オンライン広告市場規模、シェア、動向分析レポート：タイプ別、プラットフォーム別、価格モデル別、最終用途別、地域別、セグメント予測、2025年～2030年

オンライン広告市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のオンライン広告市場規模は2030年までに7,223億9,000万米ドルに達すると推定され、2025～2030年にかけて15.5％のCAGRで成長すると予測されています。

成長の主要因の1つは、インターネット利用の拡大です。世界のインターネット普及率は着実に上昇しており、より多くの人々がインターネットにアクセスできるようになっています。このユーザーベースの拡大は、オンライン広告のためのより多くの聴衆を提供し、企業が潜在顧客に到達するためのより多くの機会につながっています。

モバイル広告もまた、オンライン広告産業の成長に大きな役割を果たしています。スマートフォンやモバイルデバイスの普及は、モバイル広告の需要を煽ってきました。モバイルデバイスは、新たな広告機会を創出し、多くの人々のためのインターネットにアクセスするための主要な手段となっています。広告主はモバイル広告を活用し、外出中の消費者にリーチし、位置情報や嗜好に基づいて対象を絞ったメッセージを配信しています。

プログラマティック広告の台頭も、オンライン広告市場の成長に貢献しています。プログラマティック広告は、広告在庫の売買を自動化することで、プロセスをより効率的かつ費用対効果の高いものにします。広告主はキャンペーンをより正確に絞り込むことができ、リアルタイムの入札が可能になるため、適切なタイミングで最も関連性の高いオーディエンスに広告が配信されるようになります。

ソーシャルメディアプラットフォームは効果的な広告チャネルとして台頭し、オンライン広告産業の成長をさらに後押ししています。Facebook、Instagram、Twitter、LinkedInのようなプラットフォームは、先進的ターゲティングオプションを提供しており、企業は特定の属性や関心にリーチすることができます。広告主は、高度にパーソナライズされたキャンペーンを作成し、より直接的かつインタラクティブな方法で対象オーディエンスと関わることができます。

ソーシャルメディアプラットフォームは効果的な広告チャネルとして台頭し、市場の成長をさらに促進しています。Facebook、Instagram、Twitter、LinkedInのようなプラットフォームは、先進的ターゲティングオプションを提供し、企業が特定の人口層や関心にリーチすることを可能にします。広告主は、高度にパーソナライズされたキャンペーンを作成し、より直接的かつインタラクティブな方法で対象視聴者とエンゲージすることができます。

オンライン動画消費の人気の高まりも、オンライン広告産業の成長に寄与しています。YouTubeやストリーミングサービスなどのプラットフォームは、動画広告の重要な広告チャネルとなっています。動画広告はユーザーにとって魅力的で没入感のある体験を提供するため、広告主はユーザーの注目を集め、メッセージを効果的に伝えることができます。

COVID-19の流行は、オンライン広告市場に大きな影響を与えました。当初、多くの企業は不確実性や予算の制約から広告費を削減しました。しかし、人々がより多くの時間をオンラインで過ごすようになり、広告予算は従来型チャネルからデジタルプラットフォームへとシフトしました。広告主がキャンペーンを最適化し、対象を絞ったオーディエンスにリーチしようとする中で、プログラマティック広告が脚光を浴びるようになりました。eコマース部門は活況を呈し、競争と広告費の増加につながりました。

動画ストリーミングやゲームも急増し、広告主はYouTubeやTwitchのようなプラットフォームへの投資を促しました。広告主は、消費者心理の変化を反映して、共感や安全性を強調したメッセージに変更しました。消費者が地元企業の支援にシフトしたため、ローカル広告が重要性を増しました。消費者の行動が変化したため、測定とアトリビューションが課題となりました。業種や地域によってばらつきはあるもの、経済が回復しデジタル変革が進むにつれ、市場は回復すると予想されます。

オンライン広告市場レポートハイライト

• ネイティブ広告セグメントが2030年までに最大の収益シェアを占めると予測されます。成長の主要因のひとつは、ユーザーを効果的に取り込むことができる点です。周囲のコンテンツに溶け込むことで、ネイティブ広告は押し付けがましくなく、ユーザーの注目を集めやすいです。
• 2023年5月、Googleは革新的な生成人工知能（AI）広告ソリューションを発表しました。この開発は、AI技術の力を活用して広告機能を進化させるというGoogleのコミットメントを意味します。新たに発表された生成AI広告ツールによって、Googleは説得力のある効果的な広告を作成するための革新的なソリューションを企業に提供することを目指しています。
• モバイルプラットフォームセグメントの成長は長年にわたって著しく、現在も急速に拡大しています。この成長の主要原動力のひとつは、世界中でスマートフォンの普及が進んでいることです。スマートフォンがますます手頃な価格で入手しやすくなり、インターネットにアクセスするためにモバイル機器を使用する人が増えています。このような消費者行動の変化は、広告主にとって、モバイル広告を通じて多くの熱心な視聴者にリーチできる大きな機会を生み出しています。
• CPM（Cost Per Mille）価格モデルは、かなり長い間、オンライン広告産業で著名な価格体系となっています。CPMとは広告インプレッション1,000回あたりの単価のことで、広告主は広告がユーザーに表示された回数に応じて料金を支払う。広告産業では、CPC（Cost Per Click）やCPA（Cost Per Action）といった他の価格設定モデルも登場しているが、CPMは依然として重要な役割を果たしています。
• 主要市場参入企業は、Google LLC（Alphabet）、Facebook, Inc.（Meta Platforms）、Microsoft Corporation、Amazon.com, Inc.、Twitter, Inc.、Baidu、Tencent、ByteDance、Adobe Systems, Inc.、v2 Ventures（Adknowledge）、AOL、Verizon Mediaなどです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オンライン広告市場の変数、動向、範囲

• 市場系統の展望
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 導入の課題
• オンライン広告市場分析ツール
  • 展開分析-ポーター
  • PESTEL分析

第4章 オンライン広告市場：タイプ別、推定・動向分析

• セグメントダッシュボード
• オンライン広告市場：タイプ変動分析、10億米ドル、2024年と2030年
• ネイティブ広告
• ビデオ広告
• ディスプレイ広告
• フルスクリーンインタースティシャル
• その他

第5章 オンライン広告市場：プラットフォーム別、推定・動向分析

• セグメントダッシュボード
• オンライン広告市場：プラットフォーム変動分析、10億米ドル、2024年と2030年
• モバイル
• ノートパソコン、デスクトップパソコン、タブレット
• その他

第6章 オンライン広告市場：価格モデル別、推定・動向分析

• セグメントダッシュボード
• オンライン広告市場：価格モデル変動分析、10億米ドル、2024年と2030年
• 定額料金モデル
• コストパーミル価格モデル
• クリック単価モデル

第7章 オンライン広告市場：エンドユーザー別、推定・動向分析

• セグメントダッシュボード
• オンライン広告市場：エンドユーザー変動分析、10億米ドル、2024年と2030年
• メディア＆エンターテインメント
• BFSI
• 教育
• 小売・消費財
• IT・通信
• ヘルスケア
• その他

第8章 地域別、推定・動向分析

• 地域別オンライン広告市場、2024年と2030年
• 北米
  • 北米のオンライン広告市場の推定と予測、2018～2030年
  • 米国
  • カナダ
• 欧州
  • 欧州のオンライン広告市場推定・予測、2018～2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • アジア太平洋のオンライン広告市場推定・予測、2018～2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカのオンライン広告市場推定・予測、2018～2030年
  • ブラジル
  • メキシコ
• 中東・アフリカ
  • 中東・アフリカのオンライン広告市場推定・予測、2018～2030年
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第9章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/上場企業
  • Google LLC（Alphabet）
  • Facebook, Inc.（Meta Platforms）
  • Microsoft Corporation
  • Amazon.com, Inc.
  • Twitter, Inc.
  • Pinterest
  • Tencent.
  • ByteDance Ltd.
  • Adobe Systems, Inc.
  • Snap Inc.
  • The Trade Desk.
  • Innovid.

List of Tables

• Table 1 Online Advertising Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
• Table 2 Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 3 Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 4 Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 5 Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 6 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 7 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 8 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 9 Full-Screen Interstitials Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 10 Mobiles Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 11 Laptops, Desktops & Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 12 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 13 Flat Rate Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 14 Cost Per Mille Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 15 Cost Per Click Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 16 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 17 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 18 Education Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 19 Retail & Consumer Goods Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 20 IT & Telecom Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 21 Healthcare Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 22 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
• Table 23 North America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 24 North America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 25 North America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 26 North America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 27 U.S. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 28 U.S. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 29 U.S. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 30 U.S. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 31 Canada Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 32 Canada Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 33 Canada Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 34 Canada Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 35 Europe Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 36 Europe Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 37 Europe Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 38 Europe Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 39 U.K. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 40 U.K. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 41 U.K. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 42 U.K. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 43 Germany Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 44 Germany Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 45 Germany Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 46 Germany Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 47 France Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 48 France Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 49 France Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 50 France Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 51 Asia Pacific Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 52 Asia Pacific Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 53 Asia Pacific Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 54 Asia Pacific Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 55 China Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 56 China Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 57 China Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 58 China Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 59 Japan Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 60 Japan Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 61 Japan Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 62 Japan Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 63 India Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 64 India Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 65 India Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 66 India Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 67 South Korea Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 68 South Korea Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 69 South Korea Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 70 South Korea Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 71 Australia Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 72 Australia Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 73 Australia Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 74 Australia Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 75 Latin America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 76 Latin America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 77 Latin America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 78 Latin America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 79 Brazil Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 80 Brazil Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 81 Brazil Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 82 Brazil Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 83 Mexico Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 84 Mexico Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 85 Mexico Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 86 Mexico Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 87 Middle East & Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 88 Middle East & Africa Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 89 Middle East & Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 90 Middle East & Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 91 K.S.A. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 92 K.S.A. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 93 K.S.A. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 94 K.S.A. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
• Table 95 UAE Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 96 UAE Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
• Table 97 UAE Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 98 UAE Online Advertising Market, By End User 2018 - 2030 (USD Billion
• Table 99 South Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
• Table 100 South Africa Online Advertising Market, By Platform, 2018 - 2030 (USD Billion)
• Table 101 South Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
• Table 102 South Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)

List of Figures

• Fig. 1 Online advertising market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Online advertising market snapshot
• Fig. 7 Online advertising market segment snapshot
• Fig. 8 Online advertising market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 Online advertising market, by type, key takeaways
• Fig. 13 Online advertising market, by type, market share, 2024 & 2030
• Fig. 14 Native advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 15 Video advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 16 Display advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 17 Full-screen interstitials market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 19 Online advertising market, by platform, key takeaways
• Fig. 20 Online advertising market, by platform, market share, 2024 & 2030
• Fig. 21 Mobiles market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Laptops, desktops & tablets market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 23 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 24 Online advertising market, by pricing model, key takeaways
• Fig. 25 Online advertising market, by pricing model, market share, 2024 & 2030
• Fig. 26 Flat rate pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Cost per mille pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Cost per click pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 29 Online advertising market, by End User, key takeaways
• Fig. 30 Online advertising market, by End User, market share, 2024 & 2030
• Fig. 31 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 32 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 33 Education market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 34 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 35 It & telecom market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 36 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 37 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 38 Regional marketplace: key takeaways
• Fig. 39 North America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 U.S. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Canada online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 Europe online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 U.K. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Germany online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 France online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Asia Pacific online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Japan online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 China online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 South Korea online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 India online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Australia online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Latin America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Brazil online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 Mexico online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 55 Middle East & Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 56 K.S.A. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 57 UAE online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 58 South Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 59 Key company categorization
• Fig. 60 Strategy framework

Online Advertising Market Growth & Trends:

The global online advertising market size is estimated to reach USD 722.39 billion by 2030, registering to grow at a CAGR of 15.5% from 2025 to 2030 according to a new report by Grand View Research, Inc. One of the key factors contributing to the growth is the growing internet usage. The global internet penetration rate has been steadily increasing, with more people gaining access to the internet. This expanded user base provides a larger audience for online advertising, leading to more opportunities for businesses to reach potential customers.

Mobile advertising has also played a significant role in the growth of the online advertising industry. The proliferation of smartphones and mobile devices has fueled the demand for mobile advertising. Mobile devices have become the primary means of accessing the internet for many people, creating new advertising opportunities. Advertisers have been leveraging mobile advertising to reach consumers on the go and deliver targeted messages based on their location and preferences.

The rise of programmatic advertising has also contributed to the growth of the market for online advertising. Programmatic advertising involves automated buying and selling of ad inventory, making the process more efficient and cost-effective. It allows advertisers to target their campaigns more precisely and enables real-time bidding, ensuring that ads are delivered to the most relevant audience at the right time.

Social media platforms have emerged as effective advertising channels, further driving the growth of the online advertising industry. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

Social media platforms have emerged as effective advertising channels, further driving the growth of the market. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

The increasing popularity of online video consumption has also contributed to the growth of the online advertising industry. Platforms like YouTube and streaming services have become key advertising channels for video ads. Video ads offer engaging and immersive experiences for users, enabling advertisers to capture their attention and convey their messages effectively.

The COVID-19 pandemic significantly affected the market for online advertising. Initially, many businesses reduced their advertising spending due to uncertainty and budget constraints. However, with people spending more time online, there was a shift in advertising budgets from traditional channels to digital platforms. Programmatic advertising gained prominence as advertisers sought to optimize campaigns and reach targeted audiences. The e-commerce sector experienced a boom, leading to increased competition and ad spending.

Video streaming and gaming also saw a surge, prompting advertisers to invest in platforms like YouTube and Twitch. Advertisers adapted their messaging to reflect changing consumer sentiment, emphasizing empathy and safety. Local advertising gained importance as consumers shifted to supporting local businesses. Measurement and attribution became challenging due to disrupted consumer behavior. Despite variations based on industry and location, the market is expected to rebound as economies recover and digital transformation continues.

Online Advertising Market Report Highlights:

• The native advertising segment is expected to account for the largest revenue share by 2030. One of the key factors contributing to the growth is its ability to engage users effectively. By blending in with the surrounding content, native ads are less intrusive and more likely to capture users' attention
• In May 2023, Google unveiled innovative generative artificial intelligence (AI) advertising solutions. This development signifies Google's commitment to advancing its advertising capabilities by leveraging the power of AI technology. With these newly unveiled generative AI advertising tools, Google aims to provide businesses with innovative solutions for creating compelling and effective advertisements
• The growth of the mobile platform segment has been significant over the years and continues to expand rapidly. One of the primary drivers of this growth is the rising adoption of smartphones worldwide. With smartphones becoming increasingly affordable and accessible, more and more people are using mobile devices to access the internet. This shift in consumer behavior has created a massive opportunity for advertisers to reach a large and engaged audience through mobile advertising
• The Cost Per Mille (CPM) pricing model has been a prominent pricing structure in the online advertising industry for quite some time. CPM refers to the cost per one thousand ad impressions, where advertisers pay for the number of times their ad is displayed to users. While the advertising industry has seen the emergence of other pricing models, such as Cost Per Click (CPC) and Cost Per Action (CPA), CPM continues to play a significant role
• Key market players include Google LLC (Alphabet); Facebook, Inc. (Meta Platforms); Microsoft Corporation; Amazon.com, Inc.; Twitter, Inc.; Baidu; Tencent; ByteDance; Adobe Systems, Inc.; v2 Ventures (Adknowledge); AOL; and Verizon Media

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Online Advertising Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Deployment Challenge
• 3.3. Online Advertising Market Analysis Tools
  • 3.3.1. Deployment Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Online Advertising Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Online Advertising Market: Type Movement Analysis, USD Billion, 2024 & 2030
• 4.3. Native Advertising
  • 4.3.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Video Advertising
  • 4.4.1. Videos Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Display Advertising
  • 4.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Full-Screen Interstitials
  • 4.6.1. Full-Screen Interstitials Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Online Advertising Market: Platform Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Online Advertising Market: Platform Movement Analysis, USD Billion, 2024 & 2030
• 5.3. Mobiles
  • 5.3.1. Mobiles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Laptops, Desktops & Tablets
  • 5.4.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Others
  • 5.5.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Online Advertising Market: Pricing Model Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Online Advertising Market: Pricing Model Movement Analysis, USD Billion, 2024 & 2030
• 6.3. Flat Rate Pricing Model
  • 6.3.1. Flat Rate Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Cost Per Mille Pricing Model
  • 6.4.1. Cost Per Mille Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Cost Per Click Pricing Model
  • 6.5.1. Cost Per Click Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Online Advertising Market: End User Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Online Advertising Market: End User Movement Analysis, USD Billion, 2024 & 2030
• 7.3. Media & Entertainment
  • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. BFSI
  • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Education
  • 7.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Retail & Consumer goods
  • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.7. IT & Telecom
  • 7.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.8. Healthcare
  • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.9. Others
  • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Online Advertising Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Online Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 8.2.2. U.S.
    • 8.2.2.1. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
• 8.3. Europe
  • 8.3.1. Europe Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.3.2. U.K.
    • 8.3.2.1. U.K. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.3.4. France
    • 8.3.4.1. France Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4.2. China
    • 8.4.2.1. China Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4.4. India
    • 8.4.4.1. India Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4.6. Australia
    • 8.4.6.1. Australia Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
• 8.5. Latin America
  • 8.5.1. Latin America Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.5.3. Mexico
    • 8.5.3.1. Mexico Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.6.2. K.S.A.
    • 8.6.2.1. K.S.A. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.6.3. UAE
    • 8.6.3.1. UAE Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.6.4. South Africa
    • 8.6.4.1. South Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. Google LLC (Alphabet)
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Service Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Facebook, Inc. (Meta Platforms)
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Service Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Microsoft Corporation
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Service Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Amazon.com, Inc.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Service Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. Twitter, Inc.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Service Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Pinterest
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Service Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Tencent.
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Service Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. ByteDance Ltd.
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Service Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Adobe Systems, Inc.
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Service Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. Snap Inc.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Service Benchmarking
    • 9.4.10.4. Strategic Initiatives
  • 9.4.11. The Trade Desk.
    • 9.4.11.1. Participant's Overview
    • 9.4.11.2. Financial Performance
    • 9.4.11.3. Service Benchmarking
    • 9.4.11.4. Strategic Initiatives
  • 9.4.12. Innovid.
    • 9.4.12.1. Participant's Overview
    • 9.4.12.2. Financial Performance
    • 9.4.12.3. Service Benchmarking
    • 9.4.12.4. Strategic Initiatives