ファッションインフルエンサーマーケティングの日本市場：インフルエンサータイプ別、ファッションタイプ別、地域別、2025年～2033年

日本のファッションインフルエンサーマーケティング市場規模は2024年に4億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率（CAGR）は8.54%で、2033年には8億4,000万米ドルに達すると予測しています。国内のファッション嗜好に対応するためにローカライズされたコンテンツを作成する傾向の高まり、コンテンツ戦略を洗練させるためのデータアナリティクスの利用の増加、eコマース産業の隆盛などが市場を牽引する主な要因です。

本レポートで扱う主な質問

• 日本のファッションインフルエンサーマーケティング市場はこれまでどのように推移してきたか？
• COVID-19が日本のファッションインフルエンサーマーケティング市場に与えた影響は？
• 日本のファッションインフルエンサーマーケティング市場のインフルエンサータイプ別区分は？
• 日本のファッションインフルエンサーマーケティング市場のファッションタイプ別の区分は？
• 日本のファッションインフルエンサーマーケティング市場のバリューチェーンにおける様々なステージとは？
• 日本のファッションインフルエンサーマーケティングにおける主な促進要因と課題は何か？
• 日本のファッションインフルエンサーマーケティング市場の構造と主要プレーヤーは？
• 日本のファッションインフルエンサーマーケティング市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のファッションインフルエンサーマーケティング市場 - イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のファッションインフルエンサーマーケティング市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のファッションインフルエンサーマーケティング市場 - インフルエンサータイプ別内訳

• メガインフルエンサー
• マクロインフルエンサー
• マイクロインフルエンサー
• ナノインフルエンサー

第7章 日本のファッションインフルエンサーマーケティング市場 - ファッションタイプ別内訳

• 美容・化粧品
• アパレル
• ジュエリー・アクセサリー

第8章 日本のファッションインフルエンサーマーケティング市場 - 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のファッションインフルエンサーマーケティング市場 - 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan fashion influencer marketing market size reached USD 400 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 840 Million by 2033, exhibiting a growth rate (CAGR) of 8.54% during 2025-2033. The rising trend towards creating localized content to cater to domestic fashion preferences, increasing use of data analytics to refine content strategies, and thriving e-commerce industry represent some of the key factors driving the market.

Fashion influencers marketing are establishing credibility and authority in the fashion industry through their expertise, style, and online presence. They use various social media platforms and content creation to inspire and guide their followers in matters of fashion, beauty, and style choices. They are known for their authenticity and unique personal style, which sets them apart from mainstream fashion sources. They have a strong online presence, where they share fashion-related content. They engage actively with their followers, responding to comments, providing fashion advice, and building a loyal community. They are trendsetters who often introduce and popularize new fashion trends and styles. They collaborate with brands and fashion labels, promoting products and services to their audience. They excel in visual storytelling, creating aesthetically pleasing and engaging content, including photos and videos. They offer their followers style inspiration and ideas, helping them make fashion choices that suit their preferences and body types. They introduce and review fashion products, helping followers discover new brands and make informed purchasing decisions. They foster a sense of community among their followers, creating a supportive space for fashion enthusiasts to connect and share. They contribute to promoting diversity and inclusivity in the fashion industry by showcasing a wide range of styles and body types. They create communities of like-minded fashion enthusiasts, fostering connections and shared interests among followers.

Japan Fashion Influencer Marketing Market Trends:

The rising trend towards creating localized content to cater to domestic fashion preferences in Japan represents one of the primary factors favoring the market growth. This dual approach allows them to maintain relevance and authenticity in their home market while expanding their international reach. Furthermore, fashion influencers in Japan are focusing on diversity and inclusivity in fashion, advocating for the representation of different body types, genders, and styles. This inclusive approach resonates with a global audience seeking fashion that reflects a broader range of identities and expressions. Along with this, they are promoting eco-friendly brands and encouraging the adoption of sustainable fashion choices, aligning with the growing global emphasis on responsible fashion. Moreover, fashion brands in Japan are increasingly collaborating with fashion influencers to leverage their reach and credibility. These partnerships create a synergy between traditional fashion labels and modern, digitally connected fashion influencers, resulting in innovative marketing campaigns and product promotions. Besides this, the influencers are increasingly involved in e-commerce platforms, launching their own fashion lines and collaborating with online retailers. This integration provides a seamless shopping experience for their followers, contributing to thriving e-commerce industry in the country. In addition, they are increasingly employing data analytics to refine their content strategies and attract a wider consumer base. They use insights into audience behavior and preferences to tailor their content and collaborations, ensuring that their fashion recommendations resonate with their followers.

Japan Fashion Influencer Marketing Market Segmentation:

Influencer Type Insights:

• Megainfluencers
• Macroinfluencers
• Microinfluencers
• Nanoinfluencers

Fashion Type Insights:

• Beauty and Cosmetics
• Apparels
• Jewelry and Accessories

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan fashion influencer marketing market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan fashion influencer marketing market?
• What is the breakup of the Japan fashion influencer marketing market on the basis of influencer type?
• What is the breakup of the Japan fashion influencer marketing market on the basis of fashion type?
• What are the various stages in the value chain of the Japan fashion influencer marketing market?
• What are the key driving factors and challenges in the Japan fashion influencer marketing?
• What is the structure of the Japan fashion influencer marketing market and who are the key players?
• What is the degree of competition in the Japan fashion influencer marketing market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Fashion Influencer Marketing Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Fashion Influencer Marketing Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Fashion Influencer Marketing Market - Breakup by Influencer Type

• 6.1 Megainfluencers
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Macroinfluencers
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Microinfluencers
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Nanoinfluencers
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)

7 Japan Fashion Influencer Marketing Market - Breakup by Fashion Type

• 7.1 Beauty and Cosmetics
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Apparels
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Jewelry and Accessories
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Fashion Influencer Marketing Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Fashion Influencer Marketing Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix