市場調査レポート
商品コード
1308230
ヘアおよびボディミスト市場:タイプ・流通チャネル・地域別、2023-2028年Hair and Body Mist Market by Type (Body mist, Hair mist), Distribution Channel (Online, Offline), and Region 2023-2028 |
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ヘアおよびボディミスト市場:タイプ・流通チャネル・地域別、2023-2028年 |
出版日: 2023年07月05日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2~3営業日
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世界のヘアおよびボディミスト市場規模は2022年に76億米ドルに達しました。今後、IMARC Groupは、同市場が2023年から2028年の間に7.5%の成長率(CAGR)を示し、2028年までに119億米ドルに達すると予測しています。個人衛生に対する意識の高まり、ナチュラル・オーガニック製品に対する需要の高まり、ソーシャルメディアの普及とインフルエンサーによる支持の拡大、新しい香りのイントロダクションなどが、市場を牽引する主な要因となっています。
ヘアおよびボディミストは、髪と体の両方に心地よい香りを与えるように設計された化粧品です。軽いスプレー式で、爽やかでほのかな香りを楽しむことができます。ヘアミストやボディミストは、重めの香水やコロンの代わりとして人気があり、より繊細で多彩な香りを体験できます。一般的には、水、アルコール、エッセンシャルオイル、フレグランスオイル、芳香成分の混合物から構成されています。これらの香り成分は、フローラル、フルーティ、ウッディ、ムスキーなど、魅力的な香りを作り出すために厳選され、組み合わされています。ミストに含まれるアルコール分は、スプレーしたときに香りを均一に拡散させるのに役立ちます。ヘアミストやボディミストの使い方は、手首や首、耳の後ろなどのパルスポイントを中心に、遠くから髪や肌にスプレーします。また、服や髪にスプレーして香りを長持ちさせることもできます。最近では、新しいエキゾチックな香りのイントロダクションより、ヘアミストやボディミストへの関心が高まっています。
市場を牽引する主な要因の一つは、消費者の嗜好の変化です。ミストは軽量であるため、好きなときに素早くタッチアップや再塗布ができ、外出の多いライフスタイルに適しています。さらに、メーカーは携帯用スプレーボトルなど革新的なパッケージを開発しており、持ち運びが簡単で一日中つけていられます。このほか、パーソナル・グルーミング製品に対する需要の高まりも、市場成長の一因となっています。さらに、セルフケアや個人衛生に対する消費者の関心の高まりが、身だしなみを整える習慣を強化するための製品採用を加速させています。さらに、合成製品の有害性に対する認識が高まるにつれ、消費者は刺激の強い化学物質や人工添加物を含まない製品を求めるようになり、天然・オーガニックのヘアミストやボディミストが好まれる選択肢となっています。さらに、ソーシャルメディアや有名人の推薦の影響力の高まりが、ヘアミストやボディミスト製品の販売促進や推薦につながっており、市場の見通しを明るいものにしています。
The global hair and body mist market size reached US$ 7.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.
Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.
One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the type and distribution channel.
Body mist
Hair mist
The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.
Online
Offline
A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.
The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.