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市場調査レポート
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1390587
デジタルトランスフォーメーション市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Digital Transformation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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デジタルトランスフォーメーション市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
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世界のデジタルトランスフォーメーション市場規模は、2022年に5,810億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて18.21%の成長率(CAGR)を示し、2028年には1兆5,850億米ドルに達すると予測しています。急速なデジタル化、オンライン・バンキング・サービスの人気の高まり、中小規模企業(SME)におけるデジタル・ソリューションの導入拡大、安全性への懸念の低減を目的とした無線通信の普及拡大などが、市場を推進している要因の一部です。
デジタルトランスフォーメーションは、デジタル技術のシームレスな統合がさまざまなビジネスプロセスに革命をもたらし、組織のブランド評価、顧客体験、定着率を高めるという、組織文化の大きな転換を意味します。最先端のテクノロジーとしては、3Dプリンティング、ロボット工学、人工知能(AI)、積層造形などがあります。この変革的アプローチは、業務をデジタルで最適化することにより、ビジネスの効率性とコア・コンピタンスを高める。その結果、デジタルトランスフォーメーションは、銀行、金融サービス、保険(BFSI)、ヘルスケア、小売、運輸、情報技術(IT)など、あらゆる業界で浸透しています。これらの業界は、デジタル化の力を活用して、大切な顧客にパーソナライズされたオーダーメイドのサービスを提供し、競争力を強化しています。デジタル技術をさまざまなビジネス機能に統合することで、組織は新たなレベルの効率性と有効性を引き出すことができます。例えば、3Dプリンティングと積層造形は、ラピッドプロトタイピングとオンデマンド生産を可能にし、市場投入までの時間を短縮し、無駄を最小限に抑えます。
世界市場の主な原動力は、顧客体験の向上に対する需要の高まりです。今日のハイパーコネクテッドワールドでは、顧客はさまざまなタッチポイントでシームレスかつパーソナライズされたインタラクションを期待しています。デジタルトランスフォーメーションは、企業が顧客データを収集・分析することを可能にし、顧客の嗜好や行動をより深く理解することにつながります。その結果、企業はニーズに合った製品やサービスを提供できるようになり、顧客満足度とロイヤルティが向上します。さらに、業務効率の向上とコスト削減に対するニーズの高まりが、市場を活性化しています。自動化、人工知能、データ分析などのデジタル技術は、プロセスを合理化し、手作業を排除し、リソース配分を最適化します。このような効率性の向上は、運用コストの削減と市場投入までの時間の短縮につながり、企業に競争優位性をもたらします。さらに、リモートワークやバーチャル・コラボレーションの傾向の高まりは、デジタル・ツールやプラットフォームの採用を加速させています。COVID-19の大流行は、シームレスなリモートワーク、オンラインコミュニケーション、バーチャルコラボレーションを可能にする堅牢なデジタルインフラの重要性を浮き彫りにしました。その結果、企業はクラウドコンピューティング、ビデオ会議、コラボレーションソフトウェアへの投資を増やし、リモートワークをサポートしています。さらに、破壊的なテクノロジーの出現により、企業は関連性と競合を維持するために変革を受け入れざるを得なくなっています。新興企業やテクノロジーに精通した企業は、これらのテクノロジーを活用して従来のビジネスモデルに課題し、業界全体を破壊しています。こうしたディスラプターに遅れを取らないよう、既存企業はデジタル・ソリューションを導入してビジネスを革新し、将来性を確保しています。
遠隔患者モニタリング(RPM)の需要拡大
遠隔患者モニタリング(RPM)への需要の高まりは、市場に大きく貢献しています。RPMは、デジタル技術を利用して患者の健康状態を遠隔監視するもので、ヘルスケアプロバイダーは、従来の臨床環境外でリアルタイムデータを収集し、患者の状態を追跡することができます。いくつかの要因がこの需要に拍車をかけています。RPMは、特に慢性疾患のある患者の継続的なモニタリングと健康問題の早期発見を可能にすることで、患者のケアと利便性を向上させる。RPMは、頻繁な来院の必要性を減らし、遠隔地や十分なサービスを受けていない人々にとってヘルスケアをより身近なものにします。さらに、COVID-19の大流行は、対面診察に代わるより安全な方法としてRPMの採用を加速させました。遠隔医療とRPMの技術は、ウイルスにさらされるリスクを最小限に抑えながら患者を監視・管理するために不可欠となっています。さらに、ウェアラブルデバイスとIoT技術の進歩により、RPMはより実現可能でユーザーフレンドリーなものとなっています。患者は現在、ウェアラブルセンサーを使用してバイタルサイン、身体活動、その他の健康指標を追跡し、ヘルスケアプロバイダーにデータを直接送信して分析と介入を行うことができます。
世界のヘルスケア産業からの需要の増加
世界のヘルスケア産業からの需要の増加は、市場にプラスの影響を与えています。ヘルスケア組織は世界的に、患者ケアに革命を起こし、プロセスを合理化し、全体的な業務効率を向上させるデジタル技術の計り知れない可能性を認識しています。ヘルスケア分野におけるデジタルトランスフォーメーションは、電子カルテ(EHR)、遠隔医療、遠隔患者モニタリング(RPM)、健康分析、AI主導型診断など、幅広いアプリケーションを包含しています。これらのテクノロジーはヘルスケアサービスの質を高め、コスト抑制とリソースの最適化に貢献します。ヘルスケアにおけるデジタルソリューションの採用は、高齢化、慢性疾患の増加、患者に個別化された利用しやすいケアを提供することへの圧力の高まりがもたらす課題に対処する必要性など、さまざまな要因によって推進されています。さらに、世界中の政府や規制機関がデジタルヘルス構想の採用を奨励しています。効率的でデータ主導の患者中心のヘルスケアに対する需要が高まり続ける中、ヘルスケア業界はデジタルトランスフォーメーションに向けて世界的に推進しており、市場の活性化が期待されます。
クラウドコンピューティングとモノのインターネット(IoT)の統合の高まり
クラウドコンピューティングとモノのインターネット(IoT)の統合の高まりは、市場を推進する重要な要因です。クラウドコンピューティングはスケーラブルでコスト効率に優れ、柔軟なコンピューティングリソースを提供する一方、IoTは日常的なデバイスの相互接続を可能にし、大量のデータを生成します。クラウド・コンピューティングとIoTを組み合わせることで、さまざまな業界のデジタルトランスフォーメーションを推進する強力な相乗効果が生まれます。IoTデバイスはリアルタイムのセンサーデータを収集し、クラウドに送信して保存、分析、処理することができます。このシームレスなデータ交換により、組織は貴重な洞察を得て、オペレーションを最適化し、データ主導の意思決定を行うことができます。また、クラウドとIoTの統合により、遠隔監視、予知保全、プロセスの自動化が促進され、効率性と生産性が向上します。この統合により、企業はワークフローを合理化し、製造、ヘルスケア、物流、スマートシティなどの消費者に革新的なサービスを提供できるようになります。さらに、クラウドはIoTアプリケーションを展開するための安全でスケーラブルなプラットフォームを提供するため、企業は複雑なインフラの管理に負担をかけることなく、コアコンピタンスに集中することができます。企業がクラウド・コンピューティングとIoTの計り知れない可能性を認識し続ける中、この強力な組み合わせを活用するデジタル・ソリューションに対する需要は大幅に伸び、市場の拡大を促進すると予想されます。
The global digital transformation market size reached US$ 581 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,585 Billion by 2028, exhibiting a growth rate (CAGR) of 18.21% during 2022-2028. Rapid digitalization, the rising popularity of online banking services, the growing uptake of digital solutions in small and medium-scale enterprises (SMEs), and the escalating penetration of wireless communications to lower safety concerns are some of the factors propelling the market.
Digital transformation represents a profound shift in organizational culture, where the seamless integration of digital technologies revolutionizes various business processes, elevating an organization's brand reputation, customer experience, and retention rates. Among the cutting-edge technologies involved are 3D printing, robotics, artificial intelligence (AI), and additive manufacturing. This transformative approach enhances business efficiency and core competencies by digitally optimizing operations. Consequently, digital transformation has become ubiquitous across industries, including banking, financial services and insurance (BFSI), healthcare, retail, transportation, and information technology (IT). These industries leverage the power of digitalization to deliver personalized and tailored services to their valued customers, solidifying their competitive edge. By integrating digital technologies into various business functions, organizations can unlock new levels of efficiency and effectiveness. For instance, 3D printing and additive manufacturing allow rapid prototyping and on-demand production, reducing time-to-market and minimizing waste.
The global market is majorly driven by the increasing demand for enhanced customer experiences. Customers expect seamless and personalized interactions across various touchpoints in today's hyper-connected world. Digital transformation enables businesses to gather and analyze customer data, leading to a deeper understanding of their preferences and behaviors. This, in turn, allows organizations to deliver tailored products and services, thereby improving customer satisfaction and loyalty. Furthermore, the rising need for improved operational efficiency and cost reduction is catalyzing the market. Digital technologies, such as automation, artificial intelligence, and data analytics, streamline processes, eliminate manual tasks, and optimize resource allocation. This efficiency boost translates into reduced operational costs and faster time-to-market, giving businesses a competitive edge. Moreover, the growing trend of remote work and virtual collaboration has accelerated the adoption of digital tools and platforms. The COVID-19 pandemic highlighted the importance of robust digital infrastructures enabling seamless remote work, online communication, and virtual collaboration. As a result, businesses are increasingly investing in cloud computing, video conferencing, and collaboration software to support their remote workforce. Additionally, the emergence of disruptive technologies is compelling businesses to embrace the transformation to stay relevant and competitive. Startups and tech-savvy companies are leveraging these technologies to challenge traditional business models and disrupt entire industries. To keep pace with these disruptors, established companies are embracing digital solutions to innovate and future-proof their businesses.
Growing demand for remote patient monitoring (RPM)
The growing demand for remote patient monitoring (RPM) is significantly contributing to the market. RPM involves using digital technologies to monitor patients' health remotely, allowing healthcare providers to collect real-time data and track patients' conditions outside traditional clinical settings. Several factors have fueled this demand. RPM enhances patient care and convenience by enabling continuous monitoring and early detection of health issues, particularly for patients with chronic conditions. It reduces the need for frequent in-person visits, making healthcare more accessible to remote or underserved populations. Furthermore, the COVID-19 pandemic accelerated the adoption of RPM as a safer alternative to in-person consultations. Telemedicine and RPM technologies became crucial for monitoring and managing patients while minimizing the risk of exposure to the virus. Moreover, the advancements in wearable devices and IoT technologies have made RPM more feasible and user-friendly. Patients can now use wearable sensors to track vital signs, physical activity, and other health metrics, transmitting data directly to healthcare providers for analysis and intervention.
Increasing demand from the healthcare industry worldwide
The increasing demand from the healthcare industry worldwide is positively influencing the market. Healthcare organizations globally are recognizing the immense potential of digital technologies to revolutionize patient care, streamline processes, and improve overall operational efficiency. Digital transformation in the healthcare sector encompasses a wide range of applications, including electronic health records (EHRs), telemedicine, remote patient monitoring (RPM), health analytics, and AI-driven diagnostics. These technologies enhance the quality of healthcare services and contribute to cost containment and resource optimization. The adoption of digital solutions in healthcare is driven by various factors, including the need to address the challenges posed by an aging population, the rising prevalence of chronic diseases, and the increasing pressure to deliver personalized and accessible care to patients. Moreover, governments and regulatory bodies worldwide are encouraging the adoption of digital health initiatives. As the demand for efficient, data-driven, and patient-centric healthcare continues to rise, the healthcare industry's global push toward digital transformation is expected to fuel the market.
Rising integration of cloud computing and the Internet of Things (IoT)
The rising integration of cloud computing and the Internet of Things (IoT) is a key factor propelling the market. Cloud computing provides scalable, cost-effective, and flexible computing resources, while IoT enables the interconnectivity of everyday devices, generating massive volumes of data. Combining cloud computing and IoT creates a powerful synergy that drives digital transformation across various industries. IoT devices can collect real-time sensor data and send it to the cloud for storage, analysis, and processing. This seamless data exchange allows organizations to gain valuable insights, optimize operations, and make data-driven decisions. The cloud-IoT integration also facilitates remote monitoring, predictive maintenance, and automation of processes, enhancing efficiency and productivity. This integration empowers businesses to streamline workflows and deliver innovative services to consumers in manufacturing, healthcare, logistics, and smart cities. Furthermore, the cloud provides a secure and scalable platform for deploying IoT applications, enabling organizations to focus on their core competencies without the burden of managing complex infrastructure. As businesses continue to recognize the immense potential of cloud computing and IoT, the demand for digital solutions that harness this powerful combination is expected to grow significantly, catalyzing market expansion.
IMARC Group provides an analysis of the key trends in each segment of the global digital transformation market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on type, deployment mode, enterprise size and end-use industry.
Solution
Analytics
Cloud Computing
Mobility
Social Media
Others
Service
Professional Services
Integration and Implementation
Solution dominates the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes solution (analytics, cloud computing, mobility, social media, and others) and service (professional services, and integration and implementation). According to the report, solution represented the largest segment.
The solution segment is a pivotal market segment that experiences widespread adoption due to the escalating demand for digital transformation solutions to modernize industrial processes. As businesses across various industries recognize the need to stay competitive in the digital age, they turn to these solutions to revamp their operations, enhance efficiency, and unlock new growth opportunities. These solutions encompass many technologies, such as cloud computing, data analytics, artificial intelligence, Internet of Things (IoT), and automation. These solutions enable organizations to streamline workflows, optimize resource allocation, and gain valuable insights from data, ultimately leading to improved decision-making and enhanced customer experiences.
In manufacturing, healthcare, finance, and retail industries, implementing these transformative solutions has become imperative for remaining agile and meeting evolving market demands. As a result, the solution segment continues to experience robust growth, driven by the ever-increasing appetite for digital innovation and the pursuit of sustainable competitive advantage in today's fast-paced and tech-driven business landscape.
Cloud-based
On-premises
On-premises dominates the market
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, on-premises represented the largest segment.
The on-premise deployment mode commands a significant market share due to its ability to establish a customized and controlled network for digital transformation initiatives. Organizations opt for on-premise deployment to have direct oversight and ownership of their digital infrastructure, allowing them to tailor the solutions to their specific needs and requirements. One of the key advantages of on-premise deployment is enhanced data security. As certain industries handle sensitive and confidential information, keeping data within their secure environment mitigates the risk of data breaches and ensures compliance with stringent data privacy regulations.
Moreover, on-premise deployment offers businesses greater control over their digital processes, enabling them to effectively manage software updates, system configurations, and data backups. This level of control is particularly important for organizations with unique or complex IT landscapes, which may require seamless integration with existing legacy systems. Despite the growing popularity of cloud-based solutions, the on-premise deployment mode remains favored by organizations seeking complete control, customization, and heightened data security.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises dominate the market
The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes large enterprises, and small and medium-sized enterprises. According to the report, large enterprises represented the largest segment.
Digital transformation has gained significant traction among large enterprises, driven by its cost-effectiveness and seamless execution of business processes. Large organizations recognize the potential of digital solutions to optimize operations, enhance productivity, and drive innovation, leading to improved business outcomes.
Cost-effectiveness plays a crucial role in the decision-making process for large enterprises. These organizations can streamline workflows, automate manual tasks, and reduce operational costs by implementing digital solutions. Additionally, the transformation enables better resource utilization and more efficient processes, resulting in long-term cost savings.
Moreover, the smooth execution of the business process is a key attraction for large enterprises. These solutions offer scalability, flexibility, and integration capabilities, ensuring a cohesive and efficient transformation journey. Large organizations can adapt to changing market demands and rapidly evolving business landscapes without disruptions.
With the promise of achieving higher operational efficiency, cost savings, and increased competitiveness, large enterprises continue to embrace the transformation, making this market segment a significant driver for the market.
BFSI
Manufacturing and Retail
Government
Healthcare
IT and Telecom
Others
BFSI dominates the market
The report has provided a detailed breakup and analysis of the market based on the end-use industry. This includes BFSI, manufacturing and retail, government, healthcare, IT and telecom, and others. According to the report, BFSI represented the largest segment.
The Banking, Financial Services, and Insurance (BFSI) sector dominates the market, primarily as banks and financial institutions increasingly prioritize a customer-centric approach to stay competitive in the digital era. Embracing digital transformation allows BFSI companies to offer seamless assistance and technical support to customers, enhancing their overall banking experience. With the expansion of digital channels, customers now expect convenient and personalized services at their fingertips. These solutions enable BFSI companies to deliver just that, with mobile banking apps, online account management, and personalized financial advice powered by data analytics and artificial intelligence.
Furthermore, digital transformation in the BFSI sector improves operational efficiency, reduces costs, and enables faster transaction processing, benefiting customers and institutions. Embracing digital technologies also helps BFSI companies adapt more effectively to changing regulatory landscapes and cybersecurity challenges. Given the rapid digitalization of financial services and the growing demand for customer-centric solutions, the BFSI sector continues to drive market expansion.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest digital transformation market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market.
North America holds a prominent position in the market, primarily driven by its high internet penetration and widespread adoption of digital transformation across diverse industry verticals. With a tech-savvy population and advanced digital infrastructure, the region has become a hotbed for digital innovation and transformation initiatives. Businesses in North America are increasingly recognizing the transformative potential of digital technologies across various sectors, including retail, manufacturing, healthcare, and more. Embracing these transformations allow these industries to enhance customer experiences, improve operational efficiency, and unlock new revenue streams. The region's dynamic and competitive business landscape encourages companies to stay at the forefront of digital advancements, catalyzing the rapid adoption of cutting-edge technologies like cloud computing, big data analytics, artificial intelligence, and the Internet of Things (IoT). Moreover, the North American market benefits from a robust ecosystem of technology providers, consultants, and digital solution vendors, offering a wide array of digital solutions offerings tailored to different business needs. As a result, the region continues to exhibit clear dominance in the market, leading the way in bolstering innovation and digital progress on the global scale.
Top companies are pivotal in strengthening the market by driving innovation, providing cutting-edge solutions, and empowering businesses to embark on successful transformation journeys. These companies leverage their expertise in various digital technologies like cloud computing, artificial intelligence, data analytics, and IoT to offer comprehensive and tailored solutions to diverse industries. By collaborating with these leading companies, organizations gain access to the latest advancements and best practices in digital transformation, enabling them to stay competitive in the digital age. Moreover, top firms offer consultancy services to help businesses identify growth opportunities, streamline processes, and enhance customer experiences. Furthermore, these companies invest in research and development, continually pushing the boundaries of what's possible in the digital realm. Their contributions to fostering digital innovation and delivering tangible results to clients strengthen the overall market and bolster the widespread adoption of digital initiatives worldwide.
Accenture PLC
Adobe Inc.
Capgemini SE
Cognizant
Dell Technologies Inc.
Google LLC (Alphabet Inc.)
Hewlett Packard Enterprise Company
International Business Machines Corporation
Marlabs Inc.
Microsoft Corporation
Oracle Corporation
SAP SE
Siemens AG
In 2021, Accenture collaborated with Google Cloud to establish the Accenture Google Cloud Business Group. This partnership aimed to help enterprises accelerate their digital transformation by leveraging Google Cloud's advanced technologies and Accenture's industry expertise and global reach.
In 2020, Adobe announced a strategic partnership with IBM to offer AI-powered customer experience solutions. The collaboration integrated Adobe's Experience Cloud and IBM's Watson AI to deliver personalized and data-driven customer experiences across various industries.
In 2019, Capgemini partnered strategically with BlackLine, a leading financial automation software provider. The collaboration aimed to help organizations automate and streamline their financial processes, enabling a smoother digital transformation journey.