バス・シャワー製品市場レポート：タイプ別、流通チャネル別、地域別、2025年～2033年

バス・シャワー製品の世界市場規模は2024年に519億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに745億米ドルに達し、2025～2033年の成長率（CAGR）は3.9％になると予測しています。個人衛生に対する意識の高まり、可処分所得の急増、天然・オーガニック製品へのシフト、製品処方の革新が、主に市場成長の原動力となっています。

バス・シャワー製品は、身体の洗浄、角質除去、保湿に役立つパーソナルケア製品を指します。ストレスを受けた筋肉を和らげ、肌に爽快感を与え、個人の衛生状態を維持するのに役立ちます。これらは、水、乳化剤、エモリエント剤、保湿剤、界面活性剤、防腐剤、香料を使用して処方されます。現在、バス・シャワー製品は一般的に、ジェル、バー、オイル、クリーム、スプレー、パウダー、ローションなどの形態で販売されています。

世界市場は、所得水準の上昇と個人の衛生意識の高まりによって成長を遂げています。これとは別に、シアバター、アロエベラ、ティーツリー、グリセリン、アーモンドオイル、アルガンオイル、フルーツエキスなど、天然成分やオーガニック成分を使用して製造された多機能製品の需要が増加しています。さらに、環境問題への関心が高まる中、大手メーカーは持続可能でリサイクル可能な環境に優しいパッケージでの製品投入に注力しています。また、クレイやサリチル酸のような有効成分を配合した製品を発売し、さまざまなユーザーの肌や髪質に合わせています。さらに、コロナウイルス感染症（COVID-19）の蔓延により、主にオンライン流通チャネルを通じて、バス用品やシャワー用品などのパーソナルケア用品の需要が大幅に増加しています。これは、各国政府による封鎖の実施や、パンデミックの拡大を防ぐために人々が社会的距離を置く措置を採用したことに起因しています。

本レポートで扱う主な質問

• 世界のバス・シャワー製品市場はこれまでどのように推移してきたか？
• COVID-19は世界のバス・シャワー製品市場にどのような影響を与えたか？
• 主要地域市場とは？
• タイプ別の市場内訳は？
• 販売チャネル別の市場内訳は？
• 業界のバリューチェーンにおける様々なステージとは？
• 業界の主要な促進要因と課題は何か？
• 世界のバス・シャワー製品市場の構造と主要プレーヤーは？
• 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のバス・シャワー製品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 固形石鹸
  • 市場動向
  • 市場予測
• 液体入浴剤
  • 市場動向
  • 市場予測
• シャワークリームとオイル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Bath & Body Works LLC（L Brands）
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Estee Lauder Inc.
  • Henkel AG & Co. KGaA
  • ITC Limited
  • Johnson & Johnson Consumer Inc.
  • Kao Corporation
  • L'Oreal S.A.
  • Plum Island Soap Co.
  • The Procter & Gamble Company
  • Unilever

List of Figures

• Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
• Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2024
• Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2024
• Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: China: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: India: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: France: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
• Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
• Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Bath and Shower Products Market Structure
• Table 6: Global: Bath and Shower Products Market: Key Players

The global bath and shower products market size reached USD 51.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 74.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing awareness of personal hygiene, surging disposable income, shift towards natural and organic products and innovation in product formulations are primarily driving the market's growth.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:

Breakup by Type:

• Bar Soap
• Liquid Bath Products
• Shower Cream and Oil
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:

• How has the global bath and shower products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global bath and shower products market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global bath and shower products market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Bath and Shower Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Bar Soap
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Liquid Bath Products
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Shower Cream and Oil
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Bath & Body Works LLC (L Brands)
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 Beiersdorf AG
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Colgate-Palmolive Company
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
    • 13.3.3.4 SWOT Analysis
  • 13.3.4 Estee Lauder Inc.
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Henkel AG & Co. KGaA
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 ITC Limited
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
    • 13.3.6.4 SWOT Analysis
  • 13.3.7 Johnson & Johnson Consumer Inc.
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Kao Corporation
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 L'Oreal S.A.
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
    • 13.3.9.4 SWOT Analysis
  • 13.3.10 Plum Island Soap Co.
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 The Procter & Gamble Company
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
    • 13.3.11.3 Financials
    • 13.3.11.4 SWOT Analysis
  • 13.3.12 Unilever
    • 13.3.12.1 Company Overview
    • 13.3.12.2 Product Portfolio
    • 13.3.12.3 Financials