口腔衛生の市場レポート：製品別、流通チャネル別、用途別、地域別、2025年～2033年

世界の口腔衛生の市場規模は、2024年に524億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに686億米ドルに達し、2025年から2033年にかけて3％の成長率（CAGR）を示すと予測しています。同市場は、口腔衛生に対する一般市民の意識の高まり、口腔衛生製品の最近の技術進歩、口腔疾患の有病率の上昇、高齢者人口の増加、審美歯科の影響力の高まりなどを背景に急成長しています。

口腔衛生市場分析：

市場の成長と規模：健康意識の高まりと口腔ケア製品の進歩により、市場は安定した成長を遂げています。さらに、歯磨き粉、歯ブラシ、マウスウォッシュなど、多様な消費者ニーズに対応した幅広い製品が容易に入手できることも、市場の成長を支えています。

主な市場促進要因：市場成長に影響を与える主な促進要因には、口腔衛生に対する一般市民の意識の高まり、口腔ケアに特有のニーズを持つ高齢者人口の増加、口腔疾患の有病率の上昇、審美歯科の影響力の高まり、消費者の消費力の増加などがあります。

技術の進歩：高度な機能を備えた電動歯ブラシや特殊な配合の歯磨き粉など、製品における最近の技術革新が市場の成長を支えています。また、持続可能で環境に優しい製品開発への注目が高まっており、環境意識の高い消費者層を惹きつけていることも市場の成長を支えています。

産業用途：市場は、大人、子供、幼児に対応する特定の用途向けの製品需要が高いですが、大人は口腔ケアのニーズが多様で複雑なため、最大のセグメントとなっています。

主要市場動向：主な市場動向には、健康とウェルネスに対する消費者の幅広い選好を反映し、天然オーガニック口腔ケア製品へのシフトが進行していることが含まれます。さらに、デジタルマーケティング戦略の広範な採用、口腔衛生製品のリーチとアクセシビリティの拡大が市場の成長を後押ししています。

地理的動向：アジア太平洋は人口の多さと経済成長により市場をリードしており、北米と欧州は消費者の意識の高さと消費力により好調を維持しています。その他の地域も、経済状況の改善と健康意識の高まりに後押しされ、著しい成長を示しています。

競合情勢：同市場は、世界の大手企業と新興の地元企業の両方が存在し、競合環境が形成されているのが特徴です。これらの企業は、投資、M&A、歯科医療関係者との提携といった戦略的な取り組みを行い、市場での地位を高めています。

課題と機会：市場は、地域ごとの選好の違いや、国ごとの規制遵守など、さまざまな課題に直面しています。しかし、新興国市場への急速な進出、革新的で持続可能な製品の開発、消費者により広くリーチするためのデジタルプラットフォームの採用などが、市場成長の新たな機会を生み出しています。

口腔衛生市場動向：

口腔衛生に対する意識の高まり

口腔衛生に関する国民の意識の高まりは、口腔衛生市場を牽引する極めて重要な要因です。意識の高まりは、基本的な歯科治療だけでなく、口腔の健康が全身の健康に及ぼすより広範な影響を理解することにも及んでいます。これに伴い、定期的な歯科検診と適切な口腔衛生習慣の重要性を強調する、ヘルスケア専門家、歯科医師会、公衆衛生キャンペーンが主導するさまざまな教育イニシアチブの採用が、市場成長の起爆剤となっています。さらに、ソーシャルメディアやデジタルプラットフォームの登場により、啓発メッセージがさらに増幅され、さまざまな層の幅広い聴衆に届くようになり、市場の成長を後押ししています。さらに、意識の高まりは消費者の行動変容をもたらし、消費者は現在、口腔衛生のための製品やソリューションをより積極的に求めるようになり、市場成長に拍車をかけています。

口腔衛生製品における最近の進歩

口腔衛生製品の技術的進歩は、市場の成長に大きく寄与しています。これに伴い、優れた歯垢除去を提供する電動歯ブラシや、使いやすさと効率に応えるウォーターフロッサーなどの革新的な製品の開発が、市場成長にプラスの影響を与えています。さらに、知覚過敏、ホワイトニング、歯茎ケアなど、多様な消費者ニーズに対応する特殊な処方の歯磨き粉の導入が、市場の成長に寄与しています。さらに、臨床研究に裏打ちされた広範な研究開発（R&D）は、製品の有効性を高めるだけでなく、消費者の信頼を構築し、市場の成長を後押ししています。さらに、こうした絶え間ない技術革新は、新規顧客を惹きつけるだけでなく、既存消費者にも、より新しく、より高度な製品へのアップグレードを促しています。

口腔疾患の増加

う蝕、歯周病、口腔がんなどの口腔疾患の罹患率の増加は、口腔衛生市場を牽引する重要な要因です。これらの疾患は、社会経済的階層を越えて世界中に蔓延しており、多くの場合、ライフスタイルの選択、食習慣、適切な口腔ケアの欠如と関連しています。これに伴い、消費者が高額な歯科治療を避ける手段として質の高い口腔衛生製品に投資する傾向が強まっていることから、予防的口腔ケアへの注目度が高まっており、市場の成長を後押ししています。さらに、口腔疾患の負担に対処し、質の高い治療オプションへのアクセスを提供することに焦点を当てたいくつかの公衆衛生イニシアチブの導入は、市場成長にプラスの影響を与えています。

高齢者人口の増加

高齢者人口の増加は、口腔衛生市場の主要な促進要因です。高齢者人口は、歯肉の退縮、ドライマウス、口腔疾患への感受性の増加など、口腔衛生に特有の課題を抱えています。そのため、高齢者特有のニーズに対応した特殊な口腔ケア製品が必要とされます。これには、より柔らかい歯ブラシ、研磨剤の入っていない歯磨き粉、口腔保湿剤などの製品が含まれます。さらに、高齢者人口は一般的に、口腔の健康を含む健康維持への意識が高いため、健康を確保するための製品への投資を厭いません。これに加えて、この層からの口腔衛生製品に対する需要の高まりが、メーカーに高齢者向けの革新的な商品の開発を促しています。

審美歯科の影響力の拡大

急成長している審美歯科分野は、口腔衛生市場の推進に重要な役割を果たしています。これに伴い、社会的に望ましい笑顔を含む美的外観が重視されるようになり、歯のホワイトニング、ベニア、矯正歯科のような審美歯科処置の人気が高まっており、市場成長を牽引しています。さらに、消費者は、ホワイトニング歯磨き粉、家庭用ホワイトニングキット、審美治療後の敏感な歯のために設計された製品など、審美処置の結果を維持し、強化するための製品を求めています。さらに、審美的な外観を望む消費者の習慣に合致した、臨床の場を超えた日常的な口腔ケアへの審美歯科の影響力の高まりが、市場の成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 予測調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の口腔衛生市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 歯磨き粉
  • 市場動向
  • 市場予測
• 歯ブラシ・アクセサリー
  • 市場動向
  • 市場予測
• マウスウォッシュ/リンス
  • 市場動向
  • 市場予測
• 歯科用アクセサリー/補助器具
  • 市場動向
  • 市場予測
• 義歯製品
  • 市場動向
  • 市場予測
• 歯科補綴物の洗浄ソリューション
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• スーパーマーケット・ハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• 薬局
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：用途別

• 大人
  • 市場動向
  • 市場予測
• キッズ
  • 市場動向
  • 市場予測
• 乳児
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格指標

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive
  • Dabur India Ltd.
  • GlaxoSmithKline
  • Henkel
  • The Himalaya Drug Company
  • Johnson & Johnson
  • Philips（Koninklijke Philips）
  • Lion Corporation
  • Procter & Gamble
  • Sunstar Suisse SA
  • Unilever

List of Figures

• Figure 1: Global: Oral Hygiene Market: Major Drivers and Challenges
• Figure 2: Global: Oral Hygiene Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Oral Hygiene Market: Breakup by Product (in %), 2024
• Figure 4: Global: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Oral Hygiene Market: Breakup by Application (in %), 2024
• Figure 6: Global: Oral Hygiene Market: Breakup by Region (in %), 2024
• Figure 7: Global: Oral Hygiene Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Oral Hygiene (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Oral Hygiene (Denture Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Oral Hygiene (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Oral Hygiene (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Oral Hygiene Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 23: Global: Oral Hygiene Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 24: Global: Oral Hygiene Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 25: Global: Oral Hygiene Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 26: Global: Oral Hygiene Market: Sales through Pharmacies (in Million USD), 2019 & 2024
• Figure 27: Global: Oral Hygiene Market Forecast: Sales through Pharmacies (in Million USD), 2025-2033
• Figure 28: Global: Oral Hygiene Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 29: Global: Oral Hygiene Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 30: Global: Oral Hygiene Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 31: Global: Oral Hygiene Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 32: Global: Oral Hygiene (Adults) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Oral Hygiene (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Global: Oral Hygiene (Infants) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: North America: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: North America: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: United States: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: United States: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Canada: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Canada: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Asia Pacific: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Asia Pacific: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: China: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: China: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Japan: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Japan: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: India: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: India: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: South Korea: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: South Korea: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Australia: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Australia: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: Indonesia: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: Indonesia: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: Others: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: Others: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Europe: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Europe: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Germany: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Germany: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: France: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: France: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: United Kingdom: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: United Kingdom: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Italy: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Italy: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Spain: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Spain: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Russia: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Russia: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Others: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Others: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Latin America: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Latin America: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Brazil: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Brazil: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Mexico: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: Mexico: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Others: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: Others: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: Middle East and Africa: Oral Hygiene Market: Sales Value (in Million USD), 2019 & 2024
• Figure 85: Middle East and Africa: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 86: Global: Oral Hygiene Industry: SWOT Analysis
• Figure 87: Global: Oral Hygiene Industry: Value Chain Analysis
• Figure 88: Global: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Oral Hygiene Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Oral Hygiene Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Oral Hygiene Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Global: Oral Hygiene Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Oral Hygiene Market: Competitive Structure
• Table 7: Global: Oral Hygiene Market: Key Players

The global oral hygiene market size reached USD 52.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3% during 2025-2033. The market is growing rapidly driven by increasing public awareness of oral health, recent technological advancements in oral hygiene products, rising prevalence of oral diseases, the growing geriatric populations, and the escalating influence of cosmetic dentistry.

Oral Hygiene Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by increasing health awareness and advancements in oral care products. Furthermore, the easy availability of a broad range of products including toothpaste, toothbrushes, and mouthwashes, catering to diverse consumer needs, is supporting the market growth.

Major Market Drivers: Key drivers influencing the market growth include heightened public awareness about oral health, the growing geriatric population with specific oral care needs, rising prevalence of oral diseases, escalating influence of cosmetic dentistry, and the increasing consumer spending power.

Technological Advancements: Recent innovations in products, such as electric toothbrushes with advanced features and specialized toothpaste formulations, are supporting the market growth. Additionally, the increasing focus on sustainable and eco-friendly product developments, attracting a segment of environmentally conscious consumers, is supporting the market growth.

Industry Applications: The market is experiencing high product demand for specific applications, catering to adults, kids, and infants, with adults being the largest segment due to their diverse and complex oral care needs.

Key Market Trends: The key market trends involve the ongoing shift toward natural and organic oral care products, reflecting a broader consumer preference for health and wellness. Additionally, the widespread adoption of digital marketing strategies, expanding the reach and accessibility of oral hygiene products is bolstering the market growth.

Geographical Trends: Asia Pacific leads the market due to its large population and economic growth, while North America and Europe maintain strong positions due to high consumer awareness and spending power. Other regions are also showing significant growth, fueled by improving economic conditions and increasing health awareness.

Competitive Landscape: The market is characterized by the presence of both global giants and emerging local players, creating a competitive environment. They are engaging in strategic initiatives like investments, mergers and acquisitions, and collaborations with dental professionals to enhance their market positions.

Challenges and Opportunities: The market faces various challenges, such as diverse regional preferences and regulatory compliances across different countries. However, the rapid expansion into emerging markets, development of innovative and sustainable products, and adoption of digital platforms for wider consumer reach are creating new opportunities for the market growth.

Oral Hygiene Market Trends:

The increasing awareness of oral health

The surge in public awareness regarding oral health is a pivotal factor driving the oral hygiene market. The heightened consciousness is not just about basic dental care but extends to understanding the broader implications of oral health on overall well-being. In line with this, the introduction of various educational initiatives led by healthcare professionals, dental associations, and public health campaigns, which emphasize the importance of regular dental check-ups and proper oral hygiene practices, is catalyzing the market growth. Furthermore, the advent of social media and digital platforms, which has further amplified awareness messages, reaching a wider audience across various demographics, is bolstering the market growth. Moreover, the heightened awareness has led to a behavioral shift among consumers, who are now more proactive in seeking products and solutions for oral health, thus fueling the market growth.

Recent advancements in oral hygiene products

Technological advancements in oral hygiene products are significantly contributing to the market growth. In line with this, the development of innovative products, such as electric toothbrushes, which offer superior plaque removal, and water flossers, catering to ease of use and efficiency, is positively influencing the market growth. Additionally, the introduction of toothpaste with specialized formulations for sensitivity, whitening, or gum care, which addresses diverse consumer needs, is contributing to the market growth. Furthermore, extensive research and development (R&D) backed by clinical studies, which not only enhance product efficacy but also build consumer trust, is bolstering the market growth. Moreover, these constant innovations not only attract new customers but also encourage existing consumers to upgrade to newer, more advanced products.

Rising prevalence of oral diseases

The increasing incidence of oral diseases, such as dental caries, periodontal diseases, and oral cancers, is a significant factor driving the oral hygiene market. These diseases are prevalent across the globe, cutting across socio-economic classes, and are often linked to lifestyle choices, dietary habits, and lack of proper oral care. In line with this, the heightened focus on preventive oral care, as consumers are becoming more inclined to invest in quality oral hygiene products as a means to avoid expensive dental treatments, is bolstering the market growth. Moreover, the introduction of several public health initiatives that focus on addressing the burden of oral diseases and providing access to quality treatment options is positively influencing the market growth.

Growing geriatric population

The growing segment of the geriatric population is a key driver in the oral hygiene market. The geriatric population encounters specific oral health challenges, such as gum recession, dry mouth, and increased susceptibility to oral diseases. They require specialized oral care products that cater to their unique needs. It includes products like softer toothbrushes, non-abrasive toothpaste, and oral moisturizers. Additionally, the geriatric population is generally more conscious of health maintenance, including oral health, and thus are willing to invest in products that ensure their well-being. Besides this, the growing demand for oral hygiene products from this demographic is prompting manufacturers to innovate and create items tailored for older adults.

Escalating influence of cosmetic dentistry

The burgeoning field of cosmetic dentistry is playing a significant role in driving the oral hygiene market. In line with this, the growing societal emphasis on aesthetic appearance, including a desirable smile, making cosmetic dental procedures like teeth whitening, veneers, and orthodontics increasingly popular, is driving the market growth. Additionally, consumers are seeking products to maintain and enhance the results of their cosmetic procedures, such as whitening toothpaste, at-home whitening kits, and products designed for sensitive teeth post-cosmetic treatments. Moreover, the rising influence of cosmetic dentistry beyond clinical settings into daily oral care, which aligns consumer habits with the desire for an aesthetically pleasing appearance, is favoring the market growth.

Oral Hygiene Industry Segmentation:

Breakup by Product:

Toothpaste

Toothbrushes and Accessories

Mouthwash/Rinses

Dental Accessories/Ancillaries

Denture Products

Dental Prosthesis Cleaning Solutions

Others

Toothpaste accounts for the majority of the market share

Toothpaste represents the largest segment, driven by its essential role in daily oral care routines. It caters to a variety of oral health needs, such as cavity prevention, gingivitis, tooth sensitivity, teeth whitening, and enamel protection. Furthermore, recent innovations in formulations, including natural and organic ingredients, that are attracting health-conscious consumers are positively influencing the market growth. Besides this, the easy availability of toothpaste in various flavors and formulations for different age groups, such as children and the elderly, is bolstering the market growth.

The toothbrushes and accessories segment includes manual and electric toothbrushes, interdental brushes, and toothbrush sanitizers. They offer features like timers, pressure sensors, and multiple brushing modes, which aid in effective plaque removal and gum health. Additionally, the growing emphasis on comprehensive oral care among the masses is acting as a growth-inducing factor.

Mouthwash and rinses are essential components of complete oral care, valued for their ability to reduce oral bacteria, freshen breath, and, in some cases, provide fluoride for cavity protection. It includes therapeutic mouthwashes, which offer specific benefits like combating gum disease or tooth sensitivity, and cosmetic mouthwashes, primarily focused on breath freshening.

Dental accessories/ancillaries encompass a range of products, including floss, water flossers, dental picks, and tongue cleaners. They complement toothbrushing by targeting areas that are difficult to reach, thereby enhancing overall oral hygiene. Additionally, the increasing demand for dental accessories/ancillaries due to rising awareness about the importance of interdental cleaning is favoring the market growth.

Denture products cater to the needs of individuals who use dentures, offering solutions for cleaning, maintenance, and comfort. They include denture cleansers, adhesives, and repair kits. Furthermore, manufacturers are focusing on products that ensure effective cleaning to prevent infections, as well as comfort-enhancing adhesives for a better fit.

Dental prosthesis cleaning solutions are designed for dental prostheses, including bridges and implants. They are formulated to ensure the longevity and hygiene of dental prostheses. They are gentle yet effective cleaning agents that prevent damage to the prosthesis while ensuring oral hygiene.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

Supermarkets and hypermarkets holds the largest share in the industry

Supermarkets and hypermarkets represent the largest segment due to the wide range of products available under one roof, competitive pricing, and the convenience of combining shopping for oral care with general groceries. Additionally, they offer products from multiple brands, including both premium and budget options, catering to a broad spectrum of consumer preferences. Furthermore, the accessibility of supermarkets and hypermarkets, especially in urban and suburban areas, makes them a primary choice for most consumers seeking oral hygiene products, supporting the market growth.

Convenience stores offer quick and easy access to essential products like toothpaste, toothbrushes, and mouthwash. They are typically located in densely populated areas, making them easily accessible for immediate or emergency purchases. Furthermore, the higher foot traffic in convenience stores also exposes oral care products to a wide range of potential buyers, contributing to sales.

Pharmacies are a key distribution channel for oral hygiene products, particularly for specialized items, such as therapeutic mouthwashes, denture care products, and products catering to specific dental conditions like sensitivity or gum disease. Additionally, consumers often perceive products sold in pharmacies as being more reliable and of higher quality, especially when endorsed or recommended by healthcare professionals.

Online stores are rapidly growing as a significant distribution channel for oral hygiene products. It offers the convenience of shopping from home, often providing a wider variety of choices, including niche and international brands that might not be available in physical stores. Additionally, online platforms also offer competitive pricing, detailed product information, customer reviews, and the ease of comparing different products.

Breakup by Application:

Adults

Kids

Infants

Adults represents the leading market segment

The adult segment dominates the market, driven by a broad range of products tailored to their diverse needs and concerns, such as advanced toothbrushes, interdental cleaning tools, toothpaste for sensitivity, gingivitis, and whitening. Furthermore, the high purchasing power of adults and their increasing awareness of oral health's impact on overall well-being is propelling the market growth. Additionally, the rise in cosmetic dentistry and the focus on maintaining a healthy, aesthetically pleasing smile are contributing to the market growth. Additionally, the growing prevalence of oral diseases among adults, which necessitates a more intensive and specialized oral care routine, is supporting the market growth.

The kids' segment is driven by parents' increasing attention to their children's dental health from an early age. It features products specifically designed for children, including fluoride toothpaste with appealing flavors, soft-bristled toothbrushes in various fun shapes and characters, and alcohol-free mouthwashes.

The infant segment caters to the unique needs of babies and toddlers, primarily focusing on products safe for use in this age group. It includes gentle, fluoride-free toothpaste, soft-bristled toothbrushes suitable for delicate gums, and finger brushes for infants. Additionally, the growing awareness about the importance of starting oral care early to prevent future dental issues is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest oral hygiene market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region represents the largest segment in the oral hygiene market due to its vast population and rapidly growing economies. Additionally, the increasing awareness of oral health, rising disposable incomes, and the adoption of Western lifestyle habits, are contributing to the market growth. Besides this, the presence of diverse cultures and economic conditions in the region, which offer a wide market spectrum, from basic oral care products to premium and specialized items, is strengthening the market growth. Furthermore, the growing middle class in the Asia Pacific, driving the demand for innovative and advanced oral hygiene products, is supporting the market growth.

North America is known for its advanced healthcare infrastructure and high standards of oral care. Consumers in this region tend to prefer premium and technologically advanced products, such as electric toothbrushes and specialized mouthwashes. Furthermore, the presence of major global players and continuous product innovation is favoring the market growth.

Europe offers a combination of high consumer awareness, robust healthcare systems, and a strong focus on oral health and aesthetics. Furthermore, European consumers are known for their preference for quality and effectiveness, often choosing products with scientific backing and professional endorsements.

The oral hygiene market in Latin America is driven by improving economic conditions, increasing urbanization, and growing consumer awareness about oral health. Furthermore, the penetration of international brands, coupled with the rise of local manufacturers offering affordable products, is contributing to the market growth.

The oral hygiene market in the Middle East and Africa (MEA) is characterized by diverse factors, such as increasing disposable income, urbanization, and a growing youth population. Furthermore, the growing preference for premium oral care products, owing to the increasing consumer awareness about oral health, is driving the market growth.

Leading Key Players in the Oral Hygiene Industry:

Key players are actively engaging in several strategic initiatives to maintain and enhance their market positions. They are investing heavily in research and development (R&D) to introduce innovative products that cater to evolving consumer needs and preferences, such as advanced electric toothbrushes, multifunctional toothpaste, and eco-friendly oral care solutions. Additionally, several companies are amplifying their online presence, utilizing e-commerce platforms and digital marketing strategies to reach a broader, more diverse consumer base. In addition to this, they are forming strategic partnerships and acquisitions to expand their global footprint and diversify their product portfolios.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Church & Dwight Co. Inc.

Colgate-Palmolive

Dabur India Ltd.

GlaxoSmithKline

Henkel

The Himalaya Drug Company

Johnson & Johnson

Philips (Koninklijke Philips)

Lion Corporation

Procter & Gamble

Sunstar Suisse SA

Unilever

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In September 2021, GlaxoSmithKline introduced the first carbon-neutral toothbrush, called Dr. BEST GreenClean.

In March 2021, Colgate-Palmolive entered into a long-term collaboration with Philips to bring oral care benefits of electric toothbrushes to Latin America.

In May 2023, Dabur India Ltd. launched a new activated charcoal-based toothpaste to appeal to younger consumers.

Key Questions Answered in This Report

• 1. What was the size of the global oral hygiene market in 2024?
• 2. What is the expected growth rate of the global oral hygiene market during 2025-2033?
• 3. What are the key factors driving the global oral hygiene market?
• 4. What has been the impact of COVID-19 on the global oral hygiene market?
• 5. What is the breakup of the global oral hygiene market based on the product?
• 6. What is the breakup of the global oral hygiene market based on the distribution channel?
• 7. What is the breakup of the global oral hygiene market based on the application?
• 8. What are the key regions in the global oral hygiene market?
• 9. Who are the key players/companies in the global oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Oral Hygiene Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrushes & Accessories
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mouthwash/Rinses
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Dental Accessories/Ancillaries
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Denture Products
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Dental Prosthesis Cleaning Solutions
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacies
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Adults
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Kids
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Infants
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Indicators

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Church & Dwight Co. Inc.
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Colgate-Palmolive
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Dabur India Ltd.
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 GlaxoSmithKline
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 Financials
    • 14.3.4.4 SWOT Analysis
  • 14.3.5 Henkel
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 The Himalaya Drug Company
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Johnson & Johnson
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Philips (Koninklijke Philips)
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
    • 14.3.8.4 SWOT Analysis
  • 14.3.9 Lion Corporation
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 Procter & Gamble
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 Sunstar Suisse SA
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis
  • 14.3.12 Unilever
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis