日本のデジタルサイネージ市場レポート：タイプ、コンポーネント、技術、用途、場所、サイズ、地域別、2025年～2033年

日本のデジタルサイネージ市場規模は2024年に16億8,550万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに34億9,730万米ドルに達し、2025年から2033年にかけて8.4%の成長率（CAGR）を示すと予測しています。カスタマイズされた魅力的な顧客対応へのニーズの高まり、企業間でのデジタル・アウト・オブ・ホーム（DOOH）広告の統合拡大、ディスプレイ技術の進化が、市場の重要な促進要因として際立っています。

本レポートで扱う主な質問

• 日本のデジタルサイネージ市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のデジタルサイネージ市場に与えた影響は？
• 日本のデジタルサイネージ市場のタイプ別区分は？
• 日本のデジタルサイネージ市場のコンポーネント別の区分は？
• 日本のデジタルサイネージ市場の技術別区分は？
• 日本のデジタルサイネージ市場の用途別区分は？
• 日本のデジタルサイネージ市場の場所別区分は？
• 国内デジタルサイネージ市場の規模別区分は？
• 日本デジタルサイネージ市場のバリューチェーンにおける各段階とは？
• 日本デジタルサイネージの主要な促進要因と課題は？
• 日本デジタルサイネージ市場の構造と主要企業は？
• 日本のデジタルサイネージ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のデジタルサイネージ市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のデジタルサイネージ市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025年～2033年）

第6章 日本のデジタルサイネージ市場- タイプ別内訳

• ビデオウォール
• ビデオスクリーン
• 透明LEDスクリーン
• デジタルポスター
• キオスク
• その他

第7章 日本のデジタルサイネージ市場- コンポーネント別の内訳

• ハードウェア
• ソフトウェア
• サービス

第8章 日本のデジタルサイネージ市場- 技術別内訳

• 液晶/LED
• 投影
• その他

第9章 日本のデジタルサイネージ市場- 用途別の内訳

• 小売り
• ホスピタリティ
• エンターテインメント
• スタジアムと遊び場
• 企業
• 銀行業務
• ヘルスケア
• 教育
• 輸送
• その他

第10章 日本のデジタルサイネージ市場- 場所別の内訳

• 屋内
• 屋外

第11章 日本のデジタルサイネージ市場- サイズ別内訳

• 32インチ以下
• 32～52インチ
• 52インチ以上

第12章 日本のデジタルサイネージ市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第13章 主要企業のプロファイル

第14章 日本のデジタルサイネージ市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第15章 付録

Japan digital signage market size reached USD 1,685.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,497.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.4% during 2025-2033. The growing need for customized and engaging customer interactions, the expanding integration of digital-out-of-home (DOOH) advertising among businesses, and the ongoing evolution of display technology stand out as significant drivers of the market.

Digital signage entails the presentation of multimedia content, including videos, images, text, and graphics, on digital displays like LCDs or LEDs, serving the purpose of advertising or informing the general public. Renowned for its remote updateability and the display of dynamic content, it captivates viewers with vibrant visuals that are visually appealing and attention-grabbing. The functionality of the digital signage system is diverse, encompassing activities such as the exhibition of advertisements and promotions, provision of wayfinding guidance, highlighting upcoming events, and the dissemination of real-time information. By delivering specific and pertinent content, digital signage has the potential to heighten customer engagement, bolster brand recognition, and enhance sales. Consequently, it enables the provision of timely information to customers and audiences, facilitates the collection of data on customer behaviors and preferences, and furnishes valuable insights to businesses and organizations. Moreover, the process allows for the rapid and convenient creation and distribution of customized content, rendering it a cost-effective alternative compared to conventional advertising methods.

Japan Digital Signage Market Trends:

The Japanese digital signage market is significantly propelled by the increasing incorporation of digital-out-of-home (DOOH) advertising by businesses aiming to expand their reach and target specific consumer groups. Moreover, the ongoing advancements in display technology, such as the introduction of high-definition (HD) and ultra-high-definition (UHD) displays, sophisticated content management systems, and enhanced graphics resolution, are serving as key drivers of market growth. Furthermore, the integration of artificial intelligence (AI), the internet of things (IoT), and capabilities like facial recognition and machine learning (ML) to create immersive experiences is driving the widespread adoption of digital signage across diverse industries. The growing demand for real-time content, including social media feeds and news updates, to continuously inform and engage customers, is also presenting lucrative growth prospects within the market. Additionally, the sustainability aspect of digital signage is encouraging its adoption in various sectors as businesses strive to minimize their carbon footprint and promote sustainability initiatives. Several other factors contributing to the market's expansion include rapid urbanization and digitization, increasing levels of disposable income, the emergence of Industry 4.0, and extensive research and development (R&D) activities.

Japan Digital Signage Market Segmentation:

Type Insights:

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others

Component Insights:

• Hardware
• Software
• Service

Technology Insights:

• LCD/LED
• Projection
• Others

Application Insights:

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transport
• Others

Location Insights:

• Indoor
• Outdoor

Size Insights:

• Below 32 Inches
• 32 to 52 Inches
• More Than 52 Inches

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• FUJIFILM Holdings Corporation
• NEC Corporation
• Panasonic Holdings Corporation
• Sony Group Corporation
• Toshiba Corporation

Key Questions Answered in This Report:

• How has the Japan digital signage market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan digital signage market?
• What is the breakup of the Japan digital signage market on the basis of type?
• What is the breakup of the Japan digital signage market on the basis of component?
• What is the breakup of the Japan digital signage market on the basis of technology?
• What is the breakup of the Japan digital signage market on the basis of application?
• What is the breakup of the Japan digital signage market on the basis of location?
• What is the breakup of the Japan digital signage market on the basis of size?
• What are the various stages in the value chain of the Japan digital signage market?
• What are the key driving factors and challenges in the Japan digital signage?
• What is the structure of the Japan digital signage market and who are the key players?
• What is the degree of competition in the Japan digital signage market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Signage Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Digital Signage Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Digital Signage Market - Breakup by Type

• 6.1 Video Walls
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Video Screen
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Transparent LED Screen
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Digital Poster
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Kiosks
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Digital Signage Market - Breakup by Component

• 7.1 Hardware
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Software
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Service
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Digital Signage Market - Breakup by Technology

• 8.1 LCD/LED
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Projection
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.3.1 Historical and Current Market Trends (2019-2024)
  • 8.3.2 Market Forecast (2025-2033)

9 Japan Digital Signage Market - Breakup by Application

• 9.1 Retail
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Hospitality
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Entertainment
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Stadiums and Playgrounds
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Corporate
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Banking
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2019-2024)
  • 9.6.3 Market Forecast (2025-2033)
• 9.7 Healthcare
  • 9.7.1 Overview
  • 9.7.2 Historical and Current Market Trends (2019-2024)
  • 9.7.3 Market Forecast (2025-2033)
• 9.8 Education
  • 9.8.1 Overview
  • 9.8.2 Historical and Current Market Trends (2019-2024)
  • 9.8.3 Market Forecast (2025-2033)
• 9.9 Transport
  • 9.9.1 Overview
  • 9.9.2 Historical and Current Market Trends (2019-2024)
  • 9.9.3 Market Forecast (2025-2033)
• 9.10 Others
  • 9.10.1 Historical and Current Market Trends (2019-2024)
  • 9.10.2 Market Forecast (2025-2033)

10 Japan Digital Signage Market - Breakup by Location

• 10.1 Indoor
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Outdoor
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)

11 Japan Digital Signage Market - Breakup by Size

• 11.1 Below 32 Inches
  • 11.1.1 Overview
  • 11.1.2 Historical and Current Market Trends (2019-2024)
  • 11.1.3 Market Forecast (2025-2033)
• 11.2 32 to 52 Inches
  • 11.2.1 Overview
  • 11.2.2 Historical and Current Market Trends (2019-2024)
  • 11.2.3 Market Forecast (2025-2033)
• 11.3 More Than 52 Inches
  • 11.3.1 Overview
  • 11.3.2 Historical and Current Market Trends (2019-2024)
  • 11.3.3 Market Forecast (2025-2033)

12 Japan Digital Signage Market - Competitive Landscape

• 12.1 Overview
• 12.2 Market Structure
• 12.3 Market Player Positioning
• 12.4 Top Winning Strategies
• 12.5 Competitive Dashboard
• 12.6 Company Evaluation Quadrant

13 Profiles of Key Players

• 13.1 FUJIFILM Holdings Corporation
  • 13.1.1 Business Overview
  • 13.1.2 Product Portfolio
  • 13.1.3 Business Strategies
  • 13.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 13.2 NEC Corporation
  • 13.2.1 Business Overview
  • 13.2.2 Product Portfolio
  • 13.2.3 Business Strategies
  • 13.2.4 SWOT Analysis
  • 13.2.5 Major News and Events
• 13.3 Panasonic Holdings Corporation
  • 13.3.1 Business Overview
  • 13.3.2 Product Portfolio
  • 13.3.3 Business Strategies
  • 13.3.4 SWOT Analysis
  • 13.3.5 Major News and Events
• 13.4 Sony Group Corporation
  • 13.4.1 Business Overview
  • 13.4.2 Product Portfolio
  • 13.4.3 Business Strategies
  • 13.4.4 SWOT Analysis
  • 13.4.5 Major News and Events
• 13.5 Toshiba Corporation
  • 13.5.1 Business Overview
  • 13.5.2 Product Portfolio
  • 13.5.3 Business Strategies
  • 13.5.4 SWOT Analysis
  • 13.5.5 Major News and Events

14 Japan Digital Signage Market - Industry Analysis

• 14.1 Drivers, Restraints, and Opportunities
  • 14.1.1 Overview
  • 14.1.2 Drivers
  • 14.1.3 Restraints
  • 14.1.4 Opportunities
• 14.2 Porters Five Forces Analysis
  • 14.2.1 Overview
  • 14.2.2 Bargaining Power of Buyers
  • 14.2.3 Bargaining Power of Suppliers
  • 14.2.4 Degree of Competition
  • 14.2.5 Threat of New Entrants
  • 14.2.6 Threat of Substitutes
• 14.3 Value Chain Analysis

15 Appendix