自動車向けサブスクリプションサービスの市場規模、シェア、成長分析：タイプ別、サービスタイプ別、車両タイプ別、サービス期間別、用途別、地域別 - 産業予測 2025～2032年

自動車向けサブスクリプションサービス市場規模は 2023年に42億9,000万米ドル、予測期間（2025-2032年）のCAGRは21.2%で、2024年の52億米ドルから2032年には242億1,000万米ドルに成長する見通しです。

2023年10月現在、フレキシブルモビリティソリューション市場は、特にミレニアル世代における自動車保有台数の減少に牽引され、繁栄を続けています。このシフトは、車両サブスクリプションの成長とモビリティ・アズ・ア・サービス（MaaS）オプションの採用を促進しています。従来のリースや融資モデルは面倒なものと見なされつつあり、ピーク時のライドヘイリングサービスの制限や、長時間の移動にかかる高額なコストが利用を妨げています。対照的に、車両サブスクリプションサービスは、1ヶ月から1年以上の期間で、保険、メンテナンス、その他の費用を含む、非常に柔軟なサービスを提供しています。個人の好みに応じて車両を簡単に切り替えることができるため、こうした適応性の高いモビリティソリューションの需要は、予測期間中に先進国市場と新興国市場の両方で加速すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

自動車向けサブスクリプションサービス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 単一ブランド
• 複数のブランド

自動車向けサブスクリプションサービス市場規模：サービスタイプ別& CAGR（2025-2032）

• 市場概要
• 車両サブスクリプション
• メンテナンスサブスクリプション
• 保険加入

自動車向けサブスクリプションサービス市場規模：車両タイプ別& CAGR（2025-2032）

• 市場概要
• 高級車
  • ICE
  • EV
  • ハイブリッド
• エコノミー車
  • ICE
  • EV
  • ハイブリッド

自動車向けサブスクリプションサービス市場規模：サービス期間別& CAGR（2025-2032）

• 市場概要
• 短期
• 長期

自動車向けサブスクリプションサービス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 個人用
• 商業用
• その他

自動車向けサブスクリプションサービス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Cox Automotive（USA）
• Turo（USA）
• Sixt SE（Germany）
• Clutch Technologies（USA）
• Fair（USA）
• Flexdrive（USA）
• Porsche Passport（Germany）
• Care by Volvo（Sweden）
• Book by Cadillac（USA）
• Canvas（USA）
• DriveMyCar（Australia）
• Drover（UK）
• Hertz My Car（USA）
• Hyundai Subscription（South Korea）
• Mercedes-Benz Collection（Germany）
• Access by BMW（Germany）
• Audi Select（Germany）
• PrimeFlip（USA）
• Revolve（USA）
• Borrow（USA）

結論と提言

Automotive Subscription Services Market size was valued at USD 4.29 billion in 2023 and is poised to grow from USD 5.2 billion in 2024 to USD 24.21 billion by 2032, growing at a CAGR of 21.2% during the forecast period (2025-2032).

As of October 2023, the market for flexible mobility solutions continues to thrive, driven by diminishing car ownership, especially among millennials. This shift is propelling growth in vehicle subscriptions and the adoption of mobility-as-a-service (MaaS) options. Traditional leasing and financing models are increasingly seen as cumbersome, while limitations in ride-hailing services during peak times and the high costs of longer trips deter use. In contrast, vehicle subscription services offer exceptional flexibility, with terms ranging from a month to over a year and inclusive of insurance, maintenance, and other expenses. With the ability to switch vehicles easily according to personal preferences, the demand for these adaptable mobility solutions is expected to accelerate in both developed and emerging markets during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive Subscription Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive Subscription Services Market Segments Analysis

Global Automotive Subscription Services Market is segmented by Type, Service Type, Vehicle Type, Service Period, Application and region. Based on Type, the market is segmented into Single Brand and Multiple Brands. Based on Service Type, the market is segmented into Vehicle Subscription, Maintenance Subscription and Insurance Subscription. Based on Vehicle Type, the market is segmented into Luxury Vehicles, and Economy Vehicles. Based on Service Period, the market is segmented into Short-term and Long-term. Based on Application, the market is segmented into Personal, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Automotive Subscription Services Market

The surge in popularity of automotive subscription services is largely fueled by urban millennials who prioritize access to vehicles rather than traditional ownership. This demographic values the flexibility and convenience that subscription models offer, enabling them to experience a diverse range of vehicles without the long-term commitment that comes with ownership. As a result, consumers are drawn to the adaptability and variety these services provide, reflecting a broader shift in preferences towards more modern, user-friendly transportation solutions. The desire for effortless mobility options aligns with the lifestyles of young professionals, making subscription services an attractive alternative in today's automotive market.

Restraints in the Automotive Subscription Services Market

The Automotive Subscription Services market faces a significant restraint due to the restricted availability of these services, which are often confined to specific urban or metropolitan regions. This limitation reduces accessibility for potential customers residing in rural or less densely populated areas, preventing them from taking advantage of the subscription model. As a result, the market's growth potential is hindered, as it cannot cater to a broader audience that includes individuals living outside major cities. This geographical limitation may deter customers who seek flexibility and convenience in vehicle access, further impacting overall market adoption and expansion.

Market Trends of the Automotive Subscription Services Market

The automotive subscription services market is witnessing significant momentum as original equipment manufacturers (OEMs) increasingly launch their own subscription models to foster customer loyalty and create fresh revenue streams. This trend enables manufacturers to engage customers more intimately by offering flexible ownership options, which cater to evolving consumer preferences for convenience and variety. As competition intensifies, OEMs are leveraging digital technologies to enhance user experience, streamline operations, and provide tailored packages that include maintenance and insurance. With increasing mobility solutions and a shift towards a more service-oriented market, automotive subscription services are poised for sustained growth, fundamentally reshaping traditional car ownership paradigms.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Automotive Subscription Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Single Brand
• Multiple Brands

Global Automotive Subscription Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Vehicle Subscription
• Maintenance Subscription
• Insurance Subscription

Global Automotive Subscription Services Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Luxury Vehicles
  • ICE
  • EV
  • Hybrid
• Economy Vehicles
  • ICE
  • EV
  • Hybrid

Global Automotive Subscription Services Market Size by Service Period & CAGR (2025-2032)

• Market Overview
• Short-term
• Long-term

Global Automotive Subscription Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Others

Global Automotive Subscription Services Market Size & CAGR (2025-2032)

• North America (Type, Service Type, Vehicle Type, Service Period, Application)
  • US
  • Canada
• Europe (Type, Service Type, Vehicle Type, Service Period, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Service Type, Vehicle Type, Service Period, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Service Type, Vehicle Type, Service Period, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Service Type, Vehicle Type, Service Period, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Cox Automotive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sixt SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clutch Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flexdrive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porsche Passport (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care by Volvo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Book by Cadillac (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DriveMyCar (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drover (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hertz My Car (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Subscription (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz Collection (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Access by BMW (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audi Select (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrimeFlip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolve (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Borrow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations