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市場調査レポート
商品コード
1298773
デジタルマーケティング市場:デジタルチャネル、最終用途産業、地域別2023-2028年Digital Marketing Market by Digital Channel, End Use Industry, and Region 2023-2028 |
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デジタルマーケティング市場:デジタルチャネル、最終用途産業、地域別2023-2028年 |
出版日: 2023年06月14日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界のデジタルマーケティング市場規模は2022年に3,222億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて13.62%の成長率(CAGR)を示し、2028年までに6,898億米ドルに達すると予測しています。高速インターネットへの容易なアクセス、コネクテッドデバイスの普及拡大、継続的な技術進歩が市場を牽引する主な要因となっています。
デジタルマーケティングは、デジタル・メディアやソーシャル・メディア・チャンネルを通じて製品やサービスを宣伝します。検索エンジン最適化(SEO)、ペイパークリック(PPC)広告、ソーシャルメディアマーケティング、Eメール、コンテンツ、インフルエンサーマーケティングなど、さまざまな手法を駆使してブランド認知度を向上させ、リードを創出します。他のマーケティング手法と比較すると、デジタルマーケティングは、デモグラフィック、興味、行動に基づいて特定のオーディエンスをターゲットにしたり、顧客独自のニーズや好みに合わせてキャンペーンをカスタマイズできるなど、数多くの利点があります。これに加えて、データ分析を使ってマーケティング活動の効果を測定し、より良い結果を得るためにキャンペーンを最適化することができます。デジタルマーケティングツールは、ウェブサイトのトラフィック、クリックスルー率、コンバージョン率、顧客エンゲージメントなど数多くの指標を追跡し、消費者の行動を洞察するのに役立つ。その結果、様々な企業が潜在顧客にリーチし、エンゲージするための最新のマーケティング戦略の重要な要素となっています。
インターネットの普及に伴い、購買の意思決定をデジタル・チャネルで行う人口が増加しています。このため、企業はデジタル技術を活用してターゲット層にリーチし、エンゲージすることで、利益と成長を高めようとしており、これが市場成長の主な原動力となっています。これに加えて、コネクテッド・デバイスの普及拡大により、多数のメディア企業や情報通信技術(ICT)サービス・プロバイダーに支えられた高度に発達したデジタル・エコシステムが構築され、市場の見通しが良好になっています。さらに、消費者の間でスマートフォンやタブレット端末などのモバイル機器の使用と需要が高まっていることに加え、多数のソーシャルメディア・プラットフォームが出現し、動画コンテンツ量が増加していることも、市場に有益な成長機会をもたらしています。これと同時に、デジタルでパーソナライズされた体験の重要性が高まるにつれ、企業はより多くの顧客層にリーチするためにデジタルマーケティングに投資するようになり、これが市場の拡大をさらに後押ししています。これに加えて、オンラインショッピングの人気急上昇によるeコマース産業の成長強化や、シームレスで一貫性のある顧客体験を提供するために様々な企業がオムニチャネル・マーケティングを広く採用していることも、市場拡大に寄与しています。さらに、大量のデータを分析し、リアルタイムでマーケティング戦略を最適化するための人工知能(AI)や機械学習(ML)の採用など、革新的な技術の進歩が市場成長にプラスの影響を与えています。
企業リストは一部であり、完全なリストは本レポートに記載されています。
The global digital marketing market size reached US$ 322.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 689.8 Billion by 2028, exhibiting a growth rate (CAGR) of 13.62% during 2023-2028. Easy access to high-speed internet, the increasing penetration of connected devices, and ongoing technological advancements represent some of the key factors driving the market.
Digital marketing involves promoting products or services through digital and social media channels. It employs various techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email, content, and influencer marketing, to improve brand awareness and generate leads. Compared to alternative marketing practices, digital marketing offers numerous advantages, such as the ability to target specific audiences based on demographics, interests, and behaviors and customize campaigns that cater to customers' unique needs and preferences. In addition to this, it uses data analytics to measure the effectiveness of marketing efforts and optimize campaigns for better results. Digital marketing tools help track numerous metrics, such as website traffic, click-through rates, conversion rates, and customer engagement, to gain insights into consumer behavior. As a result, it has become a crucial component of modern marketing strategies among various businesses to reach and engage with potential customers.
With increasing internet penetration, a growing population is turning to digital channels to make purchasing decisions. This, in turn, has urged businesses to leverage digital technologies to reach and engage with their target audience to boost their profit and growth, which is primarily driving the market growth. Besides this, the expanding proliferation of connected devices has created a highly developed digital ecosystem backed by numerous media companies and information and communication technology (ICT) services providers, which is creating a favorable outlook for the market. Moreover, the rising use and demand of mobile devices such as smartphones and tablets among consumers, combined with the emergence of numerous social media platforms and a growing volume of video content, is presenting remunerative growth opportunities for the market. Concurrent with this, the shifting prominence of digital and personalized experiences is prompting businesses to invest in digital marketing to reach a larger customer base, which is further aiding in market expansion. In addition to this, the bolstering growth of the e-commerce industry due to the surging popularity of online shopping and the widespread employment of omnichannel marketing by various businesses to provide a seamless and consistent customer experience are contributing to the market growth. Furthermore, innovative technological advancements, such as the adoption of artificial intelligence (AI) and machine learning (ML) to analyze large amounts of data and optimize marketing strategies in real-time, are positively impacting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the digital channel and end-use industry.
Email Marketing
Search Engine Optimization (SEO)
Interactive Consumer Website
Online/Display Advertising
Blogging and Podcasting (Including Microblogging)
Social Network Marketing
Mobile Marketing
Viral Marketing
Digital OOH Media
Online Video Marketing
Others
The report has provided a detailed breakup and analysis of the digital marketing market based on the digital channel. This includes email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, online video marketing, and others. According to the report, social network marketing represented the largest segment.
Automotive
BFSI
Education
Government
Healthcare
Media and Entertainment
Others
A detailed breakup and analysis of the digital marketing market based on the end use industry has also been provided in the report. This includes automotive, BFSI, education, government, healthcare, media and entertainment, and others.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital marketing. Some of the factors driving the North America digital marketing market included the increasing proliferation of mobile devices and high-speed internet, the emergence of numerous social media platforms, and ongoing technological advancements in the industry.
The report has also provided a comprehensive analysis of the competitive landscape in the global digital marketing market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 97th Floor, Cuker, Disruptive Advertising, Ignite Visibility, Location3 Media, PB&J Promotions LLC, Rise Interactive (Quad), Split Reef LLC, Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Webimax, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global digital marketing market in 2022?
2. What is the expected growth rate of the global digital marketing market during 2023-2028?
3. What are the key factors driving the global digital marketing market?
4. What has been the impact of COVID-19 on the global digital marketing market?
5. What is the breakup of the global digital marketing market based on the digital channel?
6. What are the key regions in the global digital marketing market?
7. Who are the key players/companies in the global digital marketing market?
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.