B2B市場調査市場：オファリング、調査タイプ、エンドユーザー、販売チャネル別- 世界予測、2025～2030年

B2B市場調査市場は、2024年に743億4,000万米ドルと評価され、2025年には804億3,000万米ドル、CAGR 8.54%で成長し、2030年には1,216億1,000万米ドルに達すると予測されています。

B2Bセグメントの市場調査は、急速な技術進歩や絶えず変化する消費者行動に後押しされ、年々劇的な進化を遂げています。今日の競合環境では、企業は市場力学、顧客要件、新たな産業動向をこれまで以上に深く掘り下げて理解する必要があります。現代のビジネス環境は複雑さを増しており、利害関係者が生のデータを実行可能な戦略に変換できるよう、方法論だけでなく革新的な調査アプローチが求められています。本レポートでは、まず市場の現状を明確に把握することから始め、絶え間ない変化を特徴とする世界経済の中で企業が直面する課題と機会を概説します。データ主導のレンズを通して、意思決定者が戦略を最適化し、競合のポジショニングを改善し、不確実性を増す市場で成長を促進するための詳細な考察を提供しています。明瞭さ、ニュアンス、正確さを重視する当社の分析は、産業調査と戦略立案の未来を形作る変革的な力について、さらなる調査を行うための土台を築きます。調査の洞察をビジネス目標に合致させることで、企業はそれぞれのセクタにおけるリスクを軽減し、新たな機会を捉えながら、画期的な成果を実現することができます。

B2B市場調査の展望を再定義する変革的変化

B2B市場調査の情勢は、従来の手法や競合情報の本質を再定義するような変革期を迎えています。技術革新と先進的分析によって、データの収集、解釈、行動する能力が劇的に向上しました。ここ数年、デジタルトランスフォーメーションとビッグデータにより、調査会社は予測分析、機械学習、人工知能を活用し、微妙な市場動向、消費者の嗜好、潜在的破壊の新興セグメントを特定できるようになりました。これらの進歩は、相互接続性の向上とデジタルコラボレーションツールによって補完され、情報の流れがより流動的になり、データにほぼリアルタイムでアクセスできるようになりました。こうした最新技術の統合は、データ収集のペースを加速させるだけでなく、予測モデルの精度を向上させ、それを採用する企業に大きな競争上の優位性をもたらしています。このシフトは、市場力学をより包括的に把握するために、文脈の理解と専門家の意見が貢献する定性的洞察の重視の高まりと相まっています。定量的な厳密さと定性的なニュアンスを組み合わせた多面的なアプローチを採用することで、意思決定者は早期に警告を察知し、シフトに適応し、市場のリーダーシップを維持するために戦略を転換することができるようになりました。調査産業が進化を続ける中、企業はこのような変革を受け入れ、成長とイノベーションの新たな機会を引き出す必要に迫られています。

主要なセグメンテーション洞察市場を理解するための多角的アプローチ

無数のセグメンテーション戦略を駆使した徹底的な分析により、市場の複雑さと多様性を浮き彫りにする貴重な洞察が明らかになりました。オファリングによるセグメンテーションを検討する場合、市場はブランディング調査、競合他社調査、顧客調査、製品調査など、さまざまな調査形態に分解されます。同様に重要な層は、調査タイプによるセグメンテーションであり、一次調査、定性調査、定量調査、二次調査はそれぞれ、全体的な分析フレームワークに明確な次元で貢献しています。さらに、エンドユーザーによるセグメンテーションでは、航空宇宙・防衛、自動車・運輸、銀行・金融サービス保険、消費財・小売、飲食品、医療ライフサイエンス、IT・通信、製薬産業などのセクタを分析することで、きめ細かな視点を提供しています。これらのレイヤーを補完するのが、流通チャネルによるセグメンテーションです。これは、直接販売と間接販売を対比させることによって市場を分解し、それぞれのアプローチに固有の力学と需要促進要因を浮き彫りにするものです。これらのセグメンテーションを組み合わせることで、当社の調査は、異なる市場セグメントがどのように相互作用し、全体的な競合情勢を動かしているかを明らかにし、意思決定者に特定の戦略目標に合わせたニュアンスに富んだ見解を記載しています。このアプローチは、様々なセグメントにおける消費者行動と製品性能の理解を深めるだけでなく、効果的な市場ポジショニングと戦略立案をサポートする総合的な視点を記載しています。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 企業全体でデータによる意思決定の需要が増加
    • 世界展開と現地市場洞察の必要性
    • 包括的なデジタルマーケティング分析とパフォーマンス指標への依存度の高まり
  • 抑制要因
    • 包括的な市場調査にかかる高コスト
  • 機会
    • AIと自動化を活用して調査を強化
    • 新興市場と新セクタの成長
  • 課題
    • 品質と信頼性の確保調査データ
• 市場セグメンテーション分析
  • オファリング：消費者の認識や文化的動向の変化に合わせてブランディング調査に重点を置く
  • エンドユーザー：消費財と小売部門によるB2B市場調査市場の導入拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 B2B市場調査市場：オファリング別

• イントロダクション
• ブランディング調査
• 競合の調査
• 顧客調査
• 製品調査

第7章 B2B市場調査市場：調査タイプ別

• イントロダクション
• 一次
• 定性
• 定量
• 二次

第8章 B2B市場調査市場：エンドユーザー別

• イントロダクション
• 航空宇宙と防衛
• 自動車・輸送
• 銀行、金融サービス、保険
• 消費財・小売
• 飲食品
• 医療とライフサイエンス
• IT・通信
• 医薬品

第9章 B2B市場調査市場：販売チャネル別

• イントロダクション
• 直接販売
• 間接販売

第10章 南北アメリカのB2B市場調査市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋のB2B市場調査市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州、中東・アフリカのB2B市場調査市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• B2B International USA Inc.
• Borderless Access Pvt. Ltd.
• Deloitte Touche Tohmatsu Limited
• Dynata, LLC
• FieldworkHub Ltd.
• Forrester Research, Inc.
• Gartner, Inc.
• Geo Strategy Partners
• GfK SE
• GlobalData PLC
• Grand View Research, Inc.
• IMARC Services Private Limited
• Innovate MR, LLC
• INTAGE Inc.
• Ipsos Group
• IQVIA Inc.
• Kantar Group Limited
• Kelton by Material Holdings, LLC
• Kudos Research
• MARKET PROBE INTERNATIONAL, INC.
• Marketsandmarkets Research Private Ltd.
• McKinsey & Company
• Ovation-Worldwide Holdings, LLC
• PricewaterhouseCoopers LLP
• PureSpectrum Inc.
• Roots Research
• S& P Global Inc.
• SIS International Research
• Statista, Inc.
• The Nielsen Company (US), LLC.C.
• TRU Group
• Westat, Inc.

LIST OF FIGURES

• FIGURE 1. B2B MARKET RESEARCH MARKET MULTI-CURRENCY
• FIGURE 2. B2B MARKET RESEARCH MARKET MULTI-LANGUAGE
• FIGURE 3. B2B MARKET RESEARCH MARKET RESEARCH PROCESS
• FIGURE 4. B2B MARKET RESEARCH MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL B2B MARKET RESEARCH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 17. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 19. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. B2B MARKET RESEARCH MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 25. B2B MARKET RESEARCH MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. B2B MARKET RESEARCH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL B2B MARKET RESEARCH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. B2B MARKET RESEARCH MARKET DYNAMICS
• TABLE 7. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY BRANDING RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COMPETITOR RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY CUSTOMER RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PRODUCT RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PRIMARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY QUALITATIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY QUANTITATIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY SECONDARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY AEROSPACE & DEFENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY IT & TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PHARMACEUTICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY DIRECT SALES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY INDIRECT SALES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. CANADA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 43. CANADA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CANADA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 45. CANADA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 51. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 56. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 60. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 61. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 62. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. CHINA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 65. CHINA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 66. CHINA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. CHINA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. INDIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 69. INDIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 70. INDIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. INDIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 74. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 77. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 78. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 81. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 82. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 85. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 86. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 89. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 95. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 97. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 98. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 101. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 102. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 105. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 106. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 107. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 109. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 110. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 111. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 113. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 114. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 115. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 116. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 118. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 119. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 120. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 122. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 123. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 126. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 127. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 128. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 130. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 131. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 134. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 135. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. ITALY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 138. ITALY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 139. ITALY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 140. ITALY B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 142. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 143. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 146. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 147. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 150. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 151. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 152. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. POLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 154. POLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 155. POLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 156. POLAND B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. QATAR B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 158. QATAR B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 159. QATAR B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 160. QATAR B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 161. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 162. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 163. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 164. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 165. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 166. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 167. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 168. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 169. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 170. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 171. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 172. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 174. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 175. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 176. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 177. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 178. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 179. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 180. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 181. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 182. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 183. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 184. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 186. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 187. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 188. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 189. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 190. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 191. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 192. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 193. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 194. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 195. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 196. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 197. B2B MARKET RESEARCH MARKET SHARE, BY KEY PLAYER, 2024
• TABLE 198. B2B MARKET RESEARCH MARKET, FPNV POSITIONING MATRIX, 2024

The B2B Market Research Market was valued at USD 74.34 billion in 2024 and is projected to grow to USD 80.43 billion in 2025, with a CAGR of 8.54%, reaching USD 121.61 billion by 2030.

Market research in the B2B arena has evolved dramatically over the years, driven by rapid technological advancements and ever-changing consumer behaviors. In today's competitive environment, organizations must delve deeper than ever into understanding market dynamics, customer requirements, and emerging industry trends. The increasing complexity of modern business environments demands a research approach that is not only methodical but also innovative, enabling stakeholders to translate raw data into actionable strategies. This report begins by establishing a clear picture of the market's current state, outlining the challenges and opportunities that companies face as they navigate a global economy characterized by constant change. Through a data-driven lens, we provide detailed insights that empower decision-makers to optimize their strategies, improve their competitive positioning, and drive growth in an increasingly uncertain market. Emphasizing clarity, nuance, and precision, our analysis lays the groundwork for further exploration into the transformative forces shaping the future of industry research and strategic planning. By aligning research insights with business objectives, organizations can realize groundbreaking outcomes while mitigating risks and seizing emerging opportunities in their respective sectors.

Transformative Shifts Redefining the B2B Research Landscape

The landscape of B2B market research has experienced transformative shifts that are redefining traditional methodologies and the very nature of competitive intelligence. Technological innovation and advanced analytics have dramatically improved the ability to gather, interpret, and act on data. Over the past few years, digital transformation and big data have enabled research firms to leverage predictive analytics, machine learning, and artificial intelligence to identify subtle market trends, consumer preferences, and emerging areas of potential disruption. These advances are complemented by heightened interconnectivity and digital collaboration tools, which have made the flow of information more fluid and data more accessible in near real-time. The integration of these state-of-the-art techniques has not only accelerated the pace of data collection but also improved the accuracy of forecasting models, creating significant competitive advantages for companies that adopt them. This shift is coupled with a growing emphasis on qualitative insights, where contextual understanding and expert opinions contribute to a more comprehensive picture of market dynamics. By employing a multifaceted approach that combines quantitative rigor with qualitative nuance, decision-makers are now better equipped to recognize early warnings, adapt to shifts, and pivot strategies to maintain their market leadership. As the research industry continues to evolve, businesses are compelled to embrace these transformative changes to unlock new opportunities for growth and innovation.

Key Segmentation Insights: A Multifaceted Approach to Understanding the Market

In our in-depth analysis, drawing from a myriad of segmentation strategies, we have uncovered valuable insights that underline the complexity and diversity of the market. When considering segmentation based on offering, the market is dissected into various forms of research such as branding research, competitor research, customer research, and product research, which collectively shape a comprehensive view of the landscape. An equally critical layer is segmentation based on research type, whereby primary research, qualitative research, quantitative research, and secondary research each contribute distinct dimensions to the overall analytical framework. Furthermore, segmentation based on end-user offers a granular perspective by analyzing sectors including aerospace and defence, automotive and transportation, banking, financial services and insurance, consumer goods and retail, food and beverage, healthcare and life science, IT and telecommunication, as well as the pharmaceutical industry. Complementing these layers is segmentation based on sales channel, which dissects the market by contrasting direct sales with indirect sales, thereby highlighting the unique dynamics and demand drivers inherent to each approach. By intertwining these segmentation dimensions, our research reveals how different market segments interact and drive the overall competitive landscape, offering decision-makers a nuanced view that can be tailored to their specific strategic objectives. This approach not only enhances our understanding of consumer behavior and product performance across varied segments but also offers a holistic perspective that supports effective market positioning and strategic planning.

Based on Offering, market is studied across Branding Research, Competitor Research, Customer Research, and Product Research.

Based on Research Type, market is studied across Primary, Qualitative, Quantitative, and Secondary.

Based on End-user, market is studied across Aerospace & Defence, Automotive & Transportation, Banking, Financial Services & Insurance, Consumer Goods & Retail, Food & Beverage, Healthcare & Life Science, IT & Telecommunication, and Pharmaceutical.

Based on Sales Channel, market is studied across Direct Sales and Indirect Sales.

Key Regional Insights: Diverse Market Dynamics Across Global Territories

The regional dynamics of the B2B market exhibit a rich tapestry of insights that are critical for understanding the broader global landscape. A close examination of key regions reveals that each territory displays unique characteristics which, when thoroughly analyzed, can provide an excellent indicator of market trajectories and potential growth areas. For instance, insights from the Americas demonstrate robust growth patterns driven by innovation in technology and a steep focus on integrating advanced analytics with traditional research methodologies. Meanwhile, the region encompassing Europe, Middle East & Africa offers a complex interplay of mature market structures mixed with emerging economies that are rapidly adapting to modern market demands, fostering an environment ripe for both strategic consolidation and innovative disruptions. In contrast, the Asia-Pacific region, with its dynamic economic landscape and rapidly evolving consumer trends, has emerged as a powerhouse of growth and opportunity. The intricate balance of economic development, technological penetration, and changing consumer preferences in these regions highlights the need for tailored strategies that account for local market nuances while maintaining a global perspective. Our analysis not only dissects these regional variations but also underscores the importance of adopting region-specific strategies that resonate with local audiences, thereby delivering competitive advantage and sustained market relevance.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights: Leading Organizations Shaping the Market

An in-depth review of industry leaders provides a compelling narrative on how robust strategies and innovative frameworks are redefining market success. The competitive landscape is characterized by a diverse range of companies that set benchmarks through unparalleled research expertise and strategic foresight. Major players in the market include B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., Forrester Research, Inc., and Gartner, Inc., among others. In addition, Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., and IMARC Services Private Limited have carved out specialized niches by delivering targeted insights and industry-specific analysis. Innovative research firms like Innovate MR, LLC, INTAGE Inc., Ipsos Group, and IQVIA Inc. further strengthen this landscape, while established names such as Kantar Group Limited, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., and McKinsey & Company push the envelope in research methodologies. Companies including Ovation-Worldwide Holdings, LLC, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC, TRU Group, and Westat, Inc. round out the field, each contributing unique perspectives and deep domain expertise. The collective strategies employed by these leading firms illustrate a commitment to robust data analytics, innovative research techniques, and an adaptive approach to market trends. Their continued success is underpinned by a relentless focus on quality, precision, and strategic insight - factors that serve as a benchmark for the industry at large.

The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group Limited, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Ovation-Worldwide Holdings, LLC, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc.. Actionable Recommendations for Industry Leaders

Industry leaders are encouraged to prioritize the integration of advanced analytics and state-of-the-art digital tools to harness the full potential of market data. It is imperative that companies invest in technologies that enable real-time data collection and predictive modeling, permitting immediate reaction to market shifts as they occur. To further optimize research strategies, blending quantitative rigor with qualitative assessments can provide the necessary balance between hard numbers and nuanced insights. Leaders are advised to foster cross-functional collaboration across research, marketing, and strategic planning departments in order to streamline decision-making processes and build a resilient framework capable of adapting to industry disruptions. Additionally, leveraging insights drawn from regional and sector-specific studies can help pinpoint emerging opportunities while mitigating associated risks. A proactive approach involving regular review of segmentation models and competitive analysis will not only improve market positioning but will also drive sustainable growth. It is also recommended that organizations nurture strategic partnerships with external research entities and technology providers to remain at the forefront of innovation. By proactively adapting to emerging trends and maintaining an agile strategy, companies can secure a lasting competitive advantage in a rapidly evolving marketplace.

Conclusion: Strategic Insights for a Dynamic Market

In summary, the multifaceted analysis presented in this report underscores the critical importance of adapting to the evolving competitive landscape in the B2B market research domain. Through a meticulous breakdown of segmentation insights, regional dynamics, and key company strategies, it becomes evident that a comprehensive, data-driven approach is essential for achieving long-term success. This dynamic environment demands that industry players continuously refine their methodologies, embrace technological innovations, and formulate agile strategies to stay ahead of the curve. The insights shared here not only reflect current market realities but also serve as a roadmap for future growth and innovation. As companies navigate both opportunities and challenges, the integration of these analytical frameworks will pave the way for strategic decision-making and sustainable competitive advantage.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased demand for data-driven decision making across businesses
    • 5.1.1.2. Global expansion and the need for local market insights
    • 5.1.1.3. Growing reliance on comprehensive digital marketing analytics and performance metrics
  • 5.1.2. Restraints
    • 5.1.2.1. High costs of comprehensive market research
  • 5.1.3. Opportunities
    • 5.1.3.1. Leveraging AI and automation for enhanced research
    • 5.1.3.2. Growth of emerging markets and new sectors
  • 5.1.4. Challenges
    • 5.1.4.1. Ensuring quality and reliability in research data
• 5.2. Market Segmentation Analysis
  • 5.2.1. Offering: Increasing focus on branding research with shifting consumer perceptions and cultural trends
  • 5.2.2. End-user: Expanding adoption of B2B market research by consumer goods & retail sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. B2B Market Research Market, by Offering

• 6.1. Introduction
• 6.2. Branding Research
• 6.3. Competitor Research
• 6.4. Customer Research
• 6.5. Product Research

7. B2B Market Research Market, by Research Type

• 7.1. Introduction
• 7.2. Primary
• 7.3. Qualitative
• 7.4. Quantitative
• 7.5. Secondary

8. B2B Market Research Market, by End-user

• 8.1. Introduction
• 8.2. Aerospace & Defence
• 8.3. Automotive & Transportation
• 8.4. Banking, Financial Services & Insurance
• 8.5. Consumer Goods & Retail
• 8.6. Food & Beverage
• 8.7. Healthcare & Life Science
• 8.8. IT & Telecommunication
• 8.9. Pharmaceutical

9. B2B Market Research Market, by Sales Channel

• 9.1. Introduction
• 9.2. Direct Sales
• 9.3. Indirect Sales

10. Americas B2B Market Research Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific B2B Market Research Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa B2B Market Research Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2024
• 13.2. FPNV Positioning Matrix, 2024
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Yes& expands its digital and integrated marketing capabilities through acquisition of Beacon Digital Marketing to fuel B2B growth in fintech, cybersecurity, and SaaS sectors
  • 13.3.2. Radius Global Market Research and Illuminas North America join forces to enhance data-driven research and accelerate global market expansion
  • 13.3.3. Havas unveiled its latest Meaningful Brands Special Report, "Decoding B2B's Brand Boom," exploring brand reputation
  • 13.3.4. Xperiti, an Ipsos company, launches Vepp (vepp.app): a SaaS solution for B2B market research
  • 13.3.5. Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
  • 13.3.6. The Futurum Group Acquires B2B Media and Research Firm Dash Network
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. B2B International USA Inc.
• 2. Borderless Access Pvt. Ltd.
• 3. Deloitte Touche Tohmatsu Limited
• 4. Dynata, LLC
• 5. FieldworkHub Ltd.
• 6. Forrester Research, Inc.
• 7. Gartner, Inc.
• 8. Geo Strategy Partners
• 9. GfK SE
• 10. GlobalData PLC
• 11. Grand View Research, Inc.
• 12. IMARC Services Private Limited
• 13. Innovate MR, LLC
• 14. INTAGE Inc.
• 15. Ipsos Group
• 16. IQVIA Inc.
• 17. Kantar Group Limited
• 18. Kelton by Material Holdings, LLC
• 19. Kudos Research
• 20. MARKET PROBE INTERNATIONAL, INC.
• 21. Marketsandmarkets Research Private Ltd.
• 22. McKinsey & Company
• 23. Ovation-Worldwide Holdings, LLC
• 24. PricewaterhouseCoopers LLP
• 25. PureSpectrum Inc.
• 26. Roots Research
• 27. S&P Global Inc.
• 28. SIS International Research
• 29. Statista, Inc.
• 30. The Nielsen Company (US), LLC.
• 31. TRU Group
• 32. Westat, Inc.