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市場調査レポート
商品コード
1519379
機能性食品市場レポート:製品タイプ、原料、流通チャネル、用途、地域別、2024年~2032年Functional Food Market Report by Product Type, Ingredient, Distribution Channel, Application, and Region 2024-2032 |
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カスタマイズ可能
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機能性食品市場レポート:製品タイプ、原料、流通チャネル、用途、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
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世界の機能性食品市場規模は2023年に2,211億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに3,689億米ドルに達し、2024年から2032年の間に5.7%の成長率(CAGR)を示すと予測しています。健康意識の高まり、高齢者人口の増加、カスタマイズされた栄養食品オプションの人気の高まり、食品技術における様々な技術の進歩、機能性食品の採用に関する政府の支援的な取り組みなどが、市場を推進している主な要因です。
機能性食品とは、基本的な栄養を提供するだけでなく、通常の食事の一部として摂取することでその他の健康特典を提供する食品のカテゴリーを指します。一般に知られている食品には、消化器系の健康のためのプロバイオティクスが豊富なヨーグルト、心臓の健康のためのオメガ3強化卵、骨の健康のためのビタミンD添加強化牛乳、免疫サポートのための抗酸化物質たっぷりのベリー類などがあります。これらの食品は、特定の生物活性化合物や天然成分を配合したり、身体機能や健康全般に良い影響を与えることで知られるビタミン、ミネラル、その他の栄養素を強化したりしています。最適な健康を促進し、疾病予防をサポートし、特定の生理機能を高める。また、消化の改善、心臓血管の健康のサポート、免疫力の向上、体重管理など、さまざまな健康上の懸念にも対応します。
この市場の主な原動力は、健康的なライフスタイルの維持と慢性疾患の予防の重要性に対する消費者の健康意識の高まりです。加えて、老年人口が増加していることから、関節の健康、認知機能、心臓の健康といった加齢に伴う健康問題に対処するためにこうした食品が採用され、特定の健康促進特性を持つ製品に対する需要を牽引しています。さらに、食品科学と技術のいくつかの進歩と、味、食感、栄養プロファイルが改善されたこれらの食品の開発により、より幅広い消費者層にとって魅力的な食品となり、これも成長を促す大きな要因となっています。これに加えて、スーパーマーケット、健康食品店、オンライン・プラットフォームなど、さまざまな小売チャネルで簡単に製品を入手でき、入手しやすいことが、市場への浸透を高め、市場の成長を加速しています。これとともに、いくつかの政府が支援的な政策と規制を実施し、これらの食品の潜在的な健康上の利点を推進しており、これが市場の成長を後押ししています。さらに、ソーシャル・メディアによる宣伝や有名人の推薦を含む効果的なマーケティング戦略が、消費者の間に認知を生み出し、製品を普及させ、市場成長にプラスの推進力を与えています。
カスタマイズ栄養の人気の高まり
カスタマイズ栄養(個別化栄養とも呼ばれる)は、個人のニーズや嗜好に合わせて食事を調整できることから、大きな人気を集めています。加えて、遺伝子検査、バイオマーカー分析、デジタルヘルス技術などの数多くの進歩により、個別化栄養学が利用しやすく手頃な価格で提供されるようになり、市場の成長に影響を与えています。また、消費者は独自の健康目標、遺伝的素因、ライフスタイル要因に対応するソリューションを求めるようになっており、市場の成長を後押ししています。これに加えて、健康と幸福を最適化するように設計された個別化された食事計画、サプリメント、食品を受け取る個別化栄養に対する需要の高まりが、市場の成長を加速させています。さらに、遺伝が栄養要件に与える影響に対する意識の高まりや、体重管理、腸の健康、栄養不足などの健康上の懸念を積極的に管理したいという願望が、市場の成長を促進しています。
食品技術におけるさまざまな技術の進歩
近年、食品技術は目覚ましい進歩を遂げ、市場にプラスの影響を与えています。さらに、マイクロカプセル化などの新たな加工技術によって、機能性食品中の生物活性化合物の保護と放出の制御が可能になり、その効能と安定性が確保されます。これに伴い、ナノテクノロジーは栄養素と機能性成分の細胞レベルでの送達を可能にし、その吸収と生物学的利用能を高めるため、市場の成長を増大させる。さらに、植物ベースの代替食品と細胞農業におけるいくつかの技術革新は、持続可能性の向上と環境負荷の低減を伴うこれらの食品の開発につながり、これも成長を促す大きな要因となっています。これに加えて、時間温度インジケーターなどのスマート・パッケージング技術が製品の鮮度と品質の維持に役立ち、市場成長を後押ししています。こうした技術的ブレークスルーは、製品の味、食感、栄養成分を改善し、消費者にとってより魅力的なものにします。
政府の支援政策
各国政府は、機能性食品の潜在的な健康上の利点による疾病予防のために、機能性食品の採用を促進する政策を実施しており、これが市場の成長に影響を及ぼしています。こうした政策には、機能性食品ラベルの健康強調表示に関する承認プロセスの合理化が含まれることが多く、製品の透明性と消費者への利点の伝達が容易になります。これに加えて、政府主導の研究イニシアティブと資金援助が新たな機能性成分と食品製剤の開発を促し、市場成長を後押ししています。さらに、製造業者に対する税制上の優遇措置や補助金は、製造コストの引き下げや市場競争の促進に寄与し、市場の成長を促進しています。さらに、こうした支援策がこの分野への広範な投資につながり、技術革新、製品の入手可能性の増大、毎日の食生活の一部として機能性食品を選択する消費者の信頼感の高まりにつながっており、市場の前向きな見通しを生み出しています。
The global functional food market size reached US$ 221.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 368.9 Billion by 2032, exhibiting a growth rate (CAGR) of 5.7% during 2024-2032. The increasing health awareness, the growing geriatric population, the increasing popularity of customized nutrition food options, various technological advancements in food technology, and supportive government initiatives regarding the adoption of functional food are some of the major factors propelling the market.
Functional food refers to a category of food products that go beyond providing basic nutrition and offer additional health benefits when consumed as part of a regular diet. Some commonly known foods include probiotic-rich yogurt for digestive health, omega-3-fortified eggs for heart health, fortified milk with added vitamin D for bone health, and antioxidant-packed berries for immune support. These foods are formulated with specific bioactive compounds, and natural ingredients, or fortified with vitamins, minerals, or other nutrients known for their positive effects on bodily functions and overall well-being. It promotes optimal health, supports disease prevention, and enhances specific physiological functions. It also addresses various health concerns such as improving digestion, supporting cardiovascular health, improving immunity, and managing weight.
The market is primarily driven by the growing health awareness among consumers about the importance of maintaining a healthy lifestyle and preventing chronic diseases. In addition, the growing geriatric populations, are adopting these foods to address age-related health issues, such as joint health, cognitive function, and heart health, driving the demand for products with specific health-promoting properties. Moreover, several advances in food science and technology and the development of these foods with improved taste, texture, and nutritional profiles, make them more appealing to a broader consumer base, representing another major growth-inducing factor. Besides this, the easy product availability and accessibility in various retail channels, including supermarkets, health food stores, and online platforms, enhance their market penetration accelerating the market growth. Along with this, several governments are implementing supportive policies and regulations, promoting the potential health benefits of these foods which propel the market growth. Furthermore, effective marketing strategies, including social media promotion and celebrity endorsements, are creating awareness and popularizing products among consumers, providing a positive thrust to market growth.
The growing popularity of customized nutrition
Customized nutrition, also known as personalized nutrition, is gaining significant popularity due to its ability to tailor dietary choices to individual needs and preferences. In addition, numerous advancements in genetic testing, biomarker analysis, and digital health technologies allow personalized nutrition to be accessible and affordable, influencing market growth. Also, consumers are increasingly seeking solutions that address their unique health goals, genetic predispositions, and lifestyle factors, propelling market growth. Besides this, the rising demand for personalized nutrition to receive personalized diet plans, supplements, and foods designed to optimize their health and well-being, is accelerating the market growth. Furthermore, the growing awareness of the impact of genetics on nutritional requirements, and the desire to proactively manage health concerns such as weight management, gut health, and nutrient deficiencies are propelling the market growth.
Various technological advancements in food technology
In recent years, food technology is witnessing remarkable advancements positively impacting the market. In addition, novel processing techniques, such as microencapsulation, allow to protect and control the release of bioactive compounds in functional foods, ensuring their efficacy and stability. In line with this, nanotechnology enables the delivery of nutrients and functional ingredients at the cellular level, enhancing their absorption and bioavailability, thus augmenting market growth. Moreover, several innovations in plant-based alternatives and cellular agriculture led to the development of these foods with improved sustainability and reduced environmental impact representing another major growth-inducing factor. Besides this, smart packaging technologies, such as time-temperature indicators, help maintain the freshness and quality of products, propelling market growth. These technological breakthroughs improve their taste, texture, and nutritional content, making them more appealing to consumers.
Supportive government policies
Governments are implementing policies to promote the adoption of functional food due to their potential health benefits to prevent diseases which are influencing the market growth. These policies often include streamlined approval processes for health claims on functional food labels, facilitating transparency and communication of product benefits to consumers. Besides this, government-led research initiatives and funding support are encouraging the development of new functional ingredients and food formulations, propelling the market growth. Additionally, tax incentives and subsidies for manufacturers are contributing to lower production costs and promoting market competitiveness, augmenting the market growth. Furthermore, these supportive measures led to extensive investment in the sector, leading to innovation, increased product availability, and heightened consumer confidence in choosing functional foods as part of their daily diet, creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global functional food market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, ingredient, distribution channel and application.
Bakery Products
Breakfast Cereals
Snack/Functional Bars
Dairy Products
Baby Food
Others
Dairy products dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes bakery products, breakfast cereals, snack/functional bars, dairy products, baby food, and others. According to the report, dairy products represented the largest segment.
Dairy products, such as yogurt, milk, and cheese, hold a significant market share due to their inherent nutritional qualities and the ease of incorporating functional ingredients. In addition, dairy-based foods are rich sources of essential nutrients such as calcium, protein, and vitamins, making them ideal for fortification with additional health-enhancing components, influencing the market growth. Moreover, the widespread adoption of yogurt for its probiotic content is known for promoting gut health and immune function thus representing another major growth-inducing factor. Along with this, the versatility of dairy products allows for the addition of various functional ingredients, such as probiotics, prebiotics, omega-3 fatty acids, and vitamins, catering to diverse consumer health preferences.
Besides this, the widespread adoption of dairy products combined with their reputation as a wholesome and nutritious option is accelerating the market growth. Furthermore, the continuous innovation and diversification of dairy-based functional products are expected to sustain its dominance in the market in the foreseeable future.
Probiotics
Minerals
Proteins and Amino Acids
Prebiotics and Dietary Fiber
Vitamins
Others
Vitamins hold the largest share of the market
A detailed breakup and analysis of the market based on the ingredients have also been provided in the report. This includes probiotics, minerals, proteins and amino acids, prebiotics and dietary fiber, vitamins, and others. According to the report, vitamins accounted for the largest market share.
Vitamins are crucial micronutrients essential in various physiological processes, supporting overall health and well-being. In addition, the growing consumer awareness regarding the importance of a balanced diet and the role of vitamins in preventing nutrient deficiencies is influencing the market growth. Moreover, the widespread adoption of vitamins due to their health benefits, such as enhanced immune support, improved bone health, and skin vitality represents another major growth-inducing factor.
Besides this, food manufacturers are incorporating numerous vitamins, including vitamin C, vitamin D, vitamin B complex, and vitamin A, into their offerings, propelling the market growth. Along with this, the rising trend of personalized nutrition is accelerating the product adoption rate. Furthermore, the extensive research and development (R&D) in the field of nutrition and health, prioritize products that proactively support individuals' overall well-being is creating a positive market outlook.
Supermarkets and Hypermarkets
Specialist Retailers
Convenience Stores
Online Stores
Others
Functional foods are widely distributed through supermarkets and hypermarkets
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialist retailers, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets offer an extensive range of products, including numerous of functional foods, making it convenient for consumers to access these specialized products in one location. In addition, the vast store size and strategic locations of supermarkets and hypermarkets attract a large customer base, allowing manufacturers to reach a broader audience, influencing the market growth.
Moreover, supermarkets and hypermarkets often prioritize health and wellness sections, showcasing foods prominently to capture the growing health-conscious consumer segment. They invest in marketing and promotion activities, creating awareness and driving consumer interest in functional foods. Additionally, these retail channels offer competitive pricing and frequent discounts, making them more affordable and appealing to customers, augmenting the market growth. The ability to compare various brands and products under one roof empowers consumers to make informed choices, further driving the sales.
Sports Nutrition
Weight Management
Clinical Nutrition
Cardio Health
Others
A detailed breakup and analysis of the market based on the applications has also been provided in the report. This includes sports nutrition, weight management, clinical nutrition, cardio health, and others.
Sports nutrition focuses on providing foods designed to support athletes and fitness enthusiasts in optimizing their physical performance, muscle recovery, and energy levels. In addition, sports nutrition products often contain protein, amino acids, and essential nutrients to help in muscle repair and enhance endurance influencing the market growth. Moreover, the widespread adoption of functional foods for weight management aims to assist individuals in maintaining a healthy weight and managing obesity representing another major growth-inducing factor. These products may include meal replacement shakes, low-calorie snacks, and appetite suppressants that promote satiety and control cravings.
Besides this, clinical nutrition targets individuals with specific health conditions, such as diabetes, gastrointestinal disorders, or malnutrition and addresses nutrient deficiencies, and supports overall health during illness or recovery, accelerating the market growth. Along with this, cardio health focuses on functional foods that promote heart health by reducing cholesterol levels, managing blood pressure, and supporting cardiovascular function which contain heart-healthy ingredients including omega-3 fatty acids and soluble fiber, propelling the market growth.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific represented the largest market.
Asia Pacific has emerged as a dominant region, exhibiting robust growth and capturing a significant market share. In addition, the increasing health consciousness among consumers, rising disposable incomes, and a growing geriatric population seeking health-enhancing products are propelling market growth. Also, countries such as China, Japan, India, and South Korea are escalating the demand for these foods to manage lifestyle-related health issues, thus augmenting market growth. Along with this, Asia Pacific boasts a rich tradition of using natural ingredients with potential health benefits, making it conducive for the development and consumption of functional foods with traditional herbal and botanical extracts, accelerating market growth.
North America market, particularly the United States, with a well-established functional food industry is driven by a health-conscious population and a strong emphasis on preventive healthcare. Moreover, the Europe market is witnessing steady growth due to the rising awareness of the importance of a balanced diet and the widespread adoption of functional food and dietary supplements for maintaining overall well-being is contributing to the market growth.
Nowadays, companies in the market are actively engaged in various strategies to meet the growing demand for healthier and personalized food products. They are investing significantly in research and development (R&D) to identify new bioactive ingredients, innovative formulations, and technologies to enhance the health benefits of their products. Moreover, they are focusing on offering personalized nutrition solutions using data-driven approaches, such as genetic testing and individual health profiling to develop customized functional food products customized to consumers' specific health goals and requirements. Furthermore, continuous product innovation and the introduction of new functional food products with unique health claims and targeted benefits, appeal to a broader consumer base. They are collaborating with research institutions, universities, and ingredient suppliers for expertise, access to novel ingredients, and develop evidence-based health claims for their products.
Abbott Laboratories
Amway
BASF SE
Cargill Incorporated
Clif Bar & Company
Danone S.A.
General Mills inc.
Glanbia PLC
Hearthside Food Solutions LLC
Kellogg Company
Kerry Group plc
Nestle S.A. and Raisio Oyj
In April 2023, Nestle announced the launch of its two new vegan chocolate chips, which are claimed to be dairy-free and were launched to meet the demand for plant-based products, under its Toll House brand.
In March 2022, Clif Bar & Company launched think snack bars, produced with plant-based ingredients to support health and provide snacking options with flavor and real ingredients, such as organic rolled oats, with several products offering chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut, expanding its on-the-go snacking segment for consumers.
In March 2022, Danone S.A. introduced Activa+, a brand-new yogurt-in-a-drink to support enhanced immunity and health, with Zinc and the vitamins C, D, and E in the yogurt including three flavors of yogurt to choose from such as raspberry, strawberry, and peach.