デジタルビデオコンテンツ市場レポート：ビジネスモデル、デバイス、タイプ、地域別、2024年～2032年

世界のデジタルビデオコンテンツ市場規模は、2023年に1,930億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は10.9％を示し、2032年には5,037億米ドルに達すると予測しています。同市場は、高速インターネットの普及、ユーザーを飽きさせないコンテンツ・パーソナライゼーションと推薦アルゴリズム、モバイル中心の戦略と最適化されたコンテンツ・フォーマット、現地の通信プロバイダーやスマートTVメーカーとの提携などを背景に力強い成長を遂げています。

デジタルビデオコンテンツ市場分析：

市場の成長と規模：同市場は、ストリーミング・プラットフォームを通じたオンデマンド・ビデオ・コンテンツに対する消費者需要の増加と、手頃な価格のスマートTVの普及により、力強い成長を遂げています。

技術の進歩：ビデオ圧縮、ストリーミング・プロトコル、5G技術の進歩により、ビデオの品質が向上し、バッファリングの問題が減少しています。また、AIを活用したコンテンツ推薦により、ユーザー体験とエンゲージメントが向上しています。

産業への応用：デジタル動画コンテンツは、エンターテインメント、教育、マーケティング、eコマースなど、さまざまな業界で活用されています。企業はブランディング、製品デモ、顧客エンゲージメントに動画コンテンツを活用しています。

地域別動向：北米は高速インターネットアクセスが市場を牽引しています。しかし、アジア太平洋地域は、モバイル優先の視聴習慣を持つ多様な視聴者が多く、急成長市場として浮上しています。

競合情勢：主要プレーヤーは、高品質のオリジナル・シリーズや映画の制作に多額の投資を行っています。また、コンテンツ制作者に収益化の機会を提供する主要プレーヤーもいます。

課題と機会：コンテンツの違法コピーや著作権問題などの課題に直面する一方で、パーソナライズされたコンテンツ推奨やニッチコンテンツ市場の可能性といった機会にも遭遇しています。

今後の展望：デジタルビデオコンテンツ市場の将来は、8Kストリーミングや没入型AR/VR体験などのイノベーションが視野に入っており、有望です。持続可能性と環境に優しい制作手法は、市場の成長を促進すると予想されます。

デジタルビデオコンテンツ市場の動向：

高速インターネットアクセス

高速インターネットの普及が市場の成長を強化しています。ブロードバンドとモバイル・ネットワークのインフラが拡大するにつれ、人々はビデオ・コンテンツに簡単にアクセスしてストリーミングできるようになった。このアクセシビリティが、オンラインビデオ消費の増加につながっています。ユーザーは高精細（HD）や4Kの動画ストリーミングを、大幅なバッファリングやローディング時間なしに楽しむことができ、視聴体験が向上しています。さらに、5G技術の普及は、より高速で信頼性の高い接続を約束し、デジタルビデオコンテンツへの需要をさらに喚起しています。このような要因によってコンテンツ配信が民主化され、多様なクリエイターやプラットフォームが世界中の視聴者にリーチできるようになり、市場の成長を促し、イノベーションとコンテンツの多様化の機会を生み出しています。

スマートフォンの普及とモバイル視聴

スマートフォンの普及が市場の成長に寄与しています。スマートフォンはポータブル・エンターテインメント・ハブとして機能し、ユーザーは外出先からビデオ・コンテンツにアクセスできます。画面の大型化、高解像度化、処理能力の向上により、スマートフォンは動画ストリーミングに適したデバイスになりつつあります。この動向は、主要なストリーミング・プラットフォームのモバイル・アプリが利用可能になったことでさらに加速しています。その結果、人々は従来のテレビ画面から切り離され、事実上どこでもお気に入りの番組や映画、ユーザー作成コンテンツを視聴できるようになった。モバイル視聴の利便性とアクセシビリティは、動画コンテンツへのエンゲージメントの増加につながっており、コンテンツ制作者と広告主が斬新な方法で視聴者とつながる機会を提供しています。モバイルを中心とした戦略と最適化されたコンテンツ・フォーマットは、デジタル・ビデオの世界で成功するために不可欠となっています。

コンテンツのパーソナライゼーションと推薦アルゴリズム

コンテンツのパーソナライゼーションと推薦アルゴリズムは、市場の成長を後押ししています。高度な機械学習（ML）と人工知能（AI）アルゴリズムは、ユーザーの行動、嗜好、視聴履歴を分析し、パーソナライズされたコンテンツ提案を作成します。これにより、関連性の高い魅力的な動画コンテンツを配信してユーザー体験を向上させ、ユーザーの定着率と消費量を高めています。これらのアルゴリズムは、視聴者の関心を維持するだけでなく、プラットフォームがコンテンツ・ライブラリと収益化戦略を最適化するのにも役立ちます。ユーザーの嗜好を理解することで、ストリーミングサービスは、加入者を引き付け、維持する可能性の高いコンテンツの制作やライセンシングに投資することができます。さらに、パーソナライズされたレコメンデーションは、ニッチなコンテンツやあまり知られていないコンテンツの発見力を高め、既存のクリエイターと新進クリエイターの両方に利益をもたらします。

ストリーミングサービスの拡大

ストリーミング・プラットフォームは、ますます国際市場をターゲットにし、多言語対応やローカライズされた多種多様なコンテンツを提供するようになっています。このような拡大は、世界なコンテンツに対する意欲の高まりが原動力となっています。さまざまな地域や文化のオリジナル作品やライセンスコンテンツは、世界中の多様な視聴者を惹きつけています。主要プレーヤーは国際的な成長戦略を追求し、地域固有のコンテンツに投資し、プラットフォームを地域の嗜好に適合させています。さらに、現地の通信プロバイダーやスマートTVメーカーとの提携により、これらのプラットフォームはさまざまな国の視聴者が簡単にアクセスできるようになっています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のデジタルビデオコンテンツ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：ビジネスモデル別
• 市場内訳：タイプ別
• 市場内訳：デバイス別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • コンテンツの作成
  • アグリゲーション
  • 配信とマーケティング
  • デバイス
  • 消費者
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析

第6章 市場内訳：ビジネスモデル別

• サブスクリプション
  • 市場動向
  • 市場予測
• 広告市場
  • 市場動向
  • 市場予測
• ダウンロード販売（DTO）
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：タイプ別

• ビデオ・オン・デマンド（VOD）
  • 市場動向
  • 市場予測
• オンラインビデオ
  • 市場動向
  • 市場予測

第8章 市場内訳：デバイス別

• ノートPC
  • 市場動向
  • 市場予測
• パソコン
  • 市場動向
  • 市場予測
• モバイル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第10章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Google LLC
  • Facebook, Inc.
  • Amazon.com, Inc.
  • Netflix, Inc.
  • Snap Inc.
  • Twitter, Inc.
  • Apple Inc.
  • Hulu LLC
  • Youku Tudou, Inc.

List of Figures

• Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
• Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2023
• Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2023
• Figure 5: Global: Digital Video Content Market: Breakup by Device (in %), 2023
• Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2023
• Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Digital Video Content Industry: SWOT Analysis
• Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
• Figure 10: Global: Digital Video Content Industry: Porter's Five Forces Analysis
• Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2024-2032
• Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
• Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 4: Global: Digital Video Content Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Digital Video Content Market: Competitive Structure
• Table 7: Global: Digital Video Content Market: Key Players

Abstract

The global digital video content market size reached US$ 193.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 503.7 Billion by 2032, exhibiting a growth rate (CAGR) of 10.9% during 2024-2032. The market is experiencing strong growth driven by the widespread availability of high-speed internet, content personalization and recommendation algorithms to keep users engaged, mobile-centric strategies and optimized content formats, and partnerships with local telecom providers and smart TV manufacturers.

Digital video content Market Analysis:

Market Growth and Size: The market is witnessing strong growth, driven by the increasing consumer demand for on-demand video content through streaming platforms, along with the accessibility of affordable smart TVs.

Technological Advancements: Advancements in video compression, streaming protocols, and 5G technology are improving video quality and reducing buffering issues. AI-driven content recommendations are also enhancing user experiences and engagement.

Industry Applications: Digital video content finds applications across various industries, including entertainment, education, marketing, and e-commerce. Companies leverage video content for branding, product demonstrations, and customer engagement.

Geographical Trends: North America leads the market, driven by high-speed internet access. However, Asia Pacific is emerging as a fast-growing market, driven by a large and diverse audience, with mobile-first viewing habits.

Competitive Landscape: Key players are investing heavily in producing high-quality original series and films. Some key players also offer monetization opportunities for content creators.

Challenges and Opportunities: While the market faces challenges, such as content piracy and copyright issues, it also encounters opportunities in personalized content recommendations and the potential of niche content markets.

Future Outlook: The future of the digital video content market looks promising, with innovations like 8K streaming and immersive AR/VR experiences on the horizon. Sustainability and eco-friendly production practices are expected to propel the market growth.

Digital Video Content Market Trends:

High-speed internet access

The widespread availability of high-speed internet is strengthening the growth of the market. As broadband and mobile network infrastructure is expanding, people can easily access and stream video content. This accessibility is leading to a rise in online video consumption. Users can enjoy high-definition (HD) and 4K video streaming without significant buffering or loading times, enhancing their viewing experience. Additionally, the proliferation of 5G technology promises even faster and more reliable connections, further catalyzing the demand for digital video content. This factor is democratizing content distribution, allowing a diverse range of creators and platforms to reach audiences worldwide, impelling the market growth and creating opportunities for innovation and content diversification.

Smartphone Penetration and Mobile Viewing

The widespread adoption of smartphones is contributing to the growth of the market. Smartphones serve as portable entertainment hubs, allowing users to access video content on the go. With larger and higher-resolution screens and improved processing power, smartphones are becoming a preferred device for video streaming. This trend is further accelerated by the availability of mobile apps from major streaming platforms. As a result, people can watch their favorite shows, movies, and user-generated content virtually anywhere, untethered from traditional TV screens. The convenience and accessibility of mobile viewing are leading to increasing engagement with video content, presenting opportunities for content creators and advertisers to connect with audiences in novel ways. Mobile-centric strategies and optimized content formats are becoming essential for success in the digital video landscape.

Content Personalization and Recommendation Algorithms

Content personalization and recommendation algorithms are bolstering the growth of the market. Advanced machine learning (ML) and artificial intelligence (AI) algorithms analyze user behavior, preferences, and viewing history to curate personalized content suggestions. This enhances the user experience by delivering relevant and engaging video content, increasing user retention and consumption. These algorithms not only keep viewers engaged but also help platforms optimize their content libraries and monetization strategies. By understanding user preferences, streaming services can invest in producing or licensing content that is more likely to attract and retain subscribers. Additionally, personalized recommendations can boost the discoverability of niche or lesser-known content, benefiting both established and emerging creators.

Expansion of Streaming Services

Streaming platforms are increasingly targeting international markets, offering a wide variety of content with multi-language support and localization. This expansion is driven by the increasing appetite for global content. Original productions and licensed content from different regions and cultures attract diverse audiences worldwide. Key players are pursuing international growth strategies, investing in region-specific content and adapting their platforms to local preferences. Moreover, partnerships with local telecom providers and smart TV manufacturers are making these platforms easily accessible to audiences in various countries.

Digital Video Content Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional for 2024-2032. Our report has categorized the market based on business model, type, and device.

Breakup by Business Model:

Subscription

Advertising

Download-to-Own (DTO)

Others

The report has provided a detailed breakup and analysis of the market based on the business model. This includes subscription, advertising, download-to-own (DTO), and others.

In the subscription-based segment of the digital video content market, people pay a recurring fee to access a library of content. Subscribers enjoy unlimited access to a wide range of movies, TV shows, and original content without ads. This model fosters consumer loyalty and predictable revenue streams for content providers. It also encourages platforms to invest in high-quality and exclusive content to retain and attract subscribers.

The advertising-based segment relies on offering free access to digital video content, with revenue generated through advertisements. Some platforms allow users to watch videos for free while advertisers pay for ad space. Ad-supported content often includes short video ads or banners. The success of this model depends on the ability to deliver targeted and relevant ads to viewers, maximizing ad revenue without detracting from the user experience.

In the download-to-own segment, users purchase and download digital video content, typically movies or TV episodes, to own it permanently. Users pay a one-time fee per video, which grants them access to the content without time limitations. This model appeals to consumers who prefer to build a digital library and have offline access to content. It is especially popular for purchasing movies, documentaries, or TV series that viewers want to keep for the long term.

Breakup by Device:

Laptop

PC

Mobile

Others

The report has provided a detailed breakup and analysis of the market based on the device. This includes laptop, PC, mobile, and others.

Laptop-based digital video content consumption remains a significant segment in the market. Laptops offer a versatile and portable viewing experience, making them a preferred choice for users who want the flexibility to watch content in different locations, whether at home, in cafes, or during travel. The larger screen size compared to mobile devices enhances the viewing experience, especially for longer-form content like movies and TV series. Streaming platforms often provide web-based access, and users can also download dedicated apps for a seamless laptop viewing experience. Laptops are ideal for multitasking, allowing users to watch videos while working or browsing the internet.

Mobile devices, including smartphones and tablets, are widely used to watch digital video content. With the increasing prevalence of high-quality screens and powerful processors, mobile devices offer convenience and accessibility. Users can watch videos on the go, during commutes, or in waiting rooms, providing a personalized, pocket-sized entertainment experience. Streaming apps, optimized for mobile, are gaining traction, offering content recommendations and offline viewing options.

Personal computers, including desktops, remain a segment for digital video content consumption, particularly for users who prefer a more immersive and stationary viewing experience. Desktop PCs offer larger screens, powerful hardware, and a comfortable viewing environment. They are favored for tasks like gaming, video editing, and content creation, making them suitable for users who want a comprehensive digital media experience. Streaming platforms typically offer web-based access and downloadable desktop applications. PC users often appreciate the ability to customize their viewing setup with larger monitors and audio systems for enhanced audio-visual quality.

Breakup by Type:

Video-on-Demand (VOD)

Online Video

Video-on-demand (VOD) holds the largest share in the industry

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes video-on-demand (VOD) and online video. According to the report, video-on-demand (VOD) accounted for the largest market share.

VOD services offer a vast library of pre-recorded content, including movies, TV series, documentaries, and user-generated videos. Viewers can access this content at their convenience and watch it on-demand, pausing, rewinding, or fast-forwarding as desired. Popular VOD platforms provide subscribers with a wide selection of content, often without ads. The flexibility and the absence of scheduled programming of VOD make it a preferred choice for users looking to binge-watch series or explore a diverse range of content.

The online video segment encompasses a broader spectrum of video content, including live streaming, short-form videos, and user-generated content, in addition to traditional VOD. Online video caters to a more dynamic and interactive experience, allowing users to engage with live broadcasts, creators, and communities in real-time. It is a hub for content creators and influencers to share their videos, tutorials, and vlogs. The appeal of online video lies in its diverse content offerings and the opportunity for creators to build dedicated audiences and monetize their content through advertising, sponsorships, and merchandise sales.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America leads the market, accounting for the largest digital video content market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

North America is a prominent and mature segment in the digital video content market. It includes the United States and Canada, where high-speed internet access and advanced digital infrastructure are prevalent. This region is home to major streaming platforms. Viewers in the region have a strong appetite for both original and licensed content, and the market is characterized by fierce competition and a diverse range of content offerings.

The European segment of the digital video content market is characterized by a mix of well-established streaming platforms and regional players. Countries like the UK, Germany, and France have vibrant digital video ecosystems. European viewers appreciate a variety of content, including local language productions and international hits. The market is influenced by regulatory policies and cultural preferences, driving the growth of both subscription and ad-supported models.

The Asia Pacific region is a dynamic and rapidly growing segment of the digital video content market. Countries like China, India, Japan, and South Korea are major contributors to the expansion of the market. The region has a large and diverse audience, with mobile-first viewing habits. Local platforms are gaining prominence, catering to regional content preferences. The Asia Pacific market is also witnessing significant investments in original content production and technological advancements.

The Middle East and Africa represent a region with growing digital video content consumption due to access to high-speed internet and increasing streaming services. Content localization and regional partnerships are essential strategies in this diverse and culturally rich market.

Latin America is a burgeoning segment in the digital video content market. Countries like Brazil and Mexico are key contributors to the growth of the market. Streaming platforms are offering a mix of Spanish and Portuguese content alongside international hits. The potential of the market is driven by improving digital infrastructure, rising smartphone penetration, and a young, tech-savvy population.

Leading Key Players in the Digital Video Content Industry:

Key players in the digital video content market are pursuing strategies to maintain and expand their market share. They are investing in original content production to attract and retain subscribers while diversifying their offerings. These platforms are also focused on global expansion, targeting emerging markets where digital video consumption is rising. Moreover, they are adopting advanced technologies, such as AI and ML for content recommendation and personalization, enhancing the user experience. Additionally, partnerships with content creators, including influencers and production studios, are helping platforms secure exclusive content and engage audiences. Overall, these players are committed to staying ahead in a competitive landscape by delivering high-quality content and innovative viewing experiences to their viewers.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Google LLC

Facebook, Inc.

Amazon.com, Inc.

Netflix, Inc.

Snap Inc.

Twitter, Inc.

Apple Inc.

Hulu LLC

Youku Tudou, Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

June 14, 2023: Google LLC announced two new Google AI-powered campaigns, Demand Gen and Video View campaigns to connect with consumers and improve content recommendations. These campaigns offer a set of unique features designed especially for the needs of social marketers. They also integrate best-performing video and image assets on most visual and entertainment-focused touchpoints- YouTube and YouTube Shorts.

Key Questions Answered in This Report

• 1. What was the size of the global digital video content market in 2023?
• 2. What is the expected growth rate of the global digital video content market during 2024-2032?
• 3. What are the key factors driving the global digital video content market?
• 4. What has been the impact of COVID-19 on the global digital video content market?
• 5. What is the breakup of the global digital video content market based on the business model?
• 6. What is the breakup of the global digital video content market based on the device?
• 7. What is the breakup of the global digital video content market based on type?
• 8. What are the key regions in the global digital video content market?
• 9. Who are the key players/companies in the global digital video content market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digital Video Content Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Business Model
• 5.5 Market Breakup by Type
• 5.6 Market Breakup by Device
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Content Creation
  • 5.10.3 Aggregation
  • 5.10.4 Distribution and Marketing
  • 5.10.5 Devices
  • 5.10.6 Consumers
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis

6 Market Breakup by Business Model

• 6.1 Subscription
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Advertising
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Download-To-Own (DTO)
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Type

• 7.1 Video-On-Demand (VOD)
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Online Video
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Device

• 8.1 Laptop
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 PC
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Mobile
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Competitive Landscape

• 10.1 Market Structure
• 10.2 Key Players
• 10.3 Profiles of Key Players
  • 10.3.1 Google LLC
  • 10.3.2 Facebook, Inc.
  • 10.3.3 Amazon.com, Inc.
  • 10.3.4 Netflix, Inc.
  • 10.3.5 Snap Inc.
  • 10.3.6 Twitter, Inc.
  • 10.3.7 Apple Inc.
  • 10.3.8 Hulu LLC
  • 10.3.9 Youku Tudou, Inc.