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市場調査レポート
商品コード
1642635
ココナッツウォーター市場レポート：タイプ、フレーバー、形状、パッケージ、流通チャネル、地域別、2025-2033年Coconut Water Market Report by Type, Flavor, Form, Packaging, Distribution Channel, and Region 2025-2033 |
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| ココナッツウォーター市場レポート：タイプ、フレーバー、形状、パッケージ、流通チャネル、地域別、2025-2033年 |
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出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 130 Pages
納期: 2～3営業日
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- 全表示
- 概要
- 図表
- 目次
ココナッツウォーター市場の世界市場規模は2024年に86億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに288億米ドルに達し、2025年から2033年にかけて13.25％の成長率（CAGR）を示すと予測しています。同市場は主に、健康飲料への支出の増加、輸出機会の増大、自然で有機的な水分補給オプションを好む消費者の健康意識の高まりによって牽引されています。
ココナッツウォーターは、若い緑色のココナッツの中心部から抽出される透明な液体を指します。電解質、カリウム、ビタミン、アミノ酸、マグネシウム、酵素、繊維、抗酸化物質、カルシウムを含みます。ココナッツウォーターは、天然サプリメント、スキンケア製品、調理液、カクテルミキサー、スムージー、乳製品代替品、疲労回復飲料、消化促進剤などに広く使われています。即効性のある水分補給、心臓の健康のサポート、運動能力の向上、腎臓機能の補助、血圧の低下、体重減少の促進、肌のキメを整える、消化を楽にする、疲労の軽減などの効果があります。さらに、ココナッツウォーターには、天然由来、低カロリー、幅広い入手可能性、長期保存可能といった利点があります。
有名人の推薦、インフルエンサーとの提携、製品の認知度を高めるためのソーシャルメディア・キャンペーンなど、メーカーによる積極的なマーケティングや販売促進活動は、市場の成長にプラスの影響を与えています。さらに、生分解性カートンやリサイクル可能な素材など、環境に配慮したパッケージング・イニシアチブの導入が、環境意識の高い消費者を引き付け、市場の成長をさらに後押ししています。このほか、オンライン・プラットフォームや健康専門店などの小売チャネルの拡大により、ココナッツ・ウォーターがより身近なものとなったことも市場成長に寄与しています。さらに、ココナッツウォーターブランドと他の飲食品（F&B）企業との間で、限定フレーバーを発売するための戦略的提携が増加していることも、市場の成長を支えています。これとは別に、ココナッツウォーターのようなプレミアム飲料をより幅広い消費者層が購入しやすくなっている可処分所得の増加が、市場の成長を強化しています。
ココナッツウォーター市場傾向／促進要因：
消費者の健康志向の高まり
消費者の健康志向の高まりは、ココナッツ・ウォーター需要の拡大に大きく寄与しています。これに伴い、ココナッツ・ウォーターはカリウム、マグネシウム、カルシウムなどの必須栄養素を豊富に含むことから、多くの健康志向の人々が愛用する飲料となっています。これらのミネラルは身体機能全般に貢献するため、ココナッツウォーターは単なる水分補給の選択肢以上のものとなっています。さらに、従来の砂糖入り飲料や人工的なスポーツドリンクに比べてカロリーが低いため、体重管理に関心のある人にとっては魅力的な選択肢となります。さらに、ココナッツ・ウォーターの健康上の特典は科学的研究によって裏付けられ、その信頼性の高さがより広い普及を促しています。
ビーガンと植物性ダイエットの動向の高まり
菜食主義や植物由来の食習慣の急増は、ココナッツウォーター市場に大きな影響を与えています。消費者は乳製品や動物性食品を使用しない製品を選ぶ傾向が強まっています。それに伴い、ココナッツ・ウォーターは、さまざまなレシピで牛乳の代用品として役立つだけでなく、植物由来の必須栄養素の供給源としても独立しているため、適切な代替品として浮上しています。さらに、ココナッツウォーターの多用途性は、料理、スムージー、さらにはコーヒーへの使用にも及び、植物性ダイエットを実践している人々に複数の摂取手段を提供しています。これとは別に、菜食主義の採用は単なる一過性の動向ではなく、ライフスタイルの選択として世界の支持を集めています。
利便性と携帯性の重視の高まり
現代生活のペースが速くなっているため、利便性が重視されるようになっていることが、ココナッツウォーター市場の急成長の重要な要因です。これに伴い、パッケージ入りココナッツウォーターは、準備や追加成分のハードルなしに外出先で（OTG）水分補給を求める人々に実用的なソリューションを提供します。さらに、フィットネス・トレーニング、スポーツ活動、オフィスワークなど、さまざまなライフスタイルのニーズに沿った選択肢を消費者に提供する、1回分ずつの小さなカートンから大きなボトルまで、さまざまなパッケージング・オプションが存在することが、市場の成長を後押ししています。これとは別に、保存が容易で賞味期限が比較的長いパッケージ入りココナッツウォーターは、多忙な個人にとって魅力的であり、ひいては市場の成長に寄与しています。
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 一次情報
- 二次情報
- 市場推定
- ボトムアップアプローチ
- トップダウンアプローチ
- 調査手法
第3章 エグゼクティブサマリー
第4章 イントロダクション
- 概要
- 主要業界動向
第5章 世界のココナッツウォーター市場
- 市場概要
- 市場実績
- COVID-19の影響
- 市場予測
第6章 市場内訳：タイプ別
- 加糖
- 市場動向
- 市場予測
- 無糖
- 市場動向
- 市場予測
第7章 市場内訳：フレーバー別
- プレーン
- 市場動向
- 市場予測
- フレーバー
- 市場動向
- 市場予測
第8章 市場内訳：形状別
- ココナッツウォーター
- 市場動向
- 市場予測
- ココナッツウォーターパウダー
- 市場動向
- 市場予測
第9章 市場内訳：パッケージ別
- カートン
- 市場動向
- 市場予測
- ボトル
- 市場動向
- 市場予測
- その他
- 市場動向
- 市場予測
第10章 市場内訳：流通チャネル別
- スーパーマーケットとハイパーマーケット
- 市場動向
- 市場予測
- コンビニエンスストア
- 市場動向
- 市場予測
- オンライン小売店
- 市場動向
- 市場予測
- その他
- 市場動向
- 市場予測
第11章 市場内訳：地域別
- 北米
- 米国
- カナダ
- アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
- 欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
- ラテンアメリカ
- ブラジル
- メキシコ
- その他
- 中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測
第12章 SWOT分析
- 概要
- 強み
- 弱み
- 機会
- 脅威
第13章 バリューチェーン分析
第14章 ポーターのファイブフォース分析
- 概要
- バイヤーの交渉力
- サプライヤーの交渉力
- 競合の度合い
- 新規参入業者の脅威
- 代替品の脅威
第15章 価格指標
第16章 競合情勢
- 市場構造
- 主要企業
- 主要企業のプロファイル
- All Market Inc.
- Amy & Brian Naturals
- C2O Pure Coconut Water LLC
- Celebes Coconut Corporation
- Edward & Sons Trading Co Inc.
- Harmless Harvest Inc.
- PepsiCo Inc.
- Pulse Beverage Corp.
- The Coca-Cola Company
List of Figures
- Figure 1: Global: Coconut Water Market: Major Drivers and Challenges
- Figure 2: Global: Coconut Water Market: Sales Value (in Billion USD), 2019-2024
- Figure 3: Global: Coconut Water Market: Breakup by Type (in %), 2024
- Figure 4: Global: Coconut Water Market: Breakup by Flavor (in %), 2024
- Figure 5: Global: Coconut Water Market: Breakup by Form (in %), 2024
- Figure 6: Global: Coconut Water Market: Breakup by Packaging (in %), 2024
- Figure 7: Global: Coconut Water Market: Breakup by Distribution Channel (in %), 2024
- Figure 8: Global: Coconut Water Market: Breakup by Region (in %), 2024
- Figure 9: Global: Coconut Water Market Forecast: Sales Value (in Billion USD), 2025-2033
- Figure 10: Global: Coconut Water (Sweetened) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 11: Global: Coconut Water (Sweetened) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 12: Global: Coconut Water (Unsweetened) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 13: Global: Coconut Water (Unsweetened) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 14: Global: Coconut Water (Plain) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 15: Global: Coconut Water (Plain) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 16: Global: Coconut Water (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 17: Global: Coconut Water (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 18: Global: Coconut Water (Coconut Water) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 19: Global: Coconut Water (Coconut Water) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 20: Global: Coconut Water (Coconut Water Powder) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 21: Global: Coconut Water (Coconut Water Powder) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 22: Global: Coconut Water (Carton) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 23: Global: Coconut Water (Carton) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 24: Global: Coconut Water (Bottles) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 25: Global: Coconut Water (Bottles) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 26: Global: Coconut Water (Other Packagings) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 27: Global: Coconut Water (Other Packagings) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 28: Global: Coconut Water (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 29: Global: Coconut Water (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 30: Global: Coconut Water (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 31: Global: Coconut Water (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 32: Global: Coconut Water (Online Retail Stores) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 33: Global: Coconut Water (Online Retail Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 34: Global: Coconut Water (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
- Figure 35: Global: Coconut Water (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 36: North America: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 37: North America: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 38: United States: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 39: United States: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 40: Canada: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 41: Canada: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 42: Asia Pacific: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 43: Asia Pacific: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 44: China: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 45: China: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 46: Japan: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 47: Japan: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 48: India: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 49: India: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 50: South Korea: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 51: South Korea: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 52: Australia: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 53: Australia: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 54: Indonesia: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 55: Indonesia: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 56: Others: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 57: Others: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 58: Europe: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 59: Europe: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 60: Germany: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 61: Germany: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 62: France: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 63: France: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 64: United Kingdom: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 65: United Kingdom: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 66: Italy: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 67: Italy: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 68: Spain: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 69: Spain: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 70: Russia: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 71: Russia: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 72: Others: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 73: Others: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 74: Latin America: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 75: Latin America: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 76: Brazil: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 77: Brazil: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 78: Mexico: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 79: Mexico: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 80: Others: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 81: Others: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 82: Middle East and Africa: Coconut Water Market: Sales Value (in Million USD), 2019 & 2024
- Figure 83: Middle East and Africa: Coconut Water Market Forecast: Sales Value (in Million USD), 2025-2033
- Figure 84: Global: Coconut Water Industry: SWOT Analysis
- Figure 85: Global: Coconut Water Industry: Value Chain Analysis
- Figure 86: Global: Coconut Water Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Coconut Water Market: Key Industry Highlights, 2024 and 2033
- Table 2: Global: Coconut Water Market Forecast: Breakup by Type (in Million USD), 2025-2033
- Table 3: Global: Coconut Water Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
- Table 4: Global: Coconut Water Market Forecast: Breakup by Form (in Million USD), 2025-2033
- Table 5: Global: Coconut Water Market Forecast: Breakup by Packaging (in Million USD), 2025-2033
- Table 6: Global: Coconut Water Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
- Table 7: Global: Coconut Water Market Forecast: Breakup by Region (in Million USD), 2025-2033
- Table 8: Global: Coconut Water Market: Competitive Structure
- Table 9: Global: Coconut Water Market: Key Players
The global coconut water market size reached USD 8.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.25% during 2025-2033. The market is primarily driven by increasing expenditure on healthy beverages, growing export opportunities, and increasing health awareness among consumers, who prefer natural and organic hydration options.
Coconut water refers to the clear liquid extracted from the center of young green coconuts. It contains electrolytes, potassium, vitamins, amino acids, magnesium, enzymes, fibers, antioxidants, and calcium. Coconut water is widely used in natural supplements, skincare products, cooking liquids, cocktail mixers, smoothies, dairy alternatives, recovery drinks, and digestive tonics. It provides immediate hydration, supports heart health, boosts athletic performance, aids kidney function, reduces blood pressure, promotes weight loss, enhances skin texture, eases digestion, and decreases fatigue. In addition, coconut water offers several advantages, such as natural origin, low caloric content, wide availability, and long shelf-life.
The aggressive marketing and promotional activities by manufacturers through celebrity endorsements, influencer partnerships, and social media campaigns to increase product awareness are positively influencing the market growth. Additionally, the introduction of eco-friendly packaging initiatives, such as biodegradable cartons and recyclable materials, to attract environmentally conscious consumers, further bolstering the market growth. Besides this, the expansion of retail channels, including online platforms and specialized health stores, which has made coconut water more accessible, is contributing to the market growth. Furthermore, the increasing strategic collaborations between coconut water brands and other food and beverage (F&B) companies to launch limited-edition flavors are supporting the market growth. Apart from this, the rising disposable incomes, which are making it easier for a broader consumer base to afford premium beverages, such as coconut water, are strengthening the market growth.
Coconut Water Market Trends/Drivers:
The escalating health consciousness among consumers
The widespread focus on health and wellness among consumers is a prominent factor contributing to the growing demand for coconut water. In line with this, coconut water has become the go-to beverage for many health-conscious individuals, owing to its rich array of essential nutrients, such as potassium, magnesium, and calcium. These minerals contribute to overall bodily functions, making coconut water more than just a hydrating option. Furthermore, its lower caloric content compared to traditional sugary beverages and artificial sports drinks makes it a compelling choice for people interested in weight management. Additionally, scientific studies corroborate the health benefits of coconut water, lending it a level of credibility that encourages wider adoption.
The rising trends of veganism and plant-based diets
The surge in veganism and plant-based eating habits is significantly influencing the coconut water market. Consumers are increasingly opting for dairy-free and animal-free products. In line with this, coconut water emerges as a fitting alternative, as it not only serves as a substitute for milk in various recipes but also stands as an independent, plant-based source of essential nutrients. Furthermore, coconut water's versatility extends to its use in cooking, smoothies, and even coffee, providing those on plant-based diets with multiple avenues for consumption. Apart from this, the adoption of veganism is not merely a passing trend but a lifestyle choice that is gaining traction globally.
The growing emphasis on convenience and portability
The growing emphasis on convenience owing to the increasing pace of modern life is a pivotal factor in the burgeoning coconut water market. In line with this, packaged coconut water offers a practical solution for those looking for on-the-go (OTG) hydration without the hurdles of preparation or additional ingredients. Moreover, the presence of various packaging options, from small single-serve cartons to larger bottles, which provides consumers with choices that align with various lifestyle needs, such as fitness training, sports activities, or office work, is propelling the market growth. Apart from this, the ease of storage and relatively long shelf-life of packaged coconut water are adding to its appeal for busy individuals, which, in turn, is contributing to the market growth.
Coconut Water Market Segmentation:
Breakup by Type:
Sweetened
Unsweetened
Sweetened dominates the market
Sweetened coconut water is dominating the market owing to the rising consumer preference for sweeter flavors. Furthermore, the sweetness often complements other natural or artificial flavors added to the product, creating a more indulgent drinking experience. Additionally, sweetened coconut water is frequently marketed as a tastier, more exciting alternative to its unsweetened counterpart. Apart from this, it often finds versatile applications beyond just direct consumption, such as cocktails, smoothies, and culinary recipes, where the added sweetness can enhance the overall flavor profile. This versatility increases its marketability and consumer appeal, thereby contributing to higher sales. Moreover, the added sweetness serves a functional purpose in extending the shelf life of the product.
Breakup by Flavor:
Plain
Flavored
Flavored holds the largest share in the market
Flavored coconut water is dominating the market due to the increasing orientation of consumer palates toward exotic and complex flavors. Moreover, flavored coconut water benefits significantly from innovative marketing strategies, as manufacturers are employing techniques, such as limited-time offers, seasonal flavors, and collaborations with celebrities to create hype. In addition, flavored versions allow brands to differentiate themselves from competitors. This is essential in capturing consumer attention and fostering brand loyalty. Furthermore, some flavored coconut waters are fortified with additional vitamins, minerals, or even protein, creating an added value for health-conscious consumers.
Breakup by Form:
Coconut Water
Coconut Water Powder
Coconut water holds the largest share in the market
Coconut water is dominating the market due to its rich nutritional profile, which makes it an attractive choice for health-conscious consumers. Furthermore, the fluid nature of coconut water makes it a versatile product that can be easily consumed, or incorporated into various recipes, including smoothies or cocktails. Additionally, the availability of convenient packaging options for coconut water, such as resealable and eco-friendly containers, that fit perfectly into the fast-paced lives of modern consumers is supporting the market growth. Moreover, its natural and subtle taste, combined with its suitability for all age groups and compatibility with various dietary restrictions, makes it an inclusive choice, further increasing its dominance in the market.
Breakup by Packaging:
Carton
Bottles
Others
Carton holds the largest share in the market
Carton is dominating the market as it is made from renewable resources, such as paperboard, which appeals to the growing cohort of environmentally conscious consumers. In addition, the lightweight nature of cartons also contributes to reduced transportation costs and lower carbon emissions, making them a sustainable choice for businesses looking to minimize their environmental impact. Furthermore, it offers excellent barrier properties, which help preserve the freshness and nutritional value of coconut water without the need for added preservatives or artificial ingredients. Moreover, carton packages are typically easy to stack and store, both for retailers and consumers, which aids in optimizing shelf space and storage conditions.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Retail Stores
Others
Supermarkets and hypermarkets hold the largest share in the market
Supermarkets and hypermarkets allow consumers to compare different brands, flavors, and packaging options in one location. This convenience of choice increases the attractiveness of these venues as primary shopping destinations. Furthermore, the ability to compare prices and read product labels on the spot enables informed purchasing decisions, an option often lacking in other distribution channels, such as convenience stores or online platforms. Additionally, the strategic placement of coconut water products within supermarkets and hypermarkets facilitates impulse buying and encourages consumers to add it to their cart while shopping for related items. Moreover, these establishments often offer promotional deals, discounts, and tastings, which serve to attract a larger customer base keen on trying new products without a significant financial commitment.
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest coconut water market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The escalating number of health-conscious consumers in North America is facilitating the demand for healthier beverage options, such as coconut water. Furthermore, the region boasts a highly developed retail landscape with widespread supermarket chains, specialty health stores, and robust e-commerce platforms. Additionally, manufacturers and marketers are employing aggressive marketing tactics, such as celebrity endorsements, social media campaigns, and strategic partnerships with fitness and lifestyle brands to improve brand visibility and raise awareness about their product offerings. Moreover, the emerging trends in North America, such as veganism, plant-based diets, and ethical consumerism, are contributing to the market growth. Furthermore, coconut water's versatility has led to its integration into the regional lifestyle, from being a staple in smoothie bowls to serving as a mixer in trendy cocktails.
Competitive Landscape:
The leading companies are investing in research and innovation to offer new flavors and formulations. In line with this, they are introducing coconut water infused with fruit flavors, antioxidants, or additional nutrients to attract a broader customer base. Furthermore, several market players are transitioning to eco-friendly packaging options, such as biodegradable cartons or recycled materials to address growing environmental concerns. They are also involved in ethical sourcing practices and ensuring that their supply chain meets fair trade standards. Along with this, they are conducting high-impact marketing campaigns, often featuring celebrity endorsements and social media influencers to boost brand recognition and consumer trust. Besides this, companies are prioritizing customer feedback for product improvement and are actively engaging with their audience through social media, customer surveys, and loyalty programs to better understand market demands and preferences.
The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
All Market Inc.
Amy & Brian Naturals
C2O Pure Coconut Water LLC
Celebes Coconut Corporation
Edward & Sons Trading Co Inc
Harmless Harvest Inc.
PepsiCo Inc.
Pulse Beverage Corp
The Coca-Cola Company
Recent Developments:
In February 2021, All Market Inc. launched the caffeinated version of its Vita Coco coconut water.
In March 2023, Harmless Harvest Inc. introduced organic coconut water with aloe pulp and no added sugar.
In January 2021, The Coca-Cola Company sold the Zico coconut water brand back to its founder in a mover to refresh its portfolio.
Key Questions Answered in This Report
- 1. How big is the global coconut water market?
- 2. What is the expected growth rate of the global coconut water market during 2025-2033?
- 3. What are the key factors driving the global coconut water market?
- 4. What has been the impact of COVID-19 on the global coconut water market?
- 5. What is the breakup of the global coconut water market based on the type?
- 6. What is the breakup of the global coconut water market based on the flavor?
- 7. What is the breakup of the global coconut water market based on the form?
- 8. What is the breakup of the global coconut water market based on the packaging?
- 9. What is the breakup of the global coconut water market based on the distribution channel?
- 10. What are the key regions in the global coconut water market?
- 11. Who are the key players/companies in the global coconut water market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Coconut Water Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Sweetened
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Unsweetened
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Flavor
- 7.1 Plain
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Flavored
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Form
- 8.1 Coconut Water
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Coconut Water Powder
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Packaging
- 9.1 Carton
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Bottles
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Others
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Convenience Stores
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Online Retail Stores
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Others
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.1.1 United States
- 11.2 Asia Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.2.1 China
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.3.1 Germany
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.4.1 Brazil
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Price Indicators
16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 All Market Inc.
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.2 Amy & Brian Naturals
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.3 C2O Pure Coconut Water LLC
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.4 Celebes Coconut Corporation
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 Edward & Sons Trading Co Inc.
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.6 Harmless Harvest Inc.
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.7 PepsiCo Inc.
- 16.3.7.1 Company Overview
- 16.3.7.2 Product Portfolio
- 16.3.7.3 Financials
- 16.3.7.4 SWOT Analysis
- 16.3.8 Pulse Beverage Corp.
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.9 The Coca-Cola Company
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.9.3 Financials
- 16.3.9.4 SWOT Analysis
- 16.3.1 All Market Inc.
