日本の口腔衛生市場レポート：製品、流通チャネル、用途、地域別、2025年～2033年

日本の口腔衛生の市場規模は2024年に32億6,600万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに47億6,000万米ドルに達し、2025年から2033年にかけて4.2%の成長率（CAGR）を示すと予測しています。

本レポートで回答した主な質問

• 1.日本の口腔衛生市場の規模は？
• 2.2025年～2033年の日本の口腔衛生市場の予想成長率は？
• 3.日本の口腔衛生市場を牽引する主要因は何か？
• 4.COVID-19が日本の口腔衛生市場に与えた影響は？
• 5.日本の口腔衛生市場の製品別区分は？
• 6.日本の口腔衛生市場の流通チャネル別区分は？
• 7.日本の口腔衛生市場の用途別区分は？
• 8.日本の口腔衛生市場の主要地域は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 日本の口腔衛生市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 歯磨き粉
• 歯ブラシとアクセサリー
• マウスウォッシュ/リンス
• 歯科用アクセサリー/補助器具
• 義歯製品
• 歯科補綴物の洗浄ソリューション
• その他

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 薬局
• オンラインストア
• その他

第8章 市場内訳：用途別

• 大人
• 子供
• 乳児

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 政策と規制状況

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル

List of Figures

• Figure 1: Japan: Oral Hygiene Market: Major Drivers and Challenges
• Figure 2: Japan: Oral Hygiene Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Japan: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Japan: Oral Hygiene Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Japan: Oral Hygiene Market: Breakup by Application (in %), 2024
• Figure 7: Japan: Oral Hygiene Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Oral Hygiene (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Oral Hygiene (Denture Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Oral Hygiene (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Japan: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Japan: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Japan: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Japan: Oral Hygiene (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Japan: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Japan: Oral Hygiene (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Japan: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Japan: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Japan: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Japan: Oral Hygiene (Adults) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Japan: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Japan: Oral Hygiene (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Japan: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Japan: Oral Hygiene (Infants) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Japan: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Japan: Oral Hygiene Industry: SWOT Analysis
• Figure 39: Japan: Oral Hygiene Industry: Value Chain Analysis
• Figure 40: Japan: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Oral Hygiene Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Oral Hygiene Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Japan: Oral Hygiene Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Japan: Oral Hygiene Market: Competitive Structure
• Table 6: Japan: Oral Hygiene Market: Key Players

The Japan oral hygiene market size reached USD 3,266 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,760 Million by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing a healthy oral hygiene regime reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with these practices, dentists and orthodontists offer various services that help in maintaining dental hygiene and treat several diseases, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.

The Japan oral hygiene market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing the market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on particular needs of consumers, are positively influencing the market growth across the country.

Key Market Segmentation:

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Application:

• Adults
• Kids
• Infants

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report

• 1.How big is the Japan oral hygiene market?
• 2.What is the expected growth rate of the Japan oral hygiene market during 2025-2033?
• 3.What are the key factors driving the Japan oral hygiene market?
• 4.What has been the impact of COVID-19 on the Japan oral hygiene market?
• 5.What is the breakup of the Japan oral hygiene market based on the product?
• 6.What is the breakup of the Japan oral hygiene market based on the distribution channel?
• 7.What is the breakup of the Japan oral hygiene market based on the application?
• 8.What are the key regions in the Japan oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Oral Hygiene Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrushes & Accessories
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mouthwash/Rinses
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Dental Accessories/Ancillaries
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Denture Products
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Dental Prosthesis Cleaning Solutions
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacies
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Adults
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Kids
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Infants
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Policy and Regulatory Landscape

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players