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拡張現実市場レポート：コンポーネント、タイプ、組織規模、用途、エンドユーザー産業、地域別、2024～2032年

Extended Reality Market Report by Component, Type, Organization Size, Application (Virtual Reality, Augmented Reality, Mixed Reality ), End User Industry, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 135 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
拡張現実市場レポート：コンポーネント、タイプ、組織規模、用途、エンドユーザー産業、地域別、2024～2032年
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の拡大現実（XR）市場規模は2023年に925億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけて39.2%の成長率（CAGR）を示し、2032年までに1兆9,137億米ドルに達すると予測しています。XR技術に対する消費者の認識と受容の高まり、文化史跡保護とバーチャル博物館の採用の増加、訓練とシミュレーションのための軍事・防衛アプリケーションの使用の増加は、拡大現実市場の成長を促進する要因の一部です。

拡大現実市場の分析：

主要市場の促進要因：ゲーム、エンターテインメント、医療、教育などの業界で没入型技術の採用が増加していることが、拡大現実市場シェアの大きな促進要因となっています。

主要市場動向：拡大現実（AR）、仮想現実（VR）、複合現実（MR）技術の企業ワークフローへの統合は、拡大現実市場動向を形成する主要動向です。

地理的動向：北米が市場をリードしており、早期導入、技術の進歩、XR企業や開発者の強力なエコシステムがその原動力となっています。

競合情勢：Accenture PLC、AugRay LLC、Semcon、SoftServe Inc.などが拡大現実市場の需要を牽引する主要な市場参入企業です。

課題と機会：ハードウェアの制限やユーザーエクスペリエンスなどの技術的課題が残る一方、産業トレーニング、バーチャルイベント、没入型ストーリーテリングなどのセグメントでは拡大現実市場の機会が豊富にあり、最近の拡大現実市場の革新と成長を牽引しています。

拡大現実市場の動向：

XRデバイスと機器の入手可能性と価格の上昇

拡大現実市場の統計は、XR機器や装置の入手可能性と価格の上昇によって恩恵を受けています。以前は、高価なXR機器は特定のセグメントや愛好家に限られていました。しかし、技術の進歩、規模の経済、競争の激化により、より利用しやすく費用対効果の高いXRソリューションが登場しています。人々がこの技術を活用できるようになったのは、スマートフォンの普及によるものです。現在では、ほとんどのスマートフォンがAR機能を備えており、他のガジェットがなくても拡大現実を体験することができます。このため、AR対応携帯電話の普及により、ユーザー数が爆発的に増加し、ARアプリケーション市場も拡大しました。スタンドアローンのVRヘッドセットは以前より安価になり、ユーザーにとっても使いやすくなったため、バーチャル・リアリティを試してみたい人にとって、より身近な体験となっています。

小売・eコマース業界での利用拡大

小売・eコマース業界におけるXR技術の利用は増加しており、拡大現実市場の展望を明るいものにしています。世界の拡大現実市場2021年の市場規模は428億6,000万米ドルに達し、今年時点では39.2％の成長が見込まれており、目覚ましい市場拡大率を示しています。XRは、買い物客が商品を閲覧し、興味を持つ方法を変えつつあります。ARはまた、スマートフォンやARメガネを使用して、顧客が現実の環境の中にデジタル家具や装飾品を配置することができる仮想の製品ビジュアライゼーションを可能にします。このインタラクティブな体験により、消費者は商品が自分の家にどのようにフィットするかをイメージしやすくなり、その結果、購入決定に対する確信が深まる。さらにXRは、インタラクティブなディスプレイやパーソナライズされたレコメンデーションを通じて、店舗での体験を向上させる。小売業者は、AR/VR技術を活用して、インタラクティブな商品イントロダクションや没入感のあるブランド・ストーリー、バーチャル・ショールームなどを開発し、個性的なカスタマージャーニーを提供することができます。

マーケティングや広告キャンペーンへの需要の高まり

マーケティングや広告キャンペーンにおけるXRの需要が高まっています。これが拡大現実市場の収益を押し上げています。XRは、従来のやり方とは異なる、よりインタラクティブなマーケティングを生み出す機会を提供しています。マーケティングにおけるXRの主要用途の1つは、拡大現実（AR）です。ARブランドは、顧客が印刷媒体をスキャンしたり、モバイルアプリを使用して、3Dモデル、アニメーション、製品情報などの追加デジタルコンテンツを受け取ることができるインタラクティブなコマーシャルを作成することができます。このようなインタラクションは、顧客エンゲージメントとブランド想起を高める。バーチャル・リアリティ（VR）も、マーケティング・キャンペーンに使える強力なツールです。ブランドは、自社のブランド・ID確認に合った仮想環境にユーザーを引き込むVR体験を構築することができます。このような体験は、製品のデモンストレイション、現実のシナリオのシミュレーション、あるいは人々の心を打つブランデッド・エンターテインメント・コンテンツを生み出すことができます。複合現実（MR）は、バーチャルと物理的な風景の両方を一つのシームレスな体験に統合し、ユーザーはそれらと一緒に対話します。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界の拡大現実市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ハードウェア
  • ソフトウェア
  • サービス

第7章 市場内訳：タイプ別

  • 消費者エンゲージメント
  • ビジネスエンゲージメント

第8章 市場内訳：組織規模別

  • 中小企業
  • 大企業

第9章 市場内訳：用途別

  • バーチャルリアリティ（VR）
  • 拡大現実（AR）
  • 複合現実（MR）

第10章 市場内訳：エンドユーザー産業別

  • 教育市場
  • 小売
  • 工業・製造業
  • 医療
  • メディアとエンターテイメント
  • その他

第11章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格分析

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Accenture PLC
    • AugRay LLC
    • Dassault Systemes SolidWorks Corporation（Dassault Systemes）
    • Qualcomm Incorporated
    • Semcon
    • SoftServe Inc.
    • Softweb Solutions Inc.（Avnet Inc.）
    • SphereGen Technologies LLC
    • Varjo
    • VertexPlus Technologies Limited
図表

List of Figures

  • Figure 1: Global: Extended Reality Market: Major Drivers and Challenges
  • Figure 2: Global: Extended Reality Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Extended Reality Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Extended Reality Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Extended Reality Market: Breakup by Type (in %), 2023
  • Figure 6: Global: Extended Reality Market: Breakup by Organization Size (in %), 2023
  • Figure 7: Global: Extended Reality Market: Breakup by Application (in %), 2023
  • Figure 8: Global: Extended Reality Market: Breakup by End User Industry (in %), 2023
  • Figure 9: Global: Extended Reality Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Extended Reality (Hardware) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Extended Reality (Hardware) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Extended Reality (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Extended Reality (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Extended Reality (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Extended Reality (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Extended Reality (Consumer Engagement) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Extended Reality (Consumer Engagement) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Extended Reality (Business Engagement) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Extended Reality (Business Engagement) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Extended Reality (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Extended Reality (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Extended Reality (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Extended Reality (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Extended Reality (Virtual Reality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Extended Reality (Virtual Reality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Extended Reality (Augmented Reality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Extended Reality (Augmented Reality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Extended Reality (Mixed Reality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Extended Reality (Mixed Reality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Extended Reality (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Extended Reality (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Extended Reality (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Extended Reality (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Extended Reality (Industrial and Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Extended Reality (Industrial and Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Extended Reality (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Extended Reality (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Extended Reality (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Extended Reality (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Extended Reality (Other End User Industries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Extended Reality (Other End User Industries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: North America: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: North America: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: United States: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: United States: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Canada: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Canada: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Asia-Pacific: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Asia-Pacific: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: China: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: China: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Japan: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Japan: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: India: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: India: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: South Korea: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: South Korea: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Australia: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Australia: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Indonesia: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Indonesia: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Europe: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Europe: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Germany: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Germany: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: France: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: France: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: United Kingdom: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: United Kingdom: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Italy: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Italy: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Spain: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Spain: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Russia: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Russia: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Others: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Latin America: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Latin America: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Brazil: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Brazil: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Mexico: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Mexico: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Others: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Middle East and Africa: Extended Reality Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Middle East and Africa: Extended Reality Market: Breakup by Country (in %), 2023
  • Figure 90: Middle East and Africa: Extended Reality Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Global: Extended Reality Industry: SWOT Analysis
  • Figure 92: Global: Extended Reality Industry: Value Chain Analysis
  • Figure 93: Global: Extended Reality Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Extended Reality Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Extended Reality Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Extended Reality Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 4: Global: Extended Reality Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
  • Table 5: Global: Extended Reality Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Extended Reality Market Forecast: Breakup by End User Industry (in Million US$), 2024-2032
  • Table 7: Global: Extended Reality Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Extended Reality Market: Competitive Structure
  • Table 9: Global: Extended Reality Market: Key Players
目次
Product Code: SR112024A4923

The global extended reality (XR) market size reached US$ 92.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,913.7 Billion by 2032, exhibiting a growth rate (CAGR) of 39.2% during 2024-2032. The increasing consumer awareness and acceptance of XR technologies, the rising adoption of cultural heritage preservation and virtual museums, and the growing use of military and defense applications for training and simulations are some of the factors propelling the extended reality market growth.

Extended Reality (XR) Market Analysis:

Major Market Drivers: The increasing adoption of immersive technologies in industries such as gaming, entertainment, healthcare, and education is a significant driver for the extended reality market share.

Key Market Trends: The integration of augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies into enterprise workflows is a key trend shaping the extended reality market trends.

Geographical Trends: North America is leading the market, driven by early adoption, technological advancements, and a strong ecosystem of XR companies and developers.

Competitive Landscape: Accenture PLC, AugRay LLC, Semcon, and SoftServe Inc. are some of the key market players driving the extended reality market demand.

Challenges and Opportunities: While technical challenges like hardware limitations and user experience remain, extended reality market opportunities abound in sectors such as industrial training, virtual events, and immersive storytelling, driving innovation and growth in the extended reality market recent developments.

Extended Reality (XR) Market Trends:

Rising availability and affordability of XR devices and equipment

The extended reality market statistics have been benefited by the rising availability and affordability of XR devices and equipment. In the past, there were expensive XR devices that were limited to certain sectors or enthusiasts. However, technology advancements, economies of scale, and increased competition have resulted in more accessible and cost-effective XR solutions. It is through the expansion of smartphones that people have managed to make use of this tech. Nowadays, most smartphones possess AR features making it possible for individuals to experience augmented reality without any other gadgets. This led to explosion in user base and greater AR applications market due to adoption of AR-ready mobile phones. With standalone VR headsets being less costly than before, they are also friendlier for users which makes virtual reality a more accessible experience for anyone wanting to try it out.

Rising use in the retail and e-commerce industry

The use of XR technologies in the retail and e-commerce industry has been rising, leading to a positive extended reality market outlook. The global extended reality market 2021 value reached US$ 42.86 Billion, and as of the current year, is expected to grow at 39.2%, which indicates an impressive market expansion rate. XR is changing how shoppers browse and engage with products. AR also enables virtual product visualization where using their smartphones or AR glasses, customers are able to place digital furniture or decor items within real-life settings. This interactive experience helps consumers envision how products will fit into their homes thus bolstering confidence in purchase decisions made thereof. Furthermore, XR enhances the in-store experience through interactive displays and personalized recommendations. Retailers can utilize AR/VR technology to develop interactive product introductions, an immersive brand narrative, or virtual showrooms that will provide distinctive customer journeys.

Growing demand for marketing and advertising campaigns

There is a growing demand for XR in marketing and advertising campaigns. This is driving the extended reality market revenue. XR presents an opportunity to create more interactive marketing which is different from the old ways of doing things. One of the main applications of XR in marketing is augmented reality (AR). AR brands may create interactive commercials, whereby customers can scan print media or use mobile apps to receive extra digital content like 3D models, animations, or product information. Such kind of interaction enhances customer engagement and brand recall. Virtual reality (VR) is another strong tool that can be used in marketing campaigns. Brands can build VR experiences that take users into virtual environments matching their brand identity. These experiences could demonstrate products, simulate real-life scenarios, or produce branded entertainment content that strikes a chord with people. Mixed reality (MR) combines both virtual and physical landscapes into a single seamless experience where users interact together with them.

Extended Reality (XR) Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, type, organization size, application, and end user industry.

Breakup by Component:

Hardware

Software

Services

The report has provided a detailed breakup and analysis of the market based on the component. This includes hardware, software, and services.

Breakup by Type:

Consumer Engagement

Business Engagement

Consumer engagement holds the largest share of the industry

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes consumer and business engagement. According to the report, consumer engagement accounted for the largest market share.

Customer engagement is increasing the extended reality market price. XR technologies engage customers with some unique and interactive touch. Customers want unique experiences even if it is virtual reality (VR) or mixed reality (MR). Marketing campaigns that are innovative, virtual try-on, and branded content are some of the efforts made for consumer engagement by businesses on XR. High consumer engagement will enhance brand visibility and customer loyalty, thus driving market demand.

Breakup by Organization Size:

Small and Medium-sized Enterprises

Large Enterprises

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises.

Breakup by Application:

Virtual Reality (VR)

Augmented Reality (AR)

Mixed Reality (MR)

Virtual reality (VR) represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes virtual reality (VR), augmented reality (AR), and mixed reality (MR). According to the report, the virtual reality (VR) represented the largest segment.

Virtual reality (VR) means creating computer-generated environments that can immerse users into entirely synthetic worlds. VR applications include gaming and entertainment up to training and simulations. This has resulted in the rise in demand for VR games as well as other forms of entertainment such as virtual travels, digital social interactions, and online training programs in a variety of fields among others. Businesses use XR for better product visualizations, remote collaboration, and interactive marketing purposes. Over time as technology matures cost reduction makes XR more affordable across various industries including education where it is used for experiential learning through institutions adopting it in other sectors like healthcare which employs it to conduct surgical simulations besides treating patients.

Breakup by End User Industry:

Education

Retail

Industrial and Manufacturing

Healthcare

Media and Entertainment

Others

Media and entertainment holds the largest share of the market

A detailed breakup and analysis of the market based on the end user industry have also been provided in the report. This includes education, retail, industrial and manufacturing, healthcare, media and entertainment, and others. According to the report, media and entertainment accounted for the largest market share.

The media and entertainment industry propels the growth of the market. XR technologies are revolutionizing content consumption. This is through VR headsets that provide immersive gaming experiences and interactive storytelling. In AR, real-time information overlays and interactive advertisements are used to enrich live events while MR creates captivating experiences by blurring the line between physical and digital worlds. Companies with a stake in XR content production promote innovation, as well as assist in broadening consumer uptake. As demand for immersive entertainment grows, the media and entertainment sector continues to push the boundaries of XR, thus enlarging this market and shaping future experiences.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest extended reality (XR) market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

In the XR market, North America leads in innovation. The region has a vibrant XR development ecosystem due to the presence of tech giants, startups, and research organizations. It is home to some of the major companies who are leading in VR, AR, and MR technologies. For example, North America has a strong investment culture and supportive regulatory environment that promotes the growth of XR. Also, diverse industries in this region such as gaming and entertainment as well as healthcare and education are embracing XR for various applications. Due to a large number of consumers demanding immersion experiences, North America remains at the top most global markets.

Leading Key Players in the Extended Reality (XR) Industry:

The key market players are key drivers behind market growth through innovation, investment, and collaboration. They develop cutting-edge VR and AR. It is because they spend heavily on research, product development, and content creation aimed at expanding capabilities and accessibilities within XR solutions. This helps them to expand their ecosystems by working with hardware manufacturers, software developers, and content creators. New innovative start-ups contribute towards specialized solutions thus driving competition among niche players. Strategic partnerships with industries such as gaming or education contribute greatly in driving the adoption of XR leading to its expansion on the market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Accenture PLC

AugRay LLC

Dassault Systemes SolidWorks Corporation (Dassault Systemes)

Qualcomm Incorporated

Semcon

SoftServe Inc.

Softweb Solutions Inc. (Avnet Inc.)

SphereGen Technologies LLC

Varjo

VertexPlus Technologies Limited

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

April 2, 2024: Accenture PLC agreed to acquire Intellera Consulting, an Italian consultancy firm operating in the public administration and healthcare sectors. The company is planning to improve digital transformation capabilities for Italy's public sector.

March 18, 2024: Semcon announced that it has signed a new framework agreement with Sinfra, which is a national procurement centre with many member companies in district heating, electricity operations, sewage, and water.

March 7, 2024: SoftServe Inc., an IT consulting and digital services provider, announced that it has become an inaugural partner to obtain the Amazon Web Services (AWS) Generative AI Competency.

Key Questions Answered in This Report

  • 1. What was the size of the global extended reality (XR) market in 2023?
  • 2. What is the expected growth rate of the global extended reality (XR) market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global extended reality (XR) market?
  • 4. What are the key factors driving the global extended reality (XR) market?
  • 5. What is the breakup of the global extended reality (XR) market based on the type?
  • 6. What is the breakup of the global extended reality (XR) market based on the application?
  • 7. What is the breakup of the global extended reality (XR) market based on the end user industry?
  • 8. What are the key regions in the global extended reality (XR) market?
  • 9. Who are the key players/companies in the global extended reality (XR) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Extended Reality (XR) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Hardware
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Software
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Consumer Engagement
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Business Engagement
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organization Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Virtual Reality (VR)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Augmented Reality (AR)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Mixed Reality (MR)
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by End User Industry

  • 10.1 Education
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Industrial and Manufacturing
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Healthcare
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Media and Entertainment
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Others
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Accenture PLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 AugRay LLC
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Dassault Systemes SolidWorks Corporation (Dassault Systemes)
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 Qualcomm Incorporated
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Semcon
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 SoftServe Inc.
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Softweb Solutions Inc. (Avnet Inc.)
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 SphereGen Technologies LLC
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 Varjo
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
    • 16.3.10 VertexPlus Technologies Limited
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio