ピザ市場レポート：タイプ別、クラストタイプ別、流通チャネル別、地域別、2024-2032年

世界のピザ市場規模は2023年に1,486億米ドルに達しました。今後、IMARC Groupは、2032年には2,225億米ドルに達し、2024～2032年の成長率（CAGR）は4.45%になると予測しています。急速な欧米化による消費者の食生活パターンの変化、低カロリー、ヴィーガン、グルテンフリーピザなどの健康志向の製品バリエーションのイントロダクション、ウェブポータルやモバイルアプリを通じたオンラインピザ注文の人気の高まりなどが、市場を推進している主な要因です。

ピザはイタリア発祥の人気万能料理ですが、世界の人気を博しています。ピザは通常、小麦粉、水、イースト、塩、場合によってはオリーブオイルから作られる、丸く平たく伸ばした生地で構成されています。生地の上にトマトソース、モッツァレラチーズ、野菜、肉、魚介類、ハーブなど様々な具材を乗せるのが伝統的です。最もポピュラーなピザの種類は、ペパロニ、ハワイアン（ハムとパイナップル入り）、バーベキューチキン、ベジタリアンなど数え切れないです。長年にわたり、ピザは多くの文化の主食となり、ピッツェリアやレストラン、さらには食料品店で冷凍食品や包装食品として一般的に見かけるようになった。また、手軽で便利な食事として消費されたり、宅配で注文されたり、社交の場やパーティーで楽しまれています。

市場を牽引しているのは、急速な欧米化により新興経済諸国全体でピザの消費が増加していることです。さらに、顧客の嗜好追跡分析、ロボットによる自動化、統合されたサードパーティのデリバリーシステム、ゴーストキッチンなどの継続的な技術進歩が市場成長に寄与しています。これに加えて、大手市場プレーヤーが採用する様々なマーケティングキャンペーンや戦略も市場成長を後押ししています。さらに、世界化の進展と文化的統合により、世界のさまざまな地域にさまざまな国の料理や味が広まっています。ピザは、その土地の嗜好に合わせ、その土地の食材を取り入れた世界な食品として人気の選択肢となり、多様なピザの選択肢の拡大につながった。さらに、様々なピザチェーンが競争力のある価格、割引、コンボ・オファー、ロイヤリティプログラムを提供していることも、世界中で良好な市場見通しを生み出しています。

ピザ市場の動向と促進要因：

便利な食品への需要の高まり

多忙なライフスタイルや多忙なスケジュールのため、人々はますます便利な食事ソリューションを求めるようになっています。さらに、消費者が手早く手間のかからない食事の選択肢を求めるようになり、調理済み食品や冷凍食品への需要が高まっています。コンビニエンスストアや調理済み食品として販売されることの多い、すぐに食べられるピザは、最小限の準備で済み、外出先でも食べられるため、需要が加速しています。さらに、多くのコンビニエンスストアが、焼きたてや温めたてのピザを持ち帰り用として提供しています。これらのピザは、移動中に手早く便利な食事をしたい消費者や、買い物中に軽食が必要な消費者に応えています。さらに、1人用やパーソナルサイズのピザ、ロールピザ、ピザポケット、ミニピザも、通勤中や昼休み、社交イベント中に手軽に食べられる便利な選択肢として人気を博しています。

よりヘルシーな商品バリエーションの導入

消費者の健康志向が高まるにつれて、ピザを含むより健康的な食品を選ぶ需要が高まっています。さらに、様々なピザ会社が様々な食事嗜好に対応しています。例えば、グルテンフリーのクラストは、グルテン不耐症やセリアック病の患者を対象としています。同様に、植物性ピザやヴィーガンピザは、植物性食生活への需要の高まりに対応し、そうした食生活を送る顧客を惹きつけています。さらに、オーガニックや地元産の食材を使ったピザを選ぶ人も増えています。彼らは、持続可能で倫理的に生産された食品を優先しています。オーガニックの農産物を調達し、地元産の肉を使用し、環境に優しい取り組みを推進しているピザ店は、食生活の決定においてこれらの要素を重視する消費者を惹きつけています。

オンラインピザ注文の人気上昇

オンラインピザ注文は、数回クリックまたはタップするだけで、顧客は簡単にメニューを閲覧し、注文をカスタマイズし、自宅や外出先からピザを注文することができるため、比類のない利便性を提供します。この利便性により、注文のために実店舗を訪れたり電話をかけたりする必要がなくなり、ピザの消費量が大幅に増加しています。オンラインピザ注文プラットフォームは、多くの場合、サードパーティのデリバリーサービスと統合しており、シームレスで効率的なデリバリープロセスを可能にしています。顧客はリアルタイムで注文を追跡し、配達通知を受け取り、玄関先まで配達される利便性を享受できるため、市場成長にプラスの影響を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のピザ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• 非ベジタリアン
  • 市場動向
  • 市場予測
• ベジタリアン
  • 市場動向
  • 市場予測

第7章 市場内訳：クラストタイプ別

• 厚い
  • 市場動向
  • 市場予測
• 薄い
  • 市場動向
  • 市場予測
• 詰め物
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• クイックサービスレストラン（QSR）
  • 市場動向
  • 市場予測
• フルサービスレストラン（FSR）
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Boston Pizza
  • California Pizza Kitchen Inc.
  • CEC Entertainment LLC
  • Chicago Pizza
  • CICI ENTERPRISES LP
  • Dominos Pizza Inc.
  • FAT Brands Inc.
  • Godfather's Pizza
  • MOD Super Fast Pizza LLC
  • Papa Murphys International（Papa Murphy's Holdings, Inc.）
  • PepsiCo Inc.
  • Pizza Capers（Retail Food Group Limited）
  • Pizza Ranch

List of Figures

• Figure 1: Global: Pizza Market: Major Drivers and Challenges
• Figure 2: Global: Pizza Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Pizza Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Pizza Market: Breakup by Type (in %), 2023
• Figure 5: Global: Pizza Market: Breakup by Crust Type (in %), 2023
• Figure 6: Global: Pizza Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Pizza Market: Breakup by Region (in %), 2023
• Figure 8: Global: Pizza (Non-vegetarian Pizza) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Pizza (Non-vegetarian Pizza) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Pizza (Vegetarian Pizza) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Pizza (Vegetarian Pizza) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Pizza (Thick Crust) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Pizza (Thick Crust) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Pizza (Thin Crust) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Pizza (Thin Crust) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Pizza (Stuffed Crust) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Pizza (Stuffed Crust) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Pizza (Quick Service Restaurants-QSR) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Pizza (Quick Service Restaurants-QSR) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Pizza (Full-Service Restaurants-FSR) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Pizza (Full-Service Restaurants-FSR) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Pizza (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Pizza (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: North America: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: North America: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: United States: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: United States: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Canada: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Canada: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Asia-Pacific: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Asia-Pacific: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: China: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: China: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Japan: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Japan: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: India: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: India: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: South Korea: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: South Korea: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Australia: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Australia: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Indonesia: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Indonesia: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Others: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Others: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Europe: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Europe: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Germany: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Germany: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: France: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: France: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: United Kingdom: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: United Kingdom: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Italy: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Italy: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Spain: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Spain: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Russia: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Russia: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Others: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Others: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Latin America: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Latin America: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Brazil: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Brazil: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Mexico: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Mexico: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Others: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Others: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Middle East and Africa: Pizza Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Middle East and Africa: Pizza Market: Breakup by Country (in %), 2023
• Figure 72: Middle East and Africa: Pizza Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Global: Pizza Industry: SWOT Analysis
• Figure 74: Global: Pizza Industry: Value Chain Analysis
• Figure 75: Global: Pizza Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Pizza Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Pizza Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Pizza Market Forecast: Breakup by Crust Type (in Million US$), 2024-2032
• Table 4: Global: Pizza Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Pizza Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Pizza Market: Competitive Structure
• Table 7: Global: Pizza Market: Key Players

Abstract

The global pizza market size reached US$ 148.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 222.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.45% during 2024-2032. The shifting consumer dietary patterns due to rapid westernization, the introduction of healthier product variants, such as low-calorie, vegan, and gluten-free pizzas, and the rising popularity of online pizza ordering through web portals and mobile apps are some of the major factors propelling the market.

Pizza is a popular and versatile dish that originated in Italy but has gained worldwide popularity. It typically consists of a round, flattened dough base made from wheat flour, water, yeast, salt, and sometimes olive oil. The dough is traditionally topped with tomato sauce, mozzarella cheese, and various ingredients such as vegetables, meats, seafood, and herbs. The most popular types of pizzas are pepperoni, Hawaiian (with ham and pineapple), BBQ chicken, vegetarian, and countless others. Over the years, pizza has become a staple in many cultures and is commonly found in pizzerias, restaurants, and even as a frozen or prepackaged meal in grocery stores. It is also consumed as a quick and convenient meal, ordered for delivery, or enjoyed at social gatherings and parties.

The market is primarily driven by the increasing consumption of pizza across developing economies due to rapid westernization. In addition, continual technical advancements, such as customer preference tracking analytics, robotic automation, integrated third-party delivery systems and ghost kitchens are contributing to market growth. Besides this, various marketing campaigns and strategies adopted by the leading market players are also propelling the market growth. Furthermore, the increasing globalization and cultural integration have introduced a wide range of international cuisines and flavors to different parts of the world. Pizzas have become a popular choice as a global food, adapting to local tastes and incorporating regional ingredients, leading to the growth of diverse pizza options. Moreover, various pizza chains offering competitive prices, discounts, combo offers, and loyalty programs are also creating a favorable market outlook across the globe.

Pizza Market Trends/Drivers:

Escalating demand for convenient food items

People are increasingly seeking convenient meal solutions due to hectic lifestyles and busy schedules. Moreover, the demand for ready-to-eat and frozen food items has grown as consumers look for quick and hassle-free meal options. Ready-to-eat pizzas, often sold in convenience stores or as prepackaged meals, require minimal preparation and can be consumed on the go, which is accelerating their demand. In addition, many convenience stores now offer freshly baked or heated pizza slices as a grab-and-go option. These pizzas cater to consumers looking for a quick and convenient meal while they are on the move or need a snack during their shopping trips. Furthermore, individual-sized or personal-sized pizzas, pizza rolls, pizza pockets, and mini-pizzas have also gained popularity as convenient options that can be easily eaten while commuting, at lunch breaks, or during social events.

The introduction of healthier product variants

As consumers become more health-conscious, there is a growing demand for healthier food choices, including pizzas. Moreover, various pizza companies are catering to various dietary preferences. For example, the availability of gluten-free crusts caters to individuals with gluten intolerance or celiac disease. Similarly, plant-based or vegan pizza taps into the growing demand for plant-based diets and attracts customers following those dietary choices. Besides, individuals are opting for pizzas made with organic and locally sourced ingredients. They prioritize sustainably and ethically produced food items. Pizza establishments that source organic produce, use locally sourced meats, and promote their environmentally-friendly practices attract consumers who value these factors in their dietary decisions.

The rising popularity of online pizza ordering

Online pizza ordering offers unparalleled convenience, as with just a few clicks or taps, customers can easily browse through menus, customize their orders, and place their pizza orders from the comfort of their homes or on the go. This convenience factor has led to a significant increase in pizza consumption as it eliminates the need for customers to visit physical locations or make phone calls to place orders. Online pizza ordering platforms often integrate with third-party delivery services, enabling seamless and efficient delivery processes. Customers can track their orders in real-time, receive delivery notifications, and enjoy the convenience of doorstep delivery, which is positively influencing the market growth.

Pizza Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pizza market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, crust type and distribution channel.

Breakup by Type:

Non-vegetarian Pizza

Vegetarian Pizza

Non-vegetarian pizza dominates the market

The report has provided a detailed breakup and analysis of the pizza market based on the type. This includes non-vegetarian pizza and vegetarian pizza. According to the report, non-vegetarian pizza represented the largest segment.

Non-vegetarian pizzas have been a staple in many cultures and cuisines for decades. They have gained widespread popularity and have become the go-to choice for many pizza lovers. The flavors, textures, and savory profiles offered by non-vegetarian toppings, such as pepperoni, sausage, bacon, and various meats, appeal to a significant portion of the consumer base. Moreover, non-vegetarian toppings offer a wide range of options for customization. Customers can choose from a variety of meats, such as chicken, beef, ham, or seafood, and combine them with other ingredients to create unique flavor profiles, increasing popularity of this segment.

Pizza establishments, including major chains and independent pizzerias, have expanded their menus to include a variety of vegetarian pizza options. These options often feature a diverse range of vegetable toppings, plant-based proteins, and cheese alternatives. The inclusion of vegetarian options reflects the recognition of the growing demand and the desire to cater to a broader customer base.

Breakup by Crust Type:

Thick Crust

Thin Crust

Stuffed Crust

Thick crust holds the majority of the market share

The report has provided a detailed breakup and analysis of the pizza market based on the crust type. This includes thick crust, thin crust and stuffed crust. According to the report, thick crust accounted for the largest market share.

Thick crust pizzas are known for their substantial size and ability to satiate hunger. The thickness of the crust provides a substantial base that can accommodate generous amounts of toppings, cheese, and sauce. This makes thick crust pizzas a satisfying and filling meal option, appealing to individuals with hearty appetites or those looking for a substantial meal. Moreover, thick crust pizzas are often perceived as providing good value for money. The generous size and thickness of the crust, along with the ample toppings, create the perception of a substantial and satisfying meal.

Thin crust pizzas are often perceived as a healthier option compared to thicker crusts. They typically contain fewer carbohydrates and calories, making them a choice for those following specific dietary plans or seeking a lighter meal option.

Stuffed crust pizzas are also gaining immense popularity as they offer an indulgent and flavorful experience by incorporating cheese or other fillings directly into the crust. This provides an added layer of richness and a burst of flavor, making them appealing to individuals who enjoy a more decadent pizza experience.

Distribution Channel Insights:

Quick Service Restaurants (QSR)

Full-Service Restaurants (FSR)

Others

Pizzas are mostly distributed through quick service restaurants (QSR)

A detailed breakup and analysis of the pizza market based on the distribution channel has also been provided in the report. This includes quick service restaurants (QSR), full-service restaurants (FSR), and others. According to the report, quick service restaurants (QSR) accounted for the largest market share.

QSRs specialize in providing quick and efficient service, which is highly valued by customers seeking a convenient dining experience. They focus on fast food service, allowing customers to order and receive their pizzas quickly, either for dine-in, takeout, or delivery. The emphasis on speed and convenience makes QSRs a preferred choice for individuals looking for a quick and hassle-free meal. Moreover, many QSR chains have established strong brand presence and recognition worldwide. They have built a loyal customer base over the years through consistent quality, efficient service, and effective marketing strategies. This brand recognition and trust contribute to their market dominance and attract a large customer base. In addition, QSRs often have a widespread network of locations, allowing them to reach a broader customer base. Their extensive presence in various locations, including urban centers, suburbs, and transportation hubs, ensures accessibility and convenience for customers.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest pizza market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Pizza has become deeply ingrained in North American culture and is considered a staple food. This cultural significance and long-standing presence have contributed to the dominance of North America in the pizza market. North America is home to several well-known and established pizza chains that have a significant market presence. These chains, such as Pizza Hut, Domino's Pizza, and Papa John's, have a long history in the region and have built strong brand recognition and loyalty among consumers. Moreover, pizza chains in the region have been at the forefront of innovation and menu adaptation to cater to changing consumer preferences. They have introduced new pizza flavors, crust options, and toppings to meet evolving tastes and dietary demands.

In recent years, emerging markets in regions like Asia Pacific, Europe, and Latin America are also experiencing significant growth in pizza consumption, indicating a potential shift in market dynamics in the future.

Competitive Landscape:

The competitive landscape of the pizza market is dynamic and diverse, with numerous players competing for market share. Presently, the leading market players are offering healthier menu choices, using high-quality ingredients, and providing nutritional information to cater to health-conscious consumers. They are also introducing vegan cheese alternatives, plant-based meat substitutes, and a wide range of vegetable toppings to accommodate the growing vegan customer base. Besides, various key players are offering competitive prices, discounts, combo offers, and loyalty programs tend to attract and retain customers. They are also investing in advertising, promotions, and social media engagement to create brand awareness, loyalty, and preference among consumers.

The report has provided a comprehensive analysis of the competitive landscape in the global pizza market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Boston Pizza

California Pizza Kitchen Inc.

CEC Entertainment LLC

Chicago Pizza

CICI ENTERPRISES LP

Domino's Pizza Inc.

FAT Brands Inc

Godfather's Pizza

MOD Super Fast Pizza LLC

Papa Murphy's International (Papa Murphy's Holdings, Inc.)

PepsiCo Inc.

Pizza Capers (Retail Food Group Limited)

Pizza Ranch

Recent Developments:

Domino's Pizza, Inc. expanded its business by opening its 1500th outlet in India for providing consumers with easy access to pizzas and other products of the company.

California Pizza Kitchen (CPK) introduced its first domestic franchise program in the United States to strengthen its reach.

Papa Murphy's International has introduced new menu items to cater to changing consumer preferences and to attract a wider customer base. These additions include gluten-free crust options, plant-based toppings, and healthier ingredient choices.

Key Questions Answered in This Report

• 1. What was the size of the global pizza market in 2023?
• 2. What is the expected growth rate of the global pizza market during 2024-2032?
• 3. What are the key factors driving the global pizza market?
• 4. What has been the impact of COVID-19 on the global pizza market?
• 5. What is the breakup of the global pizza market based on the type?
• 6. What is the breakup of the global pizza market based on the crust type?
• 7. What is the breakup of the global pizza market based on distribution channel?
• 8. What are the key regions in the global pizza market?
• 9. Who are the key players/companies in the global pizza market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Pizza Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Non-vegetarian Pizza
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Vegetarian Pizza
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Crust Type

• 7.1 Thick Crust
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Thin Crust
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Stuffed Crust
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Quick Service Restaurants (QSR)
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Full-Service Restaurants (FSR)
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Boston Pizza
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 California Pizza Kitchen Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 CEC Entertainment LLC
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Chicago Pizza
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 CICI ENTERPRISES LP
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
  • 14.3.6 Dominos Pizza Inc.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
  • 14.3.7 FAT Brands Inc.
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
  • 14.3.8 Godfather's Pizza
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 MOD Super Fast Pizza LLC
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
  • 14.3.10 Papa Murphys International (Papa Murphy's Holdings, Inc.)
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
  • 14.3.11 PepsiCo Inc.
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis
  • 14.3.12 Pizza Capers (Retail Food Group Limited)
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
  • 14.3.13 Pizza Ranch
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio