パック入りココナッツウォーターの世界市場：市場規模（種類別・包装別・流通チャネル別・地域別）、将来予測

パック入りココナッツウォーターの市場規模と予測

パック入りココナッツウォーターの市場規模は、2024年に26億4,000万米ドルと評価され、2026年から2032年までCAGR 20.1%で成長し、2032年には114億5,000万米ドルに達すると予測されます。

パック入りココナッツウォーターは若いココナッツの実から採れる透明な液体で、さわやかな風味といくつかの健康上の利点があります。電解質、ビタミン、ミネラルを多く含み、天然の水分補給に最適で、糖分の多い飲料や一般的なスポーツドリンクの代用品として人気があります。

さらに、パック入りココナッツウォーターは一般的に飲料として利用されているが、その汎用性の高さから、スムージーやカクテル、様々な料理にも利用できます。低カロリーで、消化を助け、免疫力を高め、電解質をチャージするといった健康上の利点があるため、健康志向の顧客やアスリートの間で人気が高まっています。

世界のパック入りココナッツウォーター市場の力学

パック入りココナッツウォーター市場を形成している主な市場力学は以下の通りです：

主な市場促進要因

健康志向の高まり：自然で栄養価の高い飲料に対する顧客の嗜好の高まりが、パック入りココナッツウォーター市場を大きく後押ししています。国際食品情報協議会（IFIC）の2023年食品と健康に関する調査によると、消費者の52%が、健康に良いことが食品や飲飲料の選択に前年よりも影響すると考えています。FDAはココナッツウォーターを240ml当たり約470mgの優れたカリウム源に指定しており、CDCの国民健康栄養調査によると、1日のカリウム推奨摂取量を満たしていない米国人の95%にとって特に魅力的な飲料となっています。

スポーツとフィットネス活動の高まり：スポーツ栄養事業の成長は、パック入りココナッツウォーター消費の大きな原動力となっています。スポーツ・フィットネス産業協会（SFIA）は、米国におけるフィットネス・スポーツの参加者は2022年に6,730万人に達し、自然な水分補給ソリューションに注目が集まっていると報告しています。米国運動評議会（ACE）は、ココナッツウォーターには人間の血液に含まれる5つの重要な電解質が含まれており、フィットネス愛好家の間で人気が高まっていると強調しています。

植物性飲料の普及：植物性飲料へのシフトが、パック入りココナッツウォーター市場の成長を後押ししています。米国農務省の農業マーケティング・リソース・センターによると、非乳飲料の売上高は2022年に29億5,000万米ドルを超え、ココナッツベースの飲料は特に急成長しています。また、Plant Based Foods Associationによると、植物性飲料の売上高は2022年に20%上昇し、小売売上高は43億米ドルを超え、ココナッツウォーターなどの天然機能性飲料が成長を牽引しています。

主な課題

代替品との競合：代替品との競合は、パック入りココナッツウォーター市場にとって大きな課題です。消費者はより健康的な飲料を求めるため、スポーツドリンク、フレーバーウォーター、その他の植物性飲料など、さまざまな代替品を提供しています。これらの代替品はしばしば同様の健康強調表示を誇り、積極的な広告宣伝を行っているため、ココナッツウォーターが市場シェアを維持するのは困難です。こうした競合はブランド・ロイヤルティを低下させ、価格設定方法にも影響を与え、最終的にはこの分野の売上成長に影響を与えます。

季節的な入手可能性と価格の変動：ココナッツの生産は季節変動や環境要因に大きく影響されるため、供給が予測できません。この変動はパック入りココナッツウォーターの価格変動につながり、生産者が利益率を維持することを困難にします。また、人件費や輸送費などの製造コストが高いため、価格に関する懸念が高まり、価格に敏感な地域での市場浸透が制限されます。

主要動向：

オーガニック・天然製品の台頭：消費者は健康志向を強めており、添加物や保存料を含まない飲料を好むようになっています。この変化により、砂糖入り飲料に代わる健康的な飲料と見なされているオーガニック・ココナッツウォーターへの需要が高まっています。各ブランドは、マーケティングにおいて純度と信頼性を強調し、天然素材とホリスティックな健康上の利点を重視するウェルネス・ムーブメントに乗じて対応しています。

プライベートブランドと受託製造の成長：プライベートブランドや受託製造の成長は、パック入りココナッツウォーター市場に変化をもたらしています。多くの企業がプライベートブランド商品に目を向けており、品質を保ちながら、有名ブランドより安価な選択肢を提供しています。この動向は、店舗がターゲット層に適したココナッツウォーターの選択を提供することを可能にします。さらに、製造委託により、企業は大規模な資本支出を必要とせずに効率的に生産を拡大することができ、新たな競争相手の市場参入を後押しし、ココナッツウォーター市場における製品の多様性を向上させることができます。

目次

第1章 世界のパック入りココナッツウォーター市場：イントロダクション

• 市場概要
• 分析範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの分析手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のパック入りココナッツウォーター市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界のパック入りココナッツウォーター市場：種類別

• 概要
• 純粋ココナッツウォーター
• ミックスココナッツウォーター

第6章 世界のパック入りココナッツウォーター市場：包装別

• 概要
• ボトル
• カートン
• パウチ
• 缶
• その他

第7章 世界のパック入りココナッツウォーター市場：流通チャネル別

• 概要
• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンラインチャネル

第8章 世界のパック入りココナッツウォーター市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋
• その他の地域 (ROW)
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のパック入りココナッツウォーター市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第10章 企業プロファイル

• Coca-Cola
• PepsiCo
• Harmless Harvest
• Vita Coco
• Obrigado
• Taste Nirvana
• C2O Pure Coconut Water
• Bai Brands
• GraceKennedy Group.

第11章 主な動向

• 製品上市/開発
• 企業合併・買収 (M&A)
• 事業拡大
• 提携・協力

第12章 付録

• 関連分析

Packaged Coconut Water Market Size And Forecast

Packaged Coconut Water Market size was valued at USD 2.64 Billion in 2024 and is projected to reach USD 11.45 Billion by 2032, growing at a CAGR of 20.1% from 2026 to 2032.

Packaged coconut water is a clear liquid derived from young green coconuts that is noted for its refreshing flavor and several health advantages. It is high in electrolytes, vitamins, and minerals, making it a great natural hydrator and a popular substitute for sugary beverages and standard sports drinks.

Furthermore, packaged coconut water is commonly used as a beverage, but its versatility allows it to be used in smoothies, cocktails, and various culinary preparations. Its low calorie content and health benefits, such as helping digestion, boosting immunity, and recharging electrolytes, have contributed to its growing popularity among both health-conscious customers and athletes.

Global Packaged Coconut Water Market Dynamics

The key market dynamics that are shaping the Packaged Coconut Water Market include:

Key Market Drivers

Growing Health and Wellness Consciousness: The growing customer preference for natural, nutritious beverages has greatly bolstered the Packaged Coconut Water Market. According to the International Food Information Council's (IFIC) 2023 Food and Health Survey, 52% of consumers believe that healthfulness influences their food and beverage choices more than the previous year. The FDA has designated coconut water as an excellent source of potassium, with approximately 470mg per 240ml serving, making it especially appealing to the 95% of Americans who do not meet the recommended daily potassium intake, according to the CDC's National Health and Nutrition Examination Survey.

Rising Sports and Fitness Activities: The growth of the sports nutrition business has been a significant driver of packaged coconut water consumption. The Sports & Fitness Industry Association (SFIA) reported that fitness sports participation in the United States reached 67.3 million in 2022, with a focus on natural hydration solutions. The American Council on Exercise (ACE) emphasizes that coconut water includes five vital electrolytes found in human blood, making it increasingly popular among fitness enthusiasts.

Increasing Plant-Based Beverage Adoption: The shift to plant-based alternatives has propelled the Packaged Coconut Water Market's growth. According to the USDA's Agricultural Marketing Resource Center, non-dairy beverage sales exceeded $2.95 billion in 2022, with coconut-based beverages growing particularly quickly. Also, according to the Plant Based Foods Association, plant-based beverage sales climbed by 20% in 2022, reaching over USD 4.3 Billion in retail sales, with natural functional beverages such as coconut water leading the growth.

Key Challenges:

Competition from Alternatives: Competition from alternatives is a big challenge for the Packaged Coconut Water Market. As consumers seek healthier beverage options, they are offered a wide range of alternatives, including sports drinks, flavored waters, and other plant-based beverages. These substitutes often boast similar health claims and are aggressively advertised, making it difficult for coconut water to retain its market share. This competition dilutes brand loyalty and affects pricing methods, eventually impacting sales growth in the sector.

Seasonal Availability and Price Fluctuations: Coconut production is significantly influenced by seasonal variations and environmental factors, resulting in unpredictable supplies. This fluctuation leads to volatile prices for packaged coconut water, making it difficult for producers to maintain profit margins. Also, high manufacturing costs for labor and shipping compound these pricing concerns, limiting market penetration in price-sensitive regions.

Key Trends:

Rise of Organic and Natural Products: Consumers are growing more health conscious, preferring beverages without additives and preservatives. This shift has resulted in rising demand for organic coconut water, which is viewed as a healthier alternative to sugary beverages. Brands are responding by stressing purity and authenticity in their marketing, capitalizing on the wellness movement that values natural ingredients and holistic health advantages.

Growth of Private Labeling and Contract Manufacturing: The growth of private labeling and contract manufacturing is transforming the Packaged Coconut Water Market. Many firms are turning to private label items, which offer a cheaper option to established names while preserving quality. This trend enables shops to provide distinct coconut water selections suited to their target audience. Furthermore, contract manufacturing allows businesses to grow production efficiently without requiring large capital expenditure, boosting market access for new competitors and improving product variety in the coconut water market.

Global Packaged Coconut Water Market Regional Analysis

Here is a more detailed regional analysis of the Packaged Coconut Water Market:

North America:

According to Verified Market Research, North America is estimated to exhibit substantial growth within the market during the forecast period. North American customers are increasingly looking for healthy alternatives to sugary beverages. According to the Centers for Disease Control and Prevention (CDC), 63% of American adults are actively seeking to limit their sugar consumption, with 49.3% particularly opting for natural beverages as alternatives. The United States Department of Health and Human Services reported that consumer expenditure on natural, functional beverages climbed by 32% between 2020 and 2023, with coconut water leading the way due to its natural electrolyte content and perceived health advantages. The American Heart Association has recognized coconut water as a heart-healthy beverage alternative, increasing its popularity.

Furthermore, the strong sports and fitness industry in North America has greatly boosted coconut water consumption. The Sports & Fitness Industry Association (SFIA) projected that health club membership in the United States reached 66.5 million in 2023, up 15% from 2021. According to the American College of Sports Medicine's annual survey, natural sports beverages, including coconut water, are among the top five fitness trends for 2023, with sales increasing by 28% year on year. The International Health, Racquet & Sportsclub Association (IHRSA) reported that 72% of active gym-goers chose natural hydration solutions over produced sports beverages.

Asia Pacific:

The Asia Pacific region is estimated to dominate the market during the forecast period. The Asia Pacific region dominates global coconut output, ensuring a strong supply chain for packaged coconut water. According to the Food and Agriculture Organization (FAO), Indonesia, the Philippines, and India account for more than 75% of worldwide coconut production, with Indonesia alone producing almost 17.13 million tons in 2022. The Asian and Pacific Coconut Community (APCC) states that traditional coconut water consumption in the region has increased by 34% between 2018 and 2023, driven by its cultural significance and traditional therapeutic applications.

Furthermore, the growing middle-class population in Asia Pacific has greatly increased packaged coconut water consumption. According to the Asian Development Bank (ADB), Asia's middle class is predicted to grow to 3.5 billion people by 2030, accounting for 65% of the global middle-class population. According to the Nielsen Global Health and Wellness Survey, 76% of Asian consumers are willing to pay a premium for foods and beverages that they believe are healthier, with natural beverages like coconut water seeing particularly strong growth in markets such as China, where healthy beverage consumption increased by 15% year on year in 2023.

Global Packaged Coconut Water Market: Segmentation Analysis

The Packaged Coconut Water Market is segmented on the basis of Type, Packaging, and Distribution Channel.

Packaged Coconut Water Market, By Type

• Pure Coconut Water
• Mixed Coconut Water

Based on Type, the market is divided into Pure Coconut Water and Mixed Coconut Water. The pure coconut water segment is estimated to dominate the market during the forecast period owing to rising consumer demand for natural and healthy beverages. This segment is popular among health-conscious customers and athletes looking for alternatives to sugary drinks due to its nutritional benefits, which include a high electrolyte content and natural hydration capabilities. As awareness of these health benefits grows, pure coconut water is likely to maintain its dominance over the projection period.

Packaged Coconut Water Market, By Packaging

• Bottles
• Cartons
• Pouches
• Cans
• Others

Based on Packaging, the market is segmented into Bottles, Cartons, Pouches, Cans, and Others. The pouches segment is estimated to lead this segment in the forecast period owing to its capacity to increase shelf life without preservatives, making it perfect for preserving the product's natural features. Pouches are lightweight, portable, and recyclable, making them ideal for health-conscious consumers looking for simple hydration solutions. Their sustainability qualities increase their popularity among environmentally conscious purchasers, ensuring their market domination.

Packaged Coconut Water Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Channel

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, and Online Channel. The supermarkets/hypermarkets segment is estimated to dominate the market during the forecasted period. These retail giants account for up to 80% of sales because of their capacity to sell a wide range of products in bulk, making them ideal for consumers looking for convenience and value. The extensive presence of large retail chains, notably in North America, improves product exposure and accessibility, resulting in increased customer traffic and overall sales in this region.

Key Players

• The "Packaged Coconut Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Coca-Cola, PepsiCo., Harmless Harvest, Vita Coco, Obrigado, Taste Nirvana, C2O Pure Coconut Water, Bai Brands, and GraceKennedy Group.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Packaged Coconut Water Market Recent Developments
• In March 2024, 100 Coconuts, a premium coconut water brand, announced the release of a new 16.6-fluid can of 100% Pure Coconut water. This product is currently available on Amazon and select shops, to make healthy hydration solutions more accessible to consumers during the summer months.
• In April 2023, Coconutea released six different coconut water categories to the UK market. These products blend pure coconut water with green tea, marketing themselves as a premium "superfood in a bottle" that honors Sri Lanka's green coconuts, catering to health-conscious consumers looking for new beverage options.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL PACKAGED COCONUT WATER MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL PACKAGED COCONUT WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL PACKAGED COCONUT WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Pure Coconut Water
• 5.3 Mixed Coconut Water

6 GLOBAL PACKAGED COCONUT WATER MARKET, BY PACKAGING

• 6.1 Overview
• 6.2 Bottles
• 6.3 Cartons
• 6.4 Pouches
• 6.5 Cans
• 6.6 Othersl

7 GLOBAL PACKAGED COCONUT WATER MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets/Hypermarkets
• 7.3 Convenience Stores
• 7.4 Online Channel

8 GLOBAL PACKAGED COCONUT WATER MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL PACKAGED COCONUT WATER MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Coca-Cola
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 PepsiCo
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Harmless Harvest
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Vita Coco
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Obrigado
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Taste Nirvana
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 C2O Pure Coconut Water
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Bai Brands
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 GraceKennedy Group.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research