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市場調査レポート
商品コード
1747003
オンライン広告の日本市場：タイプ別、プラットフォーム別、エンドユーザー別、地域別、2025年～2033年Japan Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others), Platform (Mobile, Desktop and Laptop, and Others), End User (Automotive, Retail, Healthcare, BFSI, Telecom, and Others), and Region 2025-2033 |
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| オンライン広告の日本市場：タイプ別、プラットフォーム別、エンドユーザー別、地域別、2025年～2033年 |
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出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 120 Pages
納期: 5～7営業日
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- 全表示
- 概要
- 目次
日本のオンライン広告市場規模は2024年に236億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は580億米ドルに達し、2025年から2033年にかけて9.60%の成長率（CAGR）を示すと予測しています。エレクトロニクス分野における継続的な技術進歩とオンラインプラットフォームに対する需要の高まりが、主に市場成長を牽引しています。
本レポートで扱う主な質問
- 日本のオンライン広告市場はこれまでどのように推移し、今後どのように推移するのか？
- 日本のオンライン広告市場に与えたCOVID-19の影響は？
- 日本のオンライン広告市場のタイプ別区分は？
- 日本のオンライン広告市場のプラットフォーム別区分は？
- 日本のオンライン広告市場のエンドユーザー別区分は？
- 日本のオンライン広告市場のバリューチェーンにおける様々なステージとは？
- 日本のオンライン広告の主要な促進要因と課題は何か？
- 日本のオンライン広告市場の構造と主要プレーヤーは？
- 日本のオンライン広告市場における競合の程度は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 市場推定
- 調査手法
第3章 エグゼクティブサマリー
第4章 日本のオンライン広告市場 - イントロダクション
- 概要
- 市場力学
- 業界動向
- 競合情報
第5章 日本のオンライン広告市場情勢
- 過去および現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のオンライン広告市場 - タイプ別内訳
- サーチ
- ディスプレイ
- クラシファイド
- ビデオ
- その他
第7章 日本のオンライン広告市場 - プラットフォーム別内訳
- モバイル
- デスクトップ・ラップトップ
- その他
第8章 日本のオンライン広告市場 - エンドユーザー別内訳
- 自動車
- 小売
- ヘルスケア
- BFSI
- 通信
- その他
第9章 日本のオンライン広告市場 - 競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要成功戦略
- 競合ダッシュボード
- 企業評価象限
第10章 主要企業のプロファイル
第11章 日本のオンライン広告市場 - 業界分析
- 促進要因・抑制要因・機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第12章 付録
Japan online advertising market size reached USD 23.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 58.0 Billion by 2033, exhibiting a growth rate (CAGR) of 9.60% during 2025-2033. Continuous technological advancements in the electronics sector, along with the rising demand for online platforms, are primarily driving the market growth.
Online advertising leverages digital channels to disseminate product, service, or brand information to a predefined audience. It encompasses various forms such as search engine marketing (SEM), display advertisements, social media promotions, and email campaigns. Multiple industries, including retail, healthcare, education, and financial services, harness the potential of digital advertising. It boasts the advantage of reaching a global audience with cost-efficiency compared to conventional advertising mediums. Furthermore, it excels in precise targeting capabilities, enabling advertisers to customize content for specific demographics, geographic regions, and consumer behaviors. Another key attribute is its scalability, permitting real-time campaign adjustments based on performance metrics.
Japan Online Advertising Market Trends:
The extensive availability and widespread use of the internet worldwide have significantly expanded the reach and potential of online advertising, fostering a favorable market environment for growth in Japan. Furthermore, the increasing prevalence of smartphones has played a pivotal role in enhancing the market's prospects, as it facilitates the delivery of mobile-friendly advertisements to consumers on their frequently used devices. The rapid evolution of technology, including artificial intelligence (AI), machine learning (ML), and big data analytics, has further bolstered the regional market by enabling more precise targeting, customization, and measurement of advertising campaigns. Additionally, the booming e-commerce industry, which relies heavily on robust online advertising strategies to attract customers, is a significant driver of market expansion. The adoption of online marketing is gaining momentum due to its ability to provide immediate feedback through real-time analytics, empowering businesses to promptly adjust their marketing approaches. Furthermore, the proliferation of social media platforms in Japan has added extra dimensions to online advertising, offering diverse formats to effectively engage audiences. Lastly, shifting consumer preferences toward online platforms in response to rapid digital transformation have made digital ads increasingly effective in reaching target audiences, presenting lucrative growth prospects for the market in the coming years.
Japan Online Advertising Market Segmentation:
Type Insights:
- Search
- Display
- Classified
- Video
- Others
Platform Insights:
- Mobile
- Desktop and Laptop
- Others
End User Insights:
- Automotive
- Retail
- Healthcare
- BFSI
- Telecom
- Others
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan online advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan online advertising market?
- What is the breakup of the Japan online advertising market on the basis of type?
- What is the breakup of the Japan online advertising market on the basis of platform?
- What is the breakup of the Japan online advertising market on the basis of end user?
- What are the various stages in the value chain of the Japan online advertising market?
- What are the key driving factors and challenges in the Japan online advertising?
- What is the structure of the Japan online advertising market and who are the key players?
- What is the degree of competition in the Japan online advertising market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Online Advertising Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Online Advertising Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Online Advertising Market - Breakup by Type
- 6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Classified
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Video
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
- 6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)
7 Japan Online Advertising Market - Breakup by Platform
- 7.1 Mobile
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Desktop and Laptop
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 Others
- 7.3.1 Historical and Current Market Trends (2019-2024)
- 7.3.2 Market Forecast (2025-2033)
8 Japan Online Advertising Market - Breakup by End User
- 8.1 Automotive
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 Retail
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Healthcare
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
- 8.4 BFSI
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
- 8.5 Telecom
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)
- 8.6 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)
9 Japan Online Advertising Market - Competitive Landscape
- 9.1 Overview
- 9.2 Market Structure
- 9.3 Market Player Positioning
- 9.4 Top Winning Strategies
- 9.5 Competitive Dashboard
- 9.6 Company Evaluation Quadrant
10 Profiles of Key Players
- 10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
- 10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
- 10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
- 10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
- 10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events
11 Japan Online Advertising Market - Industry Analysis
- 11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
- 11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
- 11.3 Value Chain Analysis
