即席めん市場：タイプ別、流通チャネル別、地域別、2024年～2031年

即席めん市場の評価、2024年～2031年

即席めんは、学生、社会人、都市部に住む人々など忙しい消費者にアピールするため、利便性と時間節約という性質が市場を牽引する主な要因となっています。2024年の市場規模は492億1,000万米ドルで、2031年には672億9,000万米ドルに達します。

eコマースの成長により即席めんは簡単に手に入るようになり、また、スナックとしても食事の代用としても人気が高まっているため、市場全体の消費を押し上げ、2024年から2031年までのCAGRは3.99%で成長します。

即席めん市場定義／概要

即席めんは、あらかじめ調理された乾麺のブロックで、味付けパウダーと調味油とともに提供されます。お湯を沸かし、浸し、電子レンジで加熱することで簡単に調理できます。保存期間が長く、他のものと混ぜて風味や栄養素を高めることもできます。値段も手ごろで、さまざまな味やスタイルがあり、幅広い好みに合う。長期保存が可能なので、旅行中の非常食にも最適です。それ以外にも、シェフや家庭料理人は、インスタント麺をより複雑なレシピの土台として活用し、味を引き立てるために具材や調味料を加えます。

即席麺は主に小麦粉、アルカリ塩、水から作られます。麺を炒めたり蒸したりして脱水することが多く、短時間で調理できます。ブロック、カップ、ボウルなど、さまざまな形態で販売されており、風味を高める調味料が添付されていることも多いです。

コンビニエンス・フードの動向は即席めん市場に大きな影響を与えています。消費者、特に社会人や学生は、調理の手軽さと手頃な価格から即席めんを好んでいます。

即席麺の利便性はどのように市場成長を促進するか？

即席めんの利便性は、世界の市場成長を促進する重要な要因です。即席めんは、お湯を加えるだけで素早く簡単に調理できるように設計されています。これは、毎日のルーチンを崩さない便利な食事ソリューションを求める現代の消費者の忙しいライフスタイルや多忙なスケジュールにぴったり合致しています。ある調査によると、回答者の63％が即席めんを選ぶ主な理由は、手早く調理できるからです。

即席めんが手ごろな価格であることも大きな要因であり、特に新興経済諸国では、即席めんは多様な消費者層にとって利用しやすい選択肢となっています。低価格は予算に敏感な個人や家族にアピールし、即席めん市場の広範な人気と成長に貢献しています。

消費者の健康意識の高まりは即席めん市場にどのような課題をもたらすか？

消費者の健康志向の高まりは、主に即席めん製品に関連する栄養上の欠点に対する意識の高まりにより、即席めん市場に大きな課題を投げかけています。即席めんは、高血圧、心臓病、メタボリックシンドロームなどの健康問題につながる可能性のあるナトリウム含有量が高いため、しばしば批判されています。即席めんは一般的に、タンパク質、ビタミン、食物繊維などの必須栄養素が少ない一方で、精製された炭水化物や不健康な脂肪が多いため、即席めんの定期的な摂取は食生活の質の低下につながります。この栄養のアンバランスは、健康志向の消費者に懸念を抱かせ、消費者は食事目標に沿ったより健康的な食事の選択肢を求めるようになっています。

さらに、肥満や慢性的な健康状態との関連の可能性を含め、即席めんの悪影響に関する健康に関する警告の普及は、消費者の即席めん製品離れをさらに加速させています。その結果、即席めんメーカーは、より健康志向の強い市場の需要に応えるため、ナトリウムレベルの低減、栄養成分の強化、より健康的な代替品の販売促進を含む製品の改良を迫られています。

目次

第1章 世界の即席めん市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• 一次資料
• データソース一覧

第4章 即席めんの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 即席めんの世界市場：タイプ別

• 概要
• フライ麺
• ノンフライ麺

第6章 即席めんの世界市場：流通チャネル別

• 概要
• スーパーマーケット／ハイパーマーケット
• 専門店
• コンビニエンスストア
• オンラインストア
• その他

第7章 即席めんの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東

第8章 世界の即席めん市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Acecook Vietnam Joint Stock Company
• Ajinomoto Co., Inc.
• Hebei Hualong Food Group
• Indofood Sukses Makmur
• Master Kong
• Nestle S.A.
• Nissin Foods
• Nongshim Co., Ltd.
• Tat Hui Foods Pte. Ltd.
• Unilever PLC.

第10章 付録

• 関連調査

Instant Noodles Market Valuation - 2024-2031

The convenience and time-saving nature of instant noodles are major factors driving the market, as they appeal to busy consumers such as students, working professionals, and those living in urban areas. The market was valued at USD 49.21 Billion in 2024 and reach a valuation ofUSD 67.29 Billion by 2031.

The growth of e-commerce has made instant noodles easily accessible, while their increasing popularity as both a snack and a meal substitute boosts overall consumption enabling the market to grow at aCAGR of 3.99% from 2024 to 2031.

Instant Noodles Market: Definition/ Overview

Instant noodles are pre-cooked, dry noodle blocks served with flavoring powder and seasoning oil. They are intended to be easily prepared by heating water, soaking, and microwaving. They have a longer shelf life and can be mixed with other substances to boost flavor and nutrients. They are affordable and come in a variety of flavors and styles to suit a wide range of preferences. They can be stored for extended periods of time, making them ideal for emergency food supplies while traveling. Aside from that, chefs and home cooks utilize instant noodles as a foundation for more complex recipes, adding ingredients and seasonings to enhance the flavor.

Instant noodles are primarily made from wheat flour, alkaline salts, and water. The noodles are often fried or steamed to dehydrate them, allowing for quick cooking. They are available in various formats, including blocks, cups, and bowls, and are often accompanied by seasoning packets that enhance flavor.

The rising trend towards convenience foods has significantly influenced the instant noodles market. Consumers, particularly working professionals and students, favor instant noodles for their ease of preparation and affordability.

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How does the Convenience of Instant Noodles Drive their Market Growth?

The convenience of instant noodles is a key factor driving their market growth globally. Instant noodles are designed for quick and easy preparation, requiring only the addition of hot water. This aligns perfectly with the busy lifestyles and hectic schedules of modern consumers who seek convenient meal solutions that don't disrupt their daily routines. According to a survey, 63% of respondents choose instant noodles primarily because they are quick to prepare.

The affordability of instant noodles is another significant driver, making them an accessible option for a diverse consumer base, especially in developing economies. The low cost appeals to budget-conscious individuals and families, contributing to the widespread popularity and growth of the instant noodles market.

How does the Rising Health Consciousness Among Consumers Pose a Challenge to the Instant Noodles Market?

The rising health consciousness among consumers poses a significant challenge to the instant noodles market primarily due to increasing awareness of the nutritional drawbacks associated with these products. Instant noodles are often criticized for their high sodium content, which can lead to health issues such as hypertension, heart disease, and metabolic syndrome. Regular consumption of instant noodles is linked to poor diet quality, as they are typically low in essential nutrients like protein, vitamins, and fiber while being high in refined carbohydrates and unhealthy fats. This nutritional imbalance raises concerns among health-conscious consumers, who are increasingly seeking healthier meal options that align with their dietary goals.

Additionally, the prevalence of health-related warnings about the adverse effects of instant noodles, including potential links to obesity and chronic health conditions, further drives consumers away from these products. As a result, instant noodle manufacturers face pressure to reformulate their products to meet the demands of a more health-aware market, which may involve reducing sodium levels, enhancing nutritional content, and promoting healthier alternatives.

Category-Wise Acumens

What Makes Fried Noodles More Popular than Other Types of Instant Noodles in the Market?

Fried noodles are more popular than other types of instant noodles in the market due to several appealing characteristics that enhance their overall consumer experience. One of the primary factors is the texture and flavor; the deep-frying process creates a unique crunchiness and rich aroma that many consumers find satisfying. This frying method not only enhances the taste but also allows for better rehydration when cooked, resulting in a more enjoyable eating experience. Fried noodles typically have a porous structure, which facilitates quicker absorption of water, reducing cooking time compared to non-fried varieties. For instance, According to the World Instant Noodles Association (WINA), in 2021, global instant noodle demand reached 116.56 billion servings, with the majority being fried noodles.

Additionally, fried instant noodles often come with a variety of robust flavors that cater to diverse consumer preferences, making them a popular choice in many regions, particularly in Asia where flavor intensity is highly valued. While they are higher in fat content compared to non-fried noodles, the appeal of their taste and texture often outweighs health concerns for many consumers, especially in markets where convenience and flavor are prioritized over nutritional content. As a result, fried instant noodles continue to dominate sales, reflecting their established position as a beloved staple in the instant noodle category.

How do Supermarkets and Hypermarkets Contribute to the Widespread Availability of Instant Noodles?

Supermarkets and hypermarkets significantly contribute to the widespread availability of instant noodles by serving as primary distribution channels that enhance consumer access and convenience. These retail formats provide a one-stop shopping experience, allowing customers to purchase instant noodles alongside their regular grocery items, which encourages impulse buying and increases overall sales. The spacious layout of supermarkets and hypermarkets enables them to stock a wide variety of instant noodle brands and flavors, catering to diverse consumer preferences. This extensive product range not only makes it easier for consumers to find their preferred options but also encourages them to try new products.

Additionally, these stores often feature informative product displays and promotions that highlight the convenience and affordability of instant noodles, further attracting consumers. The rise of mass merchandisers in developing markets has also facilitated higher sales momentum, as these retailers have the expertise to create a customer-friendly shopping environment that enhances the overall shopping experience. As a result, supermarkets and hypermarkets play a crucial role in driving the growth of the instant noodles market by ensuring that these products are readily available and appealing to a broad audience.

Country/Region-wise Acumens

Why is the Asia-Pacific Region the Largest Consumer of Instant Noodles Globally?

The Asia-Pacific region is the largest consumer of instant noodles globally due to a combination of cultural, economic, and demographic factors. Instant noodles have a long-standing history in many Asian countries, where they are considered a staple food and a quick meal solution that aligns with traditional dietary preferences. The region's vast population, particularly in countries like China and India, contributes significantly to high consumption levels, with China alone accounting for a substantial portion of global instant noodle servings.

Moreover, rapid urbanization and changing lifestyles have led to an increase in single-person households and working women, further driving the demand for convenient food options. The affordability of instant noodles makes them accessible to a wide demographic, while rising disposable incomes allow consumers to explore premium varieties with diverse flavors. As a result, the Asia-Pacific region not only leads in consumption but also continues to see sustained growth in the instant noodles market, fueled by a combination of convenience, cultural affinity, and evolving consumer preferences.

What Factors are Driving the Growing Demand for Instant Noodles in Europe?

The growing demand for instant noodles in Europe can be attributed to several key factors. Changing lifestyles marked by busy schedules and a need for quick, convenient meal options are driving consumers towards instant noodles, which provide a practical solution for professionals, students, and others seeking a fast but filling meal. The low cost of instant noodles makes them an affordable and budget-friendly choice for diverse consumer segments across Europe. Additionally, the ease of storage, with compact packaging requiring little space, appeals to European consumers with limited storage or those seeking non-perishable food items. The availability of diverse ethnic flavors and the nutritional potential of instant noodle ingredients open up growth opportunities in the European market.

Increased sensitivity to sanitary food and fears of a pandemic have also emerged as important factors determining overall demand for processed and packaged food across Europe. The popularity of fried noodles, which are expected to dominate the Europe Instant Noodles Market with a 62.63% share in 2024 due to their crispy texture and versatile flavor profiles, further contributes to the growing demand. The rising vegan population in Europe, especially in Germany, is driving demand for vegetable instant noodles.

Competitive Landscape

In the Instant Noodles Market majority of the players are opting for competitive plans and strategies to retain their dominance in the market. They are adopting strategies such as mergers and acquisitions, joint ventures, and other mutual business agreements to enhance their productivity as well as sales. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Some of the prominent players operating in the instant noodles market include:

Acecook Vietnam Joint Stock Company

Ajinomoto Co., Inc.

Hebei Hualong Food Group

Indofood Sukses Makmur

Master Kong

Nestle S.A.

Nissin Foods

Nongshim Co., Ltd.

Tat Hui Foods Pte. Ltd.

Unilever PLC

Latest Developments

In November 2023, Ishimaru, a Japanese noodle producer, launched a new line of vegetarian dry noodles tailored for the Indian market. This "Made in Japan for India" collection features two types: Udon and Ramen noodles.

In August 2023, Nissin Foods US introduced a chili-infused noodles under its new GEKI brand, specifically for American consumers. These products are available at major retail outlets and online across the country.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL INSTANT NOODLES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL INSTANT NOODLES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL INSTANT NOODLES MARKET, BY TYPE

• 5.1 Overview
• 5.2 Fried Noodles
• 5.3 Non-Fried Noodles

6 GLOBAL INSTANT NOODLES MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarkets/Hypermarkets
• 6.3 Specialty Stores
• 6.4 Convenience Stores
• 6.5 Online Stores
• 6.6 Others

7 GLOBAL INSTANT NOODLES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East

8 GLOBAL INSTANT NOODLES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Acecook Vietnam Joint Stock Company
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Ajinomoto Co., Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Hebei Hualong Food Group
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Indofood Sukses Makmur
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Master Kong
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Nestle S.A.
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Nissin Foods
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Nongshim Co., Ltd.
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Tat Hui Foods Pte. Ltd.
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Unilever PLC.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research