market has seen a dramatic change in consumer behavior towards premium and craft drinks. Consumers are looking for distinctive and high-quality alcoholic drinks because of the need for new taste experiences and authenticity. As a study shows, 52% of consumers want premium beverages to be prepared with high-quality ingredients, 33% want distinctive experience venues such as signature serves, and 31% are attracted to products that create a lot of buzz. This trend has given birth to microbreweries, craft distilleries, and boutique wineries, targeting advanced consumers. For instance, in May 2024, Goose Island Beer Co. opened the highly awaited brewpub on the Salt Shed entertainment complex, right across the river from its eponymous island. The new brewpub would have indoor and outdoor seating, a new menu, and a frequently changing beer list. Furthermore, consumers are more open to trying new and innovative alcoholic beverages, which leads to experimentation with flavor, ingredients, and brewing/distillation processes. For instance, in December 2023, the Coca-Cola Company launched a line of ready-to-serve "flavored wine cocktails" under its CSD and Minute Maid juice brands. Minute Maid Spiked would be available in three flavors: pina colada, strawberry daiquiri, and lime margarita. Also in December of 2023, Doritos partnered with beverage firm Empirical to create liquor that tastes like nacho cheese. The beverage is distilled from Belgian saison yeast and malted barley, which has a peppery, spicy flavor. The essence of the actual nacho-flavored Doritos was preserved by vacuum distillation and contributes flavors of corn tostada, umami, and acidity. These dimensions are driving alcoholic beverages market share.

Increasing Disposable Incomes

The expansion of the global alcoholic beverages market is closely associated with the increasing disposable income of consumers, especially in emerging markets. As people and families become better off, they tend to invest some of their income in discretionary spending, such as indulging in alcoholic drinks. For example, in 2021, EU consumers spent over EUR 1.035 Billion (equivalent to 7.1% of overall EU GDP) on alcoholic beverages and non-alcoholic beverages that make up almost 14.3% of overall household spending. Apart from this, with increased disposable incomes, consumers can be more inclined to pay for the convenience of buying alcoholic drinks online or through delivery services. Online shopping websites provide a broad range of products, such as high-end and specialty products, to suit the tastes of high-income consumers. For example, in October 2023, SNDL Inc. introduced a new online shopping website for Wine and Beyond, its destination liquor store brand. The website aimed to enhance accessibility and reach for the banner's wide product assortment, which comprises rare spirits, local and international breweries, and distinctive wines. These are also positively impacting the alcoholic drinks market outlook.

Rapid Product Premiumization

With increased disposable incomes across the world, consumers are ready to spend more on items that are believed to be superior quality, distinctive, or exclusive. Premium alcoholic drinks meet these demands by providing better taste, quality, and brand recognition. For example, the Distilled Spirits Council of the United States estimated that in 2021, 21.7 million 9-liter packs of premium whiskey and 21.1 million 9-liter packs of premium vodka were consumed. In addition to this, super-premium vodka and whiskey grew by 14.1% and 13.9% year-on-year, respectively. Aside from this, exotic flavors draw value-conscious customers who are willing to experiment with something new and play games with taste and dining experiences. With exotic flavors, alcohol drink corporations can capitalize on these experimental customers and secure the consumer's attention through premium drinking experience. For instance, in March 2022, United Kingdom premium gin brand Whitley Neill released a new type of gin called Oriental Spiced Gin. This Oriental Spiced Gin incorporates a range of botanicals and spices such as coriander, ginger, pepper, cumin, saffron, star anise, and grains of paradise. Similarly, in April 2024, global luxury collective D'YAVOL released D'YAVOL VORTEX, a global blended Scotch whisky. VORTEX features a wide and advanced palate which gets the rich malt flavors, sherried sweetness, and subtle peat to an ideal level. Blended by marrying fantastic single malt and single grain Scotch whiskies. These factors are complementing alcoholic beverages market revenues.

Alcoholic Beverages Industry Segmentation:

Analysis by Category:

• Beer
• Wine
  • Still Light Wine
  • Sparkling Wine
• Spirits
  • Baijiu
  • Vodka
  • Whiskey
  • Rum
  • Liqueurs
  • Gin
  • Tequila
  • Others

Beer stands as the largest component in 2024, holding around 43.6% of the market. As per the alcoholic drink market forecast, the growing demand for beer due to a number of important reasons, such as shifting consumer tastes and an enhancing demand for variety and unusual flavor profiles. In addition to this, the growing trend towards small-batch and craft beers in search of authenticity and quality versus mass-produced alternatives is driving the market growth. Also, the increasing trend of locally brewed and specialty beers is giving a thrust to the market growth. Furthermore, the globalisation of beer brands has increased consumer options, with foreign beers becoming more widely available, thus enhancing the market scope. For example, in December 2023, Medusa Beverages Pvt Ltd, an Indian brewery firm, introduced its new variant, Medusa Air. This latest entry is a beguiling mixture of high-grade imported two-row malted barley and quality-picked hops with a product delivering a succulent brew measuring at 4.5% alcohol.

Analysis by Alcoholic Content:

• High
• Medium
• Low

Bottled cocktails, white spirit, and pre-mixed spirits also register robust growth thanks to premiumization and increased demand for cocktail culture. Consumers look for these products to enjoy strong flavors, brand heritage, and upscale drinking experiences in both retail and hospitality settings.

Medium alcoholic drinks, including wine and fortified wine, continue to enjoy popularity because they are linked to mealtimes, social gatherings, and culture. Organic and biodynamic options are increasingly popular among consumers, with this segment being underpinned by lifestyle and ongoing innovation in packs and flavor profiles.

Low alcohol content drinks, such as beer, cider, and low-ABV mixed drinks, are seeing increasing popularity as consumers demand moderation and wellness. These categories resonate with drinkers who want lighter, sessional choices, particularly for everyday, informal social consumption, and are additionally driven by experimentation in taste and the increased number of alcohol-free versions.

Analysis by Flavor:

• Unflavored
• Flavored

Unflavored alcoholic drinks hold the largest market share of 68.8%. These drinks include traditional spirits, wines, and beers, that hold a strong market position because of their authenticity, heritage value, and broad cultural acceptability. They are popular among purists and connoisseurs who value traditional taste profiles and brand heritage over contemporary changes or additives.

Analysis by Packaging Type:

• Glass Bottles
• Tins
• Plastic Bottles
• Others

Glass bottles are still the most popular packaging form in the alcoholic drinks industry because of their premium appeal, preservation quality, and brand image. They are particularly favored for wines and spirits, where presentation and product integrity are inextricably linked to consumer expectations and pricing strategy.

Tins, which are typically utilized for beer and ready-to-drink cocktails, provide convenience, portability, and faster chilling time. Their lightness and recyclability make them perfect for outdoor activities, everyday consumption, and bulk distribution, leading to increasing usage across both on-trade and off-trade platforms.

Plastic bottles are mainly utilized for economy and travel-oriented packaging, especially in lower-cost spirits and bulk sizes. Though less favored in premium segments, their breakage-resistant design, cost-effectiveness, and light shipping benefit render them appropriate for some retail settings and developing markets.

Others are pouches, kegs, and tetra packs, which serve niche segments and changing consumer demands. These options are gaining popularity for their sustainability, convenience, and appropriateness for certain formats such as boxed wine or event-based dispensing systems.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Online
• Convenience Stores
• Others

Supermarkets and Hypermarkets leads the market with around 42.5% of market share in 2024. The expansion of the supermarkets and hypermarkets segment in the alcohol market is supported by convenience provided by the segment. Retail formats provide customers with one-stop shopping, and it is easy for them to buy alcoholic drinks together with other domestic products. Consistent with this, superstores and hyperstores typically stock a broad range of alcoholic drink products, covering both popular brands and specialty items, to meet the tastes of multiple consumers. Such a broad assortment induces customers to try various alternatives. Further, such store formats tend to use their size and buying power to negotiate better terms with vendors, which can result in competitive alcohol prices, appealing to price-conscious consumers. Moreover, the scope to launch promotions and discounts in these stores can also boost sales further. For example, in May 2024, Ontario publicized to extend its alcohol sales in convenience stores and grocery stores.

Regional Analysis:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

In 2024, Europe accounted for the largest market share of over 45.0%. The rise in the market of alcoholic beverages in Europe is fueled by changing tastes among consumers of alcoholic products favoring premium and craft alcohol drinks. There has been an intensification in seeking high-quality, distinct, or unique alcohol by consumers, fueling the number of local wineries, breweries, and distilleries making such alcoholic beverages. In addition, the economic stability of the region and increasing disposable incomes have fueled expenditure on alcoholic drinks, especially premium and imported brands. Additionally, strict but clearly defined government regulations on the production, distribution, and labeling of alcohol have encouraged consumer confidence and product quality. Moreover, Europe's strong cultural heritage and varied drinking customs make for a dynamic and growing market, with consumers keen to try a vast array of traditional and innovative alcoholic drinks. The European alcoholic drinks market also has sustainability as a concern, with demand rising for locally sourced and eco-friendly products. Accordingly, technology growth in the processes of production and distribution has also improved the industry's efficiency, further increasing growth in the European alcoholic drinks market. For example, in February 2024, the Coca-Cola Company and Pernod Ricard joined forces to launch a new ready-to-drink cocktail: Absolut Vodka and Sprite in Europe. All these factors are further contributing positively to the alcoholic beverages market's recent price.

Key Regional Takeaways:

North America Alcoholic Beverages Market Analysis

The North America alcoholic drinks market has experienced steady growth, fueled by changing consumer tastes and increasing product variety. Premium and craft products in beer, wine, and spirits have experienced a sharp rise in demand, as consumers increasingly focus on quality, flavor innovation, and artisanal character. Younger consumers are gravitating toward lower-alcohol options, driving innovation in ready-to-drink (RTD) cocktails and hard seltzers. Health-focused trends have promoted higher demand for organic, gluten-free, and low-calorie products. Online sales and direct-to-consumer platforms have grown very quickly with the help of more lenient regulations and digital promotion. The U.S. continues to be the leading market, with the support of higher per capita consumption of alcohol and changing lifestyle trends. Canada is witnessing steady expansion, especially in craft breweries and super-premium wine segments. Seasonal and occasion-driven consumption habits remain in control of product launches and marketing strategies. On the whole, the market is led by evolving tastes, premiumization, and innovation by category, format, and retailing channels.

United States Alcoholic Beverages Market Analysis

The United States alcoholic drinks market is mainly driven by evolving consumer tastes for premium and craft spirits, mirroring a rise in interest in distinct flavors and artisanal production processes. This is in line with the development of ready-to-drink (RTD) cocktails, providing convenient solutions for social events, which is driving market growth. Likewise, growing demand for low-alcohol and non-alcoholic variants, driven by health-oriented consumers, is diversifying market offerings. Also, the growth of e-commerce websites and alcohol delivery services offering increased convenience to consumers for a vast number of products is driving the market. The continuous marketing innovations like partnerships with celebrities and social media campaigns are reinforcing brand presence and customer interaction in the market. Moreover, increasing sustainable production methods and green packaging are emerging as key market drivers since environmentally conscious consumers look for responsible brands. The increasing impact of cultural trends like experiential dining and cocktail culture is also driving the growth of the market. Apart from this, rigorous regulatory updates favoring direct-to-consumer selling is also leading to a widened market space.

Europe Alcoholic Beverages Market Analysis

The European alcoholic drinks market is growing as a result of the growing demand for premium spirits and craft beverages, as consumers are looking for high-quality, authentic experiences. Likewise, increased tourism and hospitality leading to higher consumption in bars, restaurants, and upscale establishments is widening the scope of the market. In addition, the growth of e-commerce platforms, enabling consumers to browse various product offerings, is improving market accessibility. The new trends of health awareness driving the demand for low-alcohol and alcohol-free beverages, are fueling innovation and expansion in the sector. Alongside this, increased sustainability, as manufacturers take to green practices and sustainable packaging, is fueling the market expansion. Further, expansion in cultural events, festivals, and regional traditions driving consumption of local wine, beer, and spirits, is supporting the market growth. In addition to this, government assistance in the form of positive regulations and trade policies encourages, is boosting exports and widening the global market for European alcoholic drinks.

Asia Pacific Alcoholic Beverages Market Analysis

The Asia-Pacific region is being led by increasing disposable incomes and urbanization, with customers increasing expenditure on premium and craft beverages. Correspondingly, changing social norms and the growing acceptance of alcohol consumption in emerging economies are propelling the market. India has high growth potential in the beer market, with per capita consumption of 2.15 liters, as per Euromonitor. In addition, the rising trend of international cocktail culture and high-end bars enhancing demand for imported as well as domestically produced spirits is propelling the growth of the market. In addition, ongoing product innovation, e.g., flavored alcoholic beverages and low-alcohol beverages, which meet evolving consumers' tastes, are enhancing market appeal. Besides, strategic collaborative alliances between global players and local manufacturers boost local product innovation, enlarging brand outreach and embracing a wider market coverage within the region.

Latin America Alcoholic Beverages Market Analysis

In Latin America, the alcoholic drinks market is growing, thanks to an emerging middle-class population with growing disposable incomes. Alongside this, strong cultural heritage and lively social festivities that add to the growth in consumption of domestic spirits such as cachaca, pisco, and tequila are promoting market growth. Besides this, widening online platforms and digital marketing is augmenting product visibility and accessibility. In addition, the development of tourism and hospitality sectors, especially in the mainstay locations, underpinning the demand for alcoholic drinks in resorts, restaurants, and bars, is driving market demand.

Middle East and Africa Alcoholic Beverages Market Analysis

The Middle East and African market are witnessing growth driven by growing urbanization and the rise of expatriate communities. In addition, the development of the hospitality and tourism industries, especially in Gulf nations, is driving higher consumption of beverages. Also, growing popularity of social occasions, nightlife venues, and fine dining restaurants is underpinning market demand. The swift launch of new, non-alcoholic drinks that appeal to various consumer tastes is also driving market growth. Besides this, strict regulatory overhauls in some areas are slowly relaxing alcohol sales restrictions, leading to increased market accessibility and the launch of varied product offerings.

Competitive Landscape:

The alcoholic drinks industry is extremely competitive, driven by changing consumer tastes, local consumption habits, and product innovation. Major players have a presence across segments like beer, wine, spirits, and ready-to-drink, continuously investing in marketing, packaging, and flavor diversification to reach broader consumers. The premiumization and low-alcohol trends have heightened competition, with brands diversifying portfolios to feature craft offerings, health-oriented ingredients, and eco-friendly production processes. Market players are also using digital channels and direct-to-consumer routes to amplify interaction and reach new groups. Strategic partnerships with hospitality locations and marketing initiatives through events and festivals add further exposure. Product innovation in the form of canned cocktails and flavored spirits is also contributing to keeping brands current with younger consumers. With both regional and global brands competing through on-trade and off-trade channels, the industry is dynamic, influenced by lifestyle trends, economic considerations, and changing regulatory regimes affecting sales, distribution, and promotion.

The report provides a comprehensive analysis of the competitive landscape in the alcoholic beverages market with detailed profiles of all major companies, including:

• Anheuser-Busch InBev SA/NV
• MillerCoors (Molson Coors Brewing Company)
• Heineken Holdings N.V.
• Carlsberg Breweries A/S
• Diageo plc
• Bacardi & Company Limited
• Olvi Oyj
• Tsingtao Brewery Company Limited
• Beijing Yanjing Brewery Co. Ltd.
• Kirin Holdings Company, Limited

Key Questions Answered in This Report

• 1.How big is the alcoholic beverages market?
• 2.What is the future outlook of alcoholic beverages market?
• 3.What are the key factors driving the alcoholic beverages market?
• 4.Which region accounts for the largest alcoholic beverages market share?
• 5.Which are the leading companies in the global alcoholic beverages market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Alcoholic Beverages Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Category
• 5.5 Market Breakup by Alcoholic Content
• 5.6 Market Breakup by Flavor
• 5.7 Market Breakup by Packaging Type
• 5.8 Market Breakup by Distribution Channel
• 5.9 Market Breakup by Region
• 5.10 Market Forecast

6 Market Breakup by Category

• 6.1 Beer
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Wine
  • 6.2.1 Market Trends
  • 6.2.2 Market Breakup by Type
    • 6.2.2.1 Still Light Wine
      • 6.2.2.1.1 Market Trends
      • 6.2.2.1.2 Market Forecast
    • 6.2.2.2 Sparkling Wine
      • 6.2.2.2.1 Market Trends
      • 6.2.2.2.2 Market Forecast
  • 6.2.3 Market Forecast
• 6.3 Spirits
  • 6.3.1 Market Trends
  • 6.3.2 Market Breakup by Type
    • 6.3.2.1 Baijiu
      • 6.3.2.1.1 Market Trends
      • 6.3.2.1.2 Market Forecast
    • 6.3.2.2 Vodka
      • 6.3.2.2.1 Market Trends
      • 6.3.2.2.2 Market Forecast
    • 6.3.2.3 Whiskey
      • 6.3.2.3.1 Market Trends
      • 6.3.2.3.2 Market Forecast
    • 6.3.2.4 Rum
      • 6.3.2.4.1 Market Trends
      • 6.3.2.4.2 Market Forecast
    • 6.3.2.5 Liqueurs
      • 6.3.2.5.1 Market Trends
      • 6.3.2.5.2 Market Forecast
    • 6.3.2.6 Gin
      • 6.3.2.6.1 Market Trends
      • 6.3.2.6.2 Market Forecast
    • 6.3.2.7 Tequila
      • 6.3.2.7.1 Market Trends
      • 6.3.2.7.2 Market Forecast
    • 6.3.2.8 Others
      • 6.3.2.8.1 Market Trends
      • 6.3.2.8.2 Market Forecast
  • 6.3.3 Market Forecast

7 Market Breakup by Alcoholic Content

• 7.1 High
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Medium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Low
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Flavor

• 8.1 Unflavored
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Flavored
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Packaging Type

• 9.1 Glass Bottles
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Tins
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Plastic Bottles
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 On-Trade
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Specialist Retailers
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Online
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Convenience Stores
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 Others
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast

11 Market Breakup by Region

• 11.1 Europe
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 North America
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast
• 11.3 Asia Pacific
  • 11.3.1 Market Trends
  • 11.3.2 Market Forecast
• 11.4 Middle East and Africa
  • 11.4.1 Market Trends
  • 11.4.2 Market Forecast
• 11.5 Latin America
  • 11.5.1 Market Trends
  • 11.5.2 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porter's Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

• 15.1 Price Indicators
• 15.2 Price Structure
• 15.3 Margin Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Anheuser-Busch InBev SA/NV
  • 16.3.2 MillerCoors (Molson Coors Brewing Company)
  • 16.3.3 Heineken Holdings N.V.
  • 16.3.4 Carlsberg Breweries A/S
  • 16.3.5 Diageo plc
  • 16.3.6 Bacardi & Company Limited
  • 16.3.7 Olvi Oyj
  • 16.3.8 Tsingtao Brewery Company Limited
  • 16.3.9 Beijing Yanjing Brewery Co. Ltd.
  • 16.3.10 Kirin Holdings Company, Limited