屋内LBS市場レポート：ソリューションタイプ、技術、用途、業界別、地域別、2024-2032

世界の屋内LBS市場規模は2023年に138億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて17.2%の成長率（CAGR）を示し、2032年までに600億米ドルに達すると予測しています。小売セクターの著しい成長、物流、ヘルスケア、製造業など様々な業界における屋内LBSの幅広い活用、スマートフォンやモバイル機器の普及などが、市場を推進する主な要因のひとつです。

屋内位置情報サービス（LBS）とは、屋内環境内での正確な測位とナビゲーションを可能にする技術主導型のソリューションを指します。これらのサービスは、Wi-Fi、ブルートゥース、RFID、センサー・ネットワークなどのさまざまな技術を組み合わせて利用し、建物や閉鎖空間内の機器や個人の位置を特定します。これらの技術を活用することで、屋内LBSはリアルタイムのナビゲーション、位置特定情報、屋内の状況に合わせたパーソナライズされたサービスを提供し、ユーザー体験を向上させる。顧客エンゲージメントの向上、業務効率の向上、屋内空間における安全性の強化など、数多くのメリットを提供します。

小売セクターの著しい成長が世界市場を牽引しています。屋内LBSは、利便性、パーソナライズされた体験、シームレスなナビゲーションを求める現代の消費者の進化する期待に対応しています。小売業者は屋内LBSを活用して店舗レイアウトを最適化し、ターゲットを絞ったプロモーションを提供し、顧客行動に関するインサイトを収集することで、来店客数と売上を促進しています。物流、ヘルスケア、製造業などさまざまな業界が、ワークフローを最適化し、資産追跡を改善し、全体的な業務効率を高めることで、屋内LBSの恩恵を受けています。これらの技術により、企業は屋内空間内の資産、機器、人員の動きを監視し、プロセスを合理化して非効率を減らすことができます。スマートフォンやモバイル機器の普及により、屋内LBSをユーザーの手に直接届けるプラットフォームが誕生しました。屋内ナビゲーション、位置情報サービス、リアルタイム情報を提供するモバイルアプリやソリューションは、デジタルに接続された消費者の嗜好に合致しています。屋内LBSは、避難経路、位置情報に基づく緊急警報、危機的状況下での資産追跡を提供することで、屋内空間における安全性とコンプライアンスを強化することができます。ヘルスケア、教育、公共施設などの分野の企業は安全コンプライアンスを優先しており、屋内LBSソリューションの採用を促進しています。

屋内LBS市場の動向と促進要因：

顧客体験の向上に対する需要の高まり

消費者が屋外環境でのシームレスなナビゲーションやパーソナライズされたインタラクションに慣れるにつれ、屋内でも同レベルの利便性を求める声が大きくなっています。この需要は、小売業、接客業、娯楽などの分野で特に顕著であり、企業はニーズに合わせた魅力的な体験を提供することで差別化を図っています。屋内LBSは、正確な屋内ナビゲーション、場所に特化したコンテンツ、パーソナライズされたオファーを提供することでこの需要に応え、顧客満足度とロイヤルティを高める。例えば、小売店では、屋内LBSは買い物客を特定の商品に誘導し、リアルタイムのプロモーションを提供し、インタラクティブな地図を提供して買い物の旅を向上させることができます。このような顧客体験の向上に重点を置くことで、企業は競争優位性を獲得し、顧客中心のイノベーションにおけるリーダーとしての地位を確立するために、屋内LBSソリューションに投資するようになった。

IoTとスマートビルディング技術の普及

屋内環境にIoTデバイスやセンサーを統合することで、リアルタイムのデータ収集が可能になり、インテリジェントな空間の創造に貢献します。屋内LBSは、このデータを活用して正確な位置情報とコンテキストに基づく洞察を提供し、幅広いアプリケーションを可能にします。資産追跡や居住管理からエネルギー最適化やセキュリティ強化まで、屋内LBSは屋内空間の効率性と持続可能性に貢献する多面的なメリットを提供します。企業や組織がスマートビルディングのコンセプトをますます受け入れるようになるにつれ、運用と資源利用の改善にIoT技術の可能性を活用する能力を持つ屋内LBSの需要もそれに連動して高まっています。

ロケーション・センシング技術の絶え間ない進歩

Wi-Fi、Bluetooth、RFID、超広帯域（UWB）技術の進化は、屋内測位システムの精度と信頼性を大幅に向上させました。これらの技術は、ショッピングモール、空港、大規模な会場などの複雑な屋内環境においても、正確な位置特定を容易にします。これらのシステムの精度が向上したことで、近接ベースのマーケティング、ジオフェンシング、屋内分析など、ナビゲーション以外の多くのアプリケーションへの扉が開かれました。企業は、テーラーメイドの体験を創造し、ワークフローを最適化し、消費者の行動に関する貴重な洞察を収集するために、これらの技術の可能性を認識しています。その結果、ロケーション・センシング技術の絶え間ない進歩は、様々な業界における屋内LBSの採用を刺激し続け、インドアでのインタラクションやオペレーションを再定義する変革の力としての地位を確固たるものにしています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の屋内LBS市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ソリューションタイプ別

• 分析と洞察
  • 市場動向
  • 市場予測
• キャンペーン管理
  • 市場動向
  • 市場予測
• エンタープライズサービス
  • 市場動向
  • 市場予測
• 位置情報とアラート
  • 市場動向
  • 市場予測
• 地図
  • 市場動向
  • 市場予測
• 近接ビーコン
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 主要タイプ
    • 自動車向けサービス
    • 消費者向けサービス
    • 位置情報広告サービス
    • 精密ジオターゲティング
    • セキュアな取引と償還
    • その他
  • 市場予測

第7章 市場内訳：技術別

• コンテキストアウェア技術
  • 市場動向
  • 市場予測
• OTDOAとE-OTDOA
  • 市場動向
  • 市場予測
• RFIDとNFC
  • 市場動向
  • 市場予測
• 衛星、マイクロ波、赤外線センシング
  • 市場動向
  • 市場予測
• その他（Wi-Fi/WLAN、UWB、BT/BLE、ビーコン、A-GPSなど）
  • 市場動向
  • 市場予測

第8章 市場内訳：用途別

• モニタリング
  • 市場動向
  • 市場予測
• ナビゲーション
  • 市場動向
  • 市場予測
• トラッキング
  • 市場動向
  • 市場予測
• 分析
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：業界別

• 小売
  • 市場動向
  • 市場予測
• 運輸・物流
  • 市場動向
  • 市場予測
• メディアとエンターテイメント
  • 市場動向
  • 市場予測
• ヘルスケアとライフサイエンス
  • 市場動向
  • 市場予測
• 政府・公共施設
  • 市場動向
  • 市場予測
• 航空宇宙・防衛
  • 市場動向
  • 市場予測
• BFSI
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Apple
  • Cisco Systems Inc.
  • GloPos Technologies
  • Google LLC
  • IndoorAtlas Ltd
  • Micello Inc.
  • Microsoft Corporation
  • Navizon Inc.
  • Ruckus Wireless
  • YOOSE Pte. Ltd.

List of Figures

• Figure 1: Global: Indoor LBS Market: Major Drivers and Challenges
• Figure 2: Global: Indoor LBS Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Indoor LBS Market: Breakup by Solution Type (in %), 2023
• Figure 4: Global: Indoor LBS Market: Breakup by Technology (in %), 2023
• Figure 5: Global: Indoor LBS Market: Breakup by Application (in %), 2023
• Figure 6: Global: Indoor LBS Market: Breakup by Vertical (in %), 2023
• Figure 7: Global: Indoor LBS Market: Breakup by Region (in %), 2023
• Figure 8: Global: Indoor LBS Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Indoor LBS (Analytics and Insights) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Indoor LBS (Analytics and Insights) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Indoor LBS (Campaign Management) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Indoor LBS (Campaign Management) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Indoor LBS (Enterprise Services) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Indoor LBS (Enterprise Services) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Indoor LBS (Location and Alerts) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Indoor LBS (Location and Alerts) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Indoor LBS (Maps) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Indoor LBS (Maps) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Indoor LBS (Proximity Beacons) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Indoor LBS (Proximity Beacons) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Indoor LBS (Other Solution Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Indoor LBS (Other Solution Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Indoor LBS (Context Aware Technology) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Indoor LBS (Context Aware Technology) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Indoor LBS (OTDOA and E-OTDOA) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Indoor LBS (OTDOA and E-OTDOA) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Indoor LBS (RFID and NFC) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Indoor LBS (RFID and NFC) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Indoor LBS (Satellite, Microwave and Infrared Sensing) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Indoor LBS (Others- Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Indoor LBS (Monitoring) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Indoor LBS (Monitoring) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Indoor LBS (Navigation) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Indoor LBS (Navigation) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Indoor LBS (Tracking) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Indoor LBS (Tracking) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Indoor LBS (Analytics) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Global: Indoor LBS (Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Global: Indoor LBS (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Global: Indoor LBS (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Global: Indoor LBS (Retail) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Global: Indoor LBS (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Global: Indoor LBS (Transportation and Logistics) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Global: Indoor LBS (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Global: Indoor LBS (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Global: Indoor LBS (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Global: Indoor LBS (Healthcare and Life Sciences) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Global: Indoor LBS (Healthcare and Life Sciences) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Global: Indoor LBS (Government and Public Buildings) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Global: Indoor LBS (Government and Public Buildings) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Global: Indoor LBS (Aerospace and Defense) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Global: Indoor LBS (Aerospace and Defense) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Global: Indoor LBS (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Global: Indoor LBS (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Global: Indoor LBS (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Global: Indoor LBS (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: North America: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: North America: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: United States: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: United States: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Canada: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Canada: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Asia Pacific: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Asia Pacific: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: China: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: China: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Japan: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Japan: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: India: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: India: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: South Korea: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: South Korea: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Australia: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Australia: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Indonesia: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Indonesia: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Others: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Others: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Europe: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Europe: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Germany: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Germany: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: France: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: France: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: United Kingdom: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: United Kingdom: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 89: Italy: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 90: Italy: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 91: Spain: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 92: Spain: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 93: Russia: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 94: Russia: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 95: Others: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 96: Others: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 97: Latin America: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 98: Latin America: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 99: Brazil: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 100: Brazil: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 101: Mexico: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 102: Mexico: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 103: Others: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 104: Others: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 105: Middle East and Africa: Indoor LBS Market: Sales Value (in Million US$), 2018 & 2023
• Figure 106: Middle East and Africa: Indoor LBS Market: Breakup by Country (in %), 2023
• Figure 107: Middle East and Africa: Indoor LBS Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 108: Global: Indoor LBS Industry: SWOT Analysis
• Figure 109: Global: Indoor LBS Industry: Value Chain Analysis
• Figure 110: Global: Indoor LBS Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Indoor LBS Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Indoor LBS Market Forecast: Breakup by Solution Type (in Million US$), 2024-2032
• Table 3: Global: Indoor LBS Market Forecast: Breakup by Technology (in Million US$), 2024-2032
• Table 4: Global: Indoor LBS Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 5: Global: Indoor LBS Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
• Table 6: Global: Indoor LBS Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Indoor LBS Market: Competitive Structure
• Table 8: Global: Indoor LBS Market: Key Players

The global indoor LBS market size reached US$ 13.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.0 Billion by 2032, exhibiting a growth rate (CAGR) of 17.2% during 2024-2032. Significant growth in the retail sector, wide utilization of indoor LBS in various industries, such as logistics, healthcare, and manufacturing, and the widespread adoption of smartphones and mobile devices are some of the major factors propelling the market.

Indoor location-based services (LBS) refer to technology-driven solutions that enable precise positioning and navigation within indoor environments. These services utilize a combination of various technologies, such as Wi-Fi, Bluetooth, RFID, and sensor networks, to determine the location of a device or individual within a building or enclosed space. By leveraging these technologies, Indoor LBS enhances user experiences by providing real-time navigation, location-specific information, and personalized services tailored to the indoor context. They offer numerous benefits, such as improved customer engagement, increased operational efficiency, and enhanced safety within indoor spaces.

Significant growth in the retail sector is driving the global market. Indoor LBS addresses the evolving expectations of modern consumers who seek convenience, personalized experiences, and seamless navigation. Retailers leverage Indoor LBS to optimize store layouts, deliver targeted promotions, and gather insights into customer behavior, thereby driving foot traffic and sales. Various industries such as logistics, healthcare, and manufacturing benefit from Indoor LBS by optimizing workflows, improving asset tracking, and enhancing overall operational efficiency. These technologies enable businesses to monitor the movement of assets, equipment, and personnel within indoor spaces, streamlining processes and reducing inefficiencies. The widespread adoption of smartphones and mobile devices has created a platform for delivering Indoor LBS directly to user's hands. Mobile apps and solutions that offer indoor navigation, location-based services, and real-time information align with the preferences of digitally connected consumers. Indoor LBS can enhance safety and compliance within indoor spaces by providing evacuation routes, location-based emergency alerts, and asset tracking during critical situations. Businesses in sectors including healthcare, education, and public venues prioritize safety compliance, driving the adoption of Indoor LBS solutions.

Indoor LBS Market Trends/Drivers:

Increasing Demand for Enhanced Customer Experience

As consumers become increasingly accustomed to seamless navigation and personalized interactions in outdoor environments, the expectation for a similar level of convenience indoors has grown significantly. This demand is particularly prominent in sectors such as retail, hospitality, and entertainment, where businesses seek to differentiate themselves by offering tailored and engaging experiences. Indoor LBS cater to this demand by providing precise indoor navigation, location-specific content, and personalized offers, thereby enhancing customer satisfaction and loyalty. For instance, in a retail setting, Indoor LBS can guide shoppers to specific products, provide real-time promotions, and offer interactive maps to improve their shopping journey. This focus on heightened customer experiences has led businesses to invest in Indoor LBS solutions to gain a competitive edge and establish themselves as leaders in customer-centric innovation.

Proliferation of IoT and Smart Building Technologies

The integration of IoT devices and sensors within indoor environments enables the collection of real-time data, contributing to the creation of intelligent spaces. Indoor LBS leverage this data to provide accurate location information and contextual insights, enabling a wide array of applications. From asset tracking and occupancy management to energy optimization and security enhancement, Indoor LBS offer multifaceted benefits that contribute to the efficiency and sustainability of indoor spaces. As businesses and organizations increasingly embrace the concept of smart buildings, the demand for Indoor LBS rises in tandem, given their ability to harness the potential of IoT technologies for improved operations and resource utilization.

Continual Advancements in Location Sensing Technologies

The evolution of Wi-Fi, Bluetooth, RFID, and ultra-wideband (UWB) technologies has significantly enhanced the accuracy and reliability of indoor positioning systems. These technologies facilitate precise localization even in complex indoor environments, such as shopping malls, airports, and large venues. The improved accuracy of these systems opens the door to a plethora of applications beyond navigation, including proximity-based marketing, geofencing, and indoor analytics. Businesses recognize the potential of these technologies to create tailored experiences, optimize workflows, and gather valuable insights about consumer behavior. As a result, the continuous advancements in location sensing technologies continue to stimulate the adoption of Indoor LBS across various industries, solidifying its position as a transformative force in redefining indoor interactions and operations.

Indoor LBS Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global indoor LBS market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on solution type, technology, application and vertical.

Breakup by Solution Type:

Analytics and Insights

Campaign Management

Enterprise Services

Location and Alerts

Maps

Proximity Beacons

Others

Automotive Services

Consumer Services

Location-based Advertising Services

Precision Geo-targeting

Secure Transactions and Redemptions

Others

Location and alerts dominate the market

The report has provided a detailed breakup and analysis of the market based on the solution type. This includes analytics and insights, campaign management, enterprise services, location and alerts, maps, proximity beacons, and others (automotive services, consumer services, location-based advertising services, precision geo-targeting, secure transactions and redemptions, and others). According to the report, location and alerts represented the largest segment.

The location and alerts solution type encompasses a comprehensive suite of functionalities that revolve around precise indoor positioning and timely alerts, playing a pivotal role in reshaping the ways individuals interact within enclosed spaces. It encompasses the core capabilities of indoor LBS, providing users with real-time navigation assistance and pertinent alerts based on their location. This includes features, such as turn-by-turn directions, dynamic indoor maps, and the ability to locate points of interest within complex indoor environments. The accuracy and reliability of these services have significantly improved due to advancements in location sensing technologies, including Wi-Fi triangulation, Bluetooth beacons, and UWB systems. Moreover, the integration of alerts enhances the functionality of Indoor LBS by enabling contextual notifications and updates based on user's positions. This can range from safety notifications in emergency situations to personalized promotions and offers from nearby businesses.

Breakup by Technology:

Context Aware Technology

OTDOA and E-OTDOA

RFID and NFC

Satellite, Microwave and Infrared Sensing

Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)

RFID and NFC dominates the market

The report has provided a detailed breakup and analysis of the market based on the technology. This includes context aware technology, OTDOA and E-OTDOA, RFID and NFC, satellite, microwave and infrared sensing, and others (Wi-Fi/WLAN, UWB, BT/BLE, beacons, A-GPS). According to the report, RFID and NFC represented the largest segment.

RFID technology, utilizing radio waves to transmit data between RFID tags and readers, enables precise identification and tracking of objects or assets within indoor environments. Its applications extend from inventory management and asset tracking to access control systems. In retail settings, RFID is pivotal in enhancing supply chain visibility, optimizing inventory levels, and enabling frictionless checkout experiences. In healthcare, RFID assists in efficient patient tracking, equipment monitoring, and ensuring compliance with safety protocols. NFC, on the other hand, enables short-range communication between devices by tapping or bringing them into close proximity. This technology has permeated various domains, from contactless payments and mobile access control to interactive marketing experiences. In retail, NFC-powered smart shelves can provide real-time product information to shoppers, while in hospitality, NFC-enabled keycards offer convenient room access.

Breakup by Application:

Monitoring

Navigation

Tracking

Analytics

Others

Tracking dominates the market

The report has provided a detailed breakup and analysis of the market based on the application. This includes monitoring, navigation, tracking, analytics, and others. According to the report, tracking represented the largest segment.

Indoor LBS plays a pivotal role in ensuring efficient inventory tracking, optimizing routes for goods and vehicles, and streamlining warehouse operations. The ability to monitor the movement of goods within large and complex indoor spaces enhances operational transparency, reduces errors, and facilitates timely deliveries. In manufacturing environments, tracking applications contribute to process optimization, asset utilization, and improved safety by enabling real-time monitoring of equipment, components, and personnel. In healthcare settings, Indoor LBS-driven tracking applications facilitate patient flow management, asset tracking, and the optimization of healthcare resources. Hospitals and healthcare facilities leverage these technologies to enhance patient care by ensuring the seamless movement of patients and medical equipment. Moreover, in retail, tracking applications offer insights into consumer behavior and store traffic patterns, enabling businesses to enhance store layouts, optimize product placements, and improve customer engagement.

Breakup by Vertical:

Retail

Transportation and Logistics

Media and Entertainment

Healthcare and Life Sciences

Government and Public Buildings

Aerospace and Defense

BFSI

Others

Retail dominates the market

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes retail, transportation and logistics, media and entertainment, healthcare and life sciences, government and public buildings, aerospace, and defense, BFSI and others. According to the report, retail represented the largest segment.

Retailers recognize the potential of Indoor LBS to address the evolving expectations of modern consumers for personalized, seamless, and context-aware experiences. Indoor LBS offer a multitude of applications within the retail sector, including precise navigation, location-based promotions, and real-time inventory updates. For instance, shoppers can benefit from accurate indoor navigation that guides them to specific products, departments, or facilities within sprawling shopping malls. Furthermore, retailers can leverage Indoor LBS to deploy targeted promotions and offers based on shopper's real-time locations, thereby fostering engagement, and driving foot traffic. The integration of Indoor LBS also enables retailers to gather valuable insights into customer behavior, foot traffic patterns, and store layout effectiveness. By analyzing these data, retailers can optimize store layouts, product placements, and staffing to enhance overall operational efficiency and customer satisfaction.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest indoor LBS market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America boasts a thriving ecosystem of technology companies, startups, and research institutions that actively drive the development and implementation of cutting-edge solutions. This environment fosters a culture of innovation and enables rapid advancements in Indoor LBS technologies. The region's robust infrastructure, including widespread access to high-speed internet and mobile connectivity, further accelerates the adoption of Indoor LBS. Moreover, the economic vitality of North America, particularly in sectors, including retail, healthcare, and logistics, amplifies the demand for enhanced indoor experiences and operational efficiency. Businesses in these sectors recognize the value of Indoor LBS in optimizing processes, improving customer engagement, and staying competitive in a dynamic marketplace. This demand drives the deployment of Indoor LBS solutions on a significant scale. Also, North America's sizable consumer base is tech-savvy and receptive to new technologies, making it an ideal market for Indoor LBS adoption. Consumers are increasingly seeking seamless navigation and personalized experiences, creating a fertile ground for the proliferation of these services.

Competitive Landscape:

Companies are heavily investing in the research and development of advanced technologies such as Bluetooth Low Energy (BLE), Wi-Fi triangulation, Radio Frequency Identification (RFID), and Ultra-Wideband (UWB) for more accurate and reliable indoor positioning. They continually refine these technologies to improve accuracy, scalability, and seamless integration with various devices. Indoor LBS companies are creating and maintaining detailed indoor maps and infrastructure databases. These maps facilitate precise indoor navigation and location-based services, helping users find specific points of interest, navigate complex buildings, and access relevant information seamlessly. Numerous companies develop mobile applications and software platforms that enable users to access indoor navigation, location-based promotions, and personalized recommendations on their smartphones or other devices. These apps integrate with various technologies to provide a user-friendly and intuitive experience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Apple

Cisco Systems Inc.

GloPos Technologies

Google LLC

IndoorAtlas Ltd

Micello Inc.

Microsoft Corporation

Navizon Inc.

Ruckus Wireless

YOOSE Pte. Ltd.

Recent Developments:

In May 2023, Microsoft Corporation launched Two New Initiatives to Support Indian SMBs. The tech giant has launched a dedicated helpline and a comprehensive website, specifically designed to help Indian SMBs address their business challenges, improve operations, increase efficiency, and drive growth.

In April 2021, CommScope Expand RUCKUS Wireless Wi-Fi 6 Portfolio for Hospitality, MDUs and Smart Spaces. It brings high performance, IoT connectivity to dense environments, and enhanced usability.

In February 2020, Cisco Systems Inc. launched Phunware Location Based Services. a fully integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide.

Key Questions Answered in This Report

• 1. What is the market size for the global indoor LBS market in 2023?
• 2. What is the global indoor LBS market growth during 2024-2032?
• 3. What are the global indoor LBS market drivers?
• 4. What are the key industry trends in the global indoor LBS market?
• 5. What is the impact of COVID-19 on the global indoor LBS market?
• 6. What is the global indoor LBS market breakup by solution type?
• 7. What is the global indoor LBS market breakup by technology?
• 8. What is the global indoor LBS market breakup by application?
• 9. What is the global indoor LBS market breakup by vertical?
• 10. What are the major regions in the global indoor LBS market?
• 11. Who are the key companies/players in the global indoor LBS market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Indoor LBS Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution Type

• 6.1 Analytics and Insights
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Campaign Management
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Enterprise Services
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Location and Alerts
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Maps
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Proximity Beacons
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Major Types
    • 6.7.2.1 Automotive Services
    • 6.7.2.2 Consumer Services
    • 6.7.2.3 Location-based Advertising Services
    • 6.7.2.4 Precision Geo-targeting
    • 6.7.2.5 Secure Transactions and Redemptions
    • 6.7.2.6 Others
  • 6.7.3 Market Forecast

7 Market Breakup by Technology

• 7.1 Context Aware Technology
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 OTDOA and E-OTDOA
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 RFID and NFC
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Satellite, Microwave and Infrared Sensing
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others (Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, etc.)
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Monitoring
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Navigation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Tracking
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Analytics
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Vertical

• 9.1 Retail
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Transportation and Logistics
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Media and Entertainment
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Healthcare and Life Sciences
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Government and Public Buildings
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Aerospace and Defense
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 BFSI
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Apple
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Cisco Systems Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 GloPos Technologies
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Google LLC
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
    • 14.3.4.3 SWOT Analysis
  • 14.3.5 IndoorAtlas Ltd
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Micello Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 Microsoft Corporation
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Navizon Inc.
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Ruckus Wireless
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 YOOSE Pte. Ltd.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio