アルコール飲料市場レポート：カテゴリー別、アルコール度数別、フレーバー別、包装タイプ別、流通チャネル別、地域別、2024-2032

世界のアルコール飲料市場規模は2023年に1兆5,791億米ドルに達しました。今後、IMARC Groupは、2032年には1兆9,631億米ドルに達し、2024～2032年の成長率（CAGR）は2.4%になると予測しています。プレミアム飲料やクラフト飲料に対する消費者の嗜好の変化、可処分所得の増加、厳しい政府規制、eコマース産業の著しい成長、低アルコール代替品に対する需要の高まり、社会的・文化的影響の増大などが、市場成長を後押しする主な要因です。

アルコール飲料は、主に発酵によって製造される液体物質です。その製造過程では、穀物、果物、サトウキビなど様々な原料に含まれる糖分が、酵母によってアルコールと二酸化炭素に変換されます。アルコール飲料の主な用途は消費であり、社交的または個人的なリラクゼーションのために楽しまれます。適度なアルコール摂取の利点には、リラックス効果、社会的交流の促進、心臓病のリスク低減などの潜在的な健康効果が含まれます。アルコールはビール、ワイン、スピリッツなどいくつかの種類に分類されます。麦芽から作られるビールは、多様な風味と比較的低いアルコール度数で知られています。ワインはブドウなどの果実を発酵させて造られ、味も濃さもさまざまです。一方、スピリッツは蒸留酒で、アルコール度数が高いです。

世界のアルコール飲料市場は、プレミアム・アルコール製品やクラフト・アルコール製品に対する消費者の嗜好の変化の影響を受けています。加えて、特に新興国における消費者の可処分所得の増加がアルコール飲料の需要増に寄与しており、これが市場の成長を後押ししています。これに伴い、アルコールの生産と流通に関する政府の厳しい規制と政策も、市場の形成に極めて重要な役割を果たしています。さらに、eコマースやオンライン小売の拡大動向は、市場拡大の新たな道を開いています。これに伴い、COVID-19パンデミックのような世界の出来事の影響により、消費パターンが変化し、市場の成長をさらに後押ししています。これとは別に、健康とウェルネスへの関心の高まりが、低アルコールやアルコールフリーの代替品への需要を促進し、市場の成長をさらに後押ししています。

アルコール飲料市場の動向と促進要因：

消費者の嗜好の変化

世界のアルコール飲料市場では、消費者の嗜好がプレミアム製品やクラフト製品へと大きく変化しています。消費者は、斬新な味覚体験と本物志向を原動力に、ユニークで高品質なアルコール飲料を求めるようになっています。この動向は、目の肥えた消費者層に対応する地ビールメーカー、職人的蒸留所、ブティック・ワイナリーの台頭につながっています。こうした嗜好はまた、地元産や少量生産のアルコール飲料に対する需要とも結びついており、地元企業や持続可能な生産方式を支援する方向への幅広いシフトを反映しています。消費者がさまざまなアルコール飲料の複雑さについて知識を深めるにつれ、クラフトビールや職人技が光る蒸留酒から高級ワインまで、幅広い選択肢を探そうとするようになり、市場の多様化に寄与しています。

可処分所得の増加

世界のアルコール飲料市場の成長は、特に新興国の消費者の可処分所得の増加と密接な関係があります。個人や家計が経済的に豊かになるにつれて、収入の一部をアルコール飲料への嗜好を含む裁量的支出に振り向ける傾向があります。こうした動向は、高級ブランドや輸入ブランドへの憧れを伴うことが多く、高価格帯のアルコール製品市場をさらに押し上げます。中国やインドのような新興国の中産階級人口は重要な成長促進要因となっており、現地の嗜好や購買力に合わせて製品を調整することで、こうした急成長市場の開拓を目指す世界のアルコールメーカーが注目しています。

厳しい政府規制

アルコールの生産、流通、販売に関する政府の規制と政策は、世界のアルコール飲料市場に大きな影響を与えています。こうした規制には、ライセンシング、課税、広告、最低飲酒年齢などが含まれます。世界各国の政府は、アルコール産業から歳入を得ると同時に、公衆衛生と安全性の確保を両立させることを目指しています。こうした規制の厳しさと施行は地域によって異なり、市場力学に影響を与えます。例えば、アルコール販売に厳しい規制を課す国もあれば、より自由な政策をとる国もあります。こうした規制を遵守することは、業界関係者に課題をもたらすが、業界のイメージと消費者の安全を維持するためには不可欠です。複雑なアルコール規制の情勢を読み解くことは、この分野の市場戦略と成長にとって極めて重要です。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のアルコール飲料市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：カテゴリー別
• 市場内訳：アルコール度数別
• 市場内訳：フレーバー別
• 市場内訳：包装タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：カテゴリー別

• ビール
  • 市場動向
  • 市場予測
• ワイン
  • 市場動向
  • 市場内訳：タイプ別
    • スティルライトワイン
      • 市場動向
      • 市場予測
    • スパークリングワイン
      • 市場動向
      • 市場予測
  • 市場予測
• スピリッツ
  • 市場動向
  • 市場内訳：タイプ別
    • 白酒
      • 市場動向
      • 市場予測
    • ウォッカ
      • 市場動向
      • 市場予測
    • ウイスキー
      • 市場動向
      • 市場予測
    • ラム酒
      • 市場動向
      • 市場予測
    • リキュール
      • 市場動向
      • 市場予測
    • ジン
      • 市場動向
      • 市場予測
    • テキーラ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 市場予測

第7章 市場内訳：アルコール度数別

• 高
  • 市場動向
  • 市場予測
• 中
  • 市場動向
  • 市場予測
• 低
  • 市場動向
  • 市場予測

第8章 市場内訳：フレーバー別

• ノンフレーバー
  • 市場動向
  • 市場予測
• フレーバー
  • 市場動向
  • 市場予測

第9章 市場内訳：包装タイプ別

• ガラス瓶
  • 市場動向
  • 市場予測
• 缶
  • 市場動向
  • 市場予測
• プラスチックボトル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：流通チャネル別

• スーパーマーケット、ハイパーマーケット
  • 市場動向
  • 市場予測
• オン・トレード
  • 市場動向
  • 市場予測
• 専門小売店
  • 市場動向
  • 市場予測
• オンライン
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第11章 市場内訳：地域別

• 欧州
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格分析

• 価格指標
• 価格構造
• マージン分析

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch InBev SA/NV
  • MillerCoors（Molson Coors Brewing Company）
  • Heineken Holdings N.V.
  • Carlsberg Breweries A/S
  • Diageo plc
  • Bacardi & Company Limited
  • Olvi Oyj
  • Tsingtao Brewery Company Limited
  • Beijing Yanjing Brewery Co. Ltd.
  • Kirin Holdings Company, Limited

List of Figures

• Figure 1: Global: Alcoholic Beverages Market: Major Drivers and Challenges
• Figure 2: Global: Alcoholic Beverages Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Alcoholic Beverages Market: Breakup by Category (in %), 2023
• Figure 4: Global: Alcoholic Beverages Market: Breakup by Alcoholic Content (in %), 2023
• Figure 5: Global: Alcoholic Beverages Market: Breakup by Flavour (in %), 2023
• Figure 6: Global: Alcoholic Beverages Market: Breakup by Packaging Type (in %), 2023
• Figure 7: Global: Alcoholic Beverages Market: Breakup by Distribution Channel (in %), 2023
• Figure 8: Global: Alcoholic Beverages Market: Breakup by Region (in %), 2023
• Figure 9: Global: Alcoholic Beverages Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 10: Global: Alcoholic Beverages Industry: SWOT Analysis
• Figure 11: Global: Alcoholic Beverages Industry: Value Chain Analysis
• Figure 12: Global: Alcoholic Beverages Industry: Porter's Five Forces Analysis
• Figure 13: Global: Alcoholic Beverages (Beer) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Alcoholic Beverages (Beer) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Alcoholic Beverages (Wine) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Alcoholic Beverages (Wine) Market: Breakup by Type (in %), 2023
• Figure 17: Global: Alcoholic Beverages (Still Light Wine) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Alcoholic Beverages (Still Light Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Alcoholic Beverages (Sparkling Wine) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Alcoholic Beverages (Sparkling Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Alcoholic Beverages (Wine) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Alcoholic Beverages (Spirits) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Alcoholic Beverages (Spirits) Market: Breakup by Type (in %), 2023
• Figure 24: Global: Alcoholic Beverages (Baijiu) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Alcoholic Beverages (Baijiu) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Alcoholic Beverages (Vodka) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Alcoholic Beverages (Vodka) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Alcoholic Beverages (Whiskey) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Alcoholic Beverages (Whiskey) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Alcoholic Beverages (Rum) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Alcoholic Beverages (Rum) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Alcoholic Beverages (Liqueurs) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Alcoholic Beverages (Liqueurs) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Alcoholic Beverages (Gin) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Alcoholic Beverages (Gin) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Alcoholic Beverages (Tequila) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Alcoholic Beverages (Tequila) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Alcoholic Beverages (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Alcoholic Beverages (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Alcoholic Beverages (Spirits) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Global: Alcoholic Beverages (High) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Global: Alcoholic Beverages (High) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Global: Alcoholic Beverages (Medium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Global: Alcoholic Beverages (Medium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Global: Alcoholic Beverages (Low) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Global: Alcoholic Beverages (Low) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Global: Alcoholic Beverages (Unflavoured) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Global: Alcoholic Beverages (Unflavoured) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Global: Alcoholic Beverages (Flavoured) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Global: Alcoholic Beverages (Flavoured) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Global: Alcoholic Beverages (Glass Bottles) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Global: Alcoholic Beverages (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Global: Alcoholic Beverages (Tins) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Global: Alcoholic Beverages (Tins) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Global: Alcoholic Beverages (Plastic Bottles) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Global: Alcoholic Beverages (Plastic Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Global: Alcoholic Beverages (Other Packaging Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Global: Alcoholic Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Global: Alcoholic Beverages Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 60: Global: Alcoholic Beverages Market Forecast: Sales through Supermarkets and Hypermarkets Stores (in Million US$), 2024-2032
• Figure 61: Global: Alcoholic Beverages Market: Sales through On-Trade (in Million US$), 2018 & 2023
• Figure 62: Global: Alcoholic Beverages Market Forecast: Sales through On-Trade (in Million US$), 2024-2032
• Figure 63: Global: Alcoholic Beverages Market: Sales through Specialist Retailers (in Million US$), 2018 & 2023
• Figure 64: Global: Alcoholic Beverages Market Forecast: Sales through Specialist Retailers and (in Million US$), 2024-2032
• Figure 65: Global: Alcoholic Beverages Market: Online Sales (in Million US$), 2018 & 2023
• Figure 66: Global: Alcoholic Beverages Market Forecast: Online Sales (in Million US$), 2024-2032
• Figure 67: Global: Alcoholic Beverages Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 68: Global: Alcoholic Beverages Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 69: Global: Alcoholic Beverages Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 70: Global: Alcoholic Beverages Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 71: Europe: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Europe: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Asia Pacific: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Asia Pacific: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: North America: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: North America: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Middle East and Africa: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Middle East and Africa: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Latin America: Alcoholic Beverages Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Latin America: Alcoholic Beverages Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Alcoholic Beverages Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Alcoholic Beverages Market Forecast: Breakup by Category (in Million US$), 2024-2032
• Table 3: Global: Alcoholic Beverages Market Forecast: Breakup by Alcoholic Content (in Million US$), 2024-2032
• Table 4: Global: Alcoholic Beverages Market Forecast: Breakup by Flavour (in Million US$), 2024-2032
• Table 5: Global: Alcoholic Beverages Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
• Table 6: Global: Alcoholic Beverages Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 7: Global: Alcoholic Beverages Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 8: Global: Alcoholic Beverages Market Structure
• Table 9: Global: Alcoholic Beverages Market: Key Players

The global alcoholic beverages market size reached US$ 1,579.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,963.1 Billion by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032. The changing consumer preferences for premium and craft beverages, increasing disposable incomes, stringent government regulations, the significant growth in the e-commerce industry, the rising demand for low-alcohol alternatives, increasing social and cultural influences are major factors propelling the market growth.

Alcoholic beverages are liquid substances primarily produced through fermentation. Their manufacturing process involves the conversion of sugars in various ingredients, such as grains, fruits, or sugarcane, into alcohol and carbon dioxide by yeast. The primary use of alcoholic beverages is for consumption, where they are enjoyed socially or for personal relaxation. The advantages of moderate alcohol consumption may include relaxation, enhanced social interactions, and potential health benefits like a reduced risk of heart disease. They can be classified into several types, including beer, wine, and spirits. Beer, made from malted grains, is known for its diverse flavors and relatively low alcohol content. Wine, produced by fermenting grapes or other fruits, varies in taste and strength. Spirits, on the other hand, are distilled and have higher alcohol content.

The global alcoholic beverages market is influenced by the changing consumer preferences towards premium and craft alcoholic products. Additionally, the increasing disposable income of consumers, particularly in emerging economies, has contributed to the rise in demand for alcoholic beverages, which is favoring the market growth. In line with this, stringent government regulations and policies regarding alcohol production and distribution also play a pivotal role in shaping the market. Furthermore, the growing trend of e-commerce and online retailing has opened up new avenues for market expansion. In line with this, the impact of global events, such as the COVID-19 pandemic, has led to shifts in consumption patterns, which is further propelling the market growth. Apart from this, the escalating health and wellness concerns have driven the demand for low-alcohol and alcohol-free alternatives, further fueling the market growth.

Alcoholic Beverages Market Trends/Drivers:

Changing consumer preferences

The global alcoholic beverages market has witnessed a significant shift in consumer preferences towards premium and craft products. Consumers are increasingly seeking unique and high-quality alcoholic beverages, driven by a desire for novel taste experiences and authenticity. This trend has led to the rise of microbreweries, artisanal distilleries, and boutique wineries, catering to a discerning consumer base. These preferences also tie into the demand for locally sourced and small-batch alcoholic beverages, reflecting a broader shift towards supporting local businesses and sustainable production practices. As consumers become more educated about the intricacies of different alcoholic beverages, they are willing to explore a wider range of options, from craft beers and artisanal spirits to fine wines, contributing to the diversification of the market.

Increasing disposable income

The growth of the global alcoholic beverages market is closely linked to the rising disposable income of consumers, particularly in emerging economies. As individuals and households experience greater economic prosperity, they tend to allocate a portion of their income to discretionary spending, including indulging in alcoholic beverages. This trend is often accompanied by an aspirational desire to consume premium and imported brands, further boosting the market for higher-priced alcoholic products. Emerging middle-class populations in countries like China and India have become crucial growth drivers, attracting the attention of global alcohol producers who aim to tap into these burgeoning markets by tailoring their products to local preferences and purchasing power.

Stringent government regulations

Government regulations and policies regarding alcohol production, distribution, and sales significantly impact the global alcoholic beverages market. These regulations encompass aspects such as licensing, taxation, advertising, and minimum drinking ages. Governments worldwide aim to strike a balance between ensuring public health and safety while also collecting revenue from the alcohol industry. The stringency and enforcement of these regulations vary from one region to another, influencing market dynamics. For instance, some countries impose strict control over alcohol sales, while others have more liberal policies. Compliance with these regulations poses challenges for industry players, but it is essential for maintaining a positive industry image and consumer safety. Navigating the complex landscape of alcohol regulations is a crucial aspect of market strategy and growth in this sector.

Alcoholic Beverages Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on category, alcoholic content, flavour, packaging type and distribution channel.

Breakup by Category:

Beer

Wine

Still Light Wine

Sparkling Wine

Spirits

Baijiu

Vodka

Whiskey

Rum

Liqueurs

Gin

Tequila

Others

Beer dominates the market

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes beer, wine (still light wine and sparkling wine), and spirits (baijiu, vodka, whiskey, rum, liqueurs, gin, tequila, and others). According to the report, beer represented the largest segment.

The increasing demand for beer owing to several key factors, including changing consumer preferences and a rising demand for diverse and unique flavor profiles. Besides this, shifting consumer preference towards artisanal and small-batch beers, seeking authenticity and quality over mass-produced options, is propelling the market growth. Additionally, the surging popularity of locally brewed and specialty beers is providing a boost to the market growth. Moreover, the globalization of beer brands has expanded consumer choices, with international beers becoming more accessible, thereby broadening the market scope. Furthermore, the shift towards healthier lifestyles has led to the emergence of low-alcohol and alcohol-free beer options, catering to health-conscious consumers without compromising on taste, which is facilitating the market growth.

Breakup by Alcoholic Content:

High

Medium

Low

The report has provided a detailed breakup and analysis of the market based on the alcoholic content. This includes high, medium, and low.

The high alcoholic content segment is driven by consumer preferences for strong spirits and liquors, often associated with premium quality and sophisticated drinking experiences. These beverages are favored for special occasions and luxury consumption, with factors like craftsmanship, brand reputation, and exclusivity playing a significant role in their popularity. Moreover, the medium alcoholic content segment appeals to a broad range of consumers, offering a balanced choice between high-proof liquors and lighter options like wines and craft beers. Factors driving this segment include versatility in pairing with food, affordability, and suitability for various social settings. The low alcoholic content segment is primarily driven by health-conscious consumers seeking alternatives to traditional alcoholic beverages. Factors such as lower calorie counts, reduced alcohol content, and innovative flavors contribute to the growth of this segment, aligning with shifting consumer preferences towards wellness and moderation.

Breakup by Flavour:

Unflavoured

Flavoured

A detailed breakup and analysis of the market based on the flavour has also been provided in the report. This includes unflavoured and flavoured.

The unflavoured segment in the alcoholic beverages market is primarily driven by a desire for purity and traditional taste experiences. Consumers seeking the authentic essence of the base spirit, whether it's whiskey, vodka, or others, are drawn to unflavoured options. These products often appeal to connoisseurs who appreciate the subtleties of the original spirit. Additionally, unflavoured alcoholic beverages are versatile and serve as a base for cocktails, making them a staple in the mixology world. Their enduring popularity hinges on their timeless appeal and mixability. The flavoured segment is driven by a growing demand for innovation and diverse taste profiles. Consumers are increasingly seeking unique and exciting flavor combinations that go beyond traditional options. Flavoured alcoholic beverages offer a wide range of tastes, from fruity and sweet to spicy and exotic, attracting a broader consumer base, including those who may not typically consume alcohol. These products cater to changing consumer palates, aligning with the trend towards experimentation and the discovery of new sensory experiences, thus driving growth in this segment.

Breakup by Packaging Type:

Glass Bottles

Tins

Plastic Bottles

Others

A detailed breakup and analysis of the market based on the packaging type has also been provided in the report. This includes glass bottles, tins, plastic bottles, and others.

The glass bottles segment is driven by their premium image, which appeals to consumers seeking quality and authenticity. Glass is also impermeable and preserves taste, maintaining the integrity of the beverage. Moreover, the widespread adoption of glass bottles due to the growing environmental concerns is acting as a growth-inducing factor contributing to sustainability.

Tins are widely used for on-the-go consumption, owing to their portability and durability. The lightweight nature of tins reduces transportation costs, making them cost-effective for manufacturers, which is favoring the market growth. Plastic bottles offer convenience due to their lightweight and shatter-resistant nature, making them suitable for outdoor and event settings. They are often chosen for lower-priced or ready-to-drink (RTD) beverages. Advances in plastic recycling technologies address environmental concerns, supporting this segment. The others segment includes alternative packaging types like cartons and pouches. Factors driving this segment include innovation and differentiation.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

On-Trade

Specialist Retailers

Online

Convenience Stores

Others

Supermarkets and hypermarkets dominate the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, on-trade, specialist retailers, online, convenience stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

The growth of the supermarkets and hypermarkets segment in the alcoholic beverages market is underpinned by the convenience offered by the segment. Retail formats offer consumers a one-stop shopping experience, making it convenient for them to purchase alcoholic beverages alongside other household items. In line with this, supermarkets and hypermarkets often provide a wide variety of alcoholic beverage choices, including both well-known brands and niche products, catering to diverse consumer preferences. This extensive selection encourages customers to explore different options. Moreover, these retail formats often leverage their size and purchasing power to negotiate favorable deals with suppliers, which can lead to competitive pricing for alcoholic beverages, attracting price-sensitive consumers. Additionally, the ability to run promotions and discounts in these stores can further stimulate sales. Apart from this, supermarkets and hypermarkets have expanded their online presence, enabling customers to order alcoholic beverages for home delivery, aligning with the growing trend of e-commerce in the alcohol industry.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Europe exhibits a clear dominance, accounting for the largest alcoholic beverages market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Europe represented the largest segment.

The growth of the alcoholic beverages market in Europe is underpinned by the shifting consumer preferences towards premium and craft alcoholic products. European consumers are increasingly seeking unique and high-quality beverages, leading to the proliferation of local breweries, distilleries, and wineries catering to these preferences. Moreover, the region's economic stability and rising disposable incomes have boosted spending on alcoholic beverages, particularly premium and imported brands. Furthermore, stringent but well-defined government regulations regarding alcohol production, distribution, and labeling have fostered consumer trust and product quality. Additionally, Europe's rich cultural heritage and diverse drinking traditions contribute to a vibrant and expanding market, with consumers eager to explore a wide range of traditional and innovative alcoholic beverages. The European alcoholic beverages market is also influenced by sustainability concerns, with an increasing demand for eco-friendly and locally sourced options. In line with this, technological advancements in production processes and distribution channels have enhanced the efficiency of the industry, further driving growth in the European alcoholic beverages market.

Competitive Landscape:

Several major companies have expanded their portfolios to include low-alcohol and non-alcoholic alternatives. Moreover, many large beer companies have been acquiring craft breweries and investing in smaller, independent breweries to tap into the growing craft beer segment. These acquisitions allow them to offer a wider range of unique and artisanal beer options. Furthermore, key players in the alcoholic beverage industry have made significant strides in sustainability. by focusing on reducing carbon emissions, water usage, and waste in their production processes, which also includes initiatives like using renewable energy sources and reducing packaging waste. Besides this, manufacturers have embraced technology by using augmented reality (AR) and digital marketing to engage consumers through interactive experiences and promotions, which is providing an impetus to the market growth.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch InBev SA/NV

MillerCoors (Molson Coors Brewing Company)

Heineken Holdings N.V.

Carlsberg Breweries A/S

Diageo plc

Bacardi & Company Limited

Olvi Oyj

Tsingtao Brewery Company Limited

Beijing Yanjing Brewery Co. Ltd.

Kirin Holdings Company, Limited

(Please note that this is only a partial list of the key players, and the complete list is provided in the report)

Recent Developments:

In September 2023, Bacardi Limited announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal(R), a leading super premium artisanal mezcal.

In February 2023, Bill Gates acquired a 3.76% stake in Dutch brewing giant Heineken.

In March 2023, Carlsberg Canada Completes announced the acquisition of Waterloo Brewing.

Key Questions Answered in This Report

• 1. What was the size of the global alcoholic beverages market in 2023?
• 2. What is the expected growth rate of the global alcoholic beverages market during 2024-2032?
• 3. What has been the impact of COVID-19 on the global alcoholic beverages market?
• 4. What are the key factors driving the global alcoholic beverages market?
• 5. What is the breakup of the global alcoholic beverages market based on the category?
• 6. What is the breakup of the global alcoholic beverages market based on the distribution channel?
• 7. What are the key regions in the global alcoholic beverages market?
• 8. Who are the key players/companies in the global alcoholic beverages market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Alcoholic Beverages Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Category
• 5.5 Market Breakup by Alcoholic Content
• 5.6 Market Breakup by Flavour
• 5.7 Market Breakup by Packaging Type
• 5.8 Market Breakup by Distribution Channel
• 5.9 Market Breakup by Region
• 5.10 Market Forecast

6 Market Breakup by Category

• 6.1 Beer
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Wine
  • 6.2.1 Market Trends
  • 6.2.2 Market Breakup by Type
    • 6.2.2.1 Still Light Wine
      • 6.2.2.1.1 Market Trends
      • 6.2.2.1.2 Market Forecast
    • 6.2.2.2 Sparkling Wine
      • 6.2.2.2.1 Market Trends
      • 6.2.2.2.2 Market Forecast
  • 6.2.3 Market Forecast
• 6.3 Spirits
  • 6.3.1 Market Trends
  • 6.3.2 Market Breakup by Type
    • 6.3.2.1 Baijiu
      • 6.3.2.1.1 Market Trends
      • 6.3.2.1.2 Market Forecast
    • 6.3.2.2 Vodka
      • 6.3.2.2.1 Market Trends
      • 6.3.2.2.2 Market Forecast
    • 6.3.2.3 Whiskey
      • 6.3.2.3.1 Market Trends
      • 6.3.2.3.2 Market Forecast
    • 6.3.2.4 Rum
      • 6.3.2.4.1 Market Trends
      • 6.3.2.4.2 Market Forecast
    • 6.3.2.5 Liqueurs
      • 6.3.2.5.1 Market Trends
      • 6.3.2.5.2 Market Forecast
    • 6.3.2.6 Gin
      • 6.3.2.6.1 Market Trends
      • 6.3.2.6.2 Market Forecast
    • 6.3.2.7 Tequila
      • 6.3.2.7.1 Market Trends
      • 6.3.2.7.2 Market Forecast
    • 6.3.2.8 Others
      • 6.3.2.8.1 Market Trends
      • 6.3.2.8.2 Market Forecast
  • 6.3.3 Market Forecast

7 Market Breakup by Alcoholic Content

• 7.1 High
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Medium
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Low
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Flavour

• 8.1 Unflavoured
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Flavoured
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Packaging Type

• 9.1 Glass Bottles
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Tins
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Plastic Bottles
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 On-Trade
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Specialist Retailers
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Online
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Convenience Stores
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast
• 10.6 Others
  • 10.6.1 Market Trends
  • 10.6.2 Market Forecast

11 Market Breakup by Region

• 11.1 Europe
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 North America
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast
• 11.3 Asia Pacific
  • 11.3.1 Market Trends
  • 11.3.2 Market Forecast
• 11.4 Middle East and Africa
  • 11.4.1 Market Trends
  • 11.4.2 Market Forecast
• 11.5 Latin America
  • 11.5.1 Market Trends
  • 11.5.2 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porter's Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

• 15.1 Price Indicators
• 15.2 Price Structure
• 15.3 Margin Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Anheuser-Busch InBev SA/NV
  • 16.3.2 MillerCoors (Molson Coors Brewing Company)
  • 16.3.3 Heineken Holdings N.V.
  • 16.3.4 Carlsberg Breweries A/S
  • 16.3.5 Diageo plc
  • 16.3.6 Bacardi & Company Limited
  • 16.3.7 Olvi Oyj
  • 16.3.8 Tsingtao Brewery Company Limited
  • 16.3.9 Beijing Yanjing Brewery Co. Ltd.
  • 16.3.10 Kirin Holdings Company, Limited