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PR（パブリックリレーションズ）ツール市場：世界の産業動向、シェア、市場規模、成長、機会、2023-2028年予測

Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 142 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.97円
PR（パブリックリレーションズ）ツール市場：世界の産業動向、シェア、市場規模、成長、機会、2023-2028年予測
出版日: 2023年10月15日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

市場概要：

世界のPR（パブリックリレーションズ）ツール市場規模は2022年に104億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて11%の成長率（CAGR）を示し、2028年には200億米ドルに達すると予測しています。

PR（パブリックリレーションズ）ツールは、さまざまな組織と一般大衆との間の互恵的な関係の確立、特定、維持に関与します。マーケティング・キャンペーンを支援するだけでなく、これらのツールは、組織が投稿したコンテンツの影響を評価するためのバックエンド分析の実行も支援します。PR（パブリックリレーションズ）ツールは、登録された顧客が連絡を取り続けることを容易にし、新しいアップデートが利用可能になるたびに、彼らの人口統計に関連する重要なニュースについて更新されます。メディア取材は、少ないコストで1回の電話で手配することができ、ひいては企業の経済的負担を軽減します。さらに、PR（パブリックリレーションズ）ツールはオンライン・アンケートを作成し、ターゲットとするオーディエンスの意見を把握することで、より良いブランド作りに役立ちます。その結果、PRツールは小売、消費財、IT（情報技術）、銀行、ヘルスケアなど、さまざまな業界で幅広く活用されています。

PR（パブリックリレーションズ）ツールの市場動向：

市場は、一般消費者や潜在的消費者にリーチするための数多くのプラットフォームの利用が拡大していることが大きな要因となっています。これは、大企業や中小企業におけるデータドリルや情報収集プラットフォームの継続的な進歩に起因しています。これに加えて、消費者の嗜好を監視・追跡するためのソーシャルメディア広告やデジタル・マーケティングの人気が高まっていることも、PR（パブリックリレーションズ）ツールの利用率上昇につながっています。また、現在の動向を把握し、分析と集計に基づいて消費者の行動を予測する需要の高まりも、市場を牽引しています。さらに、ニッチな市場セグメントで基盤を構築するための統合マーケティング・コミュニケーションのニーズが高まっていることも、市場に明るい展望をもたらしています。市場に弾みをつけているその他の要因としては、急速なデジタル化、継続的な技術進歩、高速インターネットの普及拡大、クラウドコンピューティングの利用拡大、主要企業による広範な研究開発（R&D）活動などが挙げられます。

本レポートで扱う主な質問

  • 世界のPR（パブリックリレーションズ）ツール市場はこれまでどのように推移し、今後数年間はどのように推移するのか？
  • COVID-19が世界のPR（パブリックリレーションズ）ツール市場に与えた影響は？
  • 主要な地域市場は？
  • ソリューション別の市場内訳は？
  • 展開に基づく市場内訳は？
  • 用途別の市場内訳は？
  • 産業別の市場内訳は？
  • 業界のバリューチェーンにおける様々なステージとは？
  • 業界の主な促進要因と課題は何か？
  • 世界のPRツール市場の構造と主要プレーヤーは？
  • 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のPRツール市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソリューション別

  • パブリッシングツール
    • 市場動向
    • 市場予測
  • ソーシャルメディア監視・管理
    • 市場動向
    • 市場予測
  • コンテンツ作成と配信
    • 市場動向
    • 市場予測
  • データ収集、モニタリング、分析
    • 市場動向
    • 市場予測
  • リレーションシップ・マネジメント
    • 市場動向
    • 市場予測

第7章 市場内訳：展開別

  • ホスト型
    • 市場動向
    • 市場予測
  • オンプレミス
    • 市場動向
    • 市場予測

第8章 市場内訳：用途別

  • オンラインメディア
    • 市場動向
    • 市場予測
  • コンテンツマーケティング
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • BFSI
    • 市場動向
    • 市場予測
  • 消費財・小売
    • 市場動向
    • 市場予測
  • 政府・公共部門
    • 市場動向
    • 市場予測
  • ヘルスケア
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Agility PR Solutions
    • Business Wire Inc
    • Cision AB
    • iPR Software Inc
    • Isentia
    • Meltwater Inc.
    • Onalytica
    • Onclusive Inc.
    • Outbrain Inc.
    • Prezly
図表

List of Figures

  • Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2022
  • Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2022
  • Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2022
  • Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2022
  • Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
  • Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
  • Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million US$), 2023-2028
  • Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
  • Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
  • Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Public Relations Tools Market: Competitive Structure
  • Table 8: Global: Public Relations Tools Market: Key Players
目次
Product Code: SR112023A6485

Abstract

Market Overview:

The global public relations (PR) tools market size reached US$ 10.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028.

Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.

Public Relations (PR) Tools Market Trends:

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment, application and industry.

Breakup by Solution:

Publishing Tools

Social Media Monitoring and Management

Content Creation and Distribution

Data Aggregation, Monitoring, and Analysis

Relationship Management

Breakup by Deployment:

Hosted

On-premises

Breakup by Application:

Online Media

Content Marketing

Breakup by Industry:

BFSI

Consumer Goods and Retail

Government and Public Sector

Healthcare

IT and Telecom

Media and Entertainment

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.

Key Questions Answered in This Report:

  • How has the global public relations (PR) tools market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global public relations (PR) tools market?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the deployment?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global public relations (PR) tools market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Public Relations (PR) Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Publishing Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Social Media Monitoring and Management
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Content Creation and Distribution
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Data Aggregation, Monitoring, and Analysis
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Relationship Management
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Hosted
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Online Media
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Content Marketing
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Consumer Goods and Retail
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Government and Public Sector
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Healthcare
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 IT and Telecom
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agility PR Solutions
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Business Wire Inc
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Cision AB
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 iPR Software Inc
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Isentia
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Meltwater Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 Onalytica
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Onclusive Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Outbrain Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Prezly
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio