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市場調査レポート
商品コード
1541583
テレコムサービス保証市場のレポート:事業者、ソリューション、展開、組織規模、地域別、2024~2032年Telecom Service Assurance Market Report by Operator (Fixed, Mobile), Solution (Software, Services), Deployment (On-premises, Cloud-based), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), and Region 2024-2032 |
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テレコムサービス保証市場のレポート:事業者、ソリューション、展開、組織規模、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
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世界のテレコムサービス保証市場規模は2023年に77億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに151億米ドルに達し、2024~2032年の間に7.6%の成長率(CAGR)を示すと予測しています。包括的な監視と管理を必要とするネットワークアーキテクチャの複雑化、大衆の間でのセキュリティ懸念の高まり、顧客中心のアプローチへの重点化の強化、5GやIoT(モノのインターネット)などの最先端技術の導入は、市場成長を促進する要因のいくつかを表しています。
主要市場促進要因:ネットワークアーキテクチャが複雑化し、包括的な監視と管理が必要になっていることが市場成長を後押ししています。また、5GやIoTなどの最先端技術の導入と相まって、サービス品質の向上による顧客満足度の向上が重視されるようになっていることも、テレコムサービス保証市場の需要を刺激しています。
主要市場動向:規制遵守要件の高まり、さまざまなセグメントにわたる通信サービスの拡大と多様化が市場の成長を促進しています。さらに、クラウドベースのソリューションの普及、ネットワーク機能の仮想化へのシフト、イノベーションへの注力の強化、消費者の多様なニーズを満たすカスタマイズソリューションの市場開拓が、世界市場をさらに促進しています。
競合情勢:市場参入企業には、Accenture plc、Broadcom Inc.、Cisco Systems Inc.、Comarch S.A.、Ericsson Inc.、Hewlett Packard Enterprise Development LP、Huawei Technologies Co.Ltd.、International Business Machine Corporation、NETSCOUT Systems Inc.、Nokia Oyj、TEOCOなどです。
地理的動向:北米は、モノのインターネット(IoT)デバイスの普及と5Gネットワークの展開により、市場で明確な優位性を示しています。同地域の通信事業者は、競争上の差別化要因として顧客体験の向上にますます注力しています。サービス・アシュアランスソリューションは、ネットワークの問題をプロアクティブに特定し解決することで、サービスの中断を最小限に抑え、全体的な顧客満足度を高める上で重要な役割を果たしています。
課題と機会:ネットワークの複雑さ、レガシー・システムとの統合の進展、セキュリティへの懸念は、市場が直面している課題の一部です。しかし、5Gネットワークの展開とIoTデバイスの普及は、サービス保証プロバイダーに大きな機会をもたらします。これらの技術には、高い信頼性とパフォーマンスを確保するための高度な監視・保証機能が必要です。
携帯電話利用者の増加
携帯電話利用者の増加は、テレコムサービス保証市場を推進する重要な要因の1つです。携帯電話の契約数は大幅に増加しています。例えば、ITUは2022年の86億件、2019年の80億件から、2023年には全世界で約89億件の携帯電話加入があると推定しています。スマートフォン普及率の急上昇は、通信サービス保証部門に大きな発展機会をもたらします。さらに、ユーザーベースの拡大により、ネットワーク障害やトラブルシューティングの複雑さも増しています。サービス保証ツールは、障害検出を自動化し、根本原因分析を実行し、問題の迅速な解決を促進し、継続的なサービスの可用性を確保します。例えば、コネクティッドネス業界に特化した専門企業であるProdapt社は、2024年6月、通信サービスプロバイダー(CSP)を支援し、サービスのアクティベーションを加速し、主要なワークフローを自動化し、AIを活用してオペレーションを変革するために、ServiceNowとの統合であるTechCo Toolkitを発表しました。これにより、迅速なトラブルシューティングと診断が可能になり、イベントに迅速に対処できるようになり、AIを使用して将来の中断を予測し、予防することができます。これらの要因は、テレコムサービス保証市場の値にさらにプラスの影響を与えています。これとは別に、増加する携帯電話ユーザーをサポートするために、通信事業者は5Gや仮想化ネットワーク機能などの先進技術を採用しています。これらの技術に合わせたサービス保証ソリューションは、監視機能を強化し、次世代ネットワークの効率的な展開と管理をサポートします。例えば、2023年7月、通信サービスプロバイダ(CSP)向けのネットワーク保証とサービス体験保証を提供するMYCOM OSIは、5G通信サービスプロバイダ、企業、プライベートモバイルネットワークをサポートするEAAサービス保証スイートとTelco Transformation Solutionsの新機能と機能を発表しました。これらの要因は、テレコムサービス保証市場予測にプラスの影響を与えています。
高まるセキュリティへの懸念とサイバー攻撃
サイバー脅威がより洗練され蔓延する中、安全で信頼性の高い通信ネットワークの必要性はかつてないほど高まっています。例えば、AAGが発表した記事によると、英国企業の39%が2022年にサイバー攻撃を受けたと報告しています。2021年のサイバー攻撃は、2020年に比べて世界中で12%も大幅に増加しています。企業や個人は、銀行、医療、個人的なコミュニケーションなど、さまざまな目的で通信に大きく依存しているため、これらのサービスの完全性は重大な関心事となっています。例えば、連邦通信委員会が発表した記事によると、米国の通信業界は約3億3,500万人にサービスを提供しています。さらに、遠隔医療や遠隔患者モニタリングの採用が増加していることも、保証に対する需要を後押ししています。例えば、Statistaによると、2022年、アメリカの成人の52%が、医療従事者とのライブビデオ会議による遠隔医療を利用していると回答しており、これは以前より大幅に増加しています。同様にインドでは、2021年に回答者の59%が遠隔医療サービスを利用していました。アジア太平洋のいくつかの国では、2024年までに遠隔医療の普及率が70%を超えると予測され、中でも中国が76%でトップでした。これらの要因がテレコムサービス保証市場シェアに寄与しています。
ネットワーク管理システムの採用拡大
ネットワーク管理システムの採用増加は、テレコムサービス保証市場の需要を促進する重要な要因の一つです。NMSは、物理コンポーネントや仮想コンポーネントを含むネットワークインフラの包括的な可視性を記載しています。この可視性は、ネットワークの問題を検出し、パフォーマンス指標を分析し、最適なネットワーク運用を確保するために不可欠です。さらに、5G、IoT、クラウドコンピューティングを採用する事業者が増加しています。例えば、Global Mobile Suppliers Associationによると、2023年第3四半期の時点で、世界の約121のモバイルネットワーク事業者が公衆ネットワーク用の5Gスタンドアロン(5G SA)インフラに投資しており、2022年の115から増加しています。NMSは、多様なネットワーク環境を効率的に管理するために必要な拡大性と柔軟性を記載しています。これに加えて、ネットワーク管理では複数のサイトをプロアクティブに監視する傾向が強まっています。このプロアクティブなアプローチは、潜在的な問題がサービス品質やカスタマー・エクスペリエンスに影響を与える前に特定するのに役立ち、ダウンタイムやサービスの中断を最小限に抑えることができます。例えば、VMwareのTelco Cloud Service Assuranceは、DISH Wireless NOCが2万以上のセルサイトからデータを監視と分析することを可能にします。この構成により、VMwareのサービスがNOCスタッフに即座に警告を発することで、迅速な問題特定が可能になり、迅速な是正措置が実行され、ネットワークの完全性が確保されます。これらの要因により、テレコムサービス保証市場の収益が強化されています。
The global telecom service assurance market size reached US$ 7.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 7.6% during 2024-2032. The increasing complexity of network architectures necessitating comprehensive oversight and management, growing security concerns among the masses, an enhanced focus on customer-centric approaches, and the introduction of cutting-edge technologies, such as 5G and the internet of things (IoT), represent some of the factors that are propelling the market growth.
Major Market Drivers: The increasing complexity of network architectures, necessitating comprehensive oversight and management are propelling the market growth. Moreover, the growing emphasis on enhancing customer satisfaction through improved service quality coupled with the introduction of cutting-edge technologies, such as 5G and the Internet of Things (IoT), is stimulating the telecom service assurance market demand.
Key Market Trends: The growing regulatory compliance requirements and expansion and diversification of telecom services across various sectors are fostering the market growth. Moreover, the proliferation of cloud-based solutions, the shift towards virtualized network functions, an enhanced focus on innovation, and the development of customized solutions to meet the diverse needs of consumers, are further propelling the global market.
Competitive Landscape: Some of the prominent companies in the market include Accenture plc, Broadcom Inc., Cisco Systems Inc., Comarch S.A., Ericsson Inc., Hewlett Packard Enterprise Development LP, Huawei Technologies Co. Ltd., International Business Machine Corporation, NETSCOUT Systems Inc., Nokia Oyj, and TEOCO, among many others.
Geographical Trends: North America exhibits a clear dominance in the market owing to the proliferation of Internet of Things (IoT) devices and the rollout of 5G networks. Telecom operators in the region are increasingly focusing on improving customer experience as a competitive differentiator. Service assurance solutions play a critical role in identifying and resolving network issues proactively, thereby minimizing service disruptions and enhancing overall customer satisfaction.
Challenges and Opportunities: The complexity of networks, the rising integration of legacy systems, and security concerns among people are some of the challenges that the market is facing. However, the deployment of 5G networks and the proliferation of IoT devices present significant opportunities for service assurance providers. These technologies require advanced monitoring and assurance capabilities to ensure high reliability and performance.
Increasing Number of Mobile Phone Users
The rising number of mobile phone users is one of the crucial factors driving the telecom service assurance market. There has been a significant increase in mobile subscriptions. For instance, the ITU estimated approximately 8.9 billion mobile subscriptions worldwide in 2023, up from 8.6 billion in 2022 and 8 billion in 2019. The spike in smartphone penetration creates a substantial development opportunity for the telecom service assurance sector. Moreover, with a larger user base, the complexity of network faults and troubleshooting increases. Service assurance tools automate fault detection, perform root cause analysis, and facilitate quicker resolution of issues, ensuring continuous service availability. For instance, in June 2024, Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs) in accelerating service activation, automating key workflows, and leveraging AI to transform operations. It enables quick troubleshooting and diagnosis to address events faster and uses AI to forecast and guard against future interruptions. These factors are further positively influencing the telecom service assurance market value. Apart from this, to support the growing number of mobile phone users, telecom operators are adopting advanced technologies, such as 5G and virtualized network functions. Service assurance solutions tailored for these technologies offer enhanced monitoring capabilities and support the efficient deployment and management of next-generation networks. For instance, in July 2023, MYCOM OSI, a network assurance and service experience assurance for Communications Service Providers (CSPs), launched new features and capabilities of its EAA Service Assurance suite and Telco Transformation Solutions to support 5G Communications Service Providers, Enterprises, and Private Mobile Networks. These factors are positively influencing the telecom service assurance market forecast.
Rising Security Concerns and Cyber Attacks
With cyber threats becoming more sophisticated and prevalent, the need for secure and reliable telecom networks has never been greater. For instance, according to an article published by AAG, 39% of UK businesses reported suffering a cyber-attack in 2022. Cyber-attacks experienced a significant increase of 12% in 2021 as compared to 2020 across the globe. As businesses and individuals rely heavily on telecommunications for various purposes, such as banking, healthcare, and personal communication, the integrity of these services becomes a critical concern. For instance, according to an article published by the Federal Communication Commission, the U.S. telecom industry serves nearly 335 million people. Moreover, the rising adoption of telemedicine and remote patient monitoring is also driving the demand for assurance. For instance, according to Statista, in 2022, 52% of interviewed American adults reported using telemedicine via a live video conference with their healthcare practitioner, representing a significant rise from previous years. Similarly, in India, 59% of respondents used telehealth services in 2021. Several countries in the Asia Pacific were projected to have telehealth adoption rates of more than 70% by 2024, with China leading the way at 76%. These factors are contributing to the telecom service assurance market share.
Growing Adoption of Network Management System
The rising adoption of network management systems is one of the key factors driving the telecom service assurance market demand. NMS offers comprehensive visibility into network infrastructure, including physical and virtual components. This visibility is essential for detecting network issues, analyzing performance metrics, and ensuring optimal network operation. Moreover, the rising number of operators are adopting 5G, IoT, and cloud computing. For instance, according to the Global Mobile Suppliers Association, as of the third quarter of 2023, around 121 mobile network operators worldwide invested in 5G standalone (5G SA) infrastructure for public networks, up from 115 in 2022. NMS provides the scalability and flexibility needed to manage diverse network environments effectively. Besides this, there's been a growing trend to proactively monitor multiple sites in network management. This proactive approach helps in identifying potential issues before they impact service quality or customer experience, thereby minimizing downtime and service disruptions. For instance, VMware's Telco Cloud Service Assurance enables the DISH Wireless NOC to monitor and analyze data from over 20,000 cell sites. This configuration allows for rapid problem identification, with the VMware service alerting the NOC staff immediately, permitting quick corrective steps and ensuring network integrity. These factors are bolstering the telecom service assurance market revenue.
IMARC Group provides an analysis of the key trends in each segment of the global telecom service assurance market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on operator, solution, deployment and organization size.
Fixed
Mobile
Fixed represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the operator. This includes fixed and mobile. According to the report, fixed represented the largest segment.
According to the telecom service assurance market outlook, the fixed segment's growth in the market is driven by a continuous need for reliable and stable connections, especially in the business sector. Increasing dependence on fixed-line services for data-intensive tasks and a growing demand for high-quality services are essential drivers. The ongoing investments in infrastructure, regulatory support, and technological advancements further push the expansion of the fixed segment. Fixed connections remain critical in many areas, and the integration of new technologies continues to enhance the relevance of this segment.
Software
Services
Software accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the solution. This includes software and services. According to the report, software represented the largest segment.
According to the telecom service assurance market overview, the software segment within the market is driven by the need for real-time monitoring, troubleshooting, and sophisticated analytics. The demand for improved network performance and seamless integration with existing infrastructure is vital in today's rapidly changing telecom environment. Constant technological evolution and an increased focus on customer satisfaction contribute to the growth of this segment. Cost-effective solutions that enable telecom operators to stay competitive further enhance the importance of software in the market. This multifaceted approach places software as a major segment in the telecom service assurance market.
On-premises
Cloud-based
On-premises represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the deployment. This includes on-premises and cloud-based. According to the telecom service assurance market report, on-premises represented the largest segment.
On-premises solutions in the market are preferred for their ability to provide enhanced control and security. Organizations requiring customization and direct oversight of their systems lean toward on-premises solutions. Compliance with data security regulations is vital, and on-premises solutions allow for greater control over sensitive data. The flexibility and customization available in on-premises solutions make them appealing to the majority of businesses across the globe.
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the telecom service assurance market research report, large enterprises represented the largest segment.
Large enterprises are heavily investing in the telecom service assurance market to manage extensive networks. They are seeking to improve efficiency and enhance customer satisfaction through these investments. The adoption of innovative technologies such as AI and big data analytics is pivotal in ensuring quality service. Increased competition and regulatory compliance are also driving large enterprises to adopt these solutions. These factors collectively contribute to the growth of the large enterprises segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest telecom service assurance market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
According to the telecom service assurance market statistics, the growth of the industry in the North American region is impelled by advanced technological infrastructure, high adoption rates of innovative solutions, and a strong focus on customer experience. Regulatory support and initiatives to enhance the connectivity in both urban and rural areas are further contributing to this growth. Moreover, the presence of major market players, substantial investments in research and development, and a mature telecom industry are also shaping the market in this region. The rise of IoT devices, increasing awareness about cybersecurity, and the need for scalable solutions are adding to the complexity and driving the demand for telecom service assurance. Furthermore, the integration of emerging technologies like AI and big data analytics, coupled with ongoing digital transformation initiatives, are definitive factors propelling the market in North America. Besides this, continuous investment by the key players in open radio access networks (Open RAN) is boosting the telecom industry further, proliferating the market growth. For instance, in December 2023, AT&T collaborated with Ericsson to spearhead the United States' commercial-scale open radio access network (Open RAN) rollout.
The key players are actively engaged in strategies aimed at ensuring continued market growth. These companies are investing in research and development (R&D) to innovate new solutions that align with emerging technologies and customer demands. Collaboration with technology partners and mergers and acquisitions are often part of their strategy to expand their offerings and market reach. They are focusing on automation and integrating artificial intelligence (AI), machine learning (ML) and cloud-based solutions to enhance service quality and efficiency. The prominent players are also concentrating on regulatory compliance, keeping abreast of legal requirements in various jurisdictions. The major companies are also implementing customer-centric approaches to retain existing customers and putting efforts into providing comprehensive training and support to their clients. Marketing initiatives are targeted to promote their assurance services across different segments and regions. In addition, these companies are often involved in social responsibility programs that align with their corporate values and build their brand reputation.
Accenture plc
Broadcom Inc
Cisco Systems Inc.
Comarch S.A.
Ericsson Inc.
Hewlett Packard Enterprise Development LP
Huawei Technologies Co. Ltd.
International Business Machine Corporation
NETSCOUT Systems Inc.
Nokia Oyj
TEOCO
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
June 2024: Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs)
February 2024: DISH Wireless has implemented VMware Telco Cloud Service Assurance throughout the Boost Wireless Network in a pilot production environment to enable real-time network monitoring, assurance, and automation, providing an improved 5G network and subscriber experience.
February 2024: ServiceNow, a digital workflow firm, and NVIDIA collaborated on the introduction of telco-specific generative AI solutions to improve service experiences. GenAI provides service assurance teams with a streamlined, accurate, and timely explanation of issues.