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IPTV市場レポート：加入タイプ、伝送タイプ、デバイスタイプ、ストリーミングタイプ、サービスタイプ、エンドユーザー、地域別、2024-2032

IPTV Market Report by Subscription Type, Transmission Type, Device Type, Streaming Type, Service Type, End-User, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
IPTV市場レポート：加入タイプ、伝送タイプ、デバイスタイプ、ストリーミングタイプ、サービスタイプ、エンドユーザー、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のIPTV（インターネットプロトコルテレビ）市場規模は2023年に828億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に13.6%の成長率（CAGR）を示し、2032年までに2,701億米ドルに達すると予測しています。同市場は、インターネットの普及と帯域幅の利用可能性の拡大、ストリーミング技術とユーザー体験の進歩の増加、従来の定期放送よりもオンデマンドやストリーミングサービスに対する需要の高まりによって、着実な成長を遂げています。

IPTV市場の分析：

市場の成長と規模：北米のIPTV市場は、オンデマンドやストリーミングサービスの需要増加により、安定した成長を遂げています。

主な市場促進要因：主な促進要因としては、パーソナライズされたコンテンツ体験に対する需要の高まり、ストリーミング技術の進歩、オリジナルコンテンツ制作の拡大、スマートテレビ（TV）やコネクテッドデバイスの普及拡大、ユーザー体験の向上とパーソナライゼーションへの注力などが挙げられます。

技術の進歩：高速インターネット・インフラや5G無線技術の導入など、絶え間ない技術革新がIPTVサービスの品質と信頼性を高めています。ストリーミング技術の革新は視聴体験を向上させ、人工知能（AI）と機械学習（ML）はパーソナライズされたコンテンツ推奨と双方向機能を可能にしています。

業界アプリケーション：IPTVは、住宅と企業の両方で広く利用されています。住宅分野では、IPTVは消費者に、従来のテレビ視聴契約に代わる柔軟でコスト効率の高い選択肢を提供しています。企業では、IPTVは社内コミュニケーション、従業員トレーニング、デジタルサイネージ、顧客エンゲージメントに活用されています。

主な市場動向：主な動向には、オンデマンド・サービスやストリーミング・サービスへの移行、コードカットやコードネーバーの台頭、オリジナル・コンテンツ制作の拡大、スマートTVやコネクテッド・デバイスの採用、ユーザー・エクスペリエンスやパーソナライゼーションへの注力、業界再編などがあります。

地理的動向：北米は、強力な技術インフラと、デジタル・エンターテインメントとストリーミング・オプションを重視するユーザー層によって、IPTVの重要な市場となっています。しかしアジア太平洋は、カスタマイズ可能なコンテンツ・ソリューションに対する需要の高まりにより、急成長市場として浮上しています。

競合情勢：市場競争は激しく、大手プレーヤーはオリジナル・コンテンツへの投資、世界展開、コンテンツ制作会社との提携を行っています。業界再編も盛んで、M&Aが競合情勢を形成しています。

課題と機会：IPTV市場の課題には、競争の激化、コンテンツ・ライセンスの複雑さ、継続的な技術進歩の必要性などがあります。しかし、新市場への進出、ニッチな視聴者への対応、5Gのような新技術を活用したストリーミング体験の向上により、これらの課題を克服できると予測されます。

IPTV市場の動向：

インターネット普及率と帯域幅の増加

世界のインターネット普及率の向上は、IPTV市場の基本的な促進要因です。より多くの家庭や企業が高速インターネットにアクセスできるようになるにつれ、インターネット経由で高品質のビデオコンテンツをストリーミングすることがより現実的になっています。帯域幅の向上により、高画質（HD）や超高画質（UHD）コンテンツのシームレスなストリーミングが可能になり、従来のケーブルテレビや衛星テレビサービスに匹敵する体験を、より柔軟に提供できるようになった。このアクセシビリティは、従来の放送サービスが限定的であったり高価であったりする地域では極めて重要であり、IPTVは魅力的な選択肢となります。インターネットの普及率と帯域幅の利用可能性の増加は、IPTVサービス・プロバイダーに大きな拡張性と柔軟性を提供します。プロバイダーは、従来の放送にありがちな大規模な物理的インフラの変更を必要とせず、需要の増大に合わせてサービスを容易に拡張できます。この柔軟性により、市場動向や消費者の嗜好の変化に迅速に対応でき、IPTVサービスの関連性と競争力を維持できます。より高い帯域幅が利用可能になることで、映像品質が向上するだけでなく、よりインタラクティブで豊かな視聴体験が可能になります。

技術とユーザー体験の進歩

技術の進歩はIPTV市場において重要な役割を果たしています。高効率映像符号化（H.265）のような高度な圧縮技術の開発により、バッファリングを最小限に抑えながら高品質なコンテンツを効率的にストリーミングできるようになった。さらに、ビデオ・オン・デマンド（VoD）、マルチスクリーン視聴、パーソナライズされたコンテンツ推薦などのインタラクティブ機能の統合は、ユーザー体験を向上させる。これらの機能は、従来のTVサービスにはないカスタマイズ性と利便性を提供し、視聴体験のコントロールに価値を置く技術に精通した視聴者にアピールします。技術の進歩により、IPTVサービスは従来のテレビ画面の枠を超えることができるようになっています。IPTVコンテンツは現在、スマートフォン、タブレット、ノートパソコン、スマートテレビ（TV）など、さまざまなデバイスからアクセスできます。このようなマルチプラットフォームでのアクセシビリティは、柔軟性と機動性の要求に応え、個人がいつでもどこでも好きなコンテンツにアクセスできるようにします。さらに、ネットワーク管理と最適化の進歩により、IPTVのサービス品質（QoS）が向上しています。これには、安定性の向上、待ち時間の短縮、安定したパフォーマンスなどが含まれ、顧客満足度の維持と解約率の低減に不可欠です。

視聴習慣の変化

視聴者の習慣の変化が市場の成長を後押ししています。従来の定期放送よりもオンデマンドやストリーミング・サービスを好む傾向が強まっています。個人は、固定された番組スケジュールに縛られることなく、いつ何を見るかという柔軟性を求めています。IPTVプラットフォームは、いつでもアクセスできる幅広いコンテンツを提供することで、この需要に応えており、エンターテインメントのニーズにモバイル機器やスマートテレビを使うことを好む現代の視聴者のライフスタイルに合致しています。このような消費動向の変化は、デジタルメディアやオンデマンドメディアに向かう広範な傾向を反映しており、IPTVはコンテンツ配信の将来的な選択肢として位置づけられています。現代の視聴者は、スマートフォン、タブレット、ノートパソコン、スマートテレビなど、複数のデバイスでコンテンツを消費するようになっています。このマルチデバイス視聴へのシフトは、さまざまなデバイスでコンテンツをストリーミングできる柔軟性を提供するIPTVサービス適応の原動力となっています。この機能は、モビリティとどこからでも好きなコンテンツにアクセスできる能力を重視する若い視聴者に特に魅力的です。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のIPTV市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：加入タイプ別
  • 市場内訳：伝送タイプ別
  • 市場内訳：デバイスタイプ別
  • 市場内訳：ストリーミングタイプ別
  • 市場内訳：サービスタイプ別
  • 市場内訳：エンドユーザー別
  • 市場内訳：地域別
  • 市場予測

第6章 市場内訳：サブスクリプションタイプ別

  • サブスクリプション型IPTV
    • 市場動向
    • 市場予測
  • サブスクリプションフリーIPTV
    • 市場動向
    • 市場予測

第7章 市場内訳：伝送タイプ別

  • 有線
    • 市場動向
    • 市場予測
  • 無線
    • 市場動向
    • 市場予測

第8章 市場内訳：デバイスタイプ別

  • スマートフォン＆タブレット
    • 市場動向
    • 市場予測
  • スマートテレビ
    • 市場動向
    • 市場予測
  • パソコン
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：ストリーミングタイプ別

  • ビデオIPTV
    • 市場動向
    • 市場予測
  • 非ビデオIPTV
    • 市場動向
    • 市場予測

第10章 市場内訳：サービスタイプ別

  • インハウスサービス
    • 市場動向
    • 市場予測
  • マネージドサービス
    • 市場動向
    • 市場予測

第11章 市場内訳：エンドユーザー別

  • 住宅
    • 市場動向
    • 市場予測
  • 企業
    • 市場動向
    • 市場予測

第12章 市場内訳：地域別

  • アジア太平洋地域
    • 市場動向
    • 市場予測
  • 欧州
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場予測
  • 中東・アフリカ
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第13章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • AT&T
    • Bharti Airtel Limited
    • Akamai Technologies
    • Verizon Communications
    • Orange S.A.
    • Ericsson
    • CenturyLink
    • Deutsche Telekom
    • MatrixStream Technologies Inc.
    • Arris International
    • Sterlite Technologies
    • Cisco Systems
    • Broadcom Corporation
    • Telefonica
    • Foxtel
    • Huawei Technologies Co., Ltd.
    • Nectro IPTV
    • Amino Technologies
    • PCCW
    • Chunghwa Telecom
図表

List of Figures

  • Figure 1: Global: IPTV Market: Major Drivers and Challenges
  • Figure 2: Global: IPTV Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: IPTV Market: Breakup by Subscription Type (in %), 2023
  • Figure 4: Global: IPTV Market: Breakup by Transmission Type (in %), 2023
  • Figure 5: Global: IPTV Market: Breakup by Device Type (in %), 2023
  • Figure 6: Global: IPTV Market: Breakup by Streaming Type (in %), 2023
  • Figure 7: Global: IPTV Market: Breakup by Service Type (in %), 2023
  • Figure 8: Global: IPTV Market: Breakup by End-User (in %), 2023
  • Figure 9: Global: IPTV Market: Breakup by Region (in %), 2023
  • Figure 10: Global: IPTV Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 11: Global: IPTV Industry: SWOT Analysis
  • Figure 12: Global: IPTV Industry: Value Chain Analysis
  • Figure 13: Global: IPTV Industry: Porter's Five Forces Analysis
  • Figure 14: Global: IPTV (Subscription Based IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: IPTV (Subscription Based IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: IPTV (Subscription Free IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: IPTV (Subscription Free IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: IPTV (Wired) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: IPTV (Wired) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: IPTV (Wireless) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: IPTV (Wireless) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: IPTV (Smartphones & Tablets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: IPTV (Smartphones & Tablets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: IPTV (Smart TVs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: IPTV (Smart TVs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: IPTV (PCs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: IPTV (PCs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: IPTV (Other Device Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: IPTV (Other Device Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: IPTV (Video IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: IPTV (Video IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: IPTV (Non-Video IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: IPTV (Non-Video IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: IPTV (In-House Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: IPTV (In-House Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: IPTV (Managed Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: IPTV (Managed Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: IPTV (Residential) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: IPTV (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: IPTV (Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: IPTV (Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Asia Pacific: IPTV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Asia Pacific: IPTV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Europe: IPTV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Europe: IPTV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: North America: IPTV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: North America: IPTV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Middle East and Africa: IPTV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Middle East and Africa: IPTV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Latin America: IPTV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Latin America: IPTV Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

  • Table 1: Global: IPTV Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: IPTV Market Forecast: Breakup by Subscription Type (in Million US$), 2024-2032
  • Table 3: Global: IPTV Market Forecast: Breakup by Transmission Type (in Million US$), 2024-2032
  • Table 4: Global: IPTV Market Forecast: Breakup by Device Type (in Million US$), 2024-2032
  • Table 5: Global: IPTV Market Forecast: Breakup by Streaming Type (in Million US$), 2024-2032
  • Table 6: Global: IPTV Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 7: Global: IPTV Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 8: Global: IPTV Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 9: Global: IPTV Market Structure
  • Table 10: Global: IPTV Market: Key Players
目次
Product Code: SR112024A1612

The global IPTV (Internet Protocol Television) market size reached US$ 82.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 270.1 Billion by 2032, exhibiting a growth rate (CAGR) of 13.6% during 2024-2032. The market is experiencing steady growth driven by the growing internet penetration and bandwidth availability, increasing advancements in streaming technology and user experience, and rising demand for on-demand and streaming services over traditional scheduled broadcasting.

IPTV Market Analysis:

Market Growth and Size: The North America IPTV market is experiencing stable growth, driven by the increasing demand for on-demand and streaming services.

Major Market Drivers: The key drivers include the escalating demand for personalized content experiences, advancements in streaming technology, expansion of original content production, the growing adoption of smart televisions (TVs) and connected devices, and a focus on enhancing user experience and personalization.

Technological Advancements: Continuous innovations, such as the deployment of high-speed internet infrastructure and 5G wireless technology, are enhancing the quality and reliability of IPTV services. Innovations in streaming technologies are improving the viewing experience, while artificial intelligence (AI) and machine learning (ML) are enabling personalized content recommendations and interactive features.

Industry Applications: IPTV is widely used in both residential and enterprise settings. In the residential sector, it offers consumers flexible and cost-effective alternatives to traditional TV subscriptions. In enterprises, IPTV is utilized for internal communication, employee training, digital signage, and customer engagement.

Key Market Trends: Key trends include the shift towards on-demand and streaming services, the rise of cord-cutting and cord-nevers, the expansion of original content production, the adoption of smart TVs and connected devices, a focus on user experience and personalization, and industry consolidation.

Geographical Trends: North America is a significant market for IPTV, driven by the strong technological infrastructure and a user base that values digital entertainment and streaming options. However, Asia Pacific is emerging as a fast-growing market, driven by the rising demand for customizable content solutions.

Competitive Landscape: The market is competitive, with major players investing in original content, global expansion, and partnerships with content producers. Industry consolidation is prevalent, with mergers and acquisitions (M&As) shaping the competitive landscape.

Challenges and Opportunities: Challenges in the IPTV market include increasing competition, content licensing complexities, and the need for continuous technological advancements. Nonetheless, expanding into new markets, catering to niche audiences, and leveraging emerging technologies like 5G for enhanced streaming experiences is projected to overcome these challenges.

IPTV Market Trends:

Increased Internet Penetration and Bandwidth Availability

The global increase in internet penetration is a fundamental driver of the IPTV market. As more households and businesses gain access to high-speed internet, the feasibility of streaming high-quality video content over the internet becomes more practical. Enhanced bandwidth capabilities allow for the seamless streaming of high-definition (HD) and ultra-high-definition (UHD) content, offering an experience comparable to traditional cable or satellite TV services but with more flexibility. This accessibility is crucial in regions where conventional broadcasting services are limited or expensive, making IPTV an attractive alternative. Increased internet penetration and bandwidth availability offer IPTV service providers greater scalability and flexibility. Providers can easily scale their services to meet the growing demands without the need for extensive physical infrastructure changes that are typical in traditional broadcasting. This flexibility allows for rapid adaptation to changing market trends and consumer preferences, ensuring that IPTV services remain relevant and competitive. The availability of higher bandwidths not only improves video quality but also enables a more interactive and enriched viewer experience.

Advancements in Technology and User Experience

Technological advancements play a crucial role in the IPTV market. The development of advanced compression technologies like high-efficiency video coding (H.265) allows for efficient streaming of high-quality content with minimal buffering. Furthermore, the integration of interactive features, such as video-on-demand (VoD), multi-screen viewing, and personalized content recommendations, enhances user experience. These features provide a level of customization and convenience that traditional TV services cannot match, appealing to a tech-savvy audience that values control over their viewing experience. Technological advancements are enabling IPTV services to transcend the traditional boundaries of television screens. IPTV content is now accessible across various devices, including smartphones, tablets, laptops, and smart televisions (TVs). This multi-platform accessibility meets the demand for flexibility and mobility, allowing individuals to access their favorite content anytime and anywhere. Moreover, advancements in network management and optimization are leading to improvements in the Quality of Service (QoS) for IPTV. This includes better stability, reduced latency, and consistent performance, which are critical for maintaining customer satisfaction and reducing churn rates.

Changing Viewer Habits

The shift in viewer habits is propelling the growth of the market. There is a growing preference for on-demand and streaming services over traditional scheduled broadcasting. Individuals are seeking flexibility in what they watch and when they watch it without being bound by fixed program schedules. IPTV platforms cater to this demand by offering a wide range of content that can be accessed at any time, aligning with the lifestyle of modern viewers who prefer using mobile devices and smart TVs for their entertainment needs. This change in consumption patterns reflects a broader trend towards digital and on-demand media, positioning IPTV as a future-forward choice for content delivery. Modern audiences are increasingly consuming content across multiple devices, including smartphones, tablets, laptops, and smart TVs. This shift towards multi-device viewing is becoming a driving force behind the adaptation of IPTV services, which offer the flexibility to stream content on various devices. This feature is particularly appealing to younger audiences who value mobility and the ability to access their favorite content from anywhere.

IPTV Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on subscription type, transmission type, device type, streaming type, service type, and end user.

Breakup by Subscription Type:

Subscription Based IPTV

Subscription Free IPTV

Subscription-free IPTV accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the subscription type. This includes subscription based IPTV and subscription free IPTV. According to the report, subscription free IPTV represented the largest segment.

Breakup by Transmission Type:

Wired

Wireless

Wired holds the largest share in the industry

A detailed breakup and analysis of the market based on the transmission type have also been provided in the report. This includes wired and wireless. According to the report, wired accounted for the largest market share.

Breakup by Device Type:

Smartphones and Tablets

Smart TVs

PCs

Others

Smartphones and tablets represent the biggest market share

The report has provided a detailed breakup and analysis of the market based on the device type. This includes smartphones and tablets, smart TVs, PCs, and others. According to the report, smartphones and tablets represented the largest segment.

Breakup by Streaming Type:

Video IPTV

Non-Video IPTV

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes video IPTV and non-video IPTV.

Breakup by Service Type:

In-House Service

Managed Services

The report has provided a detailed breakup and analysis of the market based on the service type. This includes in-house service and managed services.

Breakup by End-User:

Residential

Enterprises

Enterprises is the predominant market segment

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes residential and enterprises. According to the report, enterprises accounted for the largest market share.

Breakup by Region:

Asia Pacific

Europe

North America

Middle East and Africa

Latin America

North America leads the market, accounting for the largest IPTV market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AT&T

Bharti Airtel Limited

Akamai Technologies

Verizon Communications

Orange S.A.

Ericsson

CenturyLink

Deutsche Telekom

MatrixStream Technologies Inc.

Arris International

Sterlite Technologies

Cisco Systems

Broadcom Corporation

Telefonica

Foxtel

Huawei Technologies Co., Ltd.

Nectro IPTV

Amino Technologies

PCCW

Chunghwa Telecom

Key Questions Answered in This Report:

  • How has the global IPTV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global IPTV market?
  • What is the impact of each driver, restraint, and opportunity on the global IPTV market?
  • What are the key regional markets?
  • What is the breakup of the market based on the subscription type?
  • Which is the most attractive subscription type in the IPTV market?
  • What is the breakup of the market based on the transmission type?
  • Which is the most attractive transmission type in the IPTV market?
  • What is the breakup of the market based on the device type?
  • Which is the most attractive device type in the IPTV market?
  • What is the breakup of the market based on the streaming type?
  • Which is the most attractive streaming type in the IPTV market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the IPTV market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the IPTV market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global IPTV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global IPTV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Subscription Type
  • 5.5 Market Breakup by Transmission Type
  • 5.6 Market Breakup by Device Type
  • 5.7 Market Breakup by Streaming Type
  • 5.8 Market Breakup by Service Type
  • 5.9 Market Breakup by End-User
  • 5.10 Market Breakup by Region
  • 5.11 Market Forecast

6 Market Breakup by Subscription Type

  • 6.1 Subscription Based IPTV
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Subscription Free IPTV
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Transmission Type

  • 7.1 Wired
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Wireless
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Device Type

  • 8.1 Smartphones & Tablets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Smart TVs
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 PCs
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Streaming Type

  • 9.1 Video IPTV
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Non-Video IPTV
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Service Type

  • 10.1 In-House Service
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Managed Service
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by End-User

  • 11.1 Residential
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Enterprises
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast

12 Market Breakup by Region

  • 12.1 Asia Pacific
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Europe
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 North America
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 Middle East and Africa
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 Latin America
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 AT&T
    • 16.3.2 Bharti Airtel Limited
    • 16.3.3 Akamai Technologies
    • 16.3.4 Verizon Communications
    • 16.3.5 Orange S.A.
    • 16.3.6 Ericsson
    • 16.3.7 CenturyLink
    • 16.3.8 Deutsche Telekom
    • 16.3.9 MatrixStream Technologies Inc.
    • 16.3.10 Arris International
    • 16.3.11 Sterlite Technologies
    • 16.3.12 Cisco Systems
    • 16.3.13 Broadcom Corporation
    • 16.3.14 Telefonica
    • 16.3.15 Foxtel
    • 16.3.16 Huawei Technologies Co., Ltd.
    • 16.3.17 Nectro IPTV
    • 16.3.18 Amino Technologies
    • 16.3.19 PCCW
    • 16.3.20 Chunghwa Telecom