日本の小売市場レポート：製品・流通チャネル・地域別、2025年～2033年

日本の小売市場規模は2024年に1兆7,797億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに2兆69億米ドルに達し、2025年から2033年にかけて1.3%の成長率（CAGR）を示すと予測しています。シームレスなオムニチャネル体験に対する個人需要の高まり、オンラインショッピングの利便性を提供するeコマース・ショッピング・プラットフォームの増加、オンラインプラットフォームを選択しウェブサイトを構築するブランドの増加などが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本の小売市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本の小売市場に与えた影響は？
• 日本の小売市場の製品別区分は？
• 日本の小売市場の流通チャネル別区分は？
• 日本の小売市場のバリューチェーンにおける各ステージとは？
• 日本の小売の主要な促進要因と課題は何か？
• 日本の小売市場の構造と主要企業は？
• 日本の小売市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の小売市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の小売市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本の小売市場- 製品別内訳

• 食品・飲料
• パーソナルケアと家庭用品
• アパレル、フットウェア、アクセサリー
• 家具、おもちゃ、趣味
• 電子機器および家庭用電化製品
• その他

第7章 日本の小売市場- 流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他

第8章 日本の小売市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本の小売市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan retail market size reached USD 1,779.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,006.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The growing demand for seamless omnichannel experiences among individuals, rising number of e-commerce shopping platforms providing the convenience of online shopping, and an increasing number of brands choosing online platforms and building websites represent some of the key factors driving the market.

Retail refers to the process of selling goods and services directly to people for their personal use. It comprises brick-and-mortar retail, where customers can physically visit to make purchases. It also consists of e-commerce retail or online retail platforms that allow customers to make purchases through the internet. It also includes pop-up retail, which are temporary retail spaces that can be set up for a short duration to promote products or test a new market. It is the final step in the distribution chain, where products or services are made available to the end-users. It conducts effective merchandising by selecting, pricing, and displaying products in a way that maximizes sales to attract customers and encourage purchases. It heavily relies on customer satisfaction and provides excellent customer service to ensure repeat business and positive word-of-mouth, thereby contributing to the reputation of the store. It also conducts efficient supply chain management, which is essential for maintaining adequate stock levels, minimizing costs, and ensuring timely delivery of products to meet demand. Retail provides a convenient way for people to access a wide range of products and services in one location, saving time and effort. It also enables retailers to adopt new technologies and strategies to enhance the shopping experience and stay competitive.

Japan Retail Market Trends:

At present, the increasing number of e-commerce shopping platforms providing the convenience of online shopping and delivering orders to the doorstep of buyers represents one of the crucial factors impelling the growth of the market in Japan. Besides this, retailers are incorporating sustainable sourcing, reducing packaging waste, and adopting energy-efficient operations to align with the ideologies of eco-consciousness and comply with stringent environmental regulations in the country. In addition, the rising use of artificial intelligence (AI) and data analytics is enabling retailers to gather valuable insights into consumer behavior, personalize marketing strategies, and optimize supply chain operations. Technologies like augmented reality (AR) are also enhancing the in-store shopping experience, allowing customers to virtually try products before making a purchase. Apart from this, the increasing number of brands choosing online platforms and building websites to comprehensively connect with their targeted audience and conduct digital marketing in supporting the market growth in the country. Additionally, the rising demand for seamless omnichannel experiences among individuals is encouraging retailers to invest in technologies that enable a cohesive customer journey. The convergence of physical and digital retail spaces is also becoming increasingly prevalent, with retailers adopting strategies like click-and-collect services, in-store digital displays, and mobile payment options to meet evolving consumer expectations in the country.

Japan Retail Market Segmentation:

Product Insights:

• Food and Beverages
• Personal and Household Care
• Apparel, Footwear and Accessories
• Furniture, Toys and Hobby
• Electronic and Household Appliances
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• AEON Co. Ltd.
• Amazon.com Inc.
• Lawson Inc.
• Nitori Co. Ltd.
• Seven & i Holdings Co. Ltd.
• SHIMAMURA Co. Ltd.
• Uniqlo Co. Ltd.
• Yodobashi Camera Co. Ltd.

Key Questions Answered in This Report:

• How has the Japan retail market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan retail market?
• What is the breakup of the Japan retail market on the basis of product?
• What is the breakup of the Japan retail market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan retail market?
• What are the key driving factors and challenges in the Japan retail?
• What is the structure of the Japan retail market and who are the key players?
• What is the degree of competition in the Japan retail market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Retail Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Retail Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Retail Market - Breakup by Product

• 6.1 Food and Beverages
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Personal and Household Care
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Apparel, Footwear and Accessories
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Furniture, Toys and Hobby
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Electronic and Household Appliances
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Retail Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Specialty Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Online Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Retail Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 AEON Co. Ltd.
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Amazon.com Inc.
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Lawson Inc.
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Nitori Co. Ltd.
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Seven & i Holdings Co. Ltd.
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events
• 9.6 SHIMAMURA Co. Ltd.
  • 9.6.1 Business Overview
  • 9.6.2 Product Portfolio
  • 9.6.3 Business Strategies
  • 9.6.4 SWOT Analysis
  • 9.6.5 Major News and Events
• 9.7 Uniqlo Co. Ltd.
  • 9.7.1 Business Overview
  • 9.7.2 Product Portfolio
  • 9.7.3 Business Strategies
  • 9.7.4 SWOT Analysis
  • 9.7.5 Major News and Events
• 9.8 Yodobashi Camera Co. Ltd.
  • 9.8.1 Business Overview
  • 9.8.2 Product Portfolio
  • 9.8.3 Business Strategies
  • 9.8.4 SWOT Analysis
  • 9.8.5 Major News and Events

10 Japan Retail Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix