市場調査レポート

商品コード

1653920

ファッションインフルエンサーマーケティング市場規模、シェア、成長分析：インフルエンサータイプ別、プラットフォーム別、ファッションタイプ別、コンテンツタイプ別、ブランドコラボレーション別、キャンペーン目的別、視聴者層別、地域別 - 産業予測 2025～2032年

Fashion Influencer Marketing Market Size, Share, and Growth Analysis, By Influencer Type, By Platform, By Fashion Type, By Content Type, By Brand Collaboration, By Campaign Objective, By Audience Demographics, By Region - Industry Forecast 2025-2032

出版日: 2025年02月08日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

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PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ファッションインフルエンサーマーケティング市場規模は2023年に288億米ドルと評価され、2024年の376億1,000万米ドルから2032年には3,183億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは30.6%で成長する見通しです。

ファッションインフルエンサーマーケティングは、デジタル時代に著しい成長を遂げ、ファッションブランドが消費者とつながる方法に革命をもたらしています。ソーシャルメディアパーソナリティの信憑性と信頼性を活用することで、ブランドは、インフルエンサーを信頼できるスタイルアドバイザーとみなす忠実なフォロワー層と効果的に関わることができます。消費者はますます親近感のある本物のコンテンツを好むようになり、TikTok、YouTube、Instagramなどのプラットフォームでインフルエンサーとのコラボレーションの需要を促進しています。このシフトにより、インフルエンサーマーケティングは従来の広告手法に代わる費用対効果の高い選択肢となり、ファッションブランドは特定の層に合わせたキャンペーンを実施し、ROIを高めることができるようになりました。ブランドがファッションインフルエンサーとの提携を続ける中、親近感のあるコンテンツとターゲットを絞ったアウトリーチとの相乗効果は、業界の力学と消費者エンゲージメントをさらに再構築することになると思われます。

市場概要
年代
- 大人
- シニア
- 十代の若者たち
- 若者
性別
- 女性
- 男性
- ノンバイナリー
所得
- 高所得
- 低所得
- 中所得
興味
- アスレジャー
- カジュアルウェア
- 環境に配慮したファッション
- ハイファッション
- テックウェアラブル
- ビンテージ

ファッションインフルエンサーマーケティング市場規模：地域別& CAGR（2025-2032）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Socially Powerful（UK）
BluCactus（Mexico）
SociallyIN（USA）
Viral Nation（Canada）
The Influencer Marketing Factory（USA）
Obviously（USA）
Takumi（Japan）
inBeat（USA）
Web Tonic（USA）
SFH Conseil（France）
Vitra Plus（Germany）
The Fairy Godmother（UK）
Influencer Marketing Hub（USA）
Apex Marketing Group（USA）
HelloSociety（USA）
Ninja Outreach（USA）
Heepsy（Spain）
BuzzStream（USA）

結論と提言

Product Code: SQMIG25W2006

Fashion Influencer Marketing Market size was valued at USD 28.8 billion in 2023 and is poised to grow from USD 37.61 billion in 2024 to USD 318.33 billion by 2032, growing at a CAGR of 30.6% during the forecast period (2025-2032).

The fashion influencer marketing landscape has experienced remarkable growth in the digital era, revolutionizing how fashion brands connect with consumers. By leveraging the authenticity and credibility of social media personalities, brands effectively engage with a loyal follower base that sees influencers as trusted style advisors. Consumers increasingly favor relatable and genuine content, driving demand for influencer collaborations across platforms like TikTok, YouTube, and Instagram. This shift has made influencer marketing a cost-effective alternative to traditional advertising methods, enabling fashion brands to tailor campaigns to specific demographics for enhanced ROI. As brands continue to partner with fashion influencers, the synergy between relatable content and targeted outreach stands to reshape industry dynamics and consumer engagement further.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fashion Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fashion Influencer Market Segments Analysis

Global Fashion Influencer Marketing Market is segmented by Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics and region. Based on Influencer Type, the market is segmented into Macro-Influencers, Mega-Influencers, Micro-Influencers and Nano-Influencers. Based on Platform, the market is segmented into Blogs, Facebook, Instagram, TikTok, Twitter and YouTube. Based on Fashion Type, the market is segmented into Fast Fashion, Haute Couture, Luxury Fashion, Streetwear and Sustainable Fashion. Based on Content Type, the market is segmented into Hauls, Lookbooks, Outfit Of The Day (OOTD), Tutorials and Unboxing. Based on Brand Collaboration, the market is segmented into Affiliate Marketing, Brand Ambassadorships, Brand Takeovers, Giveaways and Sponsored Posts. Based on Campaign Objective, the market is segmented into Awareness, Brand Loyalty, Conversions, Engagement and Follower Growth. Based on Audience Demographics, the market is segmented into Age, Gender, Income and Interests. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fashion Influencer Market

The Fashion Influencer market is driven by consumers' growing trust in the authentic content shared on influencer marketing platforms, which often outshines traditional advertising methods. Followers tend to rely on recommendations from their favorite influencers, viewing the content as relatable and genuine. This evolving trend is influenced by personal style and preferences, significantly impacting purchasing decisions. Brands gravitate towards influencers who effectively engage with their audience, as this connection fosters credibility and trust. Consequently, this dynamic can lead to a notable increase in sales, as consumers are more likely to make purchases based on the endorsements of influencers they admire.

Restraints in the Fashion Influencer Market

The fashion influencer market faces significant challenges due to varying regulations and guidelines for influencer marketing across different regions. Both influencers and brands must ensure compliance with these rules to maintain transparency and trust with their audiences. Failure to properly disclose sponsored content or adhere to advertising guidelines can result in hefty fines and damage to brand reputation. Furthermore, the dynamic nature of these regulations creates additional difficulties for stakeholders in the fashion influencer marketing sector, as keeping up with constantly changing rules can be a daunting task for those involved in this fast-paced industry.

Market Trends of the Fashion Influencer Market

The fashion influencer market is undergoing a significant transformation, characterized by the dominance of video content as a primary medium for engagement. Platforms like YouTube and TikTok are not just popular but essential for influencers to connect with audiences through dynamic and creative storytelling. Short-form videos, including reels and TikTok clips, are transforming product showcases into captivating visual experiences, while behind-the-scenes content and styling tutorials deepen audience engagement. Live streaming has emerged as a vital tool for real-time interaction, enhancing brand loyalty. Consequently, fashion brands are increasingly seeking collaborations with influencers boasting substantial video followings and investing heavily in high-quality video content production to maximize reach and influence.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Fashion Influencer Marketing Market Size by Influencer Type & CAGR (2025-2032)

Market Overview
Macro-Influencers
Mega-Influencers
Micro-Influencers
Nano-Influencers

Global Fashion Influencer Marketing Market Size by Platform & CAGR (2025-2032)

Market Overview
Blogs
Facebook
Instagram
TikTok
Twitter
YouTube

Global Fashion Influencer Marketing Market Size by Fashion Type & CAGR (2025-2032)

Market Overview
Fast Fashion
Haute Couture
Luxury Fashion
Streetwear
Sustainable Fashion

Global Fashion Influencer Marketing Market Size by Content Type & CAGR (2025-2032)

Market Overview
Hauls
Lookbooks
Outfit Of The Day (OOTD)
Tutorials
Unboxing

Global Fashion Influencer Marketing Market Size by Brand Collaboration & CAGR (2025-2032)

Market Overview
Affiliate Marketing
Brand Ambassadorships
Brand Takeovers
Giveaways
Sponsored Posts

Global Fashion Influencer Marketing Market Size by Campaign Objective & CAGR (2025-2032)

Market Overview
Awareness
Brand Loyalty
Conversions
Engagement
Follower Growth

Global Fashion Influencer Marketing Market Size by Audience Demographics & CAGR (2025-2032)

Market Overview
Age
- Adults
- Seniors
- Teens
- Young Adults
Gender
- Female
- Male
- Non-Binary
Income
- High Income
- Low Income
- Middle Income
Interests
- Athleisure
- Casual Wear
- Eco-Conscious Fashion
- High Fashion
- Tech Wearables
- Vintage

Global Fashion Influencer Marketing Market Size & CAGR (2025-2032)

North America (Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics)
- US
- Canada
Europe (Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics)
- Brazil
- Rest of Latin America
Middle East & Africa (Influencer Type, Platform, Fashion Type, Content Type, Brand Collaboration, Campaign Objective, Audience Demographics)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Socially Powerful (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BluCactus (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SociallyIN (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viral Nation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Influencer Marketing Factory (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Obviously (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Takumi (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
inBeat (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Web Tonic (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SFH Conseil (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vitra Plus (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Fairy Godmother (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencer Marketing Hub (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apex Marketing Group (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HelloSociety (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ninja Outreach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heepsy (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BuzzStream (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Fashion Influencer Marketing Market Size, Share, and Growth Analysis, By Influencer Type, By Platform, By Fashion Type, By Content Type, By Brand Collaboration, By Campaign Objective, By Audience Demographics, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ファッションインフルエンサーマーケティング市場規模：インフルエンサータイプ別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：プラットフォーム別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：ファッションタイプ別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：コンテンツタイプ別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：ブランドコラボレーション別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：キャンペーン目的別& CAGR（2025-2032）

ファッションインフルエンサーマーケティング市場規模：視聴者層別& CAGR（2025-2032）