![]() |
市場調査レポート
商品コード
1541714
ウィンドウフィルム市場レポート:製品・用途・地域別、2024~2032年Window Film Market Report by Product (Sun Control, Decorative, Security and Safety, Privacy, and Others), Application (Automotive, Residential, Commercial, Marine, and Others), and Region 2024-2032 |
||||||
カスタマイズ可能
|
ウィンドウフィルム市場レポート:製品・用途・地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
|
世界のウィンドウフィルム市場規模は2023年に119億米ドルに達しました。今後、IMARC Groupは、2032年には183億米ドルに達し、2024~2032年の成長率(CAGR)は4.8%になると予測しています。省エネに対する意識の高まり、紫外線(UV)暴露に対する懸念の高まり、プライバシーとセキュリティの強化に対する需要の高まり、厳しい政府規制の賦課、材料科学の急速な進歩、建築動向の台頭などが市場を後押しする主要要因です。
ウィンドウフィルムは、ガラス表面に貼られる薄いラミネートフィルムを指します。日射調整フィルム、安全・防犯フィルム、装飾フィルム、プライバシーフィルムなどがあります。自動車の窓、住宅、商業オフィスのファサード、天窓、船舶、航空機、列車、小売店の店頭など、幅広い用途があります。紫外線(UV)からの保護、断熱、まぶしさの軽減、セキュリティの強化、美観の向上、エネルギー消費の削減、プライバシーの保護など、さまざまな効果があります。さらに、ウィンドウフィルムには、施工の容易さ、費用対効果、デザインの多様性など、数多くの利点があります。
ウィンドウフィルムのようなエネルギー効率の高い製品の採用を奨励する厳しい政府規制の賦課が、市場の成長を促進しています。加えて、材料科学の急速な進歩により、より高い耐久性と多機能性を備えたフィルムが開発されたことも、市場の成長に寄与しています。さらに、都市化と建設活動の活発化により、住宅や商業スペースに広く製品が設置されていることも、市場成長にプラスの影響を与えています。これに加えて、ガラス面が広がるデザインに傾きつつある新たな建築動向は、まぶしさの軽減や熱的快適性といった様々な実用的用途に対する製品需要を促進しています。さらに、温度を制御し、美観を向上させるために自動車で広く製品が利用されていることが、市場成長の触媒となっています。これとともに、小売店やホスピタリティスペースにおける装飾的なウィンドウフィルムへの需要の高まりが、市場の成長を支えています。
省エネ意識の高まり
省エネ意識の高まりは、ウィンドウフィルム市場を推進する重要なドライバーです。住宅や商業ビルのオーナーは、エネルギー消費を削減するためのサステイナブルソリューションを求めています。窓用フィルムは、熱の移動を調整することでエネルギー効率を向上させ、冷暖房システムの必要性を減少させることで、この目的を効果的に果たします。さらに、このエネルギー効率は住宅所有者に長期的な節約をもたらし、ウィンドウフィルムの設置に必要な初期投資を相殺することができます。さらに、持続可能性の目標を達成しようとする組織は、ウィンドウフィルムが二酸化炭素排出量を削減する比較的簡単で効果的な方法であることに気づく。その結果、ウィンドウフィルムのようなエネルギー効率の高い製品の役割は、世界中の組織や政府によって認識され、推進されています。
紫外線(UV)暴露に対する懸念の高まり
紫外線(UV)暴露と、皮膚がんや早期老化を含む健康への有害な影響に対する懸念の高まりは、市場成長を促進する重要な要因です。窓用フィルムはUVカット機能を強化し、保護層を増やす役割を果たします。さらに、これらのフィルムの重要性は、さまざまな健康状態に対する予防措置としてUV保護を積極的に推進する世界中の健康団体の支持によってさらに強調されています。さらに、ウィンドウフィルムは人の健康を守るだけでなく、紫外線による色あせや劣化の影響を受けやすい家具や内装材の寿命を延ばす効果もあります。このほか、医療やウェルネスセグメントでは、健康と福祉に対する総合的なアプローチの一環として、ウィンドウフィルムを積極的に提唱しています。
プライバシーとセキュリティの強化に対する需要の高まり
特に人口密度の高い都市部では、プライバシーとセキュリティに対する要求が高まっており、これがウィンドウフィルム市場を刺激する重要な要因となっています。都市はますます混雑し、個人のスペースやセキュリティに対するニーズが高まっています。それに伴い、さまざまな不透明度を提供するウィンドウフィルムは、自然光を犠牲にすることなくプライバシーを大幅に向上させることができます。さらに、粉々になったガラスを固定するように設計されているため、不法侵入や破壊行為、ハリケーンなどの自然災害からも保護することができます。さらに、機密情報や高額商品を扱う組織では、費用対効果が高く、目立たないセキュリティ対策としてウィンドウフィルムを採用しています。さらに、これらのフィルムは美的魅力と機能的な実用性という2つの利点を備えているため、現代の建物や車両に求められる選択肢となっています。
The global window film market size reached US$ 11.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032. The increasing awareness of energy savings, escalating concern about ultraviolet (UV) exposure, rising demand for enhanced privacy and security, imposition of stringent government regulations, rapid advancements in material science, and the emerging architectural trends are some of the major factors propelling the market.
Window film refers to a thin laminate film applied to the glass surface. It includes solar control, safety and security, decorative, and privacy films. They find extensive applications in automotive windows, residential buildings, commercial office facades, skylights, marine vessels, airplanes, trains, and retail storefronts. They offer protection from ultraviolet (UV) radiation, provide thermal insulation, reduce glare, enhance security, improve aesthetics, decrease energy consumption, and increase privacy. In addition, window film offers numerous advantages, such as ease of installation, cost-effectiveness, and versatility in design.
The imposition of stringent government regulations encouraging the adoption of energy-efficient products, such as window films, is propelling the market growth. Additionally, the rapid advancements in material science, which have resulted in films with greater durability and multiple functionalities, are contributing to the market growth. Furthermore, the widespread product installation in residential buildings and commercial spaces, owing to the escalating urbanization and construction activity, is positively influencing the market growth. Besides this, the emerging architectural trends that are leaning towards designs with expansive glass surfaces are facilitating product demand for various practical applications, such as glare reduction and thermal comfort. Moreover, the widespread product utilization in vehicles to control temperature and enhance aesthetics is catalyzing the market growth. Along with this, the growing demand for decorative and themed window films in retail and hospitality spaces is supporting the market growth.
The increasing awareness of energy savings
The growing awareness of energy savings is a significant driver propelling the window film market. Residential and commercial building owners are looking for sustainable solutions to reduce their energy consumption. Window films serve this purpose effectively by regulating the transfer of heat, thereby improving energy efficiency and decreasing the requirement for heating and cooling systems. Furthermore, this energy efficiency provides long-term savings to homeowners, which can offset the initial investment required for the installation of window films. Moreover, organizations seeking to meet sustainability goals find that window films offer a relatively simple yet effective way to reduce their carbon footprint. As a result, the role of energy-efficient products, such as window films, is being recognized and promoted by organizations and governments across the globe.
The escalating concerns about ultraviolet (UV) exposure
The growing concern over ultraviolet (UV) exposure and its detrimental effects on health, including skin cancer and premature aging, is an important factor driving the market growth. Window films provide enhanced UV-blocking capabilities, which act as an extra layer of protection. In addition, the importance of these films is further underscored by the endorsements from health organizations across the globe that actively promote UV protection as a preventive measure against various health conditions. Moreover, window films not only protect human health but also extend the lifespan of furnishings and interior materials that are often susceptible to UV-induced fading and degradation. Besides this, the healthcare and wellness sectors are actively advocating for window films as part of a holistic approach to health and well-being.
The rising demand for enhanced privacy and security
The increasing demand for privacy and security, especially in densely populated urban areas, is a key factor stimulating the window film market. Cities are becoming more crowded, and the need for personal space and security has intensified. In line with this, window films that provide varying degrees of opacity can significantly increase privacy without sacrificing natural light. Additionally, they are designed to hold shattered glass in place, offering an extra layer of protection against break-ins, vandalism, and even natural disasters, such as hurricanes. Furthermore, organizations that handle sensitive information and high-value items are adopting window films as a cost-effective and unobtrusive security measure. Moreover, these films offer a dual benefit of aesthetic appeal and functional utility, making them a sought-after choice for modern buildings and vehicles.
IMARC Group provides an analysis of the key trends in each segment of the global window film market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product and application.
Sun Control
Decorative
Security and Safety
Privacy
Others
Sun control dominates the market
The report has provided a detailed breakup and analysis of the market based on the product. This includes sun control, decorative, security and safety, privacy, and others. According to the report, sun control represented the largest segment.
Sun control window films significantly reduce heat gain, thereby decreasing the reliance on air conditioning systems and resulting in energy cost savings. Furthermore, they block harmful ultraviolet (UV) rays, which can fade furniture, harm skin, and degrade interior materials over time. Additionally, the escalating awareness about climate change is facilitating the demand for energy-efficient solutions, including sun control window films. Besides this, the imposition of various policies by governments across the globe encouraging or mandating the use of energy-efficient products is acting as another growth-inducing factor. Apart from this, sun control window films reduce glare and improve comfort, making them a popular choice for residential and commercial buildings, as well as automotive applications. Moreover, aggressive marketing and educational campaigns about the benefits of sun control films to raise public awareness and drive sales are fueling the market growth.
Automotive
Residential
Commercial
Marine
Others
Automotive hold the largest share in the market
A detailed breakup and analysis of the market based on application has also been provided in the report. This includes automotive, residential, commercial, marine, and others. According to the report, automotive represented the largest segment.
Window films are widely used in the automotive industry to protect cars and passengers from harmful ultraviolet (UV) radiation. Additionally, they can significantly reduce heat gain inside a car, leading to less reliance on air conditioning and, consequently, better fuel efficiency. Furthermore, driving with reduced glare improves driver comfort and safety, making window films a popular choice among vehicle owners. Besides this, customized window films also add to the visual appeal of cars, which is facilitating the product demand. They also provide an extra layer of security by holding shattered glass in place during accidents or attempted break-ins. Moreover, the implementation of strict regulatory guidelines mandating the installation of window films on personal vehicles and public transportation to enhance safety is contributing to the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest window film market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America has a strong economy, which provides consumers and businesses with the financial capacity to invest in window films for aesthetic, security, and energy-saving purposes. Additionally, the escalating awareness among the regional population regarding the benefits of window film, such as ultraviolet (UV) protection, glare reduction, and energy savings, is positively influencing the market growth. Besides this, the presence of established manufacturers in North America that are continuously investing in research and innovation to develop high-quality products is acting as another growth-inducing factor. Apart from this, the imposition of supporting government policies encouraging the adoption of energy-efficient materials is catalyzing the market growth. Furthermore, North America has a robust automotive sector, leading to a strong product demand for both original equipment manufacturers (OEM) and aftermarket applications.
Top players are launching innovative and new types of window films that offer better ultraviolet (UV) protection, energy efficiency, and enhanced aesthetic appeal. Besides this, they are diversifying their product portfolios to cater to different sectors, such as automotive, residential, and commercial buildings. Additionally, several market players are focusing on expanding their geographic footprint by penetrating emerging markets or strengthening their presence in developed markets. Furthermore, companies are developing eco-friendly products and adopting sustainable manufacturing processes to meet consumer demand and differentiate themselves from competitors. Apart from this, top manufacturers are providing exceptional after-sales services, do-it-yourself (DIY) installation kits, and robust warranties to enhance customer experience and loyalty. Moreover, they are forming strategic partnerships and alliances with other industry players, including suppliers and distribution networks, to widen market reach and enhance product offerings.
3M Company
American Standard Window Films
Armolan
Avery Dennison Corporation
Eastman Chemical Company
Johnson Window Films Inc.
LINTEC Corporation
Nexfil Co. Ltd.
Saint-Gobain Performance Plastics Corporation (Compagnie de Saint-Gobain S.A.)
Toray Plastics (America) Inc. (Toray Industries Inc.)
In February 2023, Eastman Chemical Company announced the acquisition of Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer and supplier of paint protection and window film for architectural and auto markets.
In January 2021, 3M Company collaborated with American Window Film to install 3M safety and security film on windows and doors of school districts.
In April 2023, Avery Dennison Corporation introduced its new Dusted Crystal decorative architectural window film.