日本のスポーツドリンク市場レポート：包装タイプ、流通チャネル、地域別、2025年～2033年

日本のスポーツドリンクの市場規模は2024年に23億7,000万米ドルに達しました。今後、IMARC Groupは、2033年には34億800万米ドルに達し、2025～2033年の成長率（CAGR）は4.1％になると予測しています。スポーツやその他の活動への参入企業の増加や、アクティブなライフスタイルの普及が、主に市場成長の原動力となっています。

本レポートで扱う主な質問

• 日本のスポーツドリンク市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のスポーツドリンク市場に与えた影響は？
• 日本のスポーツドリンク市場の包装タイプ別区分は？
• 日本のスポーツドリンク市場の流通チャネル別の区分は？
• 日本のスポーツドリンク市場のバリューチェーンにおける様々なステージとは？
• 日本のスポーツドリンクの主な促進要因と課題は？
• 日本のスポーツドリンク市場の構造と主要プレーヤーは？
• 日本のスポーツドリンク市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のスポーツドリンク市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のスポーツドリンク市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のスポーツドリンク市場：包装タイプ別内訳

• ボトル（PET/ガラス）
• 缶
• その他

第7章 日本のスポーツドリンク市場：流通チャネル別内訳

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン小売店
• その他

第8章 日本のスポーツドリンク市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のスポーツドリンク市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan sports drink market size reached USD 2,370.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,408.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The increasing participation in sports and other physical activities, along with the growing adoption of active lifestyles is primarily driving the market growth.

Sports drinks are beverages tailored to rehydrate and replenish the essential nutrients lost during intense physical exertion and activities. They encompass a spectrum of products such as isotonic, hypertonic, and hypotonic liquids. Sports drinks are designed to meet the immediate fluid and electrolyte needs of active individuals, enhance stamina, and maintain hydration balance during activities like running, cycling, and team sports. In addition, they aid in optimizing the athlete's energy levels during and post-exertion, facilitating quicker recovery. These drinks also work to mitigate the impact of dehydration and muscle cramps, ensuring sustained endurance and performance. Sports beverages contain a mix of hydration agents and energy boosters, such as water, electrolytes, simple sugars, and sometimes, added vitamins and minerals.

Japan Sports Drink Market Trends:

The burgeoning enthusiasm for health and athletic endeavors in Japan is amplifying the need for various sports drinks, which is principally steering the market's trajectory. In addition to this, the growing incidence of health challenges, like metabolic disorders and weight issues, attributed to inactive routines and non-nutritive food choices, is sculpting a promising landscape for the market. Moreover, the expanding wellness awareness among the Japanese populace, manifesting in a heightened attraction to sports drinks that bolster their fitness pursuits, is enhancing market dynamism. Besides this, the broadening comprehension of the advantages of imbibing sports drinks is further solidifying the market foundation. Additionally, the soaring endorsement of beverages with dual roles, quenching thirst and delivering health dividends, is propelling the allure for sports drinks with added health-enhancing constituents. Moreover, continuous beverage refinements, such as the debut of eco-friendly, herb-infused, and locally sourced sports drinks, are unfurling profitable avenues for market progression. Numerous other growth-inducing factors, such as the introduction of on-the-go sports drink options, the growing prominence of wellness hubs and fitness centers, and the expansion of digital marketplaces facilitating effortless purchasing experiences and prompt home deliveries, will continue to drive the Japan sports drink market in the coming years.

Japan Sports Drink Market Segmentation:

Packaging Type Insights:

• Bottle (PET/Glass)
• Can
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan sports drink market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan sports drink market?
• What is the breakup of the Japan sports drink market on the basis of packaging type?
• What is the breakup of the Japan sports drink market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan sports drink market?
• What are the key driving factors and challenges in the Japan sports drink?
• What is the structure of the Japan sports drink market and who are the key players?
• What is the degree of competition in the Japan sports drink market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Drink Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Sports Drink Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Sports Drink Market - Breakup by Packaging Type

• 6.1 Bottle (PET/Glass)
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Can
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Others
  • 6.3.1 Historical and Current Market Trends (2019-2024)
  • 6.3.2 Market Forecast (2025-2033)

7 Japan Sports Drink Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Online Retail Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Sports Drink Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Services Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Services Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Services Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Services Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Services Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Sports Drink Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix