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日本のBNPL (Buy Now Pay Later) 市場の分析：チャネル別、企業規模別、最終用途別、地域別（2025～2033年）

Japan Buy Now Pay Later Market Report by Channel (Online, Point of Sale ), Enterprise Size, End Use, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 122 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
日本のBNPL (Buy Now Pay Later) 市場の分析：チャネル別、企業規模別、最終用途別、地域別（2025～2033年）
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 122 Pages
納期: 5～7営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

日本のBNPL（Buy Now Pay Later、後払い決済）の市場規模は2024年に210億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに1,455億米ドルに達し、2025年から2033年にかけて22.23%の成長率（CAGR）を示すと予測しています。eコマースとデジタル決済ソリューションの台頭により、BNPLサービスのオンラインプラットフォームへの統合が促進され、市場を牽引しています。

当レポートで扱う主な質問

  • 日本のBNPL市場はこれまでどのように推移してきたか？
  • 日本のBNPL市場に与えたCOVID-19の影響は？
  • 日本のBNPL市場のチャネル別の内訳は？
  • 日本のBNPL市場の企業規模別の内訳は？
  • 日本のBNPL市場の最終用途別の内訳は？
  • 日本のBNPL市場のバリューチェーンにおける各ステージとは？
  • 日本のBNPLの主要な促進要因と課題は何か？
  • 日本のBNPL市場の構造と主要企業は？
  • 日本のBNPL市場における競合の程度は？

目次

第1章 序文

第2章 分析範囲・手法

  • 分析目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 分析手法

第3章 エグゼクティブサマリー

第4章 日本のBNPL市場：概要

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のBNPL市場の情勢

  • 過去・現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のBNPL市場：チャネル別の内訳

  • オンライン
  • 販売時点管理（POS）

第7章 日本のBNPL市場：企業規模別の内訳

  • 大企業
  • 中小企業

第8章 日本のBNPL市場：最終用途別の内訳

  • 家電
  • ファッション・衣料
  • 医療
  • レジャー・エンターテインメント
  • 小売業
  • その他

第9章 日本のBNPL市場：競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要な成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のBNPL市場：業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第12章 付録

目次
Product Code: SR112025A19903

Japan buy now pay later market size reached USD 21.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 145.5 Billion by 2033, exhibiting a growth rate (CAGR) of 22.23% during 2025-2033. The rise of e-commerce and digital payment solutions, which has facilitated the integration of buy now pay later services into online platforms, is driving the market.

Buy now, pay later (BNPL) is a financial arrangement that enables consumers to make purchases and defer the payment for a later date. This innovative payment option allows individuals to acquire goods or services immediately, often with little to no upfront cost, and then repay the amount over a specified period. Typically offered by various retailers and online platforms, BNPL services often come with installment plans, where users can spread the cost of their purchase across several payments. While BNPL can be convenient for consumers facing temporary financial constraints, it's important to be mindful of the terms and conditions, including potential interest rates and fees that may apply. As with any financial tool, responsible and informed usage is key to avoiding potential debt challenges.

Japan Buy Now Pay Later Market Trends:

The buy now pay later market in Japan has experienced exponential growth in recent years, fueled by various factors that underscore its rising popularity. Primarily, the shift in consumer behavior towards online shopping has played a pivotal role in propelling the BNPL market forward. As e-commerce continues to dominate retail landscapes, consumers are increasingly seeking flexible and convenient payment options, and BNPL services offer precisely that. Moreover, the ease of accessibility and seamless integration of BNPL services into online checkout processes has contributed to its widespread adoption. Retailers and e-commerce platforms partnering with BNPL providers have created a symbiotic relationship, offering customers an attractive alternative to traditional payment methods. This strategic collaboration has not only facilitated a surge in BNPL usage but has also cultivated customer loyalty through enhanced shopping experiences. Additionally, the emerging popularity of interest-free installment plans and the ability to defer payments, which allow consumers to make purchases without immediate financial strain, is expected to drive the buy now pay later market in Japan during the forecast period.

Japan Buy Now Pay Later Market Segmentation:

Channel Insights:

  • Online
  • Point of Sale (POS)

Enterprise Size Insights:

  • Large Enterprises
  • Small and Medium Enterprises

End Use Insights:

  • Consumer Electronics
  • Fashion and Garment
  • Healthcare
  • Leisure and Entertainment
  • Retail
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan buy now pay later market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan buy now pay later market?
  • What is the breakup of the Japan buy now pay later market on the basis of channel?
  • What is the breakup of the Japan buy now pay later market on the basis of enterprise size?
  • What is the breakup of the Japan buy now pay later market on the basis of end use?
  • What are the various stages in the value chain of the Japan buy now pay later market?
  • What are the key driving factors and challenges in the Japan buy now pay later?
  • What is the structure of the Japan buy now pay later market and who are the key players?
  • What is the degree of competition in the Japan buy now pay later market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Buy Now Pay Later Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Buy Now Pay Later Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Buy Now Pay Later Market - Breakup by Channel

  • 6.1 Online
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Point of Sale (POS)
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)

7 Japan Buy Now Pay Later Market - Breakup by Enterprise Size

  • 7.1 Large Enterprises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Buy Now Pay Later Market - Breakup by End Use

  • 8.1 Consumer Electronics
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Fashion and Garment
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Healthcare
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Leisure and Entertainment
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Retail
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)
  • 8.6 Others
    • 8.6.1 Historical and Current Market Trends (2019-2024)
    • 8.6.2 Market Forecast (2025-2033)

9 Japan Buy Now Pay Later Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Services Offered
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Services Offered
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Services Offered
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Services Offered
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Services Offered
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Buy Now Pay Later Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix