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自動車サブスクリプション市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測Car Subscription Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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自動車サブスクリプション市場:世界の産業動向、シェア、規模、成長、機会、2023~2028年予測 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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世界の自動車サブスクリプション市場規模は2022年に38億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて20.6%の成長率(CAGR)を示し、2028年には117億米ドルに達すると予測しています。大衆の間で様々な自動車にアクセスする需要が高まっていること、自動車の所有に対する個人の認識が変化していること、自動車産業における技術進歩が市場を推進している主な要因のいくつかです。
自動車サブスクリプションは、自動車リースとしても知られ、従来の自動車所有に代わるものです。様々な車種とタイプで構成され、顧客はニーズや好みに応じて様々な車を乗り換えることができます。長期的なコミットメントや、車の購入やリースに伴う経済的負担なしに車を運転する機会を個人に提供します。また、顧客は月額料金を支払うことで、車両、保険、メンテナンス、ロードサイド・アシスタンスにかかる費用を賄うことができます。
現在、自動車サブスクリプション・サービスは、従来の自動車所有に代わる便利で柔軟な選択肢を提供するため、需要が高まっており、市場の見通しは良好です。これに加えて、加入者は自動車の購入やリースに伴うメンテナンスの手間や初期費用をかけずに、自動車を所有するメリットを享受できます。また、加入者は通常、契約期間を選択でき、ニーズの変化に応じてさまざまな車種を乗り換えることができます。加えて、自動車サブスクリプションに対する需要の高まりは、保険、メンテナンス、減価償却といった車両所有にかかるコストを単一の月額料金にバンドルするものです。これは、自動車所有にかかる費用を負担したくない個人や、毎月の出費が予測できることを好む人にとって、費用対効果が高くなる可能性があります。
多様な自動車へのアクセス
自動車サブスクリプション・サービスは、加入者にセダン、SUV、高級車、電気自動車(EV)など、多様な車種へのアクセスを提供します。これにより、個人はさまざまな車種を体験し、ニーズや好みに応じて自由に乗り換えることができます。バラエティに富み、所有にこだわることなくさまざまなタイプのクルマに乗りたい人に向いています。さらに、加入者はアプリやウェブサイトを通じて車両を選択するだけで、玄関先まで納車されます。この利便性は、所有の責任を負うことなく、手間のかからない交通手段を好む個人にとって魅力的です。加えて、自動車サブスクリプション・サービスは、多くの場合、先進技術や機能を搭載した最新車種へのアクセスを提供します。
自動車の所有に対する個人の意識の変化
自動車所有に対する消費者の意識は進化しています。ミレニアル世代やZ世代などの若い世代は、所有することよりも、異なる車両へのアクセスを好む傾向が見られます。彼らは、車を所有することに伴う責任やコストよりも、体験や利便性を重視しています。自動車サブスクリプションはこのような考え方に合致しており、より柔軟で手間のかからないソリューションを提供しています。さらに、従来の自動車所有にはいくつかの責任が伴うため、人々は自動車を長期的なコミットメントではなく、サービスとして捉える傾向が強まっています。加えて、加入者は、プロバイダーによって数ヶ月から1年以上の契約期間を選ぶことができます。
自動車セクターにおける技術の進歩
テクノロジーは自動車定期購入サービスにおいて重要な役割を果たしており、ユーザーはすべてのプロセスをオンラインで完了することができます。モバイル・アプリケーションやオンライン・プラットフォームにより、利用可能な車両の閲覧、定額料金プランの比較、サービスへの申し込みが容易になっています。さらに、コネクテッド・カーやテレマティクス・システムに対する需要が高まっているため、自動車サブスクリプション・プロバイダーは、遠隔診断、追跡、パーソナライズされた設定などの機能を提供できるようになり、全体的な顧客体験が向上しています。自動車サブスクリプション・サービスはまた、Wi-Fi、Bluetooth、スマートフォン統合などの高度な接続機能を提供し、加入者に接続機能、エンターテインメント・システム、ナビゲーション・サービスへのアクセスを提供しています。
The global car subscription market size reached US$ 3.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.7 Billion by 2028, exhibiting a growth rate (CAGR) of 20.6% during 2022-2028. The rising demand for accessing a variety of vehicles among the masses, changing perceptions of individuals towards ownership of vehicles, and technological advancements in the automotive industry represent some of the key factors propelling the market.
Car subscription, also known as car leasing, is an alternative to traditional car ownership. It comprises various vehicle models and types, allowing customers to switch between different cars based on their needs and preferences. It offers individuals the opportunity to drive a vehicle without the long-term commitment or the financial burden of buying or leasing a car. It also allows customers to pay a monthly fee to access a fleet of vehicles, which covers the cost of the car, insurance, maintenance, and roadside assistance.
At present, the growing demand for car subscription services, as they offer a convenient and flexible alternative to traditional car ownership, is offering a favorable market outlook. Besides this, subscribers can enjoy the benefits of having a car without the maintenance hassles and upfront costs associated with purchasing or leasing a vehicle. They can also typically choose the duration of their subscription and have the option to switch between different vehicle models as per their changing needs, which is propelling the growth of the market. In addition, the rising demand for car subscriptions bundles the cost of vehicle ownership, such as insurance, maintenance, and depreciation, into a single monthly fee. This can be more cost-effective for individuals who do not want to bear the expenses of car ownership or those who prefer predictable monthly expenses.
Access to a variety of vehicles
Car subscription services provide subscribers with access to a diverse range of vehicles, including sedans, SUVs, luxury cars, and electric vehicles (EVs). This allows individuals to experience different car models and switch between them as desired, depending on their needs or preferences. It caters to those who appreciate variety and wish to drive different types of vehicles without the commitment of ownership. Moreover, subscribers can simply select a vehicle through an app or website that can be delivered to their doorstep. This convenience appeals to individuals who prefer a hassle-free transportation option without the responsibilities of ownership. In addition, car subscription services often provide access to the latest vehicle models equipped with advanced technologies and features.
Changing attitudes of individuals towards ownership of vehicles
Consumer attitudes toward car ownership are evolving. Younger generations, such as millennials and Gen Z, are showing preferences for access different vehicle over their ownership. They value experience and convenience over the responsibility and costs associated with owning a car. Car subscriptions align with this mindset, offering a more flexible and hassle-free solution. Moreover, traditional car ownership comes with several responsibilities, hence people are becoming more inclined to view cars as a service rather than a long-term commitment. In addition, subscribers can choose the duration of their subscription, ranging from a few months to a year or longer, depending on the provider.
Technological advancements in the automotive sector
Technology is playing a significant role in car subscription services, enabling users to complete the entire process online. Mobile applications and online platforms make it easier for individuals to browse available vehicles, compare subscription plans, and sign up for services. Additionally, there is a rise in the demand for connected cars and telematics systems enabling car subscription providers to offer features like remote diagnostics, tracking, and personalized settings, enhancing the overall customer experience. Car subscription services also provide advanced connectivity features, such as built-in Wi-Fi, Bluetooth, and smartphone integration, to deliver subscribers with access to connected features, entertainment systems, and navigation services.
IMARC Group provides an analysis of the key trends in each segment of the global car subscription market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on service providers, vehicle type, subscription period, and end use.
OEMs and Captives
Independent/Third Party Service Provider
Independent/third party service provider dominates the market
The report has provided a detailed breakup and analysis of the market based on the service providers. This includes OEMs and captives and independent/third party service provider. According to the report, independent/third party service provider represented the largest segment.
Independent/third party service providers are not limited to a single brand or manufacturer, allowing them to offer a wide range of vehicle options from various manufacturers. This gives customers greater flexibility in choosing the car that best suits their needs, preferences, and budget. Since independent/third party service providers are not tied to any specific brand, they can offer unbiased recommendations based on the requirements of customers. Their goal is to find the right vehicle for the customer, rather than pushing a specific brand or model.
IC Powered Vehicle
Electric Vehicle
IC powered vehicle holds the biggest market share
A detailed breakup and analysis of the market based on the vehicle type has also been provided in the report. This includes IC powdered vehicle and electric vehicle. According to the report, IC powered vehicle accounted for the largest market share as people are more familiar with its operation, maintenance, and overall driving experience. Moreover, the infrastructure for IC powered vehicles is well-established in most regions, such as gas stations are abundant, making it convenient for drivers to refuel their vehicles. In addition, IC powered vehicles generally offer longer driving ranges compared to electric vehicles (EVs) and have shorter refueling times. This makes them more suitable for long-distance travel or for individuals who require a vehicle with extended range capabilities.
More Than 12 Months
A detailed breakup and analysis of the market based on the subscription period has also been provided in the report. This includes 1 to 6 months, 6 to 12 months, and more than 12 months. According to the report, 6 to 12 months accounted for the largest market share as a shorter subscription period allows customers to have greater flexibility and adaptability. They can switch to a different vehicle or service provider sooner if their needs change or if they want to try out different cars. It provides an opportunity to experience various models and make adjustments based on personal preferences or changing circumstances. Moreover, opting for a shorter subscription period reduces the commitment level and gives customers the freedom to explore alternative options more frequently.
Private
Corporate
Corporate represents the largest segment
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes private and corporate. According to the report, corporate accounted for the largest market share.
Car subscriptions can be more cost-effective compared to traditional car ownership or leasing. Instead of a large upfront payment or long-term lease commitments, companies can pay a monthly subscription fee that covers the cost of the vehicle, maintenance, insurance, and other associated expenses. This predictable, fixed cost structure allows for better budgeting and cost control. Moreover, companies can choose from a wide range of vehicles and switch between models as per their needs. This flexibility allows businesses to adapt to changing requirements, such as different types of projects or client demands. Additionally, car subscriptions often have shorter terms compared to traditional leases, enabling companies to adjust their fleet size or composition more easily.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
Europe held the biggest market share as owning a car in the region can be expensive due to various factors, such as high purchase prices, insurance costs, fuel prices, parking fees, and maintenance expenses. Car subscription services provide an alternative that allows individuals to avoid the upfront costs and ongoing financial burdens associated with car ownership. Many European cities face issues related to traffic congestion, limited parking spaces, and strict emissions regulations. Car subscription services provide a flexible transportation solution without the hassle of owning and parking a car in crowded urban areas. People can access vehicles on demand when they need them, and return them when they are done, reducing the need for private car ownership.
The car subscription industry is witnessing a rise in the competition as more companies are entering the market, offering subscription-based models as an alternative to traditional car ownership or leasing. The market includes both traditional automakers and tech startups, each bringing their own unique value propositions and targeting different customer segments. The car subscription market is relatively new and evolving, which means there is potential for new entrants to disrupt the existing players by introducing innovative business models or technologies. While the market is presenting opportunities, there can be barriers to entry for new players. Established companies may have significant brand recognition, existing customer bases, and partnerships with dealerships or manufacturers, which can make it challenging for new entrants to gain traction.
Carly Holdings Limited
Cluno GmbH (Cazoo Limited)
Cox Enterprises Inc.
Facedrive Inc.
Lyft Inc.
Onto Ltd.
OpenRoad Auto Group
The Hertz Corporation
Wagonex Limited
ZoomCar
In 2023, Cox Enterprises announced the launch of Socium Ventures, a new fund within the company focused on making venture investments in emerging growth businesses. It will assist in supporting every stage of its portfolio companies' development, while building a lasting relationship with founders and partners.
In 2022, Facedrive Inc. announced that it has closed its non-brokered private placement (the "Private Placement") on a fully subscribed basis.
In 2023, Onto Ltd. selects RAC for mobile fleet servicing and roadside assistance services partner.