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市場調査レポート
商品コード
1541573
EdTech市場レポート：分野別、タイプ別、展開モード別、エンドユーザー別、地域別、2024～2032年Edtech Market Report by Sector (Preschool, K-12, Higher Education, and Others), Type (Hardware, Software, Content), Deployment Mode (Cloud-based, On-premises), End User (Individual Learners, Institutes, Enterprises), and Region 2024-2032 |
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| EdTech市場レポート：分野別、タイプ別、展開モード別、エンドユーザー別、地域別、2024～2032年 |
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出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2～3営業日
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- 全表示
- 概要
- 図表
- 目次
世界のEdTech市場規模は2023年に2,224億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は12.48％を示し、2032年には6,612億米ドルに達すると予測しています。同市場は、ユーザーエクスペリエンスの向上を目的としたデジタル学習への需要の高まり、パーソナライズされた学習体験、アダプティブ評価、インテリジェントな個別指導システムを可能にする先進技術の統合、生涯学習と専門職開拓への注目の高まりなどを背景に、着実な成長を遂げています。
世界のEdTech市場分析
主要市場促進要因：オンライン学習モデルへの嗜好の高まりが、EdTech市場の成長を牽引しています。これに加え、急速に進化する市場で競合を維持するために、企業は従業員トレーニングやスキルアッププログラムへの投資を増やしています。企業研修、専門能力開発コース、労働力準備プログラムを提供するEdTechソリューションの需要は高いです。
主要市場動向：パーソナライゼーションを可能にし、インタラクティブな学習体験を提供する先進技術の統合は、市場の成長を後押しする重要な動向の一つです。生徒の学習ニーズや嗜好は多様です。EdTechソリューションは、パーソナライズされた学習体験、適応評価、個々の学習スタイルやペースに合わせたコンテンツを記載しています。
地域別動向：地域別では、北米が最大の市場シェアを占めています。これは、教育と学習体験を向上させるための新技術の導入が加速しているためです。さらに、この地域には多くのEdTech企業、新興企業、教育コンテンツプロバイダーが存在し、北米に明るい展望をもたらしています。
競合情勢：世界のEdTech市場の主要企業には、2U Inc.、BYJU'S、Chegg Inc.、Class Technologies Inc.、Coursera Inc.、Edutech、Google LLC（Alphabet Inc.）、Instructure Inc.、Lenovo Group Limited、SMART Technologies ULC（Hon Hai Precision Industry Co. Ltd.）、Udacity Inc.、upGrad Education Private Limitedなどがあります。
課題と機会：プライバシーへの懸念は、市場参入企業が直面する主要な市場課題の1つです。しかし、ユーザーフレンドリーなEdTechソリューションの市場開拓が進む中、市場には機会も生まれています。
世界のEdTech市場動向
デジタル学習に対する需要の高まり
世界中の大衆の間でデジタル学習に対する需要が高まっていることを背景に、EdTechの採用が拡大していることが、主に市場の成長を促進しています。学習者は、柔軟で利用しやすい学習オプションをますます求めるようになっています。この需要に応えるため、EdTechプラットフォームは、スマートフォン、タブレット、パーソナルコンピュータ（PC）、ノートPCを使って、いつでもどこでもアクセスできるソリューションを発表しています。例えば、2023年1月、EdTechスタートアップのCreative Galileoは、教育学習アプリToondemyのリリースを発表しました。このアプリは、NEP、NCERT、CBSEに沿った3～10歳の生徒を対象に、認知能力と強力な基礎概念を構築し、フォニックスを学び、新しい革新的なスキルを発想するための完全な教育の旅を記載しています。これに加えて、いくつかの大手企業は、特別な障害を持つ子ども向けの学習プラットフォームやアプリを開発・導入しています。例えば、2022年1月、EdTech市場の著名な支援技術プロバイダーであるTexthelp Ltd.は、視覚障害のある生徒が音声メモを残して文書にアクセスするのに役立つPDF対応アプリOrbitNoteを発表しました。このような技術革新は、今後数年間のEdTech市場の成長を促進すると予想されます。
技術の進歩
AI、ML、拡大現実（AR）、仮想現実（VR）といった次世代技術のEdTechプラットフォームへの統合は、市場のもう1つの重要な成長促進要因として作用しています。人工知能と機械学習は、パーソナライズされた学習体験、適応型評価、インテリジェントな個別指導システムを可能にします。その結果、市場の数多くの大手企業がこれらの先進技術を統合し、学習体験をよりインタラクティブで包括的なものにしています。例えば、通信とエレクトロニクスの世界的プロバイダーであるViewSonic Corporationは、2022年3月、新しいクラウドベースのプラットフォーム、myViewBoardを発表しました。さらに、生徒の集中力に影響を与える可能性のある人間の姿勢や周囲の要素を評価することで、生徒が注意を払っているかどうかを判断します。これは、教師がこの情報を活用し、授業に変更を加えるのに役立つと考えられます。同様に、2022年1月、インドのEdTechプラットフォームであるTeevra Edutech Pvt Ltdは、レコメンデーション・エンジン、分析ダッシュボード、パーソナライズされた改善プランなど、AIを活用したツールを用いて、国内での事業拡大を発表しました。このようなイノベーションにより、世界のEdTech市場は今後数年で大きく成長し続けると考えられます。
生涯学習と専門能力開発への注目の高まり
生涯学習と専門能力開発への注目の高まりが、EdTech市場の需要を喚起しています。EdTechプラットフォームは、生涯学習や継続的な専門能力開発を目指す個人向けに、柔軟でアクセスしやすい学習オプションを提供しています。様々な社会人が、フルタイムの仕事をこなしながら、オンライン学習やスキルアップを求めています。Stack Overflow &Amazonの調査によると、2020年初頭の時点で、回答者の46.2%が学士号を取得し、22.8%が何らかの形で修士号を取得しています。さらに、2025年には、EdTech（教育技術）に対する世界の支出は、いくつかの主要セグメントで大幅に増加すると予想されています。様々なEdTechプロバイダーが大学や企業と提携し、学生や従業員にスキルアップコースを提供しています。例えば、2022年2月、Greenfield Community College（GCC）はUpright Educationと提携し、ユーザー・エクスペリエンス・デザイン（UX）やユーザー・インターフェース（UI）など、ソフトウェア開発と技術における新しいスキルを記載しています。この提携により、GCCの学生は自営業に専念できるようになり、技術訓練におけるキャリアの拠点ができることになります。
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 一次情報
- 二次情報
- 市場推定
- ボトムアップアプローチ
- トップダウンアプローチ
- 調査手法
第3章 エグゼクティブサマリー
第4章 イントロダクション
- 概要
- 主要業界動向
第5章 世界のEdTech市場
- 市場概要
- 市場実績
- COVID-19の影響
- 市場予測
第6章 市場内訳：セクター別
- 幼稚園
- K-12
- 高等教育
- その他
第7章 市場内訳：タイプ別
- ハードウェア
- ソフトウェア
- コンテンツ
第8章 市場内訳：展開モード別
- クラウドベース
- オンプレミス
第9章 市場内訳：エンドユーザー別
- 個人学習者
- 研究所
- 企業
第10章 市場内訳：地域別
- 北米
- 米国
- カナダ
- アジア太平洋
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
- 欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
- ラテンアメリカ
- ブラジル
- メキシコ
- その他
- 中東・アフリカ
- 市場動向
- 市場内訳：国別
- 市場予測
第11章 SWOT分析
- 概要
- 強み
- 弱み
- 機会
- 脅威
第12章 バリューチェーン分析
第13章 ポーターのファイブフォース分析
- 概要
- 買い手の交渉力
- 供給企業の交渉力
- 競合の程度
- 新規参入業者の脅威
- 代替品の脅威
第14章 価格分析
第15章 競合情勢
- 市場構造
- 主要企業
- 主要企業のプロファイル
- 2U Inc.
- BYJU'S
- Chegg Inc.
- Class Technologies Inc.
- Coursera Inc.
- Edutech
- Google LLC（Alphabet Inc.）
- Instructure Inc.
- Lenovo Group Limited
- SMART Technologies ULC（Hon Hai Precision Industry Co. Ltd.）
- Udacity Inc.
- upGrad Education Private Limited
List of Figures
- Figure 1: Global: Edtech Market: Major Drivers and Challenges
- Figure 2: Global: Edtech Market: Sales Value (in Billion US$), 2018-2023
- Figure 3: Global: Edtech Market Forecast: Sales Value (in Billion US$), 2024-2032
- Figure 4: Global: Edtech Market: Breakup by Sector (in %), 2023
- Figure 5: Global: Edtech Market: Breakup by Type (in %), 2023
- Figure 6: Global: Edtech Market: Breakup by Deployment Mode (in %), 2023
- Figure 7: Global: Edtech Market: Breakup by End User (in %), 2023
- Figure 8: Global: Edtech Market: Breakup by Region (in %), 2023
- Figure 9: Global: Edtech (Preschool) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 10: Global: Edtech (Preschool) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 11: Global: Edtech (K-12) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 12: Global: Edtech (K-12) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 13: Global: Edtech (Higher Education) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 14: Global: Edtech (Higher Education) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 15: Global: Edtech (Other Sectors) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 16: Global: Edtech (Other Sectors) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 17: Global: Edtech (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 18: Global: Edtech (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 19: Global: Edtech (Software) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 20: Global: Edtech (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 21: Global: Edtech (Content) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 22: Global: Edtech (Content) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 23: Global: Edtech (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 24: Global: Edtech (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 25: Global: Edtech (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 26: Global: Edtech (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 27: Global: Edtech (Individual Learners) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 28: Global: Edtech (Individual Learners) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 29: Global: Edtech (Institutes) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 30: Global: Edtech (Institutes) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 31: Global: Edtech (Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
- Figure 32: Global: Edtech (Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 33: North America: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 34: North America: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 35: United States: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 36: United States: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 37: Canada: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 38: Canada: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 39: Asia-Pacific: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 40: Asia-Pacific: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 41: China: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 42: China: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 43: Japan: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 44: Japan: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 45: India: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 46: India: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 47: South Korea: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 48: South Korea: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 49: Australia: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 50: Australia: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 51: Indonesia: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 52: Indonesia: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 53: Others: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 54: Others: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 55: Europe: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 56: Europe: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 57: Germany: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 58: Germany: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 59: France: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 60: France: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 61: United Kingdom: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 62: United Kingdom: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 63: Italy: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 64: Italy: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 65: Spain: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 66: Spain: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 67: Russia: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 68: Russia: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 69: Others: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 70: Others: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 71: Latin America: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 72: Latin America: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 73: Brazil: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 74: Brazil: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 75: Mexico: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 76: Mexico: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 77: Others: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 78: Others: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 79: Middle East and Africa: Edtech Market: Sales Value (in Million US$), 2018 & 2023
- Figure 80: Middle East and Africa: Edtech Market: Breakup by Country (in %), 2023
- Figure 81: Middle East and Africa: Edtech Market Forecast: Sales Value (in Million US$), 2024-2032
- Figure 82: Global: Edtech Industry: SWOT Analysis
- Figure 83: Global: Edtech Industry: Value Chain Analysis
- Figure 84: Global: Edtech Industry: Porter's Five Forces Analysis
List of Tables
- Table 1: Global: Edtech Market: Key Industry Highlights, 2023 and 2032
- Table 2: Global: Edtech Market Forecast: Breakup by Sector (in Million US$), 2024-2032
- Table 3: Global: Edtech Market Forecast: Breakup by Type (in Million US$), 2024-2032
- Table 4: Global: Edtech Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
- Table 5: Global: Edtech Market Forecast: Breakup by End User (in Million US$), 2024-2032
- Table 6: Global: Edtech Market Forecast: Breakup by Region (in Million US$), 2024-2032
- Table 7: Global: Edtech Market: Competitive Structure
- Table 8: Global: Edtech Market: Key Players
The global edtech market size reached US$ 222.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 661.2 Billion by 2032, exhibiting a growth rate (CAGR) of 12.48% during 2024-2032. The market is experiencing steady growth driven by rising demand for digital learning for enhanced user experience, integration of advanced technologies to enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems, and increasing focus on lifelong learning and professional development.
Global EdTech Market Analysis:
Major Market Drivers: The increasing preference for online learning models is primarily driving the growth of the EdTech market. In addition to this, businesses are increasingly investing in employee training and upskilling programs to remain competitive in a rapidly evolving marketplace. EdTech solutions that offer corporate training, professional development courses, and workforce readiness programs are in high demand.
Key Market Trends: The integration of advanced technologies to enable personalization and provide interactive learning experiences is one of the significant trends propelling the market growth. Students have diverse learning needs and preferences. EdTech solutions offer personalized learning experiences, adaptive assessments, and tailored content to cater to individual learning styles and paces.
Geographical Trends: Based on the region, North America holds the largest market share. This can be attributed to the escalating adoption of new technologies to improve teaching and learning experiences. Additionally, this region is home to many EdTech companies, startups, and educational content providers, which is creating a positive outlook for North America.
Competitive Landscape: Some of the leading players in the global EdTech market include 2U Inc., BYJU'S, Chegg Inc., Class Technologies Inc., Coursera Inc., Edutech, Google LLC (Alphabet Inc.), Instructure Inc., Lenovo Group Limited, SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.), Udacity Inc., and upGrad Education Private Limited, among others.
Challenges and Opportunities: Privacy concerns are one of the major market challenges faced by the market players. However, the market also encounters opportunities in the rising development of user-friendly EdTech solutions.
Global EdTech Market Trends:
Rising Demand for Digital Learning
The growing adoption of EdTech on account of the inflating demand for digital learning among the masses across the world is primarily driving the growth of the market. Learners are increasingly seeking flexible and accessible learning options. In response to this demand, EdTech platforms are launching solutions that can be accessed anytime, anywhere, using smartphones, tablets, personal computers (PCs), and laptops. For instance, in January 2023, Creative Galileo, an ed-tech startup, announced the release of Toondemy, an educational learning app. The app offers a complete educational journey for students aged 3-10 years in line with NEP, NCERT, and CBSE to construct cognitive capabilities and strong foundational concepts, learn phonics, and conceive new innovative skills. In addition to this, a few leading players are developing and introducing learning platforms and apps for specially-abled children. For instance, in January 2022, Texthelp Ltd., a prominent assistive technology provider for the EdTech market, launched OrbitNote, a pdf-enabled app that would be helpful for visually impaired students to access documents by leaving voice notes. Such innovations are anticipated to catalyze the growth of the EdTech market in the coming years.
Technological Advancements
The integration of next-generation technologies, such as AI, ML, augmented reality (AR), and virtual reality (VR), with EdTech platforms is acting as another significant growth-inducing factor for the market. Artificial intelligence and machine learning enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems. Consequently, numerous leading players in the market are integrating these advanced technologies to make the learning experience more interactive and inclusive. For instance, in March 2022, ViewSonic Corporation, a global provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. This would help teachers use this information and make changes to their lessons. Similarly, in January 2022, Teevra Edutech Pvt Ltd, an EdTech platform in India, announced the expansion of its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan. With such innovations, the global EdTech market will continue to grow significantly in the coming years.
Increasing Focus on Lifelong Learning and Professional Development
The rising focus on lifelong learning and professional development is catalyzing the demand for the EdTech market. EdTech platforms offer flexible and accessible learning options that cater to individuals seeking to engage in lifelong learning and continuous professional development. Various working professionals seek online modes of learning and upskilling while doing a full-time job. According to the Stack Overflow & Amazon survey, as of early 2020, 46.2% of the respondents had bachelor's degrees, and 22.8% had attained a master's degree in some form. Moreover, in 2025, worldwide spending on EdTech (educational technology) is expected to increase substantially in several key segments. Various EdTech providers are collaborating with universities and corporates to offer upskilling courses to students and employees. For instance, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to offer new skills in software development and technology, including user experience design (UX) and user interface (UI). The partnership would allow students of GCC to focus on self-employment and create a hub for a career in technology training.
EdTech Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on sector, type, deployment mode, and end user.
Breakup by Sector:
Preschool
K-12
Higher Education
Others
K-12 accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, K-12, higher education, and others. According to the report, K-12 represented the largest segment.
The increasing adoption of digital learning tools in K-12 in schools is supporting the market growth. AI-powered adaptive learning platforms, interactive educational apps, and gamified learning experiences are transforming K-12 education. Various EdTech companies and schools are collaborating with each other to facilitate remote and distance learning in an interactive manner. For instance, in April 2020, Blackboard Inc. announced the debut of its K-12 remote learning solution, Blackboard Unite for K-12, a holistic suite of tools and resources providing K-12 districts with the tools and best practices needed to transition to a virtual learning model. Similarly, in January 2023, Leadership Boulevard Private Limited, India's one of immense School EdTech companies announced the acquisition of Pearson's K-12 learning business in India. The acquisition intends to boost its product portfolio to benefit more than 5 Lakh private schools in the country and expand the company's reach to more than 9,000 schools.
Breakup by Type:
Hardware
Software
Content
Hardware holds the largest market share
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content. According to the report, hardware accounted for the largest market share.
Hardware includes devices such as interactive whiteboards, tablets, laptops, desktop computers, VR headsets, and educational robotics kits. Schools and educational institutions are investing in technology infrastructure to support digital learning initiatives. Educational hardware is used across all levels of education, ranging from K-12 schools to higher education institutions and corporate training centers. Various leading market players are offering immersive headsets, laptops, and tablets to facilitate fun and interactive lectures. For instance, in February 2022, Veative Labs., a prominent leader in virtual reality for the EdTech market, provided its virtual reality headsets to Smt. Godavari Devi Saraf Senior Secondary School in Andhra Pradesh, India, to let students feel what they are studying. The school gives daily 20 minutes to use the virtual reality headsets. Further, this helps students to have a live experience of what they are learning in subjects like science, where they could learn about the human heart with the help of headsets.
Breakup by Deployment Mode:
Cloud-based
On-premises
On-premises represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, on-premises represented the largest segment.
On-premises deployment involves installing and running EdTech solutions on local servers or infrastructure within the premises of educational institutions. On-premises deployment is common in institutions where strict data governance policies or regulations exist, such as some K-12 schools, higher education institutions, and government-funded educational organizations. Various universities and schools are increasingly integrating EdTech solutions in their education systems to facilitate smooth and interactive learning experiences. For instance, in March 2022, DY Patil International School in India launched its Mars1 Preschool, an AI-driven interactive learning school. With AI technology, kids are exposed to learning by audio, visual, and kinaesthetic learning. Besides, they are able to learn from Cubetto, a wooden robot that help to develop their problem-solving skills and computational thinking.
Breakup by End User:
Individual Learners
Institutes
Enterprises
Individual learners exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes individual learners, institutes, and enterprises. According to the report, individual learners represented the largest segment.
The increasing demand for lifelong learning, skill development, and personal enrichment among individual learners is supporting the market growth. Individual learners utilize a variety of EdTech solutions, such as online courses, educational apps, language learning platforms, and skill-based training programs across diverse subjects and disciplines. Besides this, the availability of online learning platforms offers flexible and accessible education to individuals.
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest EdTech market share.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share in the global market.
This can be attributed to the rising adoption of new technologies to enhance teaching and learning experiences. In addition, North America is home to many leading EdTech companies, startups, and educational content providers. Furthermore, favorable government initiatives and extensive investments in the field by private entities are propelling the market growth in the region. For instance, in July 2021, Class Technologies Inc., a U.S.-based EdTech platform, raised its funding worth approximately US$ 105 Million in Series B funding. This funding would help them expand their global presence outside the U.S. and stay resourced to help universities teach the impacted students during the pandemic. Similarly, in March 2022, ViewSonic Corporation, a U.S.-based provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration.
Leading Key Players in the EdTech Industry:
Key players are investing in research and development (R&D) activities to create innovative products and solutions that leverage emerging technologies, such as AI, AR, virtual reality VR, and ML. These solutions aim to enhance the learning experience, personalize instruction, and improve educational outcomes. In addition, companies are focusing on expanding their content libraries to offer a wide range of educational resources, courses, and learning materials across diverse subjects and disciplines. They are collaborating with content creators, educators, and institutions to curate high-quality content that meets the needs of learners at various levels. Besides this, EdTech companies are prioritizing user experience by designing intuitive, user-friendly interfaces and workflows.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
2U Inc.
BYJU'S
Chegg Inc.
Class Technologies Inc.
Coursera Inc.
Edutech
Google LLC (Alphabet Inc.)
Instructure Inc.
Lenovo Group Limited
SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
Udacity Inc.
upGrad Education Private Limited
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Global EdTech Market News:
March 2024: Accenture agreed to acquire Udacity, a digital education pioneer with deep expertise in the development and delivery of proprietary technology courses that blend the flexibility of online learning with the benefits of human instruction. Udacity's team of more than 230 professionals will join Accenture LearnVantage, which will help them reskill and upskill their people in technology, data, and AI to reinvent their organizations and achieve greater business value.
March 2024: Saudi-based educational technology platform HAD secured a significant $5 million pre-seed investment round, led by Dar Al Majed Investment, marking a crucial milestone in its growth trajectory. With this funding, HAD is planning to establish a dedicated business studio focused on nurturing educational technology ventures, leveraging the investment to fuel its expansion and innovation efforts.
January 2024: Baims, a Middle Eastern EdTech startup, acquired Orcas Tutoring, an Egyptian company, in a 100% deal to grow into one-on-one tutoring and broaden its offerings. Baims also announced that it would launch a specialized AI-based test preparation tool to reach more students in the Gulf countries (GCC).
Key Questions Answered in This Report
- 1. What was the size of the global edtech market in 2023?
- 2. What is the expected growth rate of the global edtech market during 2024-2032?
- 3. What are the key factors driving the global edtech market?
- 4. What has been the impact of COVID-19 on the global edtech market?
- 5. What is the breakup of the global edtech market based on the sector?
- 6. What is the breakup of the global edtech market based on the type?
- 7. What is the breakup of the global edtech market based on the deployment mode?
- 8. What is the breakup of the global edtech market based on the end user?
- 9. What are the key regions in the global edtech market?
- 10. Who are the key players/companies in the global edtech market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Edtech Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Sector
- 6.1 Preschool
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 K-12
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Higher Education
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
7 Market Breakup by Type
- 7.1 Hardware
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Software
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Content
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
8 Market Breakup by Deployment Mode
- 8.1 Cloud-based
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 On-premises
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by End User
- 9.1 Individual Learners
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Institutes
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Enterprises
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.1.1 United States
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.2.1 China
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.3.1 Germany
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.4.1 Brazil
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 2U Inc.
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.2 BYJU'S
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Chegg Inc.
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.4 Class Technologies Inc.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Coursera Inc.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.6 Edutech
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Google LLC (Alphabet Inc.)
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 SWOT Analysis
- 15.3.8 Instructure Inc.
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Lenovo Group Limited
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.11 Udacity Inc.
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 upGrad Education Private Limited
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.1 2U Inc.
