デニムジーンズの市場規模、シェア、成長分析：フィッティングタイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

デニムジーンズの市場規模は2023年に762億米ドルと評価され、2024年の811億5,000万米ドルから2032年には1,343億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.5％で成長する見通しです。

世界のデニムジーンズ市場は、快適さ、シンプルさ、耐久性を特徴とするカジュアルウェアへのシフトによって売上が急増しています。この動向は特に若い世代に強く、彼らはデニム製品のモダンで魅力的なデザインに惹かれています。バングラデシュはデニムの主要輸出国として台頭し、2022年上半期の輸出額は欧州連合（EU）向けが6億8,969万米ドル、米国向けが約4億4,500万米ドルに達し、前年比57％増という顕著な伸びを示しました。さらに、ジーンズは仕事着のようなフォーマルな場面を含め、様々な場面でますます受け入れられています。これらの力学は、若者の雇用増加や職場での服装のカジュアル化と並んで、今後数年間の市場成長にプラスの影響を与えるものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

デニムジーンズ市場規模：フィッティングタイプ別& CAGR（2025-2032）

• 市場概要
• スリムフィット
• レギュラーフィット
• スキニーフィット
• リラックスフィット
• その他

デニムジーンズ市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

デニムジーンズ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

デニムジーンズ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• コンビニエンスストア
• 専門店
• オンライン販売チャネル
• その他

デニムジーンズ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Levi Strauss & Co.（US）
• Kontoor Brands（US）
• Wrangler（US）
• Lee（US）
• PVH Corp.（US）
• Calvin Klein（US）
• Tommy Hilfiger（Netherlands）
• Guess（US）
• True Religion（US）
• Diesel（Italy）
• Replay（Italy）
• G-Star RAW（Netherlands）
• Pepe Jeans（Spain）
• Edwin（Japan）
• Uniqlo（Japan）
• H&M Group（Sweden）
• Inditex（Spain）
• American Eagle Outfitters（US）
• The Gap, Inc.（US）
• VF Corporation（US）

結論と推奨事項

Denim Jeans Market size was valued at USD 76.2 billion in 2023 and is poised to grow from USD 81.15 billion in 2024 to USD 134.31 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global denim jeans market is experiencing a surge in sales driven by a shift towards casual wear characterized by comfort, simplicity, and durability. This trend is particularly strong among the younger generation, who are drawn to the modern and attractive designs of denim products. Bangladesh has emerged as the leading denim exporter, with exports to the European Union reaching USD 689.69 million and to the U.S. amounting to approximately USD 445 million in the first half of 2022-a notable 57% increase compared to the previous year. Additionally, jeans are increasingly being embraced for various occasions, including formal settings like work attire. These dynamics, alongside the rising youth employment and casualization of workplace attire, are poised to positively influence market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Denim Jeans market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Denim Jeans Market Segments Analysis

Global Denim Jeans Market is segmented by Fitting Type, Price Point, End User, Distribution Channel and region. Based on Fitting Type, the market is segmented into Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit and Others. Based on Price Point, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Convenience clothing store, Specialty Store, Online Sales Channel and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Denim Jeans Market

The denim jeans market is experiencing significant growth, primarily fueled by the booming fashion industry and increased urbanization worldwide. Young consumers are shifting their preferences towards contemporary styles, such as two-toned, cropped, skinny, and patched jeans, which is expected to further propel market expansion in the near future. Additionally, changes in lifestyle and a growing emphasis on sustainability, including the use of recycled plastics in denim production, are emerging as key drivers of demand. These evolving trends are anticipated to sustain the momentum of the denim jeans market throughout the forecast period, positioning it for continued success.

Restraints in the Denim Jeans Market

The global denim jeans market is facing significant challenges due to a growing consumer preference for alternative clothing options like yoga pants, trousers, and athletic wear. As shoppers increasingly gravitate towards lightweight and stylish garments, the demand for denim has been adversely affected. The popularity of non-denim alternatives, including skinny leggings and other comfortable apparel, is further impeding market growth. This shift in consumer behavior highlights a trend towards more versatile, aesthetic clothing choices, which poses a considerable restraint on the traditional denim jeans sector, necessitating a strategic response from manufacturers to adapt to these changing preferences.

Market Trends of the Denim Jeans Market

The denim jeans market is witnessing a significant trend towards digital engagement as key players increasingly leverage online platforms for advertising and branding initiatives. With the rapid growth of internet users in developing economies, brands are shifting their advertising strategies to prioritize online channels, utilizing targeted campaigns and exhibitions to reach consumers effectively. Companies are creating specialized social media pages, particularly on platforms like Facebook, Instagram, Twitter, and YouTube, to tailor their messaging to diverse audiences and regional preferences. This transition not only enhances brand visibility but also fosters deeper consumer connections, showcasing an adaptive approach to market demands in the denim sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Denim Jeans Market Size by Fitting Type & CAGR (2025-2032)

• Market Overview
• Slim Fit
• Regular Fit
• Skinny Fit
• Relaxed Fit
• Others

Global Denim Jeans Market Size by Price Point & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Denim Jeans Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Denim Jeans Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket and Supermarket
• Convenience clothing store
• Specialty Store
• Online Sales Channel
• Others

Global Denim Jeans Market Size & CAGR (2025-2032)

• North America (Fitting Type, Price Point, End User, Distribution Channel)
  • US
  • Canada
• Europe (Fitting Type, Price Point, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Fitting Type, Price Point, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Fitting Type, Price Point, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Fitting Type, Price Point, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Levi Strauss & Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kontoor Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wrangler (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guess (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Religion (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Replay (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Star RAW (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pepe Jeans (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edwin (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqlo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inditex (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Gap, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations