ウイスキー市場：製品タイプ別、品質別、流通チャネル別、地域別、2025-2033年

ウイスキー市場の世界市場規模は2024年に715億米ドルに達しました。今後、IMARC Groupは、2033年には1,141億米ドルに達し、2025～2033年の成長率（CAGR）は5.06%になると予測しています。ウイスキーの多様な風味や文化的魅力に対するミレニアル世代からの嗜好の高まり、ウイスキー鑑賞の動向、世界のカクテル文化の拡大、有名人の支持、ニッチ蒸留所の出現、ウイスキー観光の急増、パッケージの急速な革新などが市場成長を促進する要因の一部です。

ウイスキーは、独特の風味と複雑さで有名な蒸留アルコール飲料です。ウイスキーは通常、大麦、トウモロコシ、ライ麦、小麦などの穀物を発酵させてつくられ、木製の樽（多くはオーク樽）で熟成させます。ウイスキーの製造工程は、穀物をすりつぶし、もろみを発酵させ、アルコール度数を高めるために液体を蒸留し、樽の中で熟成させる。この熟成工程によってウイスキーに風味とアロマが付与され、幅広いスタイルとプロファイルが生まれます。さらに、ウイスキーは世界中で楽しまれており、その豊かな歴史、職人技、多様な表現が高く評価されています。

市場は主にアルコール飲料製造の進歩によって牽引されています。加えて、可処分所得の増加、急速な都市化、ウイスキー蒸留所の増加が市場成長に寄与しています。加えて、先進国や新興諸国におけるプレミアムウイスキーやスーパープレミアムウイスキーに対する需要の高まりも市場を後押ししています。さらに、消費者のライフスタイルの変化や、社会人の間での社交や週半ば／週末のパーティーの人気が、市場にプラスの影響を与えています。ウイスキーはエレガントで洗練された印象を与えることが多く、消費者は革新的で個性的な飲酒体験を求めるようになります。このほか、メーカーは自社製品を積極的に宣伝し、便利な買い物の選択肢を提供するため、オンライン小売ポータルなど流通チャネルを拡大しています。さらに、オーガニックウイスキーの導入が世界の消費者の間で人気を集めています。

ウイスキー市場動向／促進要因：

個人におけるウイスキー需要の高まり

ウイスキー製造に関連する職人技や伝統に対する評価の高まりと消費者の可処分所得の増加が市場成長に寄与しています。さらに、プレミアム化の人気の高まりが消費者の嗜好に影響を与えています。多くの個人が高品質で熟成したウイスキーへの投資を厭わず、独特の飲用体験を提供するユニークで希少な表現を求めています。さらに、対面でもオンラインでも社交的な文化を求める傾向が強まっていることも、ウイスキーの需要拡大に寄与しています。また、ウイスキーは社交的な集まりやお祝い事、くつろぎのひとときと関連付けられることが多く、社交的な経験をより充実させたいと考える個人にとって人気の高い選択肢となっています。さらに、ウイスキーの選択肢の幅が広がったことで、フレーバー付きのバリエーション、クラフト蒸溜所、革新的な表現など、幅広い消費者層が多様な嗜好や嗜好に魅力を感じています。

メーカーによる広範な販促活動

現在、メーカー各社は広告キャンペーン、イベントへの協賛、インフルエンサーとのコラボレーション、ウイスキーのテイスティングイベントの実施など、さまざまな戦略で自社製品をアピールしています。こうした努力は、知名度を高め、消費者にさまざまなウイスキーを提供することを啓蒙し、関心と需要を喚起するのに役立っています。さらに、オンライン小売ポータルの拡大や、オンラインプレゼンスを確立したりeコマースプラットフォームと提携したりする動向の増加が、市場の成長に寄与しています。オンライン小売ポータルは、消費者に数多くのウイスキーブランドの品揃え、詳細な製品情報、カスタマーレビュー、玄関先までの配達への便利なアクセスを提供します。このような手間のかからないショッピング体験は、利便性を求める多忙な消費者にアピールし、自宅に居ながらにしてウイスキー製品を探索・購入することを可能にしています。さらに、メーカー各社はデジタルマーケティング戦略を活用し、ソーシャルメディアプラットフォーム、ウェブサイト、Eメールマーケティングを通じて消費者との関わりを深めています。これにより、より多くの消費者にリーチし、ブランドメッセージを伝え、消費者の嗜好に基づいてパーソナライズされた推奨商品を提供することができます。

革新的な製品バリエーションの導入

伝統的なウイスキーに蜂蜜、フルーツ、スパイスなどのフレーバーを加えたフレーバーウイスキーの導入が市場の成長に寄与しています。これはまた、さまざまな味のプロファイルを試すことを好む消費者にアピールし、ミックスドリンクやカクテルに数多くの選択肢を提供しています。さらに、オーガニックで持続可能な選択肢を求める需要の高まりから、有機栽培された穀物を原料とし、環境に配慮した方法で生産されたウイスキーが登場しました。さらに、ウイスキー生産者は、以前は他の種類のスピリッツやワインを貯蔵していた樽を使用するなど、さまざまなカスクフィニッシュを試みています。この工程はウイスキーに独特の風味とアロマを与え、斬新なテイスティング体験を求める消費者にとって魅力的で多様な選択肢を生み出します。こうした製品の革新は、市場を拡大し、より幅広い嗜好や好みにアピールすることで、新たな消費者を惹きつける。消費者がウイスキーの世界を探求する選択肢と機会を増やし、多様性、品質、異なるものを試す機会を求める消費者の欲求に応えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のウイスキー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品タイプ別
• 市場内訳：品質別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：製品タイプ別

• アメリカンウイスキー
• アイリッシュウイスキー
• スコッチウイスキー
• カナディアンウイスキー
• その他

第7章 市場内訳：品質別

• プレミアム
• ハイエンドプレミアム
• スーパープレミアム

第8章 市場内訳：流通チャネル別

• オフトレード
  • 市場内訳：タイプ別
    • スーパーマーケットとハイパーマーケット
    • ディスカウントストア
    • オンラインストア
    • その他
• オントレード
  • 市場内訳：タイプ別
    • レストランとバー
    • 酒屋
    • その他

第9章 市場内訳：地域別

• 欧州
• 北米
• アジア太平洋地域
• 中東・アフリカ
• ラテンアメリカ

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Diageo plc
  • Bacardi Limited
  • Suntory Beverage & Food Limited
  • Pernod Ricard
  • The Brown-Forman Corporation
  • Asahi Group Holdings Ltd
  • William Grant & Sons Holdings Ltd
  • The Edrington Group
  • Allied Blenders and Distillers Pvt Ltd
  • Constellation Brands
  • La Martiniquaise

List of Figures

• Figure 1: Global: Whiskey Market: Major Drivers and Challenges
• Figure 2: Global: Whiskey Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Whiskey Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Whiskey Market: Breakup by Quality (in %), 2024
• Figure 5: Global: Whiskey Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Whiskey Market: Breakup by Region (in %), 2024
• Figure 7: Global: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Whiskey Industry: SWOT Analysis
• Figure 9: Global: Whiskey Industry: Value Chain Analysis
• Figure 10: Global: Whiskey Industry: Porter's Five Forces Analysis
• Figure 11: Global: Whiskey (American Whiskey) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 12: Global: Whiskey (American Whiskey) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 13: Global: Whiskey (Irish Whiskey) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 14: Global: Whiskey (Irish Whiskey) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 15: Global: Whiskey (Scotch Whiskey) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 16: Global: Whiskey (Scotch Whiskey) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 17: Global: Whiskey (Canadian Whiskey) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 18: Global: Whiskey (Canadian Whiskey) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 19: Global: Whiskey (Other Product Types) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 20: Global: Whiskey (Other Product Types) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 21: Global: Whiskey (Premium) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 22: Global: Whiskey (Premium) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 23: Global: Whiskey (High-End Premium) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 24: Global: Whiskey (High-End Premium) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 25: Global: Whiskey (Super Premium) Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 26: Global: Whiskey (Super Premium) Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 27: Global: Whiskey Market (On-Trade): Sales Value (in Billion USD), 2019 & 2024
• Figure 28: Global: Whiskey Market Forecast (On-Trade): Sales Value (in Billion USD), 2025-2033
• Figure 29: Global: Whiskey Market (Off-Trade): Sales Value (in Billion USD), 2019 & 2024
• Figure 30: Global: Whiskey Market Forecast (Off-Trade): Sales Value (in Billion USD), 2025-2033
• Figure 31: Europe: Whiskey Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 32: Europe: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 33: North America: Whiskey Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 34: North America: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 35: Asia Pacific: Whiskey Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 36: Asia Pacific: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 37: Middle East and Africa: Whiskey Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 38: Middle East and Africa: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 39: Latin America: Whiskey Market: Sales Value (in Billion USD), 2019 & 2024
• Figure 40: Latin America: Whiskey Market Forecast: Sales Value (in Billion USD), 2025-2033

List of Tables

• Table 1: Global: Whiskey Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Whiskey Market Forecast: Breakup by Product Type (in Billion USD), 2025-2033
• Table 3: Global: Whiskey Market Forecast: Breakup by Quality (in Billion USD), 2025-2033
• Table 4: Global: Whiskey Market Forecast: Breakup by Distribution Channel (in Billion USD), 2025-2033
• Table 5: Global: Whiskey Market Forecast: Breakup by Region (in Billion USD), 2025-2033
• Table 6: Global: Whiskey Market Structure
• Table 7: Global: Whiskey Market: Key Players

The global whiskey market size reached USD 71.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 114.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.06% during 2025-2033. Rising preference among millennials for its varied flavor profiles and cultural appeal, the trend of whiskey appreciation, the expanding global cocktail culture, celebrity endorsements, the emergence of niche distilleries, surging whiskey tourism, and rapid packaging innovations are some of the factors fostering the market growth.

Whiskey is a distilled alcoholic beverage that is renowned for its distinct flavor and complexity. It is typically made from fermented grains, such as barley, corn, rye, or wheat, and aged in wooden casks, often oak barrels, which contribute to its unique characteristics. The process of whiskey production involves mashing the grains, fermenting the mash, distilling the liquid to increase its alcohol content, and maturing it in the casks. The aging process imparts flavors and aromas to the whiskey, resulting in a wide range of styles and profiles. Additionally, whiskey is enjoyed worldwide and appreciated for its rich history, craftsmanship, and diverse expressions.

The market is primarily driven by the advancements in alcoholic beverage manufacturing. In addition, the rising disposable incomes, rapid urbanization, and the growing whiskey distilleries are contributing to the market growth. Besides, the market is propelled by the escalating demand for premium and super-premium whiskeys in developed and emerging countries. Additionally, changing consumer lifestyles and the popularity of socializing and mid-week/weekend parties among working professionals are positively influencing the market. Whiskey is often associated with showcasing elegance and sophistication, leading consumers to seek innovative and distinctive drinking experiences. Besides this, manufacturers are actively promoting their products and expanding distribution channels, including online retailing portals, to provide convenient shopping options. Furthermore, the introduction of organic whiskeys is gaining popularity among global consumers.

Whiskey Market Trends/Drivers:

The escalating demand for whiskey among individuals

The growing appreciation for the craftsmanship and heritage associated with whiskey production and the rising disposable income of consumers are contributing to the market growth. Additionally, the growing popularity of premiumization has influenced consumer preferences. Many individuals are willing to invest in high-quality and aged whiskeys, seeking unique and rare expressions that provide a distinct drinking experience. Moreover, the increasing trend of socializing culture, both in-person and online, has contributed to the demand for whiskey. Also, whiskey is often associated with social gatherings, celebrations, and moments of relaxation, making it a popular choice for individuals looking to enhance their social experiences. Furthermore, the expanding range of whiskey options, including flavored variants, craft distilleries, and innovative expressions, has attracted a broader consumer base, appealing to diverse tastes and preferences.

Extensive promotional activities by manufacturers

At present, manufacturers are employing various strategies such as advertising campaigns, sponsorship of events, collaborations with influencers, and conducting whiskey-tasting events to showcase their products. These efforts help increase visibility, educate consumers about different whiskey offerings, and generate interest and demand. Moreover, the expanding online retailing portals and the increasing trend of establishing their online presence or partnering with e-commerce platforms are contributing to the market growth. Online retailing portals provide consumers with convenient access to a numerous selection of whiskey brands, detailed product information, customer reviews, and doorstep delivery. This hassle-free shopping experience appeals to busy consumers seeking convenience and allows them to explore and purchase whiskey products from the comfort of their homes. Furthermore, manufacturers have utilized digital marketing strategies to engage with consumers through social media platforms, websites, and email marketing. This enables them to reach a wider audience, communicate brand messages, and provide personalized recommendations based on consumer preferences.

The introduction of innovative product variants

The introduction of flavored whiskeys, which infuse traditional whiskey with additional flavors such as honey, fruit, or spices is contributing to the market growth. This also appeals to consumers who enjoy experimenting with different taste profiles and offers numerous options for mixed drinks and cocktails. Moreover, the escalating demand for organic and sustainable options led to the introduction of whiskeys made from organically grown grains and produced using environmentally friendly practices which addresses the growing consumer interest in sustainability and aligns with their desire for products that are ethically sourced and produced. Additionally, whiskey producers are experimenting with different cask finishes, such as using barrels that previously held other types of spirits or wine. This process imparts unique flavors and aromas to the whiskey, creating an intriguing and diverse range of options for consumers seeking novel tasting experiences. These product innovations attract new consumers by expanding the market and appealing to a broader range of tastes and preferences. They provide consumers with more choices and opportunities to explore the world of whiskey, catering to their desire for variety, quality, and the opportunity to try something different.

Whiskey Industry Segmentation:

Breakup by Product Type:

• American Whiskey
• Irish Whiskey
• Scotch Whiskey
• Canadian Whiskey
• Others

Scotch whiskey dominates the market

Scotch whiskey is dominating the market growth as it has a rich heritage and reputation for excellence. It is known for its traditional production methods, stringent regulations, and strict quality control, which instill consumer confidence and trust in the product. The long-established reputation of Scotch whiskey as a high-quality spirit has contributed to its dominance in the market. Moreover, the distinct flavor profiles, ranging from smoky and peaty to fruity and floral, catering to diverse palates and preferences is also increasing its popularity.

Furthermore, scotch whiskey is often perceived as a symbol of luxury, sophistication, and craftsmanship, attracting consumers who seek prestigious and premium drinking experiences from single malts to blended whiskies, scotch provides options for different price points, allowing it to cater to a broad consumer base and adapt to varying market demands.

Breakup by Quality:

• Premium
• High-End Premium
• Super Premium

Premium whiskey holds the largest share in the market

Premium quality whiskey offers superior taste, craftsmanship, and an improved drinking experience. Additionally, consumers are willing to pay a higher price for whiskeys that exhibit exceptional flavors, complexity, and a higher level of refinement. Premium whiskeys often undergo longer aging periods, use high-quality ingredients, and employ meticulous production techniques, resulting in a product that is perceived as more luxurious and indulgent. Moreover, premium quality whiskeys are associated with status, prestige, and social recognition and are seen as symbols of sophistication and refinement, making them sought-after choices for special occasions, gifting, or displaying connoisseurship. Hence the aspirational value associated with premium whiskeys is driving their market dominance. Furthermore, the growth of premiumization in the beverage industry has influenced the market as well. Consumers are increasingly willing to spend more on premium products that offer enhanced quality, authenticity, and a memorable experience. This shift in consumer preferences has propelled the demand for premium quality whiskeys and contributed to their larger market share.

Breakup by Distribution Channel:

• Off-Trade
• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others
• On-Trade
• Restaurants and Bars
• Liquor Stores
• Others

Off-trade presently represents the largest distribution channel

The easy availability of whiskey in restaurants and bars serves as popular destination for consumers to enjoy whiskey in a social setting. These establishments offer several selection of whiskey brands and provide a platform for consumers to explore different expressions and experiences. The ambiance and expertise of bartenders and staff enhance the whiskey-drinking experience, attracting customers and driving sales. Furthermore, the off-trade distribution channel offers the advantage of convenience as consumers can purchase whiskey for consumption at home or for gifting purposes. Besides, consumers can browse and purchase whiskey online, benefiting from doorstep delivery and the convenience of comparing prices and product reviews globally.

Moreover, liquor stores offer several whiskey brands, including both mainstream and niche offerings, providing consumers with convenient access to numerous products. Moreover, liquor stores often have knowledgeable staff who can assist customers in making informed purchasing decisions based on their preferences thus propelling market growth.

Breakup by Region:

• Europe
• North America
• Asia Pacific
• Middle East and Africa
• Latin America

Europe exhibits a clear dominance, accounting for the largest whiskey market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Europe was the largest market for whiskey.

Europe has a longstanding history and cultural connection with whiskey consumption. For instance, countries such as Scotland and Ireland are renowned for their whiskey production, and their traditional distilleries have garnered global recognition and loyalty. Moreover, European consumers have a strong appreciation for quality and craftsmanship, which aligns with the characteristics of whiskey. Also, the European market is known for its discerning and sophisticated consumers who value premium spirits. This preference for high-quality products, coupled with a willingness to pay a premium for authenticity and heritage, has contributed to the dominance of the European whiskey market.

Competitive Landscape:

The competitive landscape of the market is dynamic and diverse, with numerous players competing for market share. Presently, it includes renowned multinational companies, and smaller craft distilleries, each offering its own unique expressions and styles. At present, key players are investing heavily in marketing and branding initiatives to increase brand awareness, loyalty, and perceived value. They are also expanding distribution networks, establishing local partnerships, and adapting their marketing strategies to resonate with the preferences and cultural nuances of specific markets. Furthermore, whiskey producers are experimenting with cask finishes, flavor infusions, and unique maturation techniques to capture consumer interest and stand out in a crowded market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Diageo plc
• Bacardi Limited
• Suntory Beverage & Food Limited
• Pernod Ricard
• The Brown-Forman Corporation
• Asahi Group Holdings Ltd
• William Grant & Sons Holdings Ltd
• The Edrington Group
• Allied Blenders and Distillers Pvt Ltd
• Constellation Brands
• La Martiniquaise

Key Questions Answered in This Report

• 1.How big is the whiskey market?
• 2.What is the expected growth rate of the global whiskey market during 2025-2033?
• 3.What are the key factors driving the global whiskey market?
• 4.What has been the impact of COVID-19 on the global whiskey market?
• 5.What is the breakup of the global whiskey market based on the product type?
• 6.What is the breakup of the global whiskey market based on the quality?
• 7.What is the breakup of the global whiskey market based on the distribution channel?
• 8.What are the key regions in the global whiskey market?
• 9.Who are the key players/companies in the global whiskey market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Whiskey Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product Type
• 5.5 Market Breakup by Quality
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast

6 Market Breakup by Product Type

• 6.1 American Whiskey
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Irish Whiskey
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Scotch Whiskey
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Canadian Whiskey
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Quality

• 7.1 Premium
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 High-End Premium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Super Premium
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Off-Trade
  • 8.1.1 Market Trends
  • 8.1.2 Market Breakup by Type
    • 8.1.2.1 Supermarkets and Hypermarkets
    • 8.1.2.2 Discount Stores
    • 8.1.2.3 Online Stores
    • 8.1.2.4 Others
  • 8.1.3 Market Forecast
• 8.2 On-Trade
  • 8.2.1 Market Trends
  • 8.2.2 Market Breakup by Type
    • 8.2.2.1 Restaurants and Bars
    • 8.2.2.2 Liquor Stores
    • 8.2.2.3 Others
  • 8.2.3 Market Forecast

9 Market Breakup by Region

• 9.1 Europe
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 North America
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porter's Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Diageo plc
  • 14.3.2 Bacardi Limited
  • 14.3.3 Suntory Beverage & Food Limited
  • 14.3.4 Pernod Ricard
  • 14.3.5 The Brown-Forman Corporation
  • 14.3.6 Asahi Group Holdings Ltd
  • 14.3.7 William Grant & Sons Holdings Ltd
  • 14.3.8 The Edrington Group
  • 14.3.9 Allied Blenders and Distillers Pvt Ltd
  • 14.3.10 Constellation Brands
  • 14.3.11 La Martiniquaise