魚醤市場レポート：タイプ別、成分別、流通チャネル別、業界別、地域別、2024～2032年

世界の魚醤市場規模は2023年に164億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに213億米ドルに達し、2024～2032年の間に2.8%の成長率（CAGR）を示すと予測しています。高級品や職人技を駆使した品種への需要の高まり、健康志向やクリーンラベルの選択肢への注目の高まり、世界の料理の影響力の拡大は、魚醤市場の成長を促進する主要動向です。

世界の魚醤市場分析：

主要市場促進要因：高栄養価の調味料への嗜好の高まりが主に市場の成長を牽引しています。これに加え、水産物を提供するレストランやカフェの増加、消費者の可処分所得の増加も市場成長に寄与しています。

主要市場動向：様々な風味の魚醤の採用とオンライン小売チャネルでの入手可能性の増加が重要な動向として作用し、市場の成長を後押ししています。さらに、メーカーは消費者の利便性と使いやすさを向上させるため、スクイーザブルボトル、1回分小袋、リシーラブルパウチなどの便利な包装形態を導入しており、これが魚醤市場の市場規模にプラスの影響を与えています。

競合分析：魚醤市場の主要企業には、Halcyon Proteins Pty Ltd.、Masan Group、Pichai Fish Sauce Co.Ltd.、Rayong Fish Sauce Industry Co.Ltd.、Red Boat Fish Sauce、Rungroj Fish Sauce Co.Ltd.、Teo Tak Seng Fish Sauce Factory Co.Ltd.、Thai Fishsauce Factory（Squid Brand）Co. Ltd.、Thaipreeda Group、Unilever plc.などがあります。

地理的動向：報告書によると、現在アジア太平洋が世界市場を独占しています。魚醤はタイ、ベトナム、カンボジア、ミャンマー、インドネシアなどの東南アジア諸国で広く消費されています。さらに、タイ、ベトナム、シンガポールは魚醤のトップ輸出国であり、この地域の成長にも貢献しています。

課題と機会魚醤市場における課題には、魚の調達と生産における持続可能性の維持、厳しい品質・安全規制への対応、真正性や添加物に関する消費者の懸念への対応が含まれます。機会としては、アジア料理への関心の高まりを背景とした新たな国際市場への進出、高級食材や風味豊かな商品の革新、eコマースを活用した消費者との直接的な関わりと流通などが挙げられます。

魚醤市場傾向：

栄養豊富な食品への嗜好の高まり

魚醤は、魚や魚の内臓に由来する重要な栄養素やミネラルを含み、製造時の発酵によって強化される可能性があります。これらの栄養素は、睡眠をサポートし、消化器系と代謝を高め、血中コレステロールを減らし、脳と心臓の機能を向上させるなど、健康上の利点と関連しています。人口の大部分における食事性栄養素欠乏症の有病率の増加を理由とする魚醤需要の増加は、魚醤市場の展望にプラスの影響を与えています。例えば、世界保健機関（WHO）は、世界人口の30％に相当する20億人以上が微量栄養素欠乏症に苦しんでいると推定しています。これに加えて、個人間のグルテン不耐症の増加によりグルテンフリーの魚肉ソースに対する需要が高まっていることも、市場全体に有利な成長機会をもたらしています。各ブランドは、進化する動向に対応し、市場での地位を維持するために、顧客のニーズを活用しています。例えば、タイの魚醤会社Squid Brandは2023年に2つの新製品、Mala Spicy Fish SauceとTruffle Fish Sauceを発売しました。これらの製品はグルテン、人工着色料、保存料を使用していないです。このような技術革新は、今後数年間で魚醤市場の需要を増大させると予測されます。

製品提供の増加

多様な消費者の嗜好に対応するため、さまざまなメーカーが製品ポートフォリオを拡大し、幅広いフレーバーやバリエーションを提供しています。これには、ガーリック、チリ、ライム、タマリンド入りの品種など、風味のある魚醤が含まれ、消費者は料理の創作をカスタマイズするための選択肢を増やしています。例えば、2023年5月、Red Boat Fish Sauce社は新しいコーソースを発売しました。同社は、このソースはレッドボートの高級魚醤と黒胡椒、エシャロット、生姜のブレンドで作られていると主張しています。同様に、2024年4月、責任を持って調達されたチルド魚ブランド「Fish Said Fred」は、オーブン対応製品に2つの新SKU「Thai Green Cod Curry」と「Tuna Katsu Curry」を発売しました。新商品の「タイグリーンタラカレー」は、クリーミーなタイグリーンカレーソースにタラのほぐし身が入ったもので、新商品の「ツナカツカレー」は、香ばしいカツカレーソースにサクサクのカツが入ったものです。魚醤入りのカレーの採用は、魚醤の独特な風味への嗜好の高まりとともに、今後数年間の魚醤市場の収益を促進すると予想されます。

大陸横断料理の人気の高まり

タイ料理、韓国料理、中華料理など、大陸横断的な料理への嗜好の高まりが、魚醤市場をさらに活性化しています。魚醤は東南アジア諸国で広く消費されており、現在では世界中の多くの文化的背景を持つ人々によって楽しまれています。さらに、魚醤市場の統計によると、世界中でタイ、中国、日本、韓国のレストランの数が急増していることも、魚醤の消費に貢献しています。2017年に発表されたMeituan-Dianpingのレポートによると、60万を超える中国の高級レストランが海外で著しい成長を遂げています。さらに、韓国農業食糧農村部によると、政府は2027年までにミシュランの星を獲得した韓国料理店を世界で100店舗育成し、韓国料理の世界市場規模を300兆ウォン（2,270億米ドル）に拡大することで、韓国料理の世界の魅力を拡大するとしています。このほか、魚醤メーカーとホスピタリティ施設のコラボレーションによる看板料理や専用ブレンドの開発が、魚醤市場のシェアに大きく貢献すると予想されます。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブ概要

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の魚醤市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 韓国の魚醤
• 日本の魚醤
• 東南アジアの魚醤
• 西洋の魚醤
• その他

第7章 市場内訳：成分別

• 基本価格
• 高価格

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 専門店
• オンラインストア
• その他

第9章 市場内訳：業界別

• 飲食品
• 家庭用
• ホテルとレストラン
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Halcyon Proteins Pty Ltd.
  • Masan Group
  • Pichai Fish Sauce Co. Ltd.
  • Rayong Fish Sauce Industry Co. Ltd.
  • Red Boat Fish Sauce
  • Rungroj Fish Sauce Co. Ltd.
  • Teo Tak Seng Fish Sauce Factory Co. Ltd.
  • Thai Fishsauce Factory（Squid Brand）Co. Ltd.
  • Thaipreeda Group
  • Unilever plc

List of Figures

• Figure 1: Global: Fish Sauce Market: Major Drivers and Challenges
• Figure 2: Global: Fish Sauce Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Fish Sauce Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Fish Sauce Market: Breakup by Type (in %), 2023
• Figure 5: Global: Fish Sauce Market: Breakup by Composition (in %), 2023
• Figure 6: Global: Fish Sauce Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Fish Sauce Market: Breakup by Industry Vertical (in %), 2023
• Figure 8: Global: Fish Sauce Market: Breakup by Region (in %), 2023
• Figure 9: Global: Fish Sauce (Korean Fish Sauce) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Fish Sauce (Korean Fish Sauce) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Fish Sauce (Japanese Fish Sauce) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Fish Sauce (Japanese Fish Sauce) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Fish Sauce (Southeast Asian Fish Sauce) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Fish Sauce (Southeast Asian Fish Sauce) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Fish Sauce (Western Fish Sauce) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Fish Sauce (Western Fish Sauce) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Fish Sauce (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Fish Sauce (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Fish Sauce (Basic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Fish Sauce (Basic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Fish Sauce (Premium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Fish Sauce (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Fish Sauce (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Fish Sauce (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Fish Sauce (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Fish Sauce (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Fish Sauce (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Fish Sauce (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Fish Sauce (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Fish Sauce (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Fish Sauce (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Fish Sauce (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Fish Sauce (Food and Beverages) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Fish Sauce (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Fish Sauce (Household) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Fish Sauce (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Fish Sauce (Hotels and Restaurants) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Fish Sauce (Hotels and Restaurants) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Fish Sauce (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Global: Fish Sauce (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: North America: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: North America: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: United States: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: United States: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Canada: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Canada: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Asia-Pacific: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Asia-Pacific: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: China: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: China: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Japan: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Japan: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: India: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: India: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: South Korea: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: South Korea: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Australia: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Australia: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Indonesia: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Indonesia: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Others: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Others: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Europe: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Europe: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Germany: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Germany: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: France: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: France: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: United Kingdom: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: United Kingdom: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Italy: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Italy: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Spain: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Spain: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Russia: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Russia: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Others: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Others: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Latin America: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Latin America: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Brazil: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Brazil: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Mexico: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Mexico: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Others: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Others: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Middle East and Africa: Fish Sauce Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: Middle East and Africa: Fish Sauce Market: Breakup by Country (in %), 2023
• Figure 89: Middle East and Africa: Fish Sauce Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 90: Global: Fish Sauce Industry: SWOT Analysis
• Figure 91: Global: Fish Sauce Industry: Value Chain Analysis
• Figure 92: Global: Fish Sauce Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Fish Sauce Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Fish Sauce Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Fish Sauce Market Forecast: Breakup by Composition (in Million US$), 2024-2032
• Table 4: Global: Fish Sauce Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Fish Sauce Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
• Table 6: Global: Fish Sauce Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Fish Sauce Market: Competitive Structure
• Table 8: Global: Fish Sauce Market: Key Players

The global fish sauce market size reached US$ 16.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.3 Billion by 2032, exhibiting a growth rate (CAGR) of 2.8% during 2024-2032. Rising demand for premium and artisanal varieties, increased focus on health-conscious and clean-label options, and expanding global culinary influences are key trends driving the fish sauce market growth.

Global Fish Sauce Market Analysis:

Major Market Drivers: The growing preference for high nutritional condiments is primarily driving the growth of the market. In addition to this, the increasing number of restaurants and cafes serving seafood and the inflating disposable incomes of consumers are also contributing to the market growth.

Key Market Trends: The introduction of fish sauce in various flavors, along with their rising availability across online retail channels, is acting as a significant trend, bolstering the market growth. Moreover, manufacturers are introducing convenient packaging formats such as squeezable bottles, single-serve sachets, and resealable pouches to enhance convenience and usability for consumers, which is positively impacting the fish sauce market size.

Competitive Analysis: Some of the leading companies in fish sauce market include Halcyon Proteins Pty Ltd., Masan Group, Pichai Fish Sauce Co. Ltd., Rayong Fish Sauce Industry Co. Ltd., Red Boat Fish Sauce, Rungroj Fish Sauce Co. Ltd., Teo Tak Seng Fish Sauce Factory Co. Ltd., Thai Fishsauce Factory (Squid Brand) Co. Ltd., Thaipreeda Group, and Unilever plc., among others.

Geographical Trends: According to the report, Asia-Pacific currently dominates the global market. Fish sauce is widely consumed in Southeast Asian countries, including Thailand, Vietnam, Cambodia, Myanmar, and Indonesia. Moreover, Thailand, Vietnam, and Singapore are the top exporters of fish sauce, which is also contributing to the region's growth.

Challenges and Opportunities: Challenges in the fish sauce market include maintaining sustainability in fish sourcing and production, meeting stringent quality and safety regulations, and addressing consumer concerns regarding authenticity and additives. Opportunities lie in expanding into new international markets driven by growing interest in Asian cuisine, innovating with premium and flavored variants, and leveraging e-commerce for direct consumer engagement and distribution.

Fish Sauce Market Trends:

Growing Preference for Nutrient-Rich Foods

Fish sauce is a potential source of vital nutrients and minerals derived from fish and fish organs and enhanced by fermentation during its production. These nutrients are associated with health benefits, such as supporting sleep, boosting the digestive system and metabolism, reducing blood cholesterol, and improving brain and heart function. The rising demand for fish sauce on account of the increasing prevalence of dietary nutrient deficiency among a large section of the population globally is positively impacting the fish sauce market outlook. For instance, the World Health Organization (WHO) estimates that over two billion people, representing 30% of the global population, suffer from micronutrient deficiency. Besides this, the escalating demand for gluten-free fish sauces due to the rising cases of gluten intolerance among individuals is also offering lucrative growth opportunities to the overall market. Brands are capitalizing on customers' needs to keep up with the evolving trends and uphold their market position. For instance, in 2023, Thai fish sauce firm Squid Brand launched two new products, Mala Spicy Fish Sauce and Truffle Fish Sauce. These products are free from gluten, artificial colors, and preservatives. Such innovations are projected to augment the fish sauce market demand in the coming years.

Increasing Product Offerings

Various manufacturers are expanding their product portfolios to offer a wider range of flavors and variants to cater to diverse consumer tastes and preferences. This includes flavored fish sauces such as garlic, chili, lime, and tamarind-infused varieties, providing consumers with more options to customize their culinary creations. For instance, in May 2023, Red Boat Fish Sauce launched its new kho sauce. The company claimed the sauce was made with Red Boat's premium fish sauce and a blend of black pepper, shallots, and ginger. Similarly, in April 2024, responsibly sourced chilled fish brand Fish Said Fred launched two new SKUs to its oven-ready range, Thai Green Cod Curry and Tuna Katsu Curry. The new Thai Green Cod Curry contains chunky cod pieces in a creamy Thai Green Curry sauce, while the new Tuna Katsu Curry contains crispy katsu tuna bites with a fragrant katsu curry sauce. The introduction of fish sauce-infused curries, along with the rising preference for distinctive flavors of fish sauces, is anticipated to propel the fish sauce market revenue in the coming years.

Rising Popularity of Cross-Continental Cuisines

The emerging preferences for cross-continental cuisines, like Thai, Korean, Chinese, etc., are further catalyzing the market for fish sauce. Fish sauce is widely consumed in Southeast Asian countries and is currently enjoyed by individuals of numerous cultures across the globe. Moreover, fish sauce market statistics indicate that the escalating number of Thai, Chinese, Japanese, and Korean restaurants across the world is also contributing to the consumption of fish sauce. According to Meituan-Dianping's report released in 2017, over 600,000 Chinese fine-dining restaurants have been witnessing remarkable growth overseas. Moreover, according to the Ministry of Agriculture, Food and Rural Affairs, Korea, the government will expand Korean food's global appeal by nurturing 100 Michelin-starred Korean restaurants worldwide by 2027 and increasing the global market value of Korean food to 300 trillion won (US$ 227 Billion). Besides this, collaborations between fish sauce manufacturers and hospitality establishments to develop signature dishes or exclusive blends are anticipated to significantly contribute to the fish sauce market share.

Global Fish Sauce Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global fish sauce market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, composition, distribution channel, and industry vertical.

Breakup by Type:

Korean Fish Sauce

Japanese Fish Sauce

Southeast Asian Fish Sauce

Western Fish Sauce

Others

The fish sauce market report has provided a detailed breakup and analysis of the market based on the type. This includes Korean fish sauce, Japanese fish sauce, southeast Asian fish sauce, western fish sauce, and others.

Korean Fish Sauce, also known as aekjeot, is typically made from anchovies and salt. It boasts a robust, savory flavor with a slightly sweet undertone, commonly used in Korean cuisine to enhance soups, stews, and marinades.

Japanese Fish Sauce, also referred to as shottsuru, is generally prepared from fermented fish and soybeans. It has a milder, sweeter taste compared to other Asian varieties and is often used as a seasoning or dipping sauce in Japanese dishes like sashimi and grilled fish.

Southeast Asian fish sauce is considered a staple condiment in Southeast Asian cuisine. It's typically made from anchovies or other small fish, fermented with salt, and used to add depth and saltiness to dishes like curries, stir-fries, and dipping sauces.

Breakup by Composition:

Basic

Premium

The fish sauce market research report has provided a detailed breakup and analysis of the market based on the composition. This includes basic and premium.

Basic fish sauces are typically made from basic ingredients like fish, salt, and water. They are known for their affordability, versatility in cooking, and strong umami flavor, enhancing the taste of dishes. Premium fish sauce, on the other hand, is crafted using high-quality ingredients and traditional fermentation methods. It offers a superior depth of flavor, complexity, and aroma, elevating the culinary experience. Premium fish sauces often undergo longer fermentation periods and use select fish varieties, resulting in a richer and more nuanced taste profile. They provide a more refined culinary experience, elevate dishes to gourmet levels, and cater to discerning consumers seeking authentic flavors and quality.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Specialty Stores

Online Stores

Others

Supermarkets and hypermarkets currently exhibit a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets currently exhibit a clear dominance in the market.

Supermarkets and hypermarkets play a significant role in the distribution of fish sauce due to their extensive reach, large-scale operations, and diverse product offerings. They provide consumers with convenient access to a wide selection of fish sauce brands and variants, often prominently displaying them in dedicated aisles or sections within the store. Additionally, supermarkets and hypermarkets leverage their purchasing power to negotiate favorable terms with suppliers, ensuring competitive pricing for consumers while offering opportunities for fish sauce manufacturers to showcase their products to a broad audience. Collaborations between fish sauce manufacturers are hypermarkets brands are anticipated to positively influence the fish sauce market price trends in the coming years.

Breakup by Industry Vertical:

Food and Beverages

Household

Hotels and Restaurants

Others

Hotels and restaurants hold the largest market share

The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes food and beverages, household, hotels and restaurants, and others. According to the report, hotels and restaurants hold the largest market share.

The rising number of hotels and restaurants serving Asian cuisine and seafood is primarily driving the growth of this segment. For instance, in May 2024, Ruby Red Hospitality opened Sozo Skyline, a new pan-Asian restaurant in Central Bengaluru. The restaurant serves an array of dishes from across South-East Asia. Similarly, in January 2024, PF Chang's, America's iconic Asian restaurant, launched its flagship outlet in Mumbai, India. Additionally, hotels and restaurants often source fish sauce in bulk quantities, providing economies of scale for manufacturers and distributors. The quality and authenticity of fish sauce used in hospitality establishments can influence consumer perceptions and preferences, leading to brand loyalty and repeat purchases.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia-Pacific currently dominates the global market

The report has provided a detailed breakup and analysis of the market based on the region. This includes North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia-Pacific currently dominates the global market.

Fish sauce is widely consumed in Southeast Asian countries, including Thailand, Vietnam, Cambodia, Myanmar, and Indonesia. For instance, per the National Office of Statistics, the average monthly consumption of fish and dipping sauce per capita in Vietnam is 0.3 liters. Moreover, Thailand, Vietnam, and Singapore are the top exporters of fish sauce, with Red Boat Fish Sauce, Squid, and Viet Phu Inc. being some of the prominent brands in the market. Moreover, the preference for seafood across the region has escalated the demand for fish sauce. According to the Department of Fisheries (Thailand), about 1.6 million tons of fish products were imported into Thailand in 2021. The continually increasing preference for fish sauce in the region is anticipated to propel the growth of the overall market in the coming years.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the following fish sauce top brands:

Halcyon Proteins Pty Ltd.

Masan Group

Pichai Fish Sauce Co. Ltd.

Rayong Fish Sauce Industry Co. Ltd.

Red Boat Fish Sauce

Rungroj Fish Sauce Co. Ltd.

Teo Tak Seng Fish Sauce Factory Co. Ltd.

Thai Fishsauce Factory (Squid Brand) Co. Ltd.

Thaipreeda Group

Unilever plc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Fish Sauce Market News:

June 2024: Noumami AS, a manufacturer in Norway, took up the challenge to produce fish sauce based on Norwegian Salmon, Norwegian Cod, and Herring.

September 2023: Vietnamese fish sauce received national recognition as an intangible cultural heritage.

May 2023: Red Boat Fish Sauce launched its new kho sauce. The company claimed the sauce was made with Red Boat's premium fish sauce and a blend of black pepper, shallots, and ginger.

Key Questions Answered in This Report

• 1. What was the size of the global fish sauce market in 2023?
• 2. What is the expected growth rate of the global fish sauce market during 2024-2032?
• 3. What are the key factors driving the global fish sauce market?
• 4. What has been the impact of COVID-19 on the global fish sauce market?
• 5. What is the breakup of the global fish sauce market based on the distribution channel?
• 6. What is the breakup of the global fish sauce market based on the industry vertical?
• 7. What are the key regions in the global fish sauce market?
• 8. Who are the key players/companies in the global fish sauce market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Fish Sauce Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Korean Fish Sauce
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Japanese Fish Sauce
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Southeast Asian Fish Sauce
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Western Fish Sauce
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Composition

• 7.1 Basic
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Premium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Specialty Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Industry Vertical

• 9.1 Food and Beverages
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Household
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Hotels and Restaurants
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Halcyon Proteins Pty Ltd.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Masan Group
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
  • 15.3.3 Pichai Fish Sauce Co. Ltd.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Rayong Fish Sauce Industry Co. Ltd.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Red Boat Fish Sauce
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Rungroj Fish Sauce Co. Ltd.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Teo Tak Seng Fish Sauce Factory Co. Ltd.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Thai Fishsauce Factory (Squid Brand) Co. Ltd.
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Thaipreeda Group
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Unilever plc
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials