市場調査レポート
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即席めん市場レポート:タイプ別、流通チャネル別、地域別、2024-2032Instant Noodles Market Report by Type (Fried, Non-fried), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2024-2032 |
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即席めん市場レポート:タイプ別、流通チャネル別、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界の即席めん市場規模は2023年に554億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに826億米ドルに達し、2024年から2032年の間に4.4%の成長率(CAGR)を示すと予測しています。自宅を離れて高等教育を受ける学生の増加、新しい場所を探検し冒険的な活動を楽しむことに対する個人の関心の高まり、料理用途における即席めんの柔軟性が市場を推進する主な要因のいくつかです。
即席めんは、調理済みの乾燥麺ブロックに香味粉末と調味油を加えたものです。お湯を沸かし、浸し、電子レンジで加熱することで素早く調理できるように設計されています。保存期間が長く、さまざまな食材と組み合わせて風味と栄養を高めることができます。コストパフォーマンスに優れ、様々な味やスタイルがあり、多様な嗜好に応えることができます。長期保存が可能なので、旅行中の非常食キットにも適しています。このほか、シェフや家庭料理人は、インスタントラーメンをより手の込んだ料理のベースとして使い、風味を高めるために具材や調味料を加えます。
特に都心部や海外では、自宅を離れて高等教育を受ける学生の数が増加しており、便利で予算に合った食事の需要が高まっています。さらに、トレッキング、山登り、バンジージャンプ、ロッククライミングなどの冒険活動への参加者の増加が、インスタントラーメンのような持ち運び可能で調理が簡単な食品へのニーズを高めています。これとは別に、オンライン・ショッピング・プラットフォームの台頭は、消費者が自宅に居ながらにして購入できる利便性を提供しています。さらに、いくつかの大手企業は、より幅広い消費者層を引きつけるために、グルテンフリー、ビーガン、オーガニック即席めんなどのニッチな製品バリエーションを導入しています。
急速な都市化とペースの速いライフスタイル
急速な都市化と個人の所得水準の世界の上昇は、即席めん需要を刺激する重要な要因の一つです。さらに、労働時間の延長、頻繁な旅行、個人的な仕事の増加などを特徴とする現代のライフスタイルのペースの速さが、迅速な食事ソリューションの必要性を高めています。さらに、即席めんのパッケージは1食分ずつに小分けされていることが多く、食事の計画を立てたり小分けにしたりする必要がないため、市場の見通しは良好です。これとは別に、即席めんは調理が簡単で、準備にかかる時間も最小限で済みます。その結果、即席めんは外出先での消費に理想的で、多忙な社会人、学生、旅行者の需要に応えています。
手頃な価格と経済的要因
即席めんの費用対効果の高さは否定できず、そのため世界中の多くの消費者に好まれています。即席めんは大量生産と効率的な流通システムによって生産されるため、大きなスケールメリットがあります。この効率性は競争力のある価格設定につながり、幅広い層の人々がこの食品を利用できるようになります。さらに、即席めん市場の世界な性質は、経済状況が変動する地域でも、メーカーがバランスの取れた持続的な需要を達成できることを保証します。これとは別に、1人前から大量パックまで、包装サイズの多様性によって価格帯も多様化し、個人消費者から大世帯まで対応しています。
文化の受容と料理の革新
即席めんは世界中の多くの文化に溶け込みつつあり、そのため地域の嗜好に合わせた多種多様な味や調理法が生まれています。さらに、数多くの大手メーカーが、その土地で調達した材料や味を使い、その地域の嗜好に合うように製品を絶えず革新し、適合させています。さらに、調理用途における即席めんの柔軟性は、家庭料理における創造性を可能にし、野菜、タンパク質、ソースなど様々な添加物を加えて強化することができます。さらに、食品加工産業の拡大とホテル、レストラン、ファーストフードチェーンの拡大が市場の成長に寄与しています。
The global instant noodles market size reached US$ 55.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 82.6 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The increasing number of students pursuing higher education away from home, rising interest of individuals in exploring new places and enjoying adventurous activities, and the flexibility of instant noodles in culinary applications are some of the major factors propelling the market.
Instant noodles are pre-cooked and dried noodle blocks accompanied by flavoring powder and seasoning oil. They are designed to be quickly prepared by boiling water, soaking, and microwaving. They have a longer shelf life and can be combined with various ingredients to enhance flavor and nutrition. They are cost-effective and available in a multitude of flavors and styles catering to diverse tastes. They can be stored for extended periods, which makes them suitable for emergency food kits during traveling. Besides this, chefs and home cooks use instant noodles as a base for more elaborate dishes and add ingredients and seasonings to enhance the flavor.
The increasing number of students pursuing higher education away from home, especially in urban centers and abroad, is catalyzing the demand for convenient and budget-friendly meals. Additionally, the rising participation of individuals in adventure activities like trekking, mountain climbing, bungee jumping, and rock climbing is driving the need for portable and easy-to-prepare foods like instant noodles. Apart from this, the rise of online shopping platforms is offering consumers the convenience of purchasing from the comfort of their homes. Furthermore, several leading companies are introducing niche product variants, such as gluten-free, vegan, or organic instant noodles to attract a wider consumer base.
Rapid urbanization and fast-paced lifestyle
Rapid urbanization and the global increase in the income level of individuals represent one of the key factors catalyzing the demand for instant noodles. Additionally, the fast-paced nature of contemporary lifestyles, characterized by longer working hours, frequent travel, and increased personal commitments, is driving the need for quick meal solutions. Furthermore, the packaging of instant noodles, often portioned for single servings, eliminates the need for meal planning or portioning, which is offering a favorable market outlook. Apart from this, instant noodles allow ease of preparation and require minimal preparation time. As a result, they are ideal for on-the-go consumption, meeting the demands of busy professionals, students, and travelers.
Affordability and economic factors
The cost-effectiveness of instant noodles is undeniable, which makes them a preferred choice for many consumers worldwide. Their production involves mass manufacturing and efficient distribution systems, which allows for significant economies of scale. This efficiency translates to competitive pricing, enabling a broad segment of the population to access this food option. Moreover, the global nature of the instant noodle market ensures that the regions with fluctuating economic conditions, manufacturers can achieve a balanced and sustained demand. Apart from this, versatility in packaging sizes, from single servings to bulk packs, also offers varied price points, which is catering to individual consumers and larger households.
Cultural acceptance and culinary innovation
Instant noodles are becoming ingrained in many cultures around the world, which is leading to a wide variety of flavors and preparations that cater to local tastes. Additionally, numerous leading manufacturers are continuously innovating and adapting their products to meet regional preferences, using locally sourced ingredients and flavors. Furthermore, the flexibility of instant noodles in culinary applications allows for creativity in home cooking, where they can be enhanced with various additions like vegetables, proteins, and sauces. Moreover, the expansion of the food processing industry and the expansion of hotels, restaurants, and fast-food chains is contributing to market growth.
IMARC Group provides an analysis of the key trends in each segment of the global instant noodles market report, along with forecasts at the global and country levels from 2024-2032. Our report has categorized the market based on type and distribution channel.
Fried
Non-fried
Fried dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes fried and non-fried. According to the report, fried represented the largest segment. Fried instant noodles offer a convenient meal solution to the fast-paced lifestyle of modern consumers. Additionally, with minimal cooking time and ease of preparation, they align with the growing need for quick and easy meal solutions. Apart from this, the diverse range of flavors and textures available attracts a broad audience, making it appealing to different tastes and preferences. Furthermore, fried instant noodles are more affordable than other meal options, making them an attractive choice for budget-conscious consumers. Moreover, the global expansion of Asian cuisine is offering a favorable market outlook. Besides this, the development of healthier versions with reduced sodium and artificial additives is attracting health-conscious consumers.
Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Supermarkets/hypermarkets hold the largest market share
A detailed breakup and analysis of the instant noodles market based on the distribution channel has also been provided in the report. This includes supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. According to the report, supermarkets/hypermarkets account for the largest market share as they stock a wide assortment of goods, including groceries, clothing, electronics, and household items, providing a one-stop shopping solution. Additionally, the strategic locations and extended operating hours of these distribution channels make shopping accessible and convenient for consumers. Apart from this, many supermarkets and hypermarkets provide additional services, such as banking, pharmacies, and cafes, which enhance the overall shopping experience. Furthermore, various stores have customer loyalty programs that offer discounts and rewards for frequent shopping, fostering customer retention. Moreover, some of them focus on sustainable practices like reducing plastic use and encouraging recycling, appealing to eco-conscious shoppers.
China
Indonesia
Japan
India
Vietnam
United States
Republic of Korea
Thailand
Saudi Arabia
Others
China exhibits a clear dominance, accounting for the largest instant noodles market share
The report has also provided a comprehensive analysis of all the major regional markets, which include According to the report, China, Indonesia, Japan, India, Vietnam, Unites States, Republic of Korea, Thailand, Saudi Arabia, Others. According to the report, China accounted for the largest market share.
Noodles have deep historical and cultural significance in China. They are ingrained in the culinary traditions of the country, making the acceptance of instant variations a natural transition. The familiarity and emotional connection with noodle-based dishes enhance the popularity of instant noodles. Apart from this, rapid urbanization in China is leading to a shift in lifestyles. Many urban dwellers are facing time constraints due to demanding jobs and commutes, which is driving the demand for quick-meal options like instant noodles. Furthermore, China is a home to a robust and efficient distribution network that ensures instant noodles are readily available even in the most remote areas.
Companies are actively adapting to the ever-evolving consumer landscape. They are continuously researching and developing new flavors to cater to the diverse tastes of global consumers. Additionally, many manufacturers are also emphasizing sustainability, seeking environment-friendly packaging options, and reducing their carbon footprints. They are collaborating with suppliers to ensure ethical sourcing of ingredients, focusing particularly on local produce to guarantee freshness and authenticity. Furthermore, these enterprises are increasingly investing in marketing campaigns, utilizing both traditional media and digital platforms. They are engaging influencers and launching interactive campaigns on social media to connect with the younger demographic and foster brand loyalty. They are also expanding their production capacities and optimizing distribution networks, ensuring that their products are readily available across diverse retail channels, including supermarkets and online stores.
Master Kong (Shenyang) Instant Noodle Foodstuff Co., Ltd.
Hebei Hualong Food Group
Indofood Sukses Makmur
Nissin Food Products Co., Ltd.
Nestle S.A.
Acecook Vietnam Joint Stock Company
In September 2021, Nissin Food Products Co., Ltd. and IRI Corp partnered to drive Nissin's growth through innovative product launches.
In March 2023, Nestle S.A. invested $ 1 billion (over Rs 8,000 crore) to acquire Capital Foods, which owns the Ching's Secret brand.