デフォルト表紙
市場調査レポート
商品コード
1423142

eコマース市場レポート:タイプ別、トランザクション別、地域別、2024年~2032年

E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 139 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.16円
eコマース市場レポート:タイプ別、トランザクション別、地域別、2024年~2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のeコマース市場規模は2023年に21兆1,000億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて27.16%の成長率(CAGR)を示し、2032年までに183兆8,000億米ドルに達すると予測しています。数多くのeコマースやオンライン小売プラットフォームの普及、国境を越えた貿易機会の大幅な拡大、安全なデジタル決済システムの市場開拓などが、市場成長の主な要因となっています。

eコマース(電子商取引)とは、インターネットを介した数多くの製品やサービスの購入と販売の提供のことで、近代的なビジネス運営に不可欠な要素であり、製品の販売、購入、配送方法を変革しています。電子商取引には、オンライン小売店、デジタル・マーケットプレース、企業間取引など、数多くの活動が含まれます。顧客は自宅や外出先からスマートフォンやパソコンを使って商品を閲覧し、購入し、取引を完了することができます。さらに、利便性、豊富な品揃え、購入前に価格を比較したりレビューを読んだりできるなど、数多くの利点があります。

市場を牽引しているのは、主にインターネット普及率の上昇です。また、スマートフォンとインターネットの普及により、消費者がオンラインで買い物をするのに適した環境となり、市場成長に影響を与えています。さらに、モバイル・アプリケーションやユーザーフレンドリーなウェブサイトによって、ショッピング体験がシームレスでアクセスしやすくなり、顧客は商品を閲覧し、価格を比較し、簡単に購入できるようになった。これに加えて、最近のコロナウイルス感染症(COVID-19)の流行は、オンライン・ショッピングへのシフトを加速させ、販売需要を加速させました。これとともに、戸締まりや社会的距離を置く措置により、多くの消費者が買い物のニーズをeコマースに向けざるを得なくなり、市場の成長を後押ししています。さらに、eコマースは実店舗を必要とせずに国際市場への参入を可能にし、顧客基盤を拡大する魅力的な選択肢となっているため、市場の見通しは明るいです。

eコマース市場の動向と促進要因:

多数のeコマースおよびオンライン小売プラットフォームの普及

この市場を牽引しているのは、インターネット普及率の上昇です。また、インターネット接続が容易に利用できるようになったことで、eコマース・プラットフォームやオンライン小売プラットフォームの利用が増加し、市場の成長を後押ししています。さらに、ユーザーフレンドリーなウェブサイトやモバイル・アプリケーションの開発により、企業のオンラインプレゼンス確立が容易になり、これも大きな成長促進要因となっています。さらに、安全な決済ゲートウェイと高度な暗号化技術の統合は、オンライン取引における消費者の信頼を高めています。その結果、顧客は自宅にいながらにして、さまざまな商品やサービスにアクセスできるようになった。これに加えて、自宅にいながらにして商品を閲覧し、価格を比較し、レビューを読み、購入できるという利便性から、オンライン・ショッピング・プラットフォームに対する消費者の嗜好の変化が、販売需要を加速させています。

国境を越えた貿易機会の大幅な拡大

近年の国境を越えた貿易機会の増加が市場を牽引しています。加えて、高速インターネット接続が容易に利用できるようになり、スマートフォンやデジタル決済ソリューションが広く普及したことで、世界中の消費者が海外のeコマース・プラットフォームから買い物をすることが容易になり、市場の成長を後押ししています。さらに、サプライチェーンの世界化によって、企業は世界のさまざまな地域から製品や部品を調達することがより現実的になり、消費者にさまざまな製品を、しばしば競合価格で提供できるようになった。これに加え、サードパーティ・ロジスティクス・プロバイダーの台頭により、出荷・配送プロセスが合理化され、国境を越えた注文をより迅速かつコスト効率よくこなせるようになり、市場の成長を後押ししています。さらに、COVID-19の流行はオンライン・ショッピングへのシフトを加速させ、eコマース・サービスの需要拡大につながり、市場の見通しを明るいものにしています。

安全なデジタル決済システムの開発

高度な暗号化技術、多要素認証、厳格なセキュリティ・プロトコルの導入が市場を牽引しています。その結果、消費者はオンラインで決済情報を共有することに自信を持つようになり、eコマースの売上が向上しています。さらに、安全なデジタル決済システムが提供する利便性は、取引のあり方を変えつつあり、これも成長を促す大きな要因となっています。このほか、デジタル決済ソリューションにより、顧客は世界中のどこからでも数回クリックするだけで購入できるようになり、利便性が向上してeコマース事業の裾野が広がっています。さらに、安全なデジタル決済システムはモバイルコマース(Mコマース)の成長に道を開いており、スマートフォンの普及により、消費者はモバイルアプリ、デジタルウォレット、非接触技術を使って支払いを行うことができるため、市場の成長を後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のeコマース市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:タイプ別

  • 家電製品
    • 市場動向
    • 市場予測
  • アパレル、フットウェア、アクセサリー
    • 市場動向
    • 市場予測
  • 書籍
    • 市場動向
    • 市場予測
  • 化粧品
    • 市場動向
    • 市場予測
  • 食料品
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:取引別

  • B2C
    • 市場動向
    • 市場予測
  • B2B
    • 市場動向
    • 市場予測
  • C2C
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Alibaba Group Holding Limited
    • Amazon.com Inc.
    • Apple Inc.
    • B2W Companhia Digital(Lojas Americanas S/A)
    • Ebay Inc.
    • Groupon Inc.
    • Rakuten
    • Walmart Inc.
    • Zalando SE
図表

List of Figures

  • Figure 1: Global: E-Commerce Market: Major Drivers and Challenges
  • Figure 2: Global: E-Commerce Market: Sales Value (in Trillion US$), 2018-2023
  • Figure 3: Global: E-Commerce Market: Breakup by Type (in %), 2023
  • Figure 4: Global: E-Commerce Market: Breakup by Transaction (in %), 2023
  • Figure 5: Global: E-Commerce Market: Breakup by Region (in %), 2023
  • Figure 6: Global: E-Commerce Market Forecast: Sales Value (in Trillion US$), 2024-2032
  • Figure 7: Global: E-Commerce (Home Appliances) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 8: Global: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 10: Global: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 11: Global: E-Commerce (Books) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 12: Global: E-Commerce (Books) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 13: Global: E-Commerce (Cosmetics) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 14: Global: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 15: Global: E-Commerce (Groceries) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 16: Global: E-Commerce (Groceries) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 17: Global: E-Commerce (Others) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 18: Global: E-Commerce (Others) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 19: Global: E-Commerce (Business-to-Consumer) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 20: Global: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 21: Global: E-Commerce (Business-to-Business) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 22: Global: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 23: Global: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 24: Global: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 25: Global: E-Commerce (Other Transactions) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 26: Global: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: North America: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 28: North America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 29: United States: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 30: United States: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 31: Canada: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 32: Canada: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 33: Asia Pacific: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 34: Asia Pacific: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 35: China: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 36: China: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 37: Japan: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 38: Japan: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: India: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 40: India: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: South Korea: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 42: South Korea: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 43: Australia: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 44: Australia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 45: Indonesia: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 46: Indonesia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 47: Others: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 48: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 49: Europe: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 50: Europe: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 51: Germany: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 52: Germany: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 53: France: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 54: France: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 55: United Kingdom: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 56: United Kingdom: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 57: Italy: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 58: Italy: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 59: Spain: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 60: Spain: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 61: Russia: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 62: Russia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 63: Others: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 64: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 65: Latin America: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 66: Latin America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 67: Brazil: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 68: Brazil: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 69: Mexico: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 70: Mexico: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 71: Others: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 72: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 73: Middle East and Africa: E-Commerce Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 74: Middle East and Africa: E-Commerce Market: Breakup by Country (in %), 2023
  • Figure 75: Middle East and Africa: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 76: Global: E-Commerce Industry: SWOT Analysis
  • Figure 77: Global: E-Commerce Industry: Value Chain Analysis
  • Figure 78: Global: E-Commerce Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: E-Commerce Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: E-Commerce Market Forecast: Breakup by Type (in Billion US$), 2024-2032
  • Table 3: Global: E-Commerce Market Forecast: Breakup by Transaction (in Billion US$), 2024-2032
  • Table 4: Global: E-Commerce Market Forecast: Breakup by Region (in Billion US$), 2024-2032
  • Table 5: Global: E-Commerce Market: Competitive Structure
  • Table 6: Global: E-Commerce Market: Key Players
目次
Product Code: SR112024A2243

Abstract

The global e-commerce market size reached US$ 21.1 Trillion in 2023. Looking forward, IMARC Group expects the market to reach US$ 183.8 Trillion by 2032, exhibiting a growth rate (CAGR) of 27.16% during 2024-2032. The widespread adoption of numerous e-commerce and online retail platforms, the significant expansion in cross-border trade opportunities, and the development of secure digital payment systems are some of the major factors contributing to the market growth.

E-commerce, or electronic commerce, is the buying and offering sale of numerous products and services over the Internet, which is an integral part of modern business operations, transforming how products are marketed, purchased, and delivered. It includes numerous activities, including online retail stores, digital marketplaces, and business-to-business transactions. Customers can browse products, make purchases, and complete transactions from the comfort of their homes or on-the-go using smartphones and computers. Additionally, it offers numerous advantages, such as convenience, a vast product selection, and the ability to compare prices and read reviews before purchasing.

The market is primarily driven by the rising internet penetration. Additionally, the adoption of smartphones and the Internet made it suitable for consumers to shop online, thus influencing the market growth. Moreover, mobile applications and user-friendly websites made the shopping experience seamless and accessible, allowing customers to browse, compare prices, and easily make purchases, thus representing another major growth-inducing factor. Besides this, the recent onset of the coronavirus disease (COVID-19) pandemic accelerated the shift toward online shopping, accelerating the sales demand. Along with this, lockdowns and social distancing measures forced many consumers to turn to e-commerce for their shopping needs, propelling market growth. Furthermore, e-commerce enables businesses to tap into international markets without the requirement of physical storefronts, making it an attractive option for expanding their customer base, thus creating a positive market outlook.

E-Commerce Market Trends/Drivers:

The widespread adoption of numerous e-commerce and online retail platforms

The market is driven by the increasing internet penetration. In addition, the easy availability of internet connection led to the increasing use of e-commerce platforms and online retail platforms, thus augmenting the market growth. Moreover, the development of user-friendly websites and mobile applications made it easier for businesses to establish an online presence, thus representing another major growth-inducing factor. Additionally, the integration of secure payment gateways and advanced encryption technologies is enhancing consumer trust in online transactions. As a result, customers now have access to various products and services at their fingertips, from the comfort of their homes. Besides this, changing consumer preferences toward online shopping platforms due to convenience, the ability to browse, compare prices, read reviews, and make purchases without leaving home is accelerating the sales demand.

The significant expansion in cross-border trade opportunities

The market is driven by the rising cross-border trade opportunities in recent years. In addition, the easy availability of high-speed internet connections, and the widespread adoption of smartphones and digital payment solutions, made it easier for consumers globally to shop from international e-commerce platforms, thus augmenting the market growth. Moreover, the globalization of supply chains has made it more feasible for businesses to source products and components from different parts of the world which allow them to offer various products to consumers, often at competitive prices, representing another major growth-inducing factor. Besides this, the rise of third-party logistics providers is streamlining the shipping and delivery process, making it faster and more cost-effective to fulfill cross-border orders, thus propelling market growth. Furthermore, the COVID-19 pandemic accelerated the shift toward online shopping, leading to the escalating demand for e-commerce services, thus creating a positive market outlook.

The development of secure digital payment systems

The market is driven by the implementation of advanced encryption technologies, multi-factor authentication, and stringent security protocols. As a result, consumers now feel more confident in sharing their payment details online, which is improving e-commerce sales. Moreover, the convenience offered by secure digital payment systems is transforming the way transactions are conducted, thus representing another major growth-inducing factor. Besides this, digital payment solutions enable customers to make purchases from anywhere in the world with just a few clicks, offering convenience which is expanding the reach of e-commerce businesses. Furthermore, secure digital payment systems are paving the way for the growth of mobile commerce (m-commerce), and the widespread adoption of smartphones allows consumers the power to make payments using mobile apps, digital wallets, and contactless technology, thus propelling market growth.

E-Commerce Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global e-commerce market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and transaction.

Breakup by Type:

Home Appliances

Apparel, Footwear and Accessories

Books

Cosmetics

Groceries

Others

Home appliances hold the largest share of the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. According to the report, home appliances accounted for the largest market share.

The home appliances market is driven by the shift toward online shopping offering convenience. It allows shoppers to browse, compare, and purchase home appliances from the comfort of their homes, eliminating the need for physical visits to retail stores. In addition, the easy availability of mobile apps and user-friendly websites ensures that consumers can make informed choices effortlessly, thus augmenting the market growth.

Moreover, the growing reliance on technology in the daily lives of individuals significantly contributes to market growth. Along with this, modern households depend on a several appliances, from smart refrigerators to advanced washing machines and smart speakers, thus propelling the market growth. As a result, consumers are actively seeking out these products online, where they can find several options and competitive prices, helping them make informed choices.

Furthermore, the COVID-19 pandemic encouraged individuals to spend time at home, escalating the demand for home appliances to improve the quality of life indoors, thus creating a positive market outlook.

Breakup by Transaction:

Business-to-Consumer

Business-to-Business

Consumer-to-Consumer

Others

Business-to-business presently accounts for the largest market share

A detailed breakup and analysis of the market based on the transaction has also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others. According to the report, business-to-business accounted for the largest market share.

B2B e-commerce refers to commercial transactions between businesses, involving the exchange of goods, services, or information through digital platforms which is gaining popularity for several compelling reasons. B2B transactions are often characterized by bulk orders and standardized products, streamlining the buying process and reducing operational costs for businesses.

Moreover, B2B e-commerce offers an unparalleled level of convenience, and allows companies to access a global marketplace without geographical limitations, facilitating wider reach and the potential for increased sales, thus representing another major growth-inducing factor. It offers convenience, easy search, comparison, and procurement of products and services, all at the click of a button.

Furthermore, B2B e-commerce fosters transparency and data-driven decision-making, which enables companies to gather comprehensive data on their purchasing patterns and supplier performance, allowing them to make informed choices and optimize their supply chains which enhances business relationships and promotes long-term partnerships within the industry, thus propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific market is driven by the growing middle-class population. In addition, rapid urbanization, and rising disposable income is augmenting the market growth. As more individuals in the region migrate to urban areas and experience an increase in disposable income, the demand for online shopping is influencing market growth. It is capitalizing on this trend, offering various products and services tailored to the preferences of the local consumer base.

Along with this, several advancements in mobile technology, the widespread adoption of smartphones, and the easy availability of affordable mobile data plans have made it convenient for consumers to shop online, even in remote areas, thus propelling market growth. Furthermore, Companies like Alibaba, JD.com, and Amazon are investing heavily in the region, spurring innovation and creating a dynamic marketplace for consumers, thus creating a positive market outlook.

Competitive Landscape:

Nowadays, key players are continuously implementing strategic initiatives to strengthen their positions and remain at the forefront of the industry. They are expanding their product portfolios beyond traditional e-commerce and entering into sectors such as cloud computing, streaming services, and healthcare, diversifying their revenue streams and reducing dependency on a single market segment. Moreover, companies are building efficient and robust logistics, and fulfillment networks including investments in warehouses, delivery infrastructure, and last-mile delivery solutions. For instance, Amazon's Prime program, with its fast and reliable delivery options, is a prime example of this strategy. Besides this, companies are investing in advanced technology, including artificial intelligence (AI), machine learning, and data analytics which are employed to enhance customer experiences, optimize supply chain management, and personalize product recommendations, that drive sales and customer loyalty.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Alibaba Group Holding Limited

Amazon.com Inc.

Apple Inc.

B2W Companhia Digital (Lojas Americanas S/A)

Ebay Inc.

Groupon Inc.

Rakuten Group, Inc.

Walmart Inc.

Zalando SE

Recent Developments:

In September 2021, Amazon.com Inc., announced its successful cooperation with Tegut to include a new delivery area and is now providing prime members in the Kassel area the opportunity to order groceries and everyday items online from a local Tegut branch with approximately 10,000 available products from the Tegut range including chilled, fresh, and frozen goods, organic products, regional and sustainable food and beverages, pet food, and drugstore items.

In 2023, Alibaba Group Holding Limited (AliExpress) aims to build the future infrastructure of commerce, empowering its customers with the fundamental infrastructure for commerce and new technology. In line with this, the company announced in March that it will split into six independent business units, each with its own CEO and board of directors, to enhance its operations.

Key Questions Answered in This Report

  • 1. How big is the global e-commerce market in 2023?
  • 2. What is the expected growth rate of the global e-commerce market during 2024-2032?
  • 3. What are the key factors driving the global e-commerce market?
  • 4. What has been the impact of COVID-19 on the global e-commerce market?
  • 5. What is the breakup of the global e-commerce market based on the type?
  • 6. What is the breakup of the global e-commerce market based on the transaction?
  • 7. What are the key regions in the global e-commerce market?
  • 8. Who are the key players/companies in the global e-commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global E-Commerce Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Home Appliances
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Apparel, Footwear and Accessories
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Books
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Cosmetics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Groceries
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Transaction

  • 7.1 Business-to-Consumer
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Business-to-Business
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Consumer-to-Consumer
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Alibaba Group Holding Limited
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Amazon.com Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Apple Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 B2W Companhia Digital (Lojas Americanas S/A)
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Ebay Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Groupon Inc.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Rakuten
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 Walmart Inc.
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Zalando SE
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials