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市場調査レポート
商品コード
1520512
電動キックスクーター市場レポート:製品タイプ、バッテリータイプ、電圧、用途、エンドユーザー、地域別、2024年~2032年Electric Kick Scooter Market Report by Product Type, Battery Type (Sealed Lead Acid, Lithium Ion, and Others), Voltage, Application, End User, and Region 2024-2032 |
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カスタマイズ可能
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電動キックスクーター市場レポート:製品タイプ、バッテリータイプ、電圧、用途、エンドユーザー、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界の電動キックスクーターの市場規模は、2023年に35億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は9.7%を示し、2032年には81億米ドルに達すると予測しています。同市場は、都市化と交通渋滞の増加、支持的な規制枠組みの導入、健康とウェルネス動向への注目の高まり、急速な技術進歩、環境に対する意識の高まり、シェアモビリティサービスの人気の高まりなどを背景に、急速な成長を遂げています。
主な市場促進要因:都市化の進展と交通渋滞の深刻化により、都市がより持続可能で効率的な交通手段を導入しつつあるため、スクーターは短距離移動のための人気オプションとなっています。また、持続可能性への取り組みや環境意識の高まりから、環境に優しい交通手段に対する需要も市場に影響を与えています。各国政府は、電気自動車(EV)の利用を奨励する有利な法律やインセンティブを設けることでこれを後押ししています。さらに、電動キックスクーターの性能と魅力は、バッテリー寿命、モーター効率、スマートネットワーキングの急速な進歩によって向上しています。
主要市場動向:スクーターを所有することなく、簡単かつ費用対効果の高いアクセスを提供する共有モビリティ・サービスの出現は、都市交通を完全に変えつつあります。ユーザーエクスペリエンスをさらに高め、市場シェアを拡大しているのは、より長持ちするバッテリー、安全対策の改善、インテリジェントなネットワーキングの可能性など、デザインと技術の進歩です。さらに、公共交通網への組み込みや、駐車場やスクーター専用レーンなどスクーター専用に設計されたインフラの建設によって、スクーターの実用性と魅力が向上しています。
地理的動向:欧州はこの市場の支配的な地域であり、政府の支援政策、広範な都市インフラ、持続可能な交通を重視する文化がその原動力となっています。その他の地域も、都市化の進展、技術の進歩、二酸化炭素排出量削減の重視に支えられ、著しい成長を遂げています。
競合情勢:電動キックスクーター業界の主要市場プレイヤーには、AKTIVO Scoot、Globber、GOVECS AG、Hiboy、IconBIT GmbH、Jetsons、Micro Mobility Systems AG、Niu Technologies、Razor USA LLC、Segway Inc.、Swagtron、Yadea Technology Group Co.Ltd.、Xiaomi Inc.などがあります。
課題と機会:一貫した安全基準の必要性や、スクーターを既存の交通機関の枠組みに組み込むことなど、規制上の課題が市場成長の障害となっています。しかし、発展、より堅牢で機能豊富なスクーターモデルの開発、政府や公共交通機関とのパートナーシップの活用などが市場拡大のチャンスとなります。また、技術革新と規制遵守を通じて、バッテリーのリサイクル、環境への影響、ライダーの安全性に関する懸念に対処することで、市場の信頼性と普及を高めることができます。
都市化の進展と交通渋滞
都市部の人口が増加し、交通渋滞の増加に悩まされています。2022年のインドの都市人口は508,368,361人で、2021年から2.05%増加しました。同じ年、米国の都市人口は2億7,690万8,634人に達し、2021年から0.63%増加しました。この増加率は道路の混雑も高めています。米国の典型的な 促進要因は、2022年に51時間、毎週約1時間を渋滞のために失い、その損失額は869ドルに上ります。電動キックスクーターは、こうした課題に対する実用的な解決策を提供し、短距離の移動を容易にし、従来の自動車への依存を軽減します。これらのスクーターは、公共交通機関のハブと最終目的地との間の距離を効果的にカバーするため、ラストワンマイルの接続に便利です。さらに、これらのスクーターは都市部の大気汚染や騒音の削減にも貢献しています。
高まる環境意識と持続可能性への取り組み
環境問題への意識が高まり、持続可能な解決策が急務となっているため、消費者や政策立案者は、実行可能な代替手段として電動キックスクーターに目を向けるようになっています。乗用車と小型商用車(バン)は、それぞれEU全体の二酸化炭素(CO2)排出量の約16%と3%を占めています。また、輸送は欧州で過去30年間に温室効果ガス(GHG)排出量が増加した唯一の部門であり、1990年から2019年の間に33.5%増加しています。米国では、一般的な乗用車が年間約4.6トンの二酸化炭素を排出しています。ゼロエミッションの電動キックスクーターは、都市部での通勤に伴う二酸化炭素排出量の削減に大きく貢献します。
健康とウェルネス動向への注目の高まり
電動キックスクーターの市場は、健康とウェルネスへの関心の高まりによっても人気を集めています。人々の健康志向が高まり、身体活動を促し、座りっぱなしの行動を減らすような交通手段を好む傾向が強まっています。世界保健機関(WHO)欧州地域の最近の推計によると、53カ国からなるこの地域では、過体重と肥満が毎年120万人以上の死亡原因となっています。また、中国疾病予防管理センター(CDC)は、2018年には中国の成人の推定8.1%が肥満であり、これは2004年のレベルの3倍であることを示唆しました。この肥満率の上昇は、多くの個人にとって大きな懸念となっており、体内で移動可能な旅行オプションを選ぶよう促しています。電動キックスクーターはモーターで動くとはいえ、バランスを取りながら移動するにはある程度の体力を必要とするため、完全に座りっぱなしの移動手段に比べて適度な運動になります。
The global electric kick scooter market size reached US$ 3.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.7% during 2024-2032. The market is experiencing rapid growth, driven by the increasing urbanization and traffic congestion, the implementation of supportive regulatory frameworks, rising focus on health and wellness trends, rapid technological advancements, growing awareness of the environment, and the heightened popularity of shared mobility service.
Major Market Drivers: These scooters are a popular option for short-distance travel as cities are embracing more sustainable and efficient transportation options due to growing urbanization and traffic congestion. The demand for eco-friendly transportation choices is also affecting the market owing to rising sustainability efforts and an increase in environmental consciousness. Governments are supporting this by creating favorable laws and incentives to encourage the use of electric vehicles (EVs). Moreover, the performance and allure of electric kick scooters are being improved by the quick advances in battery life, motor efficiency, and smart networking.
Key Market Trends: The emergence of shared mobility services, which offer easy and cost-effective access to these scooters without requiring ownership, is completely changing urban transportation. Further enhancing the user experience and growing the market share are design and technological advancements, including longer-lasting batteries, improved safety measures, and intelligent networking possibilities. In addition, the utility and appeal of these scooters are being improved by their incorporation into public transit networks and the construction of infrastructure specifically designed for them, such as parking lots and lanes for scooters.
Geographical Trends: Europe is the dominant region in this market, driven by supportive government policies, extensive urban infrastructure, and a strong cultural emphasis on sustainable transportation. Other regions are also witnessing significant growth, supported by increasing urbanization, technological advancements, and a focus on reducing carbon emissions.
Competitive Landscape: Some of the major market players in the electric kick scooter industry include AKTIVO Scoot, Globber, GOVECS AG, Hiboy, IconBIT GmbH, Jetsons, Micro Mobility Systems AG, Niu Technologies, Razor USA LLC, Segway Inc., Swagtron, Yadea Technology Group Co. Ltd., and Xiaomi Inc., among many others.
Challenges and Opportunities: Regulatory challenges, including the need for consistent safety standards and the integration of scooters into existing transportation frameworks, pose obstacles to the market growth. However, opportunities for market expansion include tapping into emerging markets, developing more robust and feature-rich scooter models, and leveraging partnerships with governments and public transportation authorities. Also, addressing concerns related to battery recycling, environmental impact, and rider safety through innovation and regulatory compliance can enhance market credibility and adoption.
Increasing Urbanization and Traffic Congestion
There is a rise in population in urban areas which is grappling cities with increasing traffic congestion. India's urban population in 2022 was 508,368,361, which is a 2.05% hike from 2021. In the same year, the U.S. urban population reached 276,908,634, which is up 0.63% from 2021. This increased rate has also elevated the congestion on roads. The typical U.S. driver lost 51 hours to congestion in 2022, about an hour each week, which cost them $869 in lost time. Electric kick scooters provide a practical solution to these challenges, facilitating short-distance travel and reducing reliance on traditional motor vehicles. These scooters are convenient for last-mile connectivity as they effectively cover the distance between public transportation hubs and final destinations. Additionally, these scooters contribute to the reduction of urban air pollution and noise.
Growing Environmental Awareness and Sustainability Initiatives
There is an increasing awareness of environmental issues and the urgent need for sustainable solutions, which is pushing consumers and policymakers to turn to electric kick scooters as a viable alternative. Passenger cars and light commercial vehicles (vans) are respectively responsible for around 16% and 3% of total EU emissions of carbon dioxide (CO2). Also, transport is the only sector where greenhouse gas (GHG) emissions have increased in the past three decades in Europe, rising 33.5% between 1990 and 2019. In the U.S., a typical passenger vehicle emits about 4.6 metric tons of carbon dioxide per year. Electric kick scooters, with their zero-emission operation, contribute significantly to reducing the carbon footprint associated with urban commuting.
Rising Focus on Health and Wellness Trends
The market for electric kick scooters is also gaining popularity due to the growing emphasis on health and wellness. People are becoming more health-conscious, which is increasing the preference for modes of transportation that encourage physical activity and reduce sedentary behavior. Recent estimates by the World Health Organization (WHO) European Region suggest that overweight and obesity cause more than 1.2 million deaths every year in this region, which comprises 53 countries. Also, the Chinese Centre for Disease Control and Prevention (CDC) suggested that an estimated 8.1% of Chinese adults had obesity in 2018, which was three times the level in 2004. This hike in obesity rates has become a major concern for many individuals, encouraging them to opt for travel options that offer mobility in the body. While electric kick scooters are motorized, they still require some level of physical effort to balance and navigate, which offers a moderate form of exercise compared to completely sedentary transportation options.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, battery type, voltage, application, and end user.
Two Wheeled
Three Wheeled
The report has provided a detailed breakup and analysis of the market based on the product type. This includes two wheeled and three wheeled.
Two-wheeled electric kick scooters are known for their simplicity, maneuverability, and widespread consumer acceptance. These scooters are designed for quick, agile movement, making them ideal for navigating through crowded urban environments. Moreover, their lightweight structure allows for easy portability. Besides this, the versatility and ease of use of two-wheeled scooters, making them a popular choice among a diverse user base, including students, young professionals, and casual riders, is contributing to the electric kick scooter market growth.
Three-wheeled electric kick scooters are suitable for beginners, older adults, and those with balance concerns. The additional wheel provides extra support and balance, reducing the risk of falls and making the ride smoother and more secure. Along with this, their growing popularity among parents who are looking for safer options for their children, is enhancing the electric kick scooter demand.
Sealed Lead Acid (SLA)
Lithium Ion (Li-Ion)
Others
Lithium ion (Li-Ion) holds the largest share of the industry
A detailed breakup and analysis of the market based on the battery type have also been provided in the report. This includes sealed lead acid (SLA), lithium ion (Li-Ion), and others. According to the report, lithium ion (Li-Ion) accounted for the largest market share.
According to the electric kick scooter market trends and analysis, lithium-ion (Li-Ion) batteries dominated the market due to their superior energy density, longer lifespan, and faster charging capabilities compared to other battery types. The high energy density of these batteries allows for longer travel distances on a single charge, meeting the needs of urban commuters who require reliable and efficient transportation. Additionally, the compact size and lightweight nature of Li-Ion batteries contribute to the overall portability and maneuverability of the scooters.
Less than 25V
25V to 50V
More than 50V
25V to 50V represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the voltage. This includes less than 25V, 25V to 50V, and more than 50V. According to the report, 25V to 50V represented the largest segment.
As per the electric kick scooter market forecast and outlook, the 25V to 50V range accounted for the largest segment as it offers an optimal balance of power, performance, and safety for a wide range of users. Scooters in this voltage range provide sufficient power to achieve desirable speeds and acceleration while maintaining manageable battery sizes and weights, making them ideal for urban commuting and short-distance travel. Moreover, these scooters can handle various terrains and inclines with ease as they provide a smooth and reliable riding experience, thereby bolstering the electric kick scooter market revenue.
Personal
Rental
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes personal and rental.
Personal use scooters offer individuals a flexible and eco-friendly way to navigate through congested city streets, providing a practical alternative to traditional commuting methods such as cars and public transportation. They are favored for their portability, ease of use, and low maintenance costs. Additionally, the rising popularity of personal use scooters owing to rapid advancements in technology, such as enhanced battery life, smart connectivity features, and improved safety mechanisms, is fueling the market growth.
Rental scooters are part of shared mobility services offered by several companies as they provide a convenient and affordable transportation option for short-distance travel. The rental model is popular among tourists and city dwellers who need a quick and flexible way to get around without the commitment of ownership. Moreover, the rising support by city governments and municipalities to integrate these services into public transportation systems and develop the necessary infrastructure, like dedicated scooter lanes and parking spots, is contributing to the electric kick scooter market's recent opportunities and developments.
Kids
Adults
The report has provided a detailed breakup and analysis of the market based on the end user. This includes kids and adults.
The kids' segment is characterized by a focus on safety, simplicity, and fun. These scooters are designed with younger users in mind, featuring lower speeds, smaller frames, and additional safety features such as wide, stable decks, hand-operated brakes, and limited-speed settings. Moreover, the rising adoption by parents for kids as they promote outdoor activity, improve coordination, and provide a sense of independence is fueling the market growth.
The adult segment is driven by the need for efficient, eco-friendly, and cost-effective urban transportation solutions. These scooters are designed to meet the demands of adult users, featuring higher speeds, longer battery life, and more robust construction to handle daily commuting and longer travel distances. Adults use these scooters for a variety of purposes, including commuting to work, running errands, and recreational activities.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe leads the market, accounting for the largest electric kick scooter market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for electric kick scooter.
According to the electric lick scooter market report and overview, Europe stands as the largest region, driven by a combination of supportive government policies, extensive urban infrastructure, and a strong cultural emphasis on sustainable transportation. Moreover, the rising adoption of these scooters by consumers as a key component of urban mobility strategies through regulations that facilitate scooter-sharing services and investments in dedicated scooter lanes and parking facilities is favoring the market growth. Additionally, the high population density and well-developed public transportation systems in European cities create an ideal environment for the integration of electric kick scooters for last-mile connectivity.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the electric kick scooter industry include AKTIVO Scoot, Globber, GOVECS AG, Hiboy, IconBIT GmbH, Jetsons, Micro Mobility Systems AG, Niu Technologies, Razor USA LLC, Segway Inc., Swagtron, Yadea Technology Group Co. Ltd., Xiaomi Inc., etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The top electric kick scooter companies are actively driving market growth through a combination of technological innovation, strategic partnerships, and global expansion. These companies are continuously enhancing their product offerings with advanced features like improved battery life, enhanced safety mechanisms, smart connectivity, and robust design to meet diverse consumer needs. Moreover, they are forming strategic partnerships with city governments and transportation authorities to facilitate the integration of scooter sharing services into urban mobility ecosystems. Additionally, these players are expanding their presence in emerging markets and investing in marketing campaigns to increase brand visibility and consumer adoption. They are also focusing on sustainability initiatives, such as recycling programs for old scooters and using eco-friendly materials in production.
In July 2023, Micro Mobility Systems AG unveiled a brand-new design on its Microlino city electric car's production edition, along with electric kick-scooters and a concept moto-scooter. The e-kick scooter has a rechargeable battery that can last up to 1000 km and speed up to 25km. The company announced that this particular model would cost around US$1,150.
In April 2024, Yadea launched two new e-kickscooters, namely the Yadea EliteMax and the Yadea Artist. Debuting at CES 2024, the two e-kickscooters represent advancements in design, technology, and performance. The Yadea Artist is just 18.6kg and is recognized as the lightest dual-suspension scooter. Whereas, Yadea EliteMax has a dual suspension and 10-inch thickened tubeless tires. It is powered by a peak power 1000W motor and can conquer slopes of up to 25%.