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市場調査レポート
商品コード
1642728
eコマース市場レポート:タイプ別、トランザクション別、地域別、2025年~2033年E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2025-2033 |
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カスタマイズ可能
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eコマース市場レポート:タイプ別、トランザクション別、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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世界のeコマース市場の市場規模は2024年に26兆8,000億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに214兆5,000億米ドルに達し、2025年から2033年にかけて25.83%の成長率(CAGR)を示すと予測しています。AIを搭載した機能に対するニーズの高まり、国境を越えた貿易機会の顕著な拡大、安全なデジタル決済システムの革新が市場成長に寄与しています。
eコマース(電子商取引)とは、インターネットを介した数多くの製品やサービスの売買のことであり、近代的な事業運営に不可欠な要素です。電子商取引には、オンライン小売店、デジタル・マーケットプレース、企業間取引など、数多くの活動が含まれます。顧客は自宅や外出先からスマートフォンやパソコンを使って商品を閲覧し、購入し、取引を完了することができます。さらに、利便性、豊富な品揃え、購入前に価格を比較したりレビューを読んだりできるなど、数多くの利点があります。
市場を牽引しているのは、主にインターネット普及率の上昇です。また、スマートフォンとインターネットの普及により、消費者がオンラインで買い物をするのに適した環境となり、市場成長に影響を与えています。さらに、モバイル・アプリケーションやユーザーフレンドリーなウェブサイトによって、ショッピング体験がシームレスでアクセスしやすくなり、顧客は商品を閲覧し、価格を比較し、簡単に購入できるようになった。これに加えて、最近のコロナウイルス感染症(COVID-19)の大流行がオンライン・ショッピングへのシフトを加速させ、販売需要を加速させました。これに加え、戸締まりや社会的距離を置く措置により、多くの消費者が買い物のニーズをeコマースに向けざるを得なくなり、市場成長を後押ししています。さらに、eコマースは実店舗を必要とせずに国際市場への参入を可能にし、顧客基盤を拡大する魅力的な選択肢となっているため、市場の見通しは明るいです。
数多くのeコマースおよびオンライン小売プラットフォームの普及
インターネット普及率の上昇が市場を牽引しています。また、インターネットへの接続が容易になったことで、eコマース・プラットフォームやオンライン・リテール・プラットフォームの利用が増加し、市場の成長を後押ししています。さらに、ユーザーフレンドリーなウェブサイトやモバイルアプリケーションの開発により、企業のオンラインプレゼンス確立が容易になり、これも大きな成長促進要因となっています。さらに、安全な決済ゲートウェイと高度な暗号化技術の統合により、オンライン取引に対する消費者の信頼が高まっています。その結果、顧客は自宅にいながらにして、さまざまな商品やサービスにアクセスできるようになった。これに加えて、自宅にいながらにして商品を閲覧し、価格を比較し、レビューを読み、購入できるという利便性から、オンライン・ショッピング・プラットフォームに対する消費者の嗜好の変化が、販売需要を加速させています。
国境を越えた貿易機会の大幅な拡大
近年の国境を越えた貿易機会の増加が市場を牽引しています。加えて、高速インターネット接続が容易に利用できるようになり、スマートフォンやデジタル決済ソリューションが広く普及したことで、世界中の消費者が海外のeコマース・プラットフォームから買い物をすることが容易になり、市場の成長を後押ししています。さらに、サプライチェーンの世界化によって、企業は世界のさまざまな地域から製品や部品を調達することがより現実的になり、消費者にさまざまな製品を、しばしば競合価格で提供できるようになった。これに加え、サードパーティ・ロジスティクス・プロバイダーの台頭により、出荷・配送プロセスが合理化され、国境を越えた注文をより迅速かつコスト効率よくこなせるようになり、市場の成長を後押ししています。さらに、COVID-19の流行はオンライン・ショッピングへのシフトを加速させ、eコマース・サービスの需要拡大につながり、市場の見通しを明るいものにしています。
安全なデジタル決済システムの開発
高度な暗号化技術、多要素認証、厳格なセキュリティ・プロトコルの導入が市場を牽引しています。その結果、消費者はオンラインで決済情報を共有することに自信を持つようになり、eコマースの売上が向上しています。さらに、安全なデジタル決済システムが提供する利便性は、取引のあり方を変えつつあり、これも成長を促す大きな要因となっています。このほか、デジタル決済ソリューションにより、顧客は世界中のどこからでも数回クリックするだけで買い物ができるようになり、利便性が向上してeコマース事業の裾野が広がっています。さらに、安全なデジタル決済システムはモバイルコマース(Mコマース)の成長に道を開いており、スマートフォンの普及により、消費者はモバイルアプリ、デジタルウォレット、非接触技術を使って支払いを行うことができるため、市場の成長を後押ししています。
The global e-commerce market size reached USD 26.8 Trillion in 2024. Looking forward, IMARC Group expects the market to reach USD 214.5 Trillion by 2033, exhibiting a growth rate (CAGR) of 25.83% during 2025-2033. Rising need for AI-powered features, notable expansion in cross-border trade opportunities, and innovations of secure digital payment systems are contributing to the market growth.
E-commerce, or electronic commerce, is the buying and offering sale of numerous products and services over the Internet, which is an integral part of modern business operations, transforming how products are marketed, purchased, and delivered. It includes numerous activities, including online retail stores, digital marketplaces, and business-to-business transactions. Customers can browse products, make purchases, and complete transactions from the comfort of their homes or on-the-go using smartphones and computers. Additionally, it offers numerous advantages, such as convenience, a vast product selection, and the ability to compare prices and read reviews before purchasing.
The market is primarily driven by the rising internet penetration. Additionally, the adoption of smartphones and the Internet made it suitable for consumers to shop online, thus influencing the market growth. Moreover, mobile applications and user-friendly websites made the shopping experience seamless and accessible, allowing customers to browse, compare prices, and easily make purchases, thus representing another major growth-inducing factor. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic accelerated the shift toward online shopping, accelerating the sales demand. Along with this, lockdowns and social distancing measures forced many consumers to turn to e-commerce for their shopping needs, propelling market growth. Furthermore, e-commerce enables businesses to tap into international markets without the requirement of physical storefronts, making it an attractive option for expanding their customer base, thus creating a positive market outlook.
The widespread adoption of numerous e-commerce and online retail platforms
The market is driven by the increasing internet penetration. In addition, the easy availability of internet connection led to the increasing use of e-commerce platforms and online retail platforms, thus augmenting the market growth. Moreover, the development of user-friendly websites and mobile applications made it easier for businesses to establish an online presence, thus representing another major growth-inducing factor. Additionally, the integration of secure payment gateways and advanced encryption technologies is enhancing consumer trust in online transactions. As a result, customers now have access to various products and services at their fingertips, from the comfort of their homes. Besides this, changing consumer preferences toward online shopping platforms due to convenience, the ability to browse, compare prices, read reviews, and make purchases without leaving home is accelerating the sales demand.
The significant expansion in cross-border trade opportunities
The market is driven by the rising cross-border trade opportunities in recent years. In addition, the easy availability of high-speed internet connections, and the widespread adoption of smartphones and digital payment solutions, made it easier for consumers globally to shop from international e-commerce platforms, thus augmenting the market growth. Moreover, the globalization of supply chains has made it more feasible for businesses to source products and components from different parts of the world which allow them to offer various products to consumers, often at competitive prices, representing another major growth-inducing factor. Besides this, the rise of third-party logistics providers is streamlining the shipping and delivery process, making it faster and more cost-effective to fulfill cross-border orders, thus propelling market growth. Furthermore, the COVID-19 pandemic accelerated the shift toward online shopping, leading to the escalating demand for e-commerce services, thus creating a positive market outlook.
The development of secure digital payment systems
The market is driven by the implementation of advanced encryption technologies, multi-factor authentication, and stringent security protocols. As a result, consumers now feel more confident in sharing their payment details online, which is improving e-commerce sales. Moreover, the convenience offered by secure digital payment systems is transforming the way transactions are conducted, thus representing another major growth-inducing factor. Besides this, digital payment solutions enable customers to make purchases from anywhere in the world with just a few clicks, offering convenience which is expanding the reach of e-commerce businesses. Furthermore, secure digital payment systems are paving the way for the growth of mobile commerce (m-commerce), and the widespread adoption of smartphones allows consumers the power to make payments using mobile apps, digital wallets, and contactless technology, thus propelling market growth.
Home Appliances
Apparel, Footwear and Accessories
Books
Cosmetics
Groceries
Others
Home appliances hold the largest share of the market
The home appliances market is driven by the shift toward online shopping offering convenience. It allows shoppers to browse, compare, and purchase home appliances from the comfort of their homes, eliminating the need for physical visits to retail stores. In addition, the easy availability of mobile apps and user-friendly websites ensures that consumers can make informed choices effortlessly, thus augmenting the market growth.
Moreover, the growing reliance on technology in the daily lives of individuals significantly contributes to market growth. Along with this, modern households depend on a several appliances, from smart refrigerators to advanced washing machines and smart speakers, thus propelling the market growth. As a result, consumers are actively seeking out these products online, where they can find several options and competitive prices, helping them make informed choices.
Furthermore, the COVID-19 pandemic encouraged individuals to spend time at home, escalating the demand for home appliances to improve the quality of life indoors, thus creating a positive market outlook.
Business-to-Consumer
Business-to-Business
Consumer-to-Consumer
Others
Business-to-business presently accounts for the largest market share
B2B e-commerce refers to commercial transactions between businesses, involving the exchange of goods, services, or information through digital platforms which is gaining popularity for several compelling reasons. B2B transactions are often characterized by bulk orders and standardized products, streamlining the buying process and reducing operational costs for businesses.
Moreover, B2B e-commerce offers an unparalleled level of convenience, and allows companies to access a global marketplace without geographical limitations, facilitating wider reach and the potential for increased sales, thus representing another major growth-inducing factor. It offers convenience, easy search, comparison, and procurement of products and services, all at the click of a button.
Furthermore, B2B e-commerce fosters transparency and data-driven decision-making, which enables companies to gather comprehensive data on their purchasing patterns and supplier performance, allowing them to make informed choices and optimize their supply chains which enhances business relationships and promotes long-term partnerships within the industry, thus propelling the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the growing middle-class population. In addition, rapid urbanization, and rising disposable income is augmenting the market growth. As more individuals in the region migrate to urban areas and experience an increase in disposable income, the demand for online shopping is influencing market growth. It is capitalizing on this trend, offering various products and services tailored to the preferences of the local consumer base.
Along with this, several advancements in mobile technology, the widespread adoption of smartphones, and the easy availability of affordable mobile data plans have made it convenient for consumers to shop online, even in remote areas, thus propelling market growth. Furthermore, Companies like Alibaba, JD.com, and Amazon are investing heavily in the region, spurring innovation and creating a dynamic marketplace for consumers, thus creating a positive market outlook.
Nowadays, key players are continuously implementing strategic initiatives to strengthen their positions and remain at the forefront of the industry. They are expanding their product portfolios beyond traditional e-commerce and entering into sectors such as cloud computing, streaming services, and healthcare, diversifying their revenue streams and reducing dependency on a single market segment. Moreover, companies are building efficient and robust logistics, and fulfillment networks including investments in warehouses, delivery infrastructure, and last-mile delivery solutions. For instance, Amazon's Prime program, with its fast and reliable delivery options, is a prime example of this strategy. Besides this, companies are investing in advanced technology, including artificial intelligence (AI), machine learning, and data analytics which are employed to enhance customer experiences, optimize supply chain management, and personalize product recommendations, that drive sales and customer loyalty.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Alibaba Group Holding Limited
Amazon.com Inc.
Apple Inc.
B2W Companhia Digital (Lojas Americanas S/A)
Ebay Inc.
Groupon Inc.
Rakuten Group, Inc.
Walmart Inc.
Zalando SE