日本のEdtech市場レポート：分野別、タイプ別、展開モード別、エンドユーザー別、地域別、2025～2033年

日本のEdtech市場規模は2024年に147億9,710万米ドルに達しました。今後、IMARC Groupは、2033年には767億1,690万米ドルに達し、2025年から2033年にかけて20.06%の成長率（CAGR）を示すと予測しています。企業や教育現場での学習体験をパーソナライズするニーズの高まりが、国内市場を後押ししています。

本レポートで扱う主な質問

• 日本のEdtech市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のEdtech市場に与えた影響は？
• 日本のEdtech市場の分野別区分は？
• 日本のEdtech市場のタイプ別区分は？
• 日本のEdtech市場の展開形態別区分は？
• 日本のEdtech市場のエンドユーザー別区分は？
• 日本のEdtech市場のバリューチェーンにおける様々なステージとは？
• 日本のEdtechの主要な促進要因と課題は何か？
• 日本のEdtech市場の構造と主要企業は？
• 日本のEdtech市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のEdtech市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のEdtech市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のEdtech市場- 分野別の内訳

• 幼稚園
• K-12
• 高等教育
• その他

第7章 日本のEdtech市場- タイプ別の内訳

• ハードウェア
• ソフトウェア
• コンテンツ

第8章 日本のEdtech市場- 展開モード別の内訳

• クラウドベース
• オンプレミス

第9章 日本のEdtech市場- エンドユーザー別の内訳

• 個人学習者
• 研究所
• 企業

第10章 日本のEdtech市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のEdtech市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

The Japan Edtech market size reached USD 14,797.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 76,716.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.06% during 2025-2033. The rising need for personalizing the learning experience in both corporate and educational settings is propelling the market across the country.

Japan Edtech Market Analysis:

• Major Market Drivers: The growing focus of key industry players on transforming traditional educational models, thereby making learning more efficient, inclusive, and tailored to individual needs, is propelling the market. Besides this, the expanding corporate sector is also acting as another significant growth-inducing factor.
• Key Market Trends: The increasing number of virtual classrooms, owing to the inflating popularity of AI-based learning platforms, is one of the emerging trends stimulating the market. Additionally, the escalating demand for online training programs that offer flexibility is further stimulating the market.
• Challenges and Opportunities: One of the main challenges hindering the market is the resistance to change from traditional teaching methods. However, government initiatives, teacher training programs, and the integration of advanced technologies into the national curriculum will continue to fuel the market in the coming years.

Japan Edtech Market Trends:

Need for English Proficiency

A survey, which measures the proficiency in English of individuals in 113 non-English speaking countries and regions, conducted by the Swiss international education company, EF Education First, in December 2023 revealed that Japan was ranked eighty-seventh overall and fifteenth among the 23 Asian countries and regions, equating to low proficiency in the language. Additionally, the article published by Nikkei Asia in August 2023 also stated that students in Japan often struggle to express themselves in the English language. The National Assessment of Academic Ability was administered to approximately about 1.9 million students across 28,000 private and public schools in Japan, out of which roughly 12.4% answered correctly in the English-speaking section. Consequently, there is an escalating demand for online platforms and applications that offer English language learning, which represents one of the Japan edtech market's recent opportunities. For example, in September 2023, ELSA, one of the premier companies leveraging machine learning and speech recognition technology to teach English, raised a US$23 Million Series C funding joined by UniPresident and Asia Growth Investment Fund, which is a joint business of Aozora Bank and Development Bank of Japan (DBJ), to launch of ELSA AI Tutor that makes English language accuracy and fluency more accessible to individuals across the country.

Demand for E-Learning

The increasing number of virtual classrooms, online courses, and e-learning resources available to students is bolstering the market. For example, in November 2022, Konica Minolta, Inc. launched a learning e-portal service for several purposes, including assessing the English-speaking skills of junior high school students. Moreover, in May 2023, Konica Minolta, Inc. (Konica Minolta) and Konica Minolta Japan, Inc. announced that the companies introduced tomoLinks, an online solution for educational institutions and companies across Japan. Besides this, as per the report published by the Mainichi in October 2023, approximately 2,760 students at elementary and junior high schools in the Southwestern city of Japan were not attending classes in the 2022 academic year. As a result, schools in Japan installed telepresence robots for students who want to stay home. Additionally, advancements in technologies like virtual reality (VR), AI, and augmented reality (AR), are improving the capabilities of edtech tools, which is propelling the Japan edtech market demand. For instance, in April 2024, OpenAI announced its plans to open an office in Tokyo and release a version of GP-4 optimized to process Japanese-language text. In line with this, these technologies are making learning experiences more interactive and immersive, thereby catalyzing the market across the country. For example, in January 2024, AOMINEXT, one of the VR and metaverse developers in Japan, revealed their plans to build a metaverse system for a fully virtual high school in Japan. Students can attend school remotely by utilizing custom 3D avatars and graduate with regular high school diplomas.

Various Government Initiatives

The rising emphasis of regulatory authorities to integrate advanced technologies in the education industry is fueling the market across the country. In Japan, public responsibility for managing the education system is split between prefectural, central, and municipal governments. The national Ministry of Education, Culture, Sports, Science and Technology (MEXT) promotes and regulates the use of digital technologies in education, sets the national curriculum, and funds local governments. Besides this, the expanding country's digital infrastructure is also elevating the Japan's edtech market revenue. Two major national initiatives have provided incentives for the digitalization of its education system. The Global and Innovation Gateway for All (GIGA) school digital learning program provides all students in compulsory education (primary and lower secondary) with a digital device, including a tablet or laptop, on a five-year lease. Moreover, the MEXT's computer-based testing system (MEXCBT) also offers incentives to all municipalities to comply with certain interoperability standards. Apart from this, government bodies are introducing educational technology, which is acting as another significant growth-inducing factor. For example, in September 2021, the Japanese government launched a digital agency to develop online public service delivery and integrate IT systems across departments and agencies. Additionally, in February 2024, the Education, Culture, Sports, Science, and Technology Ministry in Japan planned to utilize the metaverse in a program to make it easier for exceptional foreign students to stay in the country.

Japan Edtech Market Segmentation:

Breakup by Sector:

• Preschool
• K-12
• Higher Education
• Others

In Japan, the edtech market spans various educational stages, from preschool to higher education and beyond. In preschool, technology is being integrated to create interactive and engaging learning experiences for young children, utilizing tools, such as digital storytelling and educational apps. In the K-12 sector, there is a significant focus on incorporating online resources, digital textbooks, and e-learning platforms to enhance traditional classroom teaching. Moreover, schools are increasingly adopting coding and STEAM education to prepare students for the future. Higher education institutions are embracing online courses, virtual classrooms, and digital collaboration tools to provide flexible learning options and support remote education. Additionally, as per the Japan edtech market overview, professional development and lifelong learning are gaining traction, with a growing number of adults seeking to upskill through online courses and training programs.

Breakup by Type:

• Hardware
• Software
• Content

Edtech hardware includes interactive whiteboards, tablets, and virtual reality (VR) headsets. For instance, in January 2024, one of the VR and metaverse developers in Japan, AOMINEXT, announced their collaboration with Yushi International High School to launch a fully virtual high school. This innovative initiative allows students to participate in classes remotely through VR equipment and 3D anime avatars. Software innovations encompass a wide range of educational platforms and applications, like Classi, a cloud-based learning management system that facilitates communication and resource sharing between students and teachers. Content-wise, companies, including Arcterus, are developing personalized learning materials and adaptive learning platforms. These technologies collectively enhance the learning process, which is catalyzing the Japan's edtech market share.

Breakup by Deployment Mode:

• Cloud-based
• On-premises

Cloud-based edtech platforms, such as StudySapuri, offer online courses and resources accessible anytime and anywhere, enabling flexible learning environments and remote education. They are particularly advantageous for providing scalable solutions without the need for significant infrastructure investments. For instance, in April 2024, Oracle Corporation Japan invested over US$8 Billion to address the country's rising need for cloud computing and AI infrastructure. On-premises edtech solutions involve hardware and software installed directly within educational institutions, which is positively influencing the Japan edtech market outlook. They are often preferred for their enhanced security and reliability, ensuring that sensitive educational data is managed within the institution.

Breakup by End User:

• Individual Learners
• Institutes
• Enterprises

For individual learners, the market is characterized by the increasing adoption of online courses, language learning apps, and skill development platforms like Udemy and Duolingo, which cater to personal growth and lifelong learning. Besides this, educational institutes, including schools and universities, are integrating advanced edtech solutions, such as digital classrooms, interactive learning tools, and learning management systems (LMS) like Moodle, to enhance educational delivery and administrative efficiency. According to the Japan edtech market statistics, enterprises are also leveraging edtech for corporate training and professional development, with platforms like Coursera for businesses offering tailored courses to upskill employees and drive organizational growth.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan edtech market companies have been provided.

Japan Edtech Market Recent Developments:

• May 2024: Native Camp, Inc., one of the edtech companies, developed a language-learning platform that offers unlimited lessons in Japanese.
• April 2024: OpenAI announced its plans to open an office in Tokyo and release a version of GP-4 optimized to process Japanese-language text.
• January 2024: One of the VR and metaverse developers in Japan, AOMINEXT, collaborated with Yushi International High School to launch a fully virtual high school to provide immersive experiences to students.

Key Questions Answered in This Report:

• How has the Japan edtech market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan edtech market?
• What is the breakup of the Japan edtech market on the basis of sector?
• What is the breakup of the Japan edtech market on the basis of type?
• What is the breakup of the Japan edtech market on the basis of deployment mode?
• What is the breakup of the Japan edtech market on the basis of end user?
• What are the various stages in the value chain of the Japan edtech market?
• What are the key driving factors and challenges in the Japan edtech?
• What is the structure of the Japan edtech market and who are the key players?
• What is the degree of competition in the Japan edtech market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Edtech Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Edtech Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Edtech Market - Breakup by Sector

• 6.1 Preschool
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 K-12
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Higher Education
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Others
  • 6.4.1 Historical and Current Market Trends (2019-2024)
  • 6.4.2 Market Forecast (2025-2033)

7 Japan Edtech Market - Breakup by Type

• 7.1 Hardware
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Software
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Content
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Edtech Market - Breakup by Deployment Mode

• 8.1 Cloud-based
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 On-premises
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Edtech Market - Breakup by End User

• 9.1 Individual Learners
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Institutes
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Enterprises
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)

10 Japan Edtech Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Edtech Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix