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オンラインフードデリバリー市場レポート:プラットフォームタイプ、ビジネスモデル、支払い方法、地域別2024-2032Online Food Delivery Market Report by Platform Type, Business Model, Payment Method, and Region 2024-2032 |
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オンラインフードデリバリー市場レポート:プラットフォームタイプ、ビジネスモデル、支払い方法、地域別2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のオンラインフードデリバリー市場規模は、2023年に1,349億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて9.7%の成長率(CAGR)を示し、2032年までに3,177億米ドルに達すると予測しています。消費者の利便性を重視する傾向の高まり、スマートフォンの普及とインターネットへのアクセスの増加、世界の急速な都市化、共働き世帯の増加、高度な機能の統合、オファー、割引、ロイヤルティプログラムの導入などが市場を後押しする主な要因です。
オンラインフードデリバリーとは、デジタル・プラットフォームを通じてレストランや食品提供業者から消費者に直接食品を運ぶことを容易にするサービスを指します。多忙な社会人、学生、共働きの親、法人企業、イベント・プランナー、健康志向の個人、観光客、ヘルスケア施設、非営利団体などに広く利用されています。オンラインフードデリバリーは、顧客へのリーチを強化し、注文プロセスを合理化し、ダイナミックな価格設定を提供し、売上を向上させ、注文を取る際の人為的ミスを最小限に抑え、メニューの更新を容易にし、貴重な顧客データを生成し、カスタマイズと迅速なサービスを通じて顧客満足度を高めるのに役立ちます。
定期的に調理ができない共働き世帯の増加により、オンラインフードデリバリーの需要が高まっていることが、市場の成長を後押ししています。さらに、全地球測位システム(GPS)追跡や安全な決済ゲートウェイなど、サービスをユーザーフレンドリーにし、消費者の信頼を築く高度な機能の統合が市場成長を後押ししています。さらに、より多くのユーザーを引き付け、顧客獲得率を高めるためのオファー、割引、ロイヤルティプログラムの導入が市場成長に寄与しています。これに加えて、多様な顧客の需要に応える幅広い料理が簡単に入手できることが、市場の成長をさらに後押ししています。さらに、レストランやフードチェーン、さらには他のサービスプロバイダーとの戦略的提携が増加していることも成長を促す要因となっています。
消費者の利便性重視の高まり
消費者の利便性は、オンラインフードデリバリー市場を牽引する最も重要な要因のひとつです。個人は仕事から交際まで複数の責任を常に抱えているため、従来の食事計画、食料品の買い物、調理のための時間はほとんど残されていないです。オンラインフードデリバリー・サービスは、自宅の玄関先まで食事を配達してもらう迅速かつ簡単な方法を提供することで、こうした課題に対する即効性のある解決策を提供します。さらに、この利便性は時間の節約になるだけでなく、ユーザーが多数の選択肢を閲覧し、レビューを読み、食事のニーズや好みに応じて注文をカスタマイズすることもできるため、手間のかからない体験を提供します。さらに、ほとんどのオンラインフードデリバリー・サービスは24時間体制で運営されており、深夜の軽食、早朝の朝食、グループでの食事など、消費者のさまざまなニーズに対応しています。
スマートフォンの普及とインターネットへのアクセス
スマートフォンの急速な普及とインターネットサービスへの容易なアクセスが、オンラインフードデリバリー業界の拡大に拍車をかけています。さらに、高速インターネット接続は、メニューの閲覧、支払い、リアルタイムでの注文の追跡など、オンラインフードデリバリーの複数のステップを通じたシームレスなユーザー体験を保証します。さらに、スマートフォンのアプリにはユーザーフレンドリーなインターフェイスが搭載されていることが多く、技術に詳しくない人でも簡単にナビゲーションを行うことができます。これとは別に、これらのプラットフォームにはプッシュ通知などの高度な機能が統合されており、新しいお得な情報や割引、メニューを知らせて顧客の関心を引きつける。
世界の急速な都市化
急速な都市化は、オンラインフードデリバリー市場を推進する大きな要因です。都市部は一般的に人口密度が高く、住宅地、商業地区、ビジネス地区が混在しています。このように潜在的な消費者が集中しているため、都市はオンライン食品配達サービスの拡大にとって肥沃な土地となっています。さらに、都市環境では個人が多忙な生活を送ることが多く、厳しい仕事、社会的コミットメント、家族的責任を両立させています。加えて、都市部では不動産が高コストで利用可能な場所が限られているため、一般に家が狭くなり、手の込んだ料理を作ることが現実的でなくなります。オンラインフードデリバリー・サービスは、このような都市のライフスタイルに完全に合致しており、消費者の目の前で、素早く、便利で、多様な食事の選択肢を提供します。
The global online food delivery market size reached US$ 134.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 317.7 Billion by 2032, exhibiting a growth rate (CAGR) of 9.7% during 2024-2032. The growing emphasis on consumer convenience, increasing smartphone usage and internet accessibility, rapid urbanization across the globe, rising number of dual-income households, integration of advanced features, and introduction of offers, discounts, and loyalty programs are some of the major factors propelling the market.
Online food delivery refers to a service facilitating the transport of food items from restaurants or food providers directly to consumers through a digital platform. It is widely used by busy professionals, students, working parents, corporate businesses, event planners, health-conscious individuals, tourists, healthcare facilities, and nonprofit organizations. Online food delivery aids in enhancing customer reach, streamlining the ordering process, offering dynamic pricing, boosting sales, minimizing human error in order taking, facilitating easier menu updates, generating valuable customer data, and elevating customer satisfaction through customization and quick service.
The rising demand for online food delivery owing to the increasing number of dual-income households that are unable to cook regularly is propelling the market growth. Furthermore, the integration of advanced features such as global positioning system (GPS) tracking and secure payment gateways that make the service user-friendly and build trust among consumers is boosting the market growth. Additionally, the introduction of offers, discounts, and loyalty programs to attract more users and increase customer acquisition rates is contributing to the market growth. Besides this, the easy availability of a wider range of cuisines that cater to varied customer demands is further bolstering the market growth. Moreover, the increasing strategic tie-ups with restaurants, food chains, and even other service providers are acting as another growth-inducing factor.
The growing emphasis on consumer convenience
Consumer convenience is one of the most important factors driving the online food delivery market. Individuals are constantly juggling multiple responsibilities, from work commitments to social engagements, which leaves little time for traditional meal planning, grocery shopping, and cooking. Online food delivery services provide an immediate solution to these challenges by offering a quick and easy way to have meals delivered right to one's doorstep. Furthermore, this convenience not only saves time but also provides a hassle-free experience, as users can browse through a multitude of options, read reviews, and even customize orders according to their dietary needs or preferences. Moreover, most online food delivery services operate around the clock, catering to a range of consumer needs, whether it's a late-night snack, an early breakfast, or a substantial meal for a group of people.
The increasing smartphone usage and internet accessibility
The rapid proliferation of smartphones and easy access to internet services is catalyzing the expansion of the online food delivery industry. Furthermore, high-speed internet connectivity ensures that the user experience is seamless through multiple steps of online food delivery, such as browsing through menus, payment, and tracking the order in real-time. Additionally, smartphone apps often come with user-friendly interfaces, making navigation effortless even for non-tech-savvy individuals. Apart from this, these platforms are integrated with advanced features, such as push notifications, which keep customers engaged by alerting them to new deals, discounts, or menu items.
The rapid urbanization across the globe
The rapid urbanization is a major factor propelling the online food delivery market. Urban areas are typically densely populated, with a mix of residential, commercial, and business districts. This concentration of potential consumers makes cities fertile grounds for the expansion of online food delivery services. Furthermore, individuals in urban settings often lead hectic lives, juggling demanding jobs, social commitments, and familial responsibilities. Additionally, the high cost and limited availability of real estate in cities also mean that homes are generally smaller, making it a less feasible option to cook elaborate meals. Online food delivery services align perfectly with this urban lifestyle, providing quick, convenient, and varied meal options right at the consumer's doorstep.
IMARC Group provides an analysis of the key trends in each segment of the global online food delivery market report, along with forecasts at the global, and regional levels for 2024-2032. Our report has categorized the market based on platform type, business model, and payment method.
Mobile Applications
Website
Mobile applications dominate the market
The report has provided a detailed breakup and analysis of the market based on platform type. This includes mobile applications and website. According to the report, mobile applications represented the largest segment.
Mobile applications are dominating the market due to the proliferation of smartphones, which has made it incredibly convenient for consumers to order food on the go. Furthermore, mobile applications offer a highly user-friendly experience through intuitive interfaces, which allow users to easily browse menus, read reviews, and customize their orders. In addition, they also offer features, such as saved preferences, quick re-order options, and in-app tracking of delivery status to make the whole process seamless for the consumer. Besides this, mobile applications provide a more personalized customer experience as they leverage data analytics to offer customized recommendations, loyalty programs, and targeted promotions, thus enhancing customer engagement and encouraging repeat orders. Moreover, the integration of geolocation features in mobile apps, which help track orders in real-time and optimize delivery routes, is supporting the market growth.
Order Focused Food Delivery System
Logistics Based Food Delivery System
Full-Service Food Delivery System
Order focused food delivery system hold the largest share in the market
A detailed breakup and analysis of the market based on the business model has also been provided in the report. This includes order focused food delivery system, logistics based food delivery system, and full-service food delivery system. According to the report, order focused food delivery system represented the largest segment.
The order-focused food delivery system is dominating the market as it allows a wide range of restaurants to participate without the need for an extensive logistics network on the part of the service provider. Furthermore, it minimizes operational complexities for food delivery platforms by reducing the need for extensive investment in delivery personnel and transportation. Additionally, an order-focused food delivery system allows restaurants to maintain greater control over their food quality and delivery service, which is crucial for brand image. Using this system, restaurants can ensure that the food is prepared, packaged, and delivered to meet their quality standards, thus increasing customer satisfaction. Moreover, it is financially less burdensome for participating restaurants, as they do not have to share a significant portion of their revenue with the platform.
Online Payment
Cash on Delivery
Online payments hold the largest share in the market
A detailed breakup and analysis of the market based on payment method has also been provided in the report. This includes online payment and cash on delivery. According to the report, online payments accounted for the largest market share.
Online payments are dominating the market as they offer unmatched convenience and speed up the entire ordering process, leading to higher customer satisfaction. Furthermore, they enhance operational efficiency for food delivery services. With instant payment confirmation, orders can be processed more quickly, leading to faster delivery times. Additionally, online payment systems are highly secure and reliable, as they come with features such as two-factor authentication, encryption, and secure gateways, which contribute to their widespread acceptance among consumers. Moreover, offering online payments enables businesses to implement dynamic pricing strategies more effectively. Features, such as promo codes, discounts, and loyalty points, can be easily applied during the online payment process, encouraging more orders and repeat business. Along with this, online payments simplify the accounting and money management processes for businesses.
China
North America
Asia Pacific ( excluding China)
Europe
Rest of the World
China exhibits a clear dominance, accounting for the largest online food delivery market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include China, North America, Asia Pacific (excluding China), Europe, and rest of the world. According to the report, China accounted for the largest market share.
China provides a large and diverse customer base that is increasingly becoming more tech-savvy and comfortable with e-commerce. Furthermore, the rapid urbanization in China, which has led to higher population densities in cities, making it logistically more straightforward and economically viable to deliver food, is propelling the market growth. Additionally, the increasing expenditure capacity, which is enabling consumers to pay for convenient online food delivery, is contributing to the market growth. Besides this, the presence of a robust technology infrastructure in China, which enables seamless online transactions and efficient route planning for delivery personnel, is strengthening the market growth. Moreover, the competitive landscape in China, which has encouraged innovation and investment in the online food delivery industry, is positively influencing the market growth.
Major online food delivery companies are investing in technologies, such as real-time tracking, estimated delivery times, and artificial intelligence (AI)-driven personalized recommendations, to enhance user interface and customer experience. Furthermore, they are using data to understand consumer behavior, optimize delivery routes, and tailor marketing campaigns. Additionally, leading companies are focusing on creating robust and efficient supply chains and delivery networks. In line with this, they are using advanced algorithms for route optimization and inventory management. Besides this, top players are entering into strategic partnerships with restaurants, grocery stores, and even competing delivery services to expand their customer base and offerings. Moreover, they are taking steps to reduce their carbon footprint through eco-friendly packaging, electric delivery vehicles, and food waste reduction programs.
Deliveroo
Delivery Hero
Ele.me (Alibaba Group)
Just Eat Takeaway.com N.V.
Meituan Waimai
In March 2022, Just Eat Takeaway.com N.V. entered into a partnership with McDonald's to expand its delivery services.
In April 2023, Deliveroo partnered with ASDA to expand its rapid delivery offerings.