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市場調査レポート
商品コード
1520500
フレーバーミルク市場レポート:フレーバー、パッケージ、流通チャネル、地域別、2024年~2032年Flavoured Milk Market Report by Flavour, Packaging, Distribution Channel, and Region 2024-2032 |
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カスタマイズ可能
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フレーバーミルク市場レポート:フレーバー、パッケージ、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2~3営業日
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フレーバーミルクの世界市場規模は2023年に569億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて6%の成長率(CAGR)を示し、2032年までに978億米ドルに達すると予測しています。健康志向の高まり、革新的なパッケージの開発、乳業メーカーと他産業との連携、乳製品分野の研究開発、eコマース分野の急拡大、可処分所得の急増などが市場成長の要因となっています。
フレーバーミルクは一般的に、多様な天然または人工フレーバーを注入したミルクと呼ばれ、世界中で広く受け入れられている飲料です。消費者にとってより嗜好性が高く魅力的なものにするために、様々なフレーバーや甘味料が加えられています。フレーバーミルクの一般的なフレーバーには、チョコレート、ストロベリー、バニラ、キャラメルなどがあります。これらのフレーバーは通常、シロップ、パウダー、天然エキスの形で添加され、ミルクに独特の味を与えています。フレーバーミルクは、牛乳の栄養的な利点を提供しながら、より楽しい味を提供するため、子供たちの間で広く消費されています。
世界のフレーバーミルク市場は、消費者がビタミンやミネラルを添加した強化フレーバーミルクを選ぶようになった健康志向の高まりの影響を受けています。さらに、主要企業による革新的なパッケージデザインは、棚へのアピールを強化し、市場の成長を後押ししています。さらに、流通チャネル、特にeコマースにおける進歩が、市場リーチを拡大しています。これはさらに、地域の嗜好に合わせた多様なフレーバーのイントロダクションよって支えられています。これに伴い、砂糖入り飲料と比較したフレーバーミルクの栄養面での利点に焦点を当てた、主要企業による積極的なマーケティング・キャンペーンが市場成長を後押ししています。さらに、外出先での朝食ソリューションへの嗜好の高まりと可処分所得の増加が、市場に明るい見通しをもたらしています。これとは別に、乳業メーカーと菓子類などのその他の業界との協力関係や、乳業セクターを目指した研究開発(R&D)活動が、市場の成長を後押ししています。
消費者の健康志向の高まり
近年、世界的に健康志向の高まりが顕著です。消費者は飲食品(F&B)の栄養成分に対する目が肥えており、風味と健康効果の両方をもたらす製品を求めるようになっています。この需要に応えるため、フレーバーミルクメーカーは、ビタミンD、カルシウム、鉄分などの必須ビタミン・ミネラルを戦略的に強化しています。この強化はフレーバーミルクの栄養価を高めるだけでなく、より良い飲料の選択肢を求める健康志向の消費者の心にも響く。その結果、強化フレーバーミルクは、味、リフレッシュメント、栄養を調和させた飲料として脚光を浴び、特に若い層にアピールしています。
主要企業による革新的なパッケージ戦略
パッケージングは、消費者の購買意欲を形成する上で不可欠な役割を果たしており、特にFMCG(Fast-Moving Consumer Goods)部門では重要です。フレーバーミルク市場では、革新的なパッケージングは複数の目的を果たします。製品の安全性を確保し、賞味期限を延ばすだけでなく、店頭での製品の魅力を大幅に高める。生産者は製品を差別化するために、人間工学に基づいたデザイン、人目を引くグラフィック、環境に配慮した持続可能な素材に投資しています。一部のブランドは、製品の一貫性と品質をアピールするために、リシーラブルキャップ、1回分サイズ、さらには透明セクションを導入しています。こうしたパッケージングのイノベーションは、美観を高めるだけでなく、持続可能性の目標に沿いながら実用的なメリットも提供し、特に環境意識の高い消費者の共感を呼んでいます。
流通チャネルに革命をもたらすeコマース
デジタルトランスフォーメーションは、消費者の買い物習慣に大きな変化をもたらしました。eコマース・プラットフォームは、比類のない利便性と商品の多様性を提供し、小売業界を席巻する存在となった。フレーバーミルク市場では、こうしたプラットフォームが流通チャネルとして極めて重要な役割を担っています。生産者はeコマース大手と戦略的パートナーシップを結び、特に従来型の小売では限界があるような地域で、より広範な市場へのリーチを確保しようとしています。さらに、デジタル・プラットフォームは、ブランドが消費者と関わり、貴重なフィードバックを収集し、オンライン限定の製品を紹介するための直接的な手段を提供します。eコマース革命は、消費者がクリックするだけでフレーバーミルク製品を手に入れられることを保証し、その結果、競争市場環境において売上を伸ばし、ブランドの知名度を高めることになります。
The global flavoured milk market size reached US$ 56.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 97.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The rise in health consciousness, the development of innovative packaging, collaborations between dairy producers and other industries, research and development (R&D) in the dairy sector, rapid expansion of e-commerce sector, and burgeoning disposable incomes are some of the factors contributing to the market growth.
Flavoured milk, commonly denoted as milk infused with diverse natural or artificial flavors, stands as a widely embraced beverage across the globe. It is enhanced with various flavors and sweeteners to make it more palatable and appealing to consumers. Common flavors of flavored milk include chocolate, strawberry, vanilla, and caramel, among others. These flavors are usually added in the form of syrups, powders, or natural extracts to give the milk a distinctive taste. Flavoured milk is widely consumed among children, as it provides the nutritional benefits of milk while offering a more enjoyable taste.
The global flavoured milk market is influenced by the rising health consciousness, which has prompted consumers to opt for fortified flavoured milk with added vitamins and minerals. Moreover, innovative packaging designs by key players to enhance shelf appeal is favoring the market growth. Furthermore, advancements in distribution channels, especially in e-commerce, have expanded market reach. This is further supported by the introduction of diverse flavors catering to regional tastes. In line with this, aggressive marketing campaigns by key players focusing on the nutritional benefits of flavoured milk compared to sugary beverages is propelling the market growth. Additionally, the growing preference for on-the-go breakfast solutions and increasing disposable income are providing a positive outlook for the market. Apart from this, collaborations between dairy producers and other industries, such as the confectionery sector, and research and development (R&D) activities in the dairy sector aiming are fueling the market growth.
Growing health consciousness among consumers
In recent years, there has been a noticeable global trend toward greater health consciousness. Consumers are now more discerning about the nutritional content of their food and beverages (F&B), seeking products that deliver both flavor and health benefits. To meet this demand, flavoured milk producers have strategically fortified their offerings with essential vitamins and minerals, such as Vitamin D, calcium, and iron. This fortification not only elevates the nutritional value of flavoured milk but also resonates with health-conscious consumers seeking better beverage options. Consequently, fortified flavoured milk has gained prominence as a beverage that harmoniously combines taste, refreshment, and nutrition, particularly appealing to the younger demographic.
Innovative packaging strategies by key players
Packaging plays an integral role in shaping consumer purchasing decisions, particularly within the fast-moving consumer goods (FMCG) sector. In the flavoured milk market, innovative packaging serves multiple purposes. Beyond ensuring product safety and extending shelf life, it significantly elevates product attractiveness on store shelves. Producers are investing in ergonomic designs, eye-catching graphics, and environmentally sustainable materials to differentiate their products. Some brands have introduced resealable caps, single-serving sizes, and even transparent sections to showcase product consistency and quality. These packaging innovations not only enhance aesthetics but also offer practical benefits while aligning with sustainability objectives, resonating particularly with eco-conscious consumers.
E-commerce revolutionizing distribution channels
The digital transformation has brought about profound changes in consumer shopping habits. E-commerce platforms have emerged as dominant forces in the retail landscape, offering unparalleled convenience and product variety. Within the flavoured milk market, these platforms have assumed pivotal roles as distribution channels. Producers are forging strategic partnerships with e-commerce giants to ensure broader market reach, especially in regions where traditional retail may have limitations. Additionally, digital platforms provide a direct avenue for brands to engage with consumers, collect valuable feedback, and even introduce exclusive online product offerings. The e-commerce revolution ensures that flavoured milk products are just a click away for consumers, resulting in increased sales and heightened brand visibility in a competitive market environment.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on flavour, packaging and distribution channel.
Chocolate
Fruit
Vanilla
Others
Chocolate dominates the market
A detailed breakup and analysis of the market based on the flavour has also been provided in the report. This includes chocolate, fruit, vanilla, and others. According to the report, chocolate represented the largest segment.
Chocolate-flavored milk offers a satisfying and comforting sensory experience, making it a preferred choice among consumers. Moreover, the increasing awareness of potential health benefits associated with dark chocolate, such as antioxidants and mood-enhancing properties, has prompted consumers to opt for chocolate-flavored milk as a more nutritious indulgence. In line with this, manufacturers have demonstrated agility by introducing innovations such as chocolate-flavored milk with added protein or reduced sugar options to cater to health-conscious consumers. Furthermore, the enduring popularity of chocolate in various dessert and beverage forms ensures its consistent demand within the flavoured milk market. Apart from this, effective marketing strategies that evoke nostalgia, emphasize premium ingredient quality, and highlight the soothing attributes of chocolate contribute significantly to its sustained growth and dominance in this segment.
Paper Based
Plastic Based
Glass Based
Metal Based
A detailed breakup and analysis of the market based on the packaging has also been provided in the report. This includes paper based, plastic based, glass based, and metal based.
The paper-based packaging segment in the flavoured milk market is driven primarily by its eco-friendly appeal. Consumers are increasingly drawn to sustainable options, and paper-based cartons align with this preference. Additionally, the convenience of resealable paper-based containers and the ease of recycling contribute to its popularity. The plastic-based packaging segment thrives due to its durability and cost-effectiveness. Plastic containers offer excellent protection for flavoured milk, ensuring product integrity during transportation and on store shelves. The segment is driven by the perception of glass as a high-quality, recyclable material that preserves the flavor and freshness of flavoured milk. The metal-based packaging segment gains traction primarily due to its exceptional product protection and extended shelf life. Metal cans provide a robust barrier against external elements, maintaining the quality of flavoured milk. The segment is driven by a combination of product protection, sustainability, and suitability for long shelf life, making it a choice for brands focused on these attributes in the flavoured milk market.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The supermarkets and hypermarkets segment dominates the flavoured milk market as these large retail outlets offer a wide range of flavoured milk products under one roof, providing consumers with convenience and choice, which is particularly appealing to busy urban populations. In line with this, the ability to stock and display a diverse array of flavoured milk brands and flavors fosters competition, driving innovation and product development within the market. Additionally, supermarkets and hypermarkets often employ strategic placement and attractive promotions, increasing consumer exposure and encouraging purchases. Moreover, their efficient supply chain management and robust inventory systems ensure consistent product availability, reducing stockouts and thereby enhancing customer loyalty. Besides this, these retail giants can leverage economies of scale, negotiating better deals with suppliers and passing on cost savings to consumers, making flavoured milk more affordable and attractive.
Asia Pacific
North America
Latin America
Western Europe
Africa
Eastern Europe
Asia Pacific exhibits a clear dominance, accounting for the largest flavoured milk market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Latin America, Western Europe, Africa, and Eastern Europe. According to the report, Asia Pacific represented the largest segment.
The Asia Pacific region is experiencing significant growth in the flavoured milk market, driven by the shifting consumer preferences towards healthier beverage options, combined with rising disposable incomes. Consumers in the region are increasingly health-conscious and seek products that offer both taste and nutritional benefits. Moreover, the vast and diverse population in Asia Pacific presents a substantial market opportunity. Manufacturers are tailoring their offerings to cater to diverse flavor preferences and regional tastes, thereby expanding their customer base. In line with this, the expansion of modern retail channels, including supermarkets, hypermarkets, and convenience stores, has improved accessibility to flavoured milk products. Furthermore, aggressive marketing and promotional activities by major players in the region have created heightened awareness and brand loyalty among consumers. Apart from this, innovative packaging designs and eco-friendly materials are enhancing product visibility and appeal, further driving the growth of the flavoured milk market in the Asia Pacific region.
The competitive landscape of the flavoured milk market is marked by intense rivalry and dynamic factors that shape the industry. Key market players continuously strive to gain a competitive edge through innovation, product differentiation, and market expansion strategies. Product innovation, particularly in flavors and packaging, remains a focal point, as companies seek to cater to diverse consumer preferences. Moreover, marketing campaigns emphasizing the nutritional benefits of flavoured milk and its superiority over sugary alternatives play a pivotal role in brand positioning. Supply chain efficiency and distribution networks are critical in ensuring product availability and maintaining market share. The emergence of e-commerce as a significant distribution channel has further intensified competition, with companies vying to establish a robust online presence. Sustainable and eco-friendly packaging solutions are also becoming increasingly important in response to consumer demand for environmentally responsible products.
Nestle S.A.
Danone S.A.
Arla Foods amba
Yili Industrial Group Co. Ltd.
Dairy Farmers of America, Inc.
China Mengniu Dairy Co., Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report)
In August 2022, Dairy Farmers of America acquired two SmithFoods facilities to expand the company's reach in shelf-stable products.
In August 2023, Nestle SA signed an agreement with Advent International to acquire a majority stake in the Grupo CRM.